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eLearning Content Development


AEL Data Services, LLP

# 15/16/17,Yogam Garden, Brindhavan Nagar,
Valasaravakkam, Chennai, INDIA - 600 087.

Phone: +91 44 2486 8561 / 8562 | Fax: +91 44 2486 8563


Copyright © 2010. AEL Data Services, LLP

1. Overview
AEL Data has significant experience in converting books and face-to-face
learning materials into highly interactive and engaging elearning content.
We adopt appropriate effective instructional strategies to meet each
individual learner's personal learning style and achieve learning objectives.

Through the years of working with various educators, educational

institutions and training organizations across the globe, we have developed
the tested and proven strategies and methodologies to create content that
makes the learning experience exciting.

2. Our Approach
We design and develop elearning content primarily focussing on the
following three learning objectives:
1. Absorb
2. Do
3. Connect

To make our approach more effective and help meet the learning objective,
we make use of Blooms Taxonomy. Our unique approach coupled with

Copyright © 2010. AEL Data Services, LLP

Blooms Taxonomy provides a learning environment that focuses on teaching
learners the higher level of thinking skills.

3. Blooms Taxonomy
Blooms Taxonomy was originally created by Benjamin Bloom for categorizing
and classifying levels of intellectual learning that commonly occur in the
classroom setting. Blooms taxonomy contains three overlapping domains:
the cognitive, psychomotor, and affective. Within the cognitive domain
Benjamin Bloom identified six levels that have become commonly known as
blooms taxonomy.

3.1 Knowledge: Exhibit memory of previously-learned materials by recalling

facts, terms, basic concepts and answers
 Knowledge of specifics - terminology, specific facts
 Knowledge of ways and means of dealing with specifics - conventions,
trends and sequences, classifications and categories, criteria,
 Knowledge of the universals and abstractions in a field - principles
and generalizations, theories and structures

3.2 Comprehension: Demonstrative understanding of facts and ideas by

organizing, comparing, translating, interpreting, giving descriptions, and
stating main ideas

Copyright © 2010. AEL Data Services, LLP

 Translation
 Interpretation
 Extrapolation

3.3 Application: Using new knowledge. Solve problems to new situations by

applying acquired knowledge, facts, techniques and rules in a different way

3.4 Analysis: Examine and break information into parts by identifying

motives or causes. Make inferences and find evidence to support
 Analysis of elements
 Analysis of relationships
 Analysis of organizational principles

3.5 Synthesis: Compile information together in a different way by

combining elements in a new pattern or proposing alternative solutions
 Production of a unique communication
 Production of a plan, or proposed set of operations
 Derivation of a set of abstract relations

3.6 Evaluation: Present and defend opinions by making judgments about

information, validity of ideas or quality of work based on a set of criteria
 Judgments in terms of internal evidence
 Judgments in terms of external criteria
Whether it is class-room based face-to-face teaching or elearning, it is
vitally important for learners to learn not just the lower order thinking skills
at the bottom of the Blooms Taxonomy, but also the higher order thinking
skills at the top of the Blooms Taxonomy such as Evaluation.

Copyright © 2010. AEL Data Services, LLP

4. Our Approach Coupled With Blooms Taxonomy
To ensure that the students get both lower order thinking skills and higher
order thinking skills of Blooms Taxonomy through, we follow our incorporate
our unique approach that combines all the learning activities.

Copyright © 2010. AEL Data Services, LLP