You are on page 1of 28

A DVANCE

DIGITAL
MARKETING
COURSE
We create
FUTURE www.eshanaedutech.com
ViSiON
EDUCATiON
OBJECTiVES
ETHiCS
STRATEGY
iNSPiRATiON
PARTNERSHiP
3 MONTHS
TRAINING PROGRAM

FREE Demo Class


CLASS DURATION

CLASS DURATION: MONDAY WEDNESDAY

FRIDAY (REGULAR - 4 HOURS)

CLASS DURATION: TUESDAY THURSDAY

SATURDAY (REGULAR - 4 HOURS)

SATURDAY - SUNDAY (WEEKEND- 5 HOURS)

TIMINGS

9:00 AM - 8:00 PM ALL 7 DAYS OPEN


18 Certificates
1. Google Adwords Fundamentals

2. Google Adwords Search

3. Google Adwords Display

4. Google Adwords Video

5. Google Adwords Shopping

6. Google Adwords Mobile

7. Google Mobile Sites

8. Google Analytics

9. Bing Certifications

10. Hubspot Cerifications

11. Facebook Blueprints

12. Affiliate Marketing Certifications

13. 150+ Assessments Certifications

14. 12 Projects Certifications

15. 3 Months Internship Certifications

16. YouTube Certifications

17. Certification from Overseas Projects

18. Certification from Eshana Educate


CORPORATE TRAINING

Training Through Live Project


We offer Live Project Training for students beacause Digital
Marketing has transformed with the rise of digital
technologies.

Personality Development
Personality development is a program to make students Job
Oriented, So when they do jobs, they will be completely
confident professional personnel.

More Then 8yrs exp Faculty


We have expert and experienced faculty members to give
personal guidance to the students, who have doubts to give
them individually guidance during doubt removal sessions.

Preparing For Interviews


In interviews, your job is to convince a recruiter that you have
the skills, knowledge and experience for the job. So we also
provide interview preparations to the students with our latest
professional techniques

100% Placements
Offering Csodm assures our enrolled students 100% job
placement during ongoing training process with top MNC’s in
private and public domain
Digital Marketing Courses

1

SEO COURSE SYLLABUS
A Brief: Online and Offline Marketing
• Search Engine Anatomy
• Basics of Search Engine
• Search Engine Indexing & Analysis Techniques
• Major Search Engines
• Page Rank
• Google Caching and Indexing Concepts
• A Brief: On Page Optimization, Off Page Optimization
• Website Architecture Modeling
• A Brief: On Page Optimization, Off Page Optimization
• A Brief: Black Hat Seo/Gray Hat Seo/ White Hat Seo

2

KEYWORDS CONCEPTS
Keywords Basics
• Primary and Secondary Keywords
• Keyword Research
• Keyword Analysis
• Keyword Density Analysis
• Google Adword Keyword Tool
• Keyword Stuffing
WELCOM TO
DIGITAL WORLD
WORK FROM ANYWHERE
3

CONCEPTUAL ANALYSIS
Industry Research
• Competitor Analysis
• Keyword Research Analysis
• Website Analysis
• Network Analysis word Tool
• Keyword Stuffing

4

GOOGLE UPDATES
Panda Update
• Penguin Update
• Caffeine Update
• Search Engine Guidelines

5

SEO TOOLS OPERATIONS AND MANAGEMENT
Google Webmaster Setup and Management
• Bing Webmaster Setup and Management
• Google Analytics Overview
• Alexa Insights and Ranking
• Web Rank Tool
• Page Rank Status Tool
• Keyword Density Check Tool
6

LINK BUILDING TIPS & TECHNIQUES
Introduction to Link Building
• Types of Link Building ( Internal and External)
• Link Building Methodology
• Network Linking
• Link Popularity
• Broken or Dead Links ( Check and Correction)
• Inbound Links, Outbound Links
• Follow & No Follow Links

