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NOVEMBER 2018

CLIENTELE ANALYSIS
KING STREET WEST TRANSIT PILOT

PREPARED FOR
Retail Insider

DELIVERY DATE
November 2018

CONFIDENTIALITY STATEMENT
This report contains confidential information, for the exclusive use of POTLOC and its client.
This report may only be printed or copied as part of the project’s evaluation.
Under no circumstances can this report can be shared with third parties without the client’s written consent.
TABLE OF CONTENTS

POTLOC P.3

THE MANDATE P.4

CUSTOM-MADE SURVEY P.5

MEDIA CAMPAIGN P.7

SURVEY STATISTICS P.8

KEY HIGHLIGHTS P.9

SURVEY RESULTS P.11


3

POTLOC

POTLOC is a firm with the mission to return consumers to the heart of the commercial
development process. POTLOC collaborates with real estate developers, shopping centre
administrators and retailers.

POTLOC draws on social networks in order to organize large participatory campaigns


where thousands of consumers are invited to engage in the process of planning and building
their neighbourhood. Tuning into the heartbeat of a community, POTLOC is able to design
relevant solutions by understanding the variety of consumers and identifying their needs for
their community.

This process of co-construction uses market research to take into account the needs of the
clients while also providing a vision for the land developer and their future tenants.

Created in Quebec and labeled as a commercial democracy, this approach is increasing in


popularity across North America and Europe.
4

THE MANDATE

MAIN GOALS:

• Evaluate the impact of the Transit Pilot on King Street West’s overall attractiveness (to
the streets’ shops and services and to the street itself);

• Figure out if King Street West’s commuters and passersby habits changed and how
since the Transit Pilot has been implemented;

• Figure out if these changes had an impact on the frequency of visits to King Street
West.
5

CUSTOM-MADE SURVEY

Once the goals were set, we created a custom-made survey completely compatible on all
devices and created a specific webpage: potloc.com/kingstreetwest

THE SURVEY QUESTIONS:

Impact of the pilot on the visits to the shops and services on King Street West
• Since the Transit Pilot was put in place, how often have you visited the shops and
services (including restaurants, bars and cafes) on King Street West between Bathurst
Street and Jarvis Street?
• When do you usually go to the portion of King Street West identified previously?
• What is(are) the main reason(s) you visit/haven’t visited more often/haven’t visited
the shops and services on this portion of King Street West?
• How has the Transit Pilot impacted your frequency of visits to the shops and services
on King Street West? Why?

Impact of the Pilot on the commute on King Street West


• How often do you drive to or go through King Street West by car? / How often do you
go through King Street West by public transport? / How often do you bike on King
Street West? / How often do you walk on King Street West?
• How has the Transit Pilot impacted the frequency with which you have been using
your car / using public transport / biking /walking on King Street West?
• How has the Transit Pilot impacted your average time spent in traffic on King Street
West?
• How has the Transit Pilot impacted your average time of travel by car in the area of
King Street West?
• How has the Transit Pilot impacted your average time of travel in public transport
through King Street West?
• How has the Transit Pilot impacted the quality of the service of public transport on
King Street West? (public transport on time, less time spent waiting, etc.)
• How has the Transit Pilot impacted the bicycle/pedestrian-friendliness of King Street
West?
• According to you, should bike lanes be relocated from Adelaide Street and Richmond
Street to King Street West?
• Have you noticed an effort was made to “activate” the space with public art?
• Among the following means of transport, which one do you currently use the most
on King Street West?
6

CUSTOM-MADE SURVEY

THE SURVEY QUESTIONS:

• On a scale of 0 to 10, what has been the impact of the Transit Pilot on King Street
West’s overall attractiveness?

Suggestions about the future of the Transit Pilot


• According to you, what should be the future of the Transit Pilot?
• Should the King Street Pilot project’s design be implemented on Queen Street as
well?

Sociodemographic profile
• Gender / Age / Do you live in the area of King Street West? / Postal code / Primary
occupation / Last education degree completed / Total annual household income
7

MEDIA CAMPAIGN

The Facebook campaign was conducted from August 17th to September 10th 2018.

All residents of the city of Toronto had the chance to see the ads on their Facebook news-
feed during the data collection period.

