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1. What value will you bring to our company?

2. Give us an example of a marketing brief you developed for a recent marketing project or
program?

3. Tell us about a marketing project in which you had to coordinate and manage a diverse
team of people to achieve deliverables?

4. Tell me about a marketing project that you brought in on time and under budget?

5. Describe a situation in which an innovative course of action was necessary?

6. What factors do you consider the most important when attempting to influence consumer
behavior?

7. What are the biggest challenges a Marketing Manager faces today?

8. Give an example of how you have effectively managed a tight budget to accomplish a
marketing activity?

9. Give an example of how you have effectively used online marketing tools?

10. Can you give me an example of a campaign that did not work out as you had planned?

11. Give an example of one of your strength/weaknesses and what you learn from your
experience?

12. From learning a little about our company, what would you immediately recommend to
change and why?

13. If you were actually a brand of car what car would you be and why?

14. What has been a particularly demanding goal for you to achieve?

15. Can you think of a situation in which an innovative course of action was needed? What
did you do in this situation?

16. In your present position, what standards have you set for doing a good job? How did you
determine them?

17. Please think about your most significant accomplishment. Now, could you tell me all
about it?

18. Some of the biggest mistakes you made?

19. How you changed and grew as a person?


20. What you would do differently if you could do it again?

21. How you prepared the budget and plan and how you did against it?

22. How you motivated and influenced others, with specific examples to prove your claims?

23. How you dealt with conflict with specific examples?

24. Anything else you felt was important to the success of the project?

25. What recognition you received (everybody gets recognition for a job well done)?

26. What does a person taking this job need to do over the next three to six months in order to
be considered successful?

27. What are the two or three things a successful person would need to do to make sure they
achieved the major objective?

28. Is there anything else that needs to be changed, fixed, or improved over the next few
months?

29. What are the biggest challenges in the job?

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Q: What is online marketing?

Q: How would you rate yourself as a salesperson on a scale from 1 to 10?


Q: Develop a marketing plan?
Q: Which of our products/services most appeals to you and why?
Q: Describe a marketing plan you developed. What was the result of implementing that plan?
Q: Explain in brief the situations when you would be using

Integrative growth strategy


Intensive growth
Diversification growth strategy

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Q: Which environmental variables impact a marketing plan?
Q: Which was the most difficult sale you made?
Q: Which was the largest sale that you have lost?
Q: Do you want to ask anything from us?
Q: What are your hobbies?
Q: How do you pursue your hobbies?
Q: What has been your greatest achievement?
Q: What has been your greatest failure?
Q: How do you take challenges?
Q: How would you tackle a customer complaining about a product you sell?
Q: What do you like most about sales?
Q: What are your salary expectations for this job?
Q: What are the projects you have ever undertaken?
Q: What do you do in leisure time?
Q: Are you willing to work in shifts?
Q: What is the thing you like the most in the world? Why?
Q: What is the thing you dislike the most in the world? Why?
Q: What does success mean to you?
Q: How do you define failure?
Q: How do you define arrogance? Are you arrogant?
Q: What role are you ready to take in a group?
Q: Who has been an inspiration for you?
Q: What is more important to you money or success?
Q: What kind of person are you?
Q: Rate yourself on a scale of 10.
Q: Why did you choose _________ as your major/subjects?
Q: Are you willing to travel?
Q: Why are you leaving the organization you work for?
Q: How much time do you need to join the organization?
Q: Are you aggressive?
Q: What makes you a good manager?
Q: What motivates you the most?
Q: What skills and abilities do you have?
Q: Is there anything you want to ask?
Q: How can marketing lead the way toward customer centricity?
Q:What experience do you have to support your answer?
Q:If your company markets through both B2B and B2C channels, describe any channel differences in
approaching customer-centricity.
Q:What are your top three predictions about how integrated, multichannel marketing in your industry
will evolve in 2008? Why?
Q: How could your firm change its organization, processes, and culture to compete more effectively?
Q: How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
Q:With whom should you partner to help support this shift to customer-centricity?
Q:How can you leverage new channels, tactics, and media to drive customer engagement and
intimacy?
Q:What steps have you taken to link these divers to your team's compensation?
Q:What did you do to prepare yourself for this interview?
Q:whether adverstising through tv,radio is direct marketing?
Q:When was the last time you created a marketing innovation, which energized you, and why did it
do so?
Q:What steps to you take to promote a business idea to your manager?
Q:What is your psychology of selling?
Q:Apart from financial considerations, what is challenging about marketing?
Q:Why is marketing research important?
Q:What have been your most striking findings? What data have really shocked you?
Q:Describe your sales experience.
Q:Do you have any supervisory skills?
Q:List your key accomplishments.
Q:Have you ever been charged with training and coaching other sales professionals?
Q:What success did you experience?
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Q:What has been your biggest disappointment with a prospect or client?
Q:How much of your current client base consists of repeats and referrals?
Q:What major clients have you closed over the last 6 months?
Q:What sales challenge have you experienced recently?
Q:How do you describe your salesmanship style?
Q:How would you go about persuading a customer that our product was better than any other?
Q:What experience do you have of setting and meeting sales targets, both personally and as a sales
team?
Q:How would you go about identifying consumer / customer needs and wants?
Q:We are looking for a truly inspiring Marketing and PR Executive, someone who can create a
culture of open communication, trust and respect. What strategies would you implement to achieve
this?
Q:Tell us about your experience with focus groups.

What steps would you take to nurture commercial awareness and a sales focus in this customer
service team?

Q:What criteria are you using to evaluate the organizations for which you hope to work.
Q:What two or three things are important to you in your job?
Q:Why should I hire you?
Q:What makes you better than the other people I'm seeing today?
Q:Have you applied to any other areas apart from marketing?
Q:Give me an example of how you convinced someone to do something that they were not too keen
on doing.
Q:What do you realistically believe to be your earning potential?
Q:Tell me about how you persuade people to accept your point-of-view