7
• Directory Submissions
• Search Engine Submissions
• Local Search
OFF Engines
PAGE Submissions
OPTIMIZATION
• Social Bookmarking Tips and Techniques
• Forum Boards Link Building
• Question Answer Boards
• Classifieds Posting
• Network Creation
• Article Submission
• Press Release Submission
• Blogging Concepts
• Blog Creation
• Blog Optimization
• Blog Promotions
8

ON PAGE OPTIMIZATION
Basic Fundamentals
• Website Anatomy
• Website Architecture
• Sio Concepts
• Static Vs Dynamic Websites
• URL Structuring & Renaming
• Title Tag Creation
• Meta Tags Creation
• Heading Tags ( H1, H2, H3)
• Content Optimization
• Image Optimization
• Footer Optimization & Search Engine Guidelines
• Alt and Title Text
• Anchor Text Creation
• Robot.txt Creation
• HTML Validation
• Sitemaps Creation and Submission

9

SMO BASICS
Introduction to Social Media
• Advantages Over Online Marketing
• Social Media Strategy
• Network Optimization
• Brand Management Strategies
• Network Profile Creation
10

LINKED IN OPTIMIZATION
Introduction to LinkedIn
• Creating the right profile and settings
• Increasing reach and visibility
• LinkedIn Groups
• Answers, events, messaging and testimonial
• Company Pages

11

TWITTER OPTIMIZATION
Introduction to Micro blogging and Twitter
• Twitter Demographics
• Use for reputation, promotion, sales, conversing.
• Who to follow
• Tweeting
• Tracking Code
• Ghost writers and the importance of disclosure
• Twitiquette
• Twitter Lists
• Twitter Account Promotion
• Searching tweets and users
• Measuring Influence
• Tools
12

FACEBOOK OPTIMIZATION
Latest trends
• Difference between Profiles, Places, Groups and Pages
• Social media and communications strategy
• Open Graph
• Frictionless sharing
• Facebook Connect (Like, Share, Comment)
• Facebook Pages (Creating, Managing, Retention)
• Pages (Dos and Don’ts)
• Facebook Apps
• Measuring and Monitoring
• Sponsored Stories
• Facebook Places and check-ins
• Advantages and challenges

13

YOUTUBE OPTIMIZATION
Online video - content is king
• Viral films and brand
• Defining your goals, metrics and budgets
• Social sharing, comments and reviews
• Getting an audience
• Creating and managing an account
• Using Ads inside Videos
• Promoting YouTube Videos
Be a Successful Social Media Optimizer
14

GOOGLE + OPTIMIZATION
Setting Social Objectives
• Social Strategies and Tactics for Google+
• +1s and Sharing
• Integration with your site
• Promoting a Brand on Google+
• Tools
• URL Shortening Tools

15

SOCIAL BOOKMARKING
Stumble Upon
• Digg
• Reditt
• Delicious
• Fave It
• E-buzz

16

BLOGGING NETWORK
Blogs Creation
• Blogs Submission
• Blogs Promotion
• Blogs Weekly Postings
• Blogs Commenting
17

IMAGE OPTIMIZATION AND NETWORKING
Flickr
• Picasa Web
• TinyPic
• Image Optimization AND Sharing

18

MANAGEMENT AND REPORT TRACKING
Behavioral and cultural standard for Social Media Interaction
• Linking all Social Media Accounts
• Optimizing Social Media content for Search Engine
• Importance of Short URL and how to do
• Link wheel creation
• Cleaning negative result using SEO
• Measuring SM and ROI

19

Intro to Google Adwords Introduction to On
Line Advertising
What is pay-per-click
• Features & benefits
• Google search & content network
• Account structure
• The interface
20
• Cost
Benefits and features of AdWords

• Timing
• Flexibility

21
• Keyword
Basic Terminology

• Cost-per-click
• Clickthrough rate
• Impression
• Landing page
• Conversion
• Ad position
• Quality score
• SEO v. SEM
• AdWords v. Adsense