THE CAMPAIGN’S KEY NUMBERS:


• 160 ads were created;
• 186 272 people viewed the ads;
• 7 536 people clicked on the ads;
• 785 people liked;
• 143 people shared;
• 515 people commented.
8

SURVEY STATISTICS

The page potloc.com/kingstreetwest registered 7 858 unique visitors, which makes


up 4.2% of the people who saw the ads on Facebook.

Among these 7 858 unique visitors, 2 241 answered the survey entirely. It resulted in a
28.5% completion rate, which is excellent considering that the survey’s average completion
time was quite long (12 minutes and 15 seconds) and that participation was voluntary (no
rewards were given).

Among the 2 241 completed surveys, 179 were discarded for being completed by
respondents aged under 18 years old or non-residents of the city of Toronto. Finally, 2 062
completed surveys were considered in the study.

THE SURVEY’S KEY NUMBERS:


• Unique visits: 7 858
• Total answers: 2 241
• Completion rate: 28.5%
• Unique visits per device:
• Smartphone: 75%
• Computer: 20%
• Tablet: 5%
9

KEY HIGHLIGHTS

Sociodemographic profile
The central question of the study was about the primary mean of transport respondents
currently use on King Street West. Half of respondents (45%) mainly use public transports
on King Street West, a quarter (25%) mainly walk there, and the rest mainly use their car
(16%) or their bike (10%). In the light of the results that will follow, this repartition most
probably gives an accurate idea of the current profile of commuters on King Street West
since the Transit Pilot seems to have driven car drivers away and attracted more public
transport users.

The sociodemographic profile of respondents confirms that the sample is representative of


frequent commuters on King Street West. Indeed, respondents are mostly workers, hence
tend to be younger (in their ‘working’ years), with higher education and revenues than what
can be observed in the whole population of Toronto. Men and women are almost equally
represented.

It is also interesting to bear in mind the sociodemographic differences between respondents


who have different primary means of transport:
• Public transport users are composed of less residents of the area;
• Car users are older than average and composed of more men;
• Pedestrians are composed of more female and more residents of the area;
• Bike users are younger than average and composed of more men.

Impact of the pilot on the visits to the shops on King Street West
Overall, more people declared that the Transit Pilot had a positive impact on their frequency
of visits to the shops on King Street West (37%) than a negative impact (24%). Also, when
comparing opinions based on the primary mean of transport, we see that:
• Primarily public transport users: they are frequent visitors of King Street West’s
shops (37% visit multiple times a week, vs. 32% overall) and are 53% to visit the shops
more often since the Transit Pilot was put in place. Their motives: it is easier to get there
because street cars are more reliable than before. The area is less stressful, they spend
less time in commute and can take more time to shop in the area.
• Primarily pedestrians: they are the most frequent visitors of King Street West’s shops
(41% visit multiple times a week, vs. 32% overall), but 47% declared the Pilot had no
impact on their visits to King’s shops. Their motives: they were already very frequent
shoppers and the Transit Pilot had no impact there. Opinion is more split: most have the
same opinion as public transport users, but some believe that the street lost its vibe.
• Primarily car drivers: they are the least frequent visitors of King Street West’s shops
(31% never visit and 25% visit less than once a month vs. 11% and 13% respectively
overall). They have massively fled the street since the Transit Pilot was put in place (81%
declared they visited the shops and services less often ever since).
10

KEY HIGHLIGHTS

Their motives: the circulation plan is confusing, the parallel routes are jammed, it takes
more time go to the area and they can’t find any parking spot on King Street anymore.
• Primarily bike users: their frequency of visits to King Street West’s shops is average.
47% declared they have been visiting the street more often since the beginning of the
Pilot. Their main motive: they feel safer on King Street now, which contributes to them
coming more often.

Impact of the pilot on the commute on King Street West


• Public transport users: a vast majority of the most frequent public transport users
declared that their average time of travel on King Street has decreased and the service of
street cars has gotten significantly better since the Pilot was put in place. Consequences:
they are 69% to declare they have been using public transport on King Street West more
often. This clearly shows the success of the Transit Pilot on the public transport side.
• Pedestrians: their experience has improved as well since 68% declared the Pilot made
the street more pedestrian-friendly. The effort made to activate the space with public
art was noticed and appreciated by 59% of pedestrians. As a result, 41% of pedestrians
declared they had been walking on King more often since the Pilot was put in place. This
shows the success of the Pilot in making the area more accessible for pedestrians.
• Drivers: the most frequent drivers on King Street believe the Transit Pilot made their
commute worse for two reasons: it has increased their time spent in traffic and it has
increased their overall time of travel in the area. This can be linked to the numerous
detours due to the new circulation plan and the fact that parallel routes are jammed.
The consequences are that half of car drivers have decreased the frequency with which
they use their car on King Street West. People who have no choice but to use their car
on King Street West have fled the area since the Pilot started.
• Bike users: they are a majority (91% for the most frequent users) to believe the Transit
Pilot made King Street more bicycle-friendly. As a result, they are 57% to have declared
they rode their bike there more often since the Pilot was put in place.

