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Company Profile


Universal Robina Corporation (URC) is one of the largest branded food

product companies in the Philippines and has a growing presence in other ASEAN


URC's vision is to be the best Philippine food and beverage company, with
a powerful presence throughout the ASEAN region, carrying a wide portfolio of
delightful brands of exceptional quality and value, equipped with efficient systems
and motivated people. We are committed in making lives a truly fun experience.


Passion to Win: We build organizational capability by being entrepreneurial

and proactive, driven by a sense of urgency and purpose. We continuously
challenge ourselves to deliver world-class brands and consistently rally our people
to strive for excellence.

Dynamism: We cultivate a culture of innovation and productive working

relationships. We continuously find ways to improve organizational and people
capabilities to meet constantly challenging consumer needs.

Integrity: We are guided by transparency, ethics, and fairness. We build the

business with honor and are committed to good governance. Our processes and
products meet the highest standards. We are credible in our dealings with both
internal and external stakeholders.

Courage: We seize opportunities in building long-term, sustainable

businesses. We make tough people and business decisions to ensure competitive

Corporate Social Responsibility (CSR)

URC Road to Education with DTC

Universal Robina Corporation's (URC) focus is to help improve the

quality of life by supporting activities that contribute to education and
youth development. It is because of this advocacy that the company
partnered with Dynamic Teen Company, Inc. (DTC) for one of its
philanthropic endeavors. DTC, an organization headed by 2009 CNN Hero
Efren Penaflorida, exists to promote literacy to the disadvantaged by
providing them guidance until they progress in their career and be
productive contributors of society. URC has been supporting DTC since 2012
through its participation in several projects such as the Kariton Revolution,
Kantina Kariton, and the sponsorship of the DTC Learning Center.

Kariton Klasrum

It all started with the modest kariton (pushcart). Efren Penaflorida's

mobile Kariton Klasrum hits the busy streets with the goal of providing holistic
education, health and values initiative for the out-of-school youth.
Volunteers park their kariton filled with learning materials and sanitation
supplies on the streets and encourage out-of-school youth to participate in
the classes. Now, the Kariton Revolution has expanded into an alternative
classroom program that tackles the 7 Ks: Karunungan (education),
Kabataan (youth), Kalusugan (health), Kapayapaan (peace and order),
Kalinangan (arts and culture), Kalikasan (environment), and Kabuhayan

Helping DTC with this endeavor, URC donated Kantina Kariton

mobile snack carts to DTC. The carts are filled with URC products which are
distributed to students during breaks from their classes.

Kariton Revolution

The Kariton Revolution was brought about by one of its young

members, Cris "Kesz" Valdez. Through this event, DTC celebrates
volunteerism and positive change. The event features different activities
such as concerts for teachers, volunteerism themed contests, parade of
karitons and motorcades.

URC has been supporting the Kariton Revolution since 2011. Last
2014, URC's newly launched Food Trucks joined DTC's push for change in
the third year of Kariton Revolution. URC's Jack 'n Jill and C2 Cool and Clean
food trucks gave out various treats during the Kariton Karavan (Parade of
Pushcarts). The recently launched food trucks along with a sampling booth
also offered snacks and drinks during the event held right after the parade.

URC Learning Center

Taking the relationship one step further, URC sponsored the

construction of the 2nd floor of DTC's Red Building. The newly opened area
called URC Learning Center has a classroom fully furnished with chairs,
desks, whiteboards, and book shelves for incoming 9th and 10th grade
students. There is also an office where volunteer teachers can prepare their
lessons, as well as a Science laboratory. Adding more fun and creativity to
these new learning spaces are walls adorned with murals of URC brands
such as Refresh, C2 Cool and Clean, Payless Instant Mami and Jack 'n Jill
Knots, Chiz Curls, Magic Flakes, Wafrets, Fun Fries and Roller Coaster.
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