22
• Account
Benefits and features of AdWords

• Campaign
• Ad Group
• Keywords
• AdWords Interface
23

Session 2: Proper Account Setup
Creating a Campaign
• Language and location targeting
• Targeting guidelines
• Excluding locations
• Writing ad creatives
• Editorial policies
• Ad writing exercise
• Building a keyword list
• Best practices
• Match typeso
• Broad, phrase, & exacto Negative keywords
• Setting bids and budgetso Daily budgeto Minimum & Maximum bids
• Using the Traffic Estimator

24

Editing Campaign Settings
Basic settings
• Setting start and end dates
• Budget options
• Delivery methods + Standard & Accelerated
• Networds and Biddingo
• Choosing content or search
• Ad schedulingo
• Multiplying bidso
• Setting times of day that you want your ads to run
• Ad Servingo Setting ads to “Optimize” or “Rotate
25

Session 3: Advanced Features
Optimization
• Optimize to increase traffic
• Optimize to increase quality score
• Optimize to increase landing page quality
• Optimize for the Google network

26

Reports
Creating and analyzing reports
• Saving reports and report templates
• Building a keyword list
• Best practices
• Setting bids and budgetso Daily budgeto Minimum & Maximum bids
• Using the Traffic Estimator

27

Google Analytics + 360 Suite
Basic linking to AdWords
• Analytics dashboard
• Using All Traffic
• Sources, and Site Usage
• Tracking goal conversions
• Tracking keyword performance
28

Mobile Marketing
Mobile Forms
• Creating Mobile Websites and Landing Pages
• Mobile Ads
• Breakdown of Mobile Apps
• Text Message Marketing

29

Content Marketing
What is a content?
• What is content marketing?
• Importance of content marketing.
• Types of content?
• Understanding content against audience
• How to write quality content?

30

Audio Engineering
Amplifying and Normalizing
• Using equalization to make you vocals clear and distinct
• Audio editing using Adobe Audition
• Using Adobe Audition to recording enhancement and excessive
breath removal
31

Video Editing
Video and Audio Clips for Editing
• Adobe Premiere Pro Basics
• The Timeline and basic editing tools
• Audio effects & Special effects
• The final cut, exporting and uploading online

32

Video Optimization
Organic traffic on YouTube
• YouTube ranking techniques
• Optimizing title, description and tags.
• How to create playlist in YouTube?
• Keywords in file names and comments.
• Call to actions

33

Online Reputation Management
The basics of online reviews for businesses, Healthcare services.
• What are online review websites and how do they work?
• How to claim and confirm your business profile.
• Completing and optimizing your business profile.
• Techniques to earning better online reviews for your business.
34

Local SEO
Keyword planner intro
• Onsite content review
• Establishing addresses
• Local listing sites like Justdial, Sulekha & Shiksha etc.
• Privacy policy

35

Website Planning & Creation
Intro of a Website
• What is a web page and web media
• Difference between web page and website
• Difference between blog and website
• Need of a website
• What comes in website
• Importance of a website
• How sales Boom according to layout
• Sales fluctuate according to theme
• Static website vs dynamic website
• Framework used to create a website
• Popular Frameworks - Magento / Wordpress
• Portal website
• Responsive Website
• Types of website
• Types of website
36

Graphic Designing
What is design? What does a designer do?
• Designing process and its elements
• Design Principles
• Basic editing in illustrator and photoshop
• Resizing and rotation of image.
• Text editing in image

37

Adobe Illustrator
Introduction to adobe illustrator
• Working with illustrator panels
• Intent to print
• Intent to web
• Creative uses of grids and guides
• Isolation mode & group selection
• Rotating illustrator objects

38

Adobe Photoshop
Default settings, workspaces
• Opening and creating new documents
• Layers and Blendings
• Photoshop tools
• Image Effects
• Image processor
WELCOME TO
DIGITAL WORLD
WORK FROM ANYWHERE
info@eshanaedutech.com

8851986333

visit
us

www.eshanaedutech.com