Grades given to the overall attractiveness of King Street West are yet another proof that
the opinion on the Transit Pilot is split between commuters. The best grades are given by
primarily public transport users (8.26/10), primarily bike users (8.04) and pedestrians (7.09)
while primarily drivers gave a very poor grade (2.27). Average grade reaches 6.7/10.

Results on what should be the future of the Transit Pilot tell that public transport and bike
users are the ones who want it to continue or to go further the most, while car users want it
to be cancelled. On average, 48% of respondents want the project to go further, 24% want
it to keep going the same, and 25% want it cancelled.

Finally, regarding the replication of the Transit Pilot on Queen Street, the YES wins by a
slight majority (at 51%, vs. 39% of NOs and 10% of respondents undecided).
SURVEY RESULTS
TABLE OF CONTENTS OF
SURVEY RESULTS

SOCIODEMOGRAPHIC PROFILE P.13

IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND


SERVICES ON KING STREET WEST
P.17

IMPACT OF THE PILOT ON THE COMMUTE ON KING STREET


WEST
P.27

IMPACT OF THE PILOT ON THE COMMUTE BY CAR ON KING


STREET WEST
P.28

IMPACT OF THE PILOT ON THE COMMUTE BY PUBLIC


TRANSPORT ON KING STREET WEST
P.30

IMPACT OF THE PILOT ON THE PEOPLE BIKING ON KING


STREET WEST
P.32

IMPACT OF THE PILOT ON THE PEOPLE WALKING ON KING


STREET WEST
P.34

IMPACT OF THE PILOT ON THE ATTRACTIVENESS OF KING


STREET WEST
P.36

FUTURE OF THE TRANSIT PILOT P.40


13

SOCIODEMOGRAPHIC PROFILE

Almost all respondents (97%) were familiar with the King Street Transit Pilot prior to
answering the survey (it was the first question asked), meaning most respondents knew
what they were talking about when they answered the survey and their opinion can be
considered legitimate.

ARE YOU FAMILIAR WITH THE KING STREET TRANSIT PILOT?

# %
Yes 1993 97%
No 69 3%
TOTAL 2062 100%

The central question of the study was about the primary mean of transport respondents
used on King Street West. We believed when creating the survey that this would be the main
point determining whether respondents were happy or not with the whole project. This
hypothesis will be verified in the following pages of this report.

Every resident from the city of Toronto had an equal chance of being targeted by the
survey. The people who answered it were the ones who had the most interest in the subject.
This is why readers should consider that the repartition for primary means of transport is
representative of the profile of frequent commuters on King Street West that were impacted
in some way by the Transit Pilot. Almost half of them (45%) mainly use public transports on
King Street West, a quarter mainly walk there (25%), and the rest mainly use their car (16%)
or their bike (10%).

It is still important to bear these results in mind while reading the rest of the report and to
study average results in the light of these percentages.

AMONG THE FOLLOWING MEANS OF TRANSPORT, WHICH ONE DO YOU


CURRENTLY USE THE MOST ON KING STREET WEST?
# %
Public transport 922 45%
Walk 520 25%
Car 332 16%
Bike 198 10%
Other 20 1%
None 70 3%
TOTAL 2062 100%
14

SOCIODEMOGRAPHIC PROFILE

Since the sample is representative of frequent commuters in the area where the Transit Pilot
was put in place, we expected the sociodemographic profile of respondents to be over-
represented by workers. This can be confirmed since 80% of respondents are workers, a
higher proportion that what can be observed among adult residents in the city of Toronto).

In the sample of 2 062 respondents studied, women (46%) and men (52%) are almost
equally represented. It is interesting to notice that car users and bike users are mostly men
(respectively 58% and 68% of men) while the sample of people who mainly walk on King
Street is slightly more feminine than the average (52% of women).

