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Marlen Sierra

(956) 212-5704 | E:

623 Rachel Dr. Mission, TX 78574

PROFESSIONAL Business Owner with 25 years of experience in operations management,

SUMMARY competitive analysis and financial management. Demonstrated success in
customer service and business management. Talented in capitalizing on new
trends and technologies to boost business initiatives and reach sales objectives.
Seeking to transition to a new role in a respected organization. Creative
Business Owner with an exceptional background spent in the Party Business.
Proven leader with engaging demeanor and success working in the most
demanding environments. Seeking the opportunity to take on a new role.
Results-oriented Store Owner focused on increasing profits, reducing costs,
inventory management and transforming customer service standards.

SKILLS  Store Management  Planning and organization

 Retail Industry Knowledge  Cash handling and management
 Merchandising  Goal-oriented
 Building Effective relationships  Creative problem solver
 Business planning  Positive and friendly
 Customer relations  Trusted key holder
 Strategic planning  People-oriented
 Consulting  Natural leader
 Negotiation  Fluent in Spanish
 Budgeting  Fluent in English
 Staff management  Exceptional time management
 Operations management skills
 Financial management  Floor set design expertise
 Business operations  Strong interpersonal skills
 Business administration  Motivated team player
 Customer service  Detail-oriented
 Excellent work ethic  Skilled problem solver
 Exceptional communication skills  Employee relations
 Strong client relations  Upselling techniques
 Proficient in cash management  Customer-oriented


Daniella's | Mission, TX
 Assisted customers promptly and politely, in person and via telephone.
 Received multiple positive reviews which acknowledged dedication to
excellent customer service.
 Completed all point of sale opening and closing procedures, including
counting the contents of the cash register.
 Answered average of 30 calls per day, addressing customer inquiries,
solving problems and providing new product information.
 Communicated with vendors regarding back order availability, future
inventory and special orders.
 Placed special merchandise orders for customers.
 Welcomed customers into the store and helped them locate items.

BUSINESS OWNER 01/2005 to 11/2011

Daniella's Party Supplies | Mission, TX
 Provided outstanding service to customers which boosted sales revenues
throughout our company.
 Capitalized on social media platforms such as FACEBOOK to increase
market awareness.
 Put together budgets based upon costs and fees for effectively operating
the business.
 Enhanced product awareness by taking pictures of new and available
product offerings and posting them to the company's website and media
 Verified that all customers received receipts for their purchases.
 Determined customer needs by asking relevant questions and listening
actively to the responses.

BUSINESS OWNER 09/2000 to 08/2005

Daniella's Flowers & Gifts | Mission, TX
 Recommended alternative floral arrangements when product was out of
 Stocked and replenished flower according to store merchandising layouts.
 Used time efficiently when not serving customers, including watering plants
and cleaning greenery leaves.
 Exceeded clients' expectations by recommending the best quality in funeral
arrangements at the best price for our customers.
 Oversaw business budget planning and administration, accounting
functions, purchasing and bi-weekly payroll to handle financial needs.

BUSINESS MANAGER 05/1996 to 08/2005

Dollar Store And More | Mission, TX
 Completed bi-weekly payroll and coordinated record keeping.
 Decreased credit card fraud and external and internal theft and shrinkage
related to procedural errors.
 Reviewed sales and expense records to make proactive adjustments to
policies and procedures.
 Supervised administrative functions of scheduling, billing, inventory
 Organized financial data and completed reports detailing key metrics.

BUSINESS MANAGER 09/1993 to 04/1996

Dollar Store | Mission, TX
 Hired exceptional candidates and effectively lead staff to maximize
productivity and eliminate process lags.
 Managed supply and equipment inventory for the business according to
forecasts and needs.
 Identified market product demands and customer trends to bring in new
customers and retain existing ones for sustainable profits.
 Managed day-to-day business operations, including accounting, finance,
HR, marketing and public relations.
 Oversaw Human Resources activities by leading planning, recruiting,
selection, employee relations, payroll and benefits administration.
 Managed a 8-member team in sales and service operations.
 Completed bi-weekly payroll and coordinated record keeping.

CASHIER 06/1990 to 05/1991

Economy Food Stores | Mission, TX
 Trained new cashiers on procedures, customer service and sales
 Checked identification for proof-of-age and refused to sell alcohol to
customers under the age of 21.
 Created attractive displays to promote items.
 Assisted on sales floor as needed to maintain service standards.
 Processed payments by check, cash, debit and credit and maintained
accurate drawers.
 Handled cash, credit, debit cards and personal checks, providing correct
change in payment transactions.
 Stocked and maintained inventory levels according to store policies.
 Restocked and fronted checkout merchandise to increase sales.
 Moved new inventory to sales floor and arranged on shelves or other
displays in an attractive manner.

EDUCATION Bachelor of Arts | Organizational Leadership Anticipated Graduation Date 2018

South Texas College, McAllen, TX
 Majored in Organizational Leadership
 Continuing education in Business Management
 Graduated magna cum laude
 Dean's List Spring 2018
 Dean's List Summer 2018

Associate of Arts | Business Management 2012

South Texas College, McAllen, TX
 Graduated with 3.87 GPA
 Graduated magna cum laude
 Continuing education in Business
 Majored in Business Administration
 Dean's List 2011-2012

High School Diploma 1991

La Joya High School, La Joya, TX
 Graduated cum laude
 Graduated in Top 10 % of Class