Since the sample is representative of frequent commuters on King Street West, workers are
logically over-represented, and so are young to middle-aged people: 70% of respondents
are aged between 25 and 54 years old, compared to 52% for the whole population of
Toronto.

It is interesting to note that car users are older than average (63% of car users are 35 years
old and older compared to 54% overall). Bike users tend to be younger (40% of them are
aged between 25 and 34 years old compared to 32% overall).

Primary mean of transport on King Street West


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SOCIODEMOGRAPHIC Total
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GENDER?

Male 52% 50% 47% 58% 68%

Female 46% 49% 52% 39% 32%

Other / Non-binary 2% 2% 2% 3% 1%

HOW OLD ARE YOU?

18-24 years old 14% 15% 17% 11% 13%

25-34 years old 32% 32% 35% 27% 40%

35-54 years old 38% 38% 35% 43% 34%

55 years old and older 16% 14% 13% 20% 13%

WHAT IS THE TOTAL ANNUAL INCOME OF YOUR HOUSEHOLD?

Less than $20,000 4% 4% 3% 2% 4%

$20,000 to $39,999 9% 10% 7% 6% 11%


15

Primary mean of transport on King Street West


SOCIODEMOGRAPHIC PROFILE

2)
2
=9
SOCIODEMOGRAPHIC Total

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AndPROFILE
since the sample is representative
(n=2062) of frequent commuters on King Street West,

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workers are logically over-represented, and so are household earning higher revenues:

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49% of respondents are part of a household whose total annual income is above $80,000,

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compared
GENDER?to 41% for the whole population of Toronto.

Finally,
Male the sample is mainly composed52% of non-residents
50% of the area
47% around King
58% 68% Street
West (77%), and logically, pedestrians are composed of more residents than average (38%
Female 46% 49% 52% 39% 32%
compared to 23% overall), while the contrary applies to public transport users (only 17% of
public transport users
Other / Non-binary are residents of
2% the area compared
2% to
2% 23% overall).
3% 1%

HOW OLD ARE YOU?


Primary mean of transport on King Street West
18-24 years old 14% 15% 17% 11% 13%

25-34 years old 32% 32% 35% 27% 40%

2)
2
=9
SOCIODEMOGRAPHIC Total

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(n

8)
2)
2

9
35-54 years old 38% 38% 35% 43% 34%

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55 years old and older 16% 14% 13% 20% 13%
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WHAT IS THE TOTAL ANNUAL INCOME OF YOUR HOUSEHOLD?


GENDER?

Less
Malethan $20,000 4%
52% 4%
50% 3%
47% 2%
58% 4%
68%

$20,000 to $39,999
Female 9%
46% 10%
49% 7%
52% 6%
39% 11%
32%

$40,000 to $59,999
Other / Non-binary 13%
2% 15%
2% 11%
2% 11%
3% 13%
1%

$60,000
HOW OLD toARE
$79,999
YOU? 13% 15% 12% 14% 12%

$80,000 to $99,999
18-24 years old 12%
14% 13%
15% 12%
17% 11%
11% 8%
13%

$100,000 to old
25-34 years $124,999 14%
32% 12%
32% 16%
35% 14%
27% 16%
40%

More
35-54than $125,000
years old 23%
38% 19%
38% 27%
35% 27%
43% 23%
34%

I'd
55 rather notand
years old say older 13%
16% 11%
14% 13%
13% 15%
20% 13%
13%

RESIDENT OF THE
WHAT IS THE AREA?
TOTAL ANNUAL INCOME OF YOUR HOUSEHOLD?

Yes
Less(M5V, M5H or M5C)
than $20,000 23%
4% 17%
4% 38%
3% 21%
2% 18%
4%

No
$20,000 to $39,999 77%
9% 83%
10% 62%
7% 79%
6% 82%
11%

$40,000 to $59,999 13% 15% 11% 11% 13%

$60,000 to $79,999 13% 15% 12% 14% 12%

In crossed
$80,000 tables, the chi-square test was
to $99,999 used to assess
12% 13%statistical 12%
significance, with
11%a confidence
8% level of
95%. Significantly different numbers are underlined in red if they are 5% or more below the average or in green
if they are 5% or
$100,000 to more above the average.14%
$124,999 12% 16% 14% 16%

More than $125,000 23% 19% 27% 27% 23%


16

SOCIODEMOGRAPHIC PROFILE

The majority of respondents (80%) are employed, a key characteristics of the frequent
commuters in the King Street West area where the Transit Pilot was put in place.

WHICH STATEMENT BEST DESCRIBES YOUR PRIMARY OCCUPATION?

# %
Employed (full time or part time) 1643 80%
Student (full time or part time) 155 8%
Retired 102 5%
Looking for a job 35 2%
Stay at home parent 12 1%
On benefits (e.g.: EI, welfare) 16 1%
Other 58 3%
I'd rather not say 41 2%
TOTAL 2062 100%

More than two-thirds of respondents (68%) hold a university degree, compared to only 36%
for the whole population of Toronto, which is once again in accordance with the profile of
workers in the area.

WHICH LEVEL OF EDUCATION DID YOU MOST RECENTLY COMPLETE?

# %
I do not hold a certificate, diploma or degree 64 3%

High school diploma or equivalency (GED) 199 10%

Apprenticeship, certificate or diploma from a vocational/trade school (DEP) 68 3%


Certificate or diploma from a college (DCS), CEGEP, or another non-
337 16%
university establishment
University certificate, diploma or degree 1394 68%
TOTAL 2062 100%
17
IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND
SERVICES ON KING STREET WEST

This question was asked to every respondent who had


Primary mean of transport on King Street West
visited the shops and services on King Street West since the
Transit Pilot was put in place (89% of them, see results p.18). WHEN DO YOU USUALLY
Respondents had the possibility to select multiple choices.

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89
=8
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(n

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0)
95

85
They selected an average of 1.8 choices, meaning they go

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KING STREET WEST (n=1 833)

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to King Street West during multiple hours of the day, hence

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the closeness of percentages for the 4 choices. These results

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During weekdays in the evening
49% 45% 55% 50% 48%
mean the street attracts people in the evening (49%) and (after 6pm)
during weekends (46%), most likely for entertainment, as well During weekends 46% 45% 53% 38% 46%
as people during rush hour (42%), most likely for commute. During weekdays at rush hour
42% 46% 41% 30% 40%
It is interesting to note that car users come less during (8am-10am and 4-6pm)
During weekdays between 10am
weekends and during rush hour (respectively 38% and 30% and 4pm
40% 39% 42% 37% 44%
compared to 46% and 42% on average).

It is also interesting to see that people aged between 25 and 34 years old tend to visit King Street West during weekdays in the
evening more than average (54% of them compared to 49% in average), while older people and people with lower household
income tend to go there mostly during weekdays between 10 am and 4pm.

Gender Age Household annual income Resident of the area

WHEN DO YOU USUALLY

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During weekdays in the evening
49% 48% 50% 51% 54% 50% 33% 40% 48% 52% 58% 46%
(after 6pm)

During weekends 46% 49% 44% 53% 47% 46% 40% 43% 45% 47% 57% 43%
During weekdays at rush hour
42% 45% 39% 50% 45% 41% 27% 40% 42% 44% 51% 39%
(8am-10am and 4-6pm)
During weekdays between 10am
40% 39% 41% 40% 34% 41% 51% 48% 37% 37% 40% 40%
and 4pm
18
IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND
SERVICES ON KING STREET WEST

The following question was asked to every respondent. It is Primary mean of transport on King Street West
interesting to notice that the sample of respondents is mainly
composed of frequent visitors of the shops and services on SINCE THE TRANSIT PILOT WAS

2)
2
PUT IN PLACE IN NOVEMBER 201 7,
King Street West, since 66% of respondents visit them at least

=9
Total

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(n

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HOW OFTEN HAVE YOU VISITED

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People using public transports and those who walk on King
KING STREET WEST?

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Street West are the most frequent visitors (respectively 37% of Multiple times a week 32% 37% 41% 12% 32%

public transport users and 41% of pedestrians visit the shops Around once a week 16% 19% 18% 8% 20%

multiple times a week compared to 32% of all respondents). A few times a month 18% 21% 16% 15% 21%
Car users are the least frequent visitors of the shops and
Around once a month 10% 10% 9% 9% 10%
services since the Transit Pilot was put in place (25% visit less
Less than once a month 13% 9% 13% 25% 11%
than once a month and 31% never visit, compared to 13% and
11% respectively overall). Never 11% 4% 5% 31% 7%

Residents of the area and people aged between 18 and 34 years old are more frequent visitors than average. This result is
correlated with the ones observed previously (p17): these respondents had selected more choices than average for the previous
question since they come more often. People who are 55 years old and older are the least frequent visitors since the Transit Pilot
was put in place: 20% of them never came since November 2017 (vs.11% overall).
Gender Age Household annual income Resident of the area?

SINCE THE TRANSIT PILOT WAS

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49
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PUT IN PLACE IN NOVEMBER 201 7,
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THE SHOPS AND SERVICES ON
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KING STREET WEST?

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Multiple times a week 32% 32% 32% 42% 38% 29% 17% 28% 34% 33% 55% 25%

Around once a week 16% 17% 16% 16% 17% 16% 17% 17% 17% 17% 14% 17%

A few times a month 18% 18% 18% 16% 19% 17% 19% 19% 19% 17% 11% 20%

Around once a month 10% 10% 9% 9% 10% 9% 11% 9% 9% 10% 5% 11%

Less than once a month 13% 13% 12% 10% 11% 15% 15% 12% 13% 12% 10% 14%

Never 11% 9% 13% 7% 6% 13% 20% 15% 8% 11% 6% 13%


19
IMPACT OF THE PILOT ON THE VISITS TO
THE SHOPS AND SERVICES ON KING STREET
WEST
People who come during weekdays at rush hour are mostly frequent visitors of the shops
and services on King Street West (57% of them visit the shops and services multiple times
a week), meaning the people who are most likely commuters still visit the shops of King
Street West. Same goes for people who come during weekdays between rush hours (43%
of them visit the shops and services multiple times a week).

Time of visitation

SINCE THE TRANSIT PILOT WAS

m
50

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9 8 m)

3 0 4p

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=8

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PUT IN PLACE IN NOVEMBER 201 7,

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Total

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at

d
i

1 0 kda

o
s

an
76
m
s
)
ay

am ays

d
r

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nd
HOW OFTEN HAVE YOU VISITED

)
an
6p 0a

n=

e
en ekd

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ee we
d
ke
(a

=7
(n=1 833)

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=3
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(n

ee
e

(n
g

ol
m

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THE SHOPS AND SERVICES ON

g
ho we
w

in

in
w

s
n
g

(8

ar
ur
g

g
in

ye
D
in

in
ev

ur
KING STREET WEST?

tw
ur

ur

ur

55
D

be
D

D
Multiple times a week 36% 40% 38% 57% 43%

Around once a week 19% 17% 18% 16% 20%

A few times a month 20% 20% 20% 13% 17%

Around once a month 11% 11% 10% 5% 8%

Less than once a month 15% 13% 15% 9% 11%


20
IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND
SERVICES ON KING STREET WEST

This question was asked to every respondent. On average, there are more people who said the Transit Pilot had a positive impact
on their frequency of visits to the shops and services on King Street West (37%) than a negative one (24%).

People who use public transport and who bike on King Street Primary mean of transport on King Street West

West are more numerous to think the Transit Pilot had a HOW HAS THE TRANSIT PILOT
positive impact on their frequency of visits (53% of public

2)
IMPACTED YOUR FREQUENCY

2
=9
Total

0)
(n

8)
transport users and 47% of bikers compared to 37% on

2)
2
OF VISITS TO THE SHOPS AND

9
3
t

=5
or

=3

=1
(n
(n=2062)

(n
sp

(n
an

e
SERVICES ON KING STREET
average). The opposite goes for car users who are 81% to say

ar
al

ik
tr

B
ic
bl
WEST ?

Pu
the Pilot had a negative impact on their frequency of visits, I have been visiting the shops and services
37% 53% 34% 2% 47%
compared to 24% on average. There is a clear correlation on King Street West MORE OFTEN since
the Transit Pilot was put in place

between the main mean of transport used to go to King Street The Transit Pilot had NO IMPACT on my
frequency of visits to the shops and 39% 43% 47% 17% 47%
West and the effect of the Pilot on the frequency of visits to services on King Street West

the shops, but the average result still reflects the opinion of I have been visiting the shops and services
on King Street West LESS OFTEN since 24% 5% 18% 81% 6%
current commuters in the area. the Transit Pilot was put in place

Finally, the result for pedestrians for whom the Transit Pilot mostly had no impact is to be analyzed bearing in mind they probably
were already very frequent shoppers (see results p.18), because they are composed of more residents of the area (p.15).
It is also interesting to see that younger people (between 18 and 24 years old) tend to come more often while older people (35
years old and older) tend to come less often.
Gender Age Household annual income Resident of the area

HOW HAS THE TRANSIT PILOT

)
49
4)

7)

)
88
IMPACTED YOUR

r
2 3 lde
9

=2

42 0$

0$
=6

=7
=2

Total
)

(n
1)

0
45

=1 ,00

)
(n

(n

(n

)
(n 0,0

92
08

70
d

$
=9

2)
FREQUENCY OF VISITS TO

)
)

80
00
an
d

5
8

=4
(n

=1

01
ol

ol

ol

=1
(n=2062)

,0

to

=5
=3

an
(n

(n
e

(n
40
ol
ar

ar

ar

(n
al

th
THE SHOPS AND SERVICES

$
e

(n

s
Ye
00

o
ye

ye

ye
m

al

an
ar

N
e
M
Fe

,0

or
4

ye

th

40
-2

-3

-5

M
ON KING STREET WEST ?

ss
55
18

25

35

Le
I have been visiting the shops and services
on King Street West MORE OFTEN since 37% 36% 39% 45% 41% 34% 30% 42% 40% 37% 37% 37%
the Transit Pilot was put in place

The Transit Pilot had NO IMPACT on my


frequency of visits to the shops and 39% 43% 36% 40% 41% 38% 39% 44% 39% 37% 38% 40%
services on King Street West

I have been visiting the shops and services


on King Street West LESS OFTEN since 24% 21% 26% 15% 18% 29% 32% 14% 21% 25% 25% 23%
the Transit Pilot was put in place
21
IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND
SERVICES ON KING STREET WEST

There is an obvious correlation between the results to this question and the frequency with which respondents have been visiting
the shops and services on King Street since the Transit Pilot was put in place.

The main thing to notice here is that most of the respondents who declared never visiting King Street West’s shops used to come
before the Pilot was put in place (72%).

This proves that, while some clients have become more frequent clients, the Transit Pilot has also made King Street West’s shops
and services loose some clients, mostly car users and older people.

Frequency of visits

HOW HAS THE TRANSIT PILOT

h
h
IMPACTED YOUR FREQUENCY

5 9 eek

nt
40 ek

6 9 nth

9 8 nt
Total

=2 mo
=3 we

o
w

9)
o

m
m

2
a
OF VISITS TO THE SHOPS AND

a
)

)
)

=2
a

67
es

a
ce

ce
ce

(n
(n=2062)

es
=6
tim

=3

=1
on

on
on

er
tim
(n

(n

(n
(n

(n
SERVICES ON KING STREET

ev
nd

an
e

nd
pl

N
w

th
ou
ti

ou
fe
ul

WEST ?

ss
Ar

Ar
M

Le
I have been visiting the shops and services
on King Street West MORE OFTEN since 37% 54% 55% 42% 21% 10% 0%
the Transit Pilot was put in place

The Transit Pilot had NO IMPACT on my


frequency of visits to the shops and 39% 38% 35% 42% 58% 40% 28%
services on King Street West

I have been visiting the shops and services


on King Street West LESS OFTEN since 24% 8% 11% 16% 21% 51% 72%
the Transit Pilot was put in place
22
IMPACT OF THE PILOT ON THE VISITS TO
THE SHOPS AND SERVICES ON KING STREET
WEST
The respondents who answered that they had been visiting the shops and services on King
Street West MORE OFTEN since the Transit Pilot was put in place were then asked the
following question: Could you tell us the main reason(s) why you have been visiting the
shops and services on King Street West MORE OFTEN since the Transit Pilot was put in
place?

751 respondents left a comment. They are mainly public transport users, which is why
most comments mention the fact that the Transit Pilot has made street cars move faster
and be more reliable on King Street. The comments also mention the fact that it is now
more pleasant to walk on King Street and it encourages people to stay longer and visit the
shops more often. Bikers and pedestrians also feel safer on the street and crossing the
street which contributes to them coming more often.

Here are a few examples of comments which sum up the main topics of the rest of the
comments.

It’s much faster to get around by TTC without all the automobiles blocking the streetcar tracks.
Vince - Male - 35-44 years old - Primary mean of transport: Public transport

I enjoy the art and public seating that lines the street. It makes you slow down and enjoy the
space.
Jean McArthur - Female - Over 65 years old - Primary mean of transport: Walk

As a resident of a building on King West, I feel safer as a pedestrian. I don’t have a car, and it
is more convenient and faster for me to access businesses on King West via streetcar now that
there are fewer cars on the road.
Alana - Female - 25-34 years old - Primary mean of transport: Walk

I walk by things more often. It’s easier to shop / dine / enjoy the sights with ease of TTC &
walking. Before I avoided the area due to TTC congestion.
Jodi - Female - 35-44 years old - Primary mean of transport: Public transport

Fewer cars means less exhaust. One can grab their lunch, and sit on one of the Muskoka chairs
provided. It’s been a lovely summer.
Charles - Male - 45-54 years old - Primary mean of transport: Public transport

The ease of travel is why I visit the shops there more often now. Plus, I feel safer crossing the
streets there.
Andrew - Male - 35-44 years old - Primary mean of transport: Walk

King St streetcar makes it easy to go cross the city in a short period off time. It allows me do
my errands and meet up with friends more frequently now.
Cora - Female - 45-54 years old - Primary mean of transport: Public transport
23
IMPACT OF THE PILOT ON THE VISITS TO
THE SHOPS AND SERVICES ON KING STREET
WEST
The respondents who answered that they have been visiting the shops and services on
King Street West LESS OFTEN since the Transit Pilot was put in place were then asked
the following question: Could you tell us the main reason(s) why you have been visiting the
shops and services on King Street West LESS OFTEN since the Transit Pilot was put in
place?

555 respondents left a comment. Most of them being mainly car users, the main reasons
evoked is the difficulty to drive and find parking there, the fact that the parallel street like
Queen Street are now jammed and that the new rules are confusing, which make them feel
less safe when driving through King Street. A few comments were also left by people who
mainly walk on King Street West. They say that they don’t come there anymore because
they feel like the neighborhood has lost its vibe and spirit because there is no one on the
street anymore. Furthermore, it is harder for some of them to get a Uber to come and pick
them up on the street since cars have difficulties to circulate on the street.

Here are a few examples of comments which sum up the main topics of the rest of the
comments.

The vibe is gone, harder to access parts of it, but mainly the vibe and atmosphere isn’t what it
was.
Martin Read - Male - 45-54 years old - Primary mean of transport: Walk

I am disabled and need a car to get around. There used to be lots of spots I could access around
king street. Now all the nearby streets are too full and king is tumbleweeds. I cannot park
anywhere that is close enough for me to go to anything on king now.
ella - Female - 35-44 years old - Primary mean of transport: Car

Difficulty to find parking close to stores and restaurants. If you do it’s blocks away.
Marisa Byers - Female - 35-44 years old - Primary mean of transport: Public transport

Hard to get to and from the area by uber or Lyft. Drop you off too far away and too hard to get a
Lyft or uber home.
Stan - Male - 45-54 years old - Primary mean of transport: Walk

It’s very annoying I can’t drive down King St or park on King St. I can’t find parking anywhere
nearby. Traffic on the other streets in the area is now brutal. I once frequented that area daily.
I now avoid it all together. I’m a real estate agent and no longer encourage my clients to buy
condos on King St anymore. The area now looks like a ghost town. The streets are empty.
Restaurants have lost business. My son is a server at a restaurant on King St and his hours were
cut due to lack od people coming in. This pilot is a disaster and needs to be reversed ASAP.
Solina Bradshaw - Female - 55-64 years old - Primary mean of transport: Car

It’s become an inaccessible spot for drivers. It’s actually scary to drive and wonder if I’m in the
section closed off to cars and if I’ll get a ticket. I drive downtown all the time and the signage to
drivers are unclear and unfair. It’s not clear exactly where the close to vehicles begins and ends.
karen - Female - 35-44 years old - Primary mean of transport: None
24
IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND
SERVICES ON KING STREET WEST
Impact of the Transit Pilot on the frequency of visits to
the shops and services on King Street West

This question was asked to the 1 368 respondents who


WHAT IS/ARE THE MAIN
mentioned visiting the shops and services on King Street

48 sed
9 5 ed

5)
Total

2
s
REASON(S) YOU VISIT THE

a
ea

=5

(n cre
West at least a few times a month. Respondents could select

cr

(n
)

)
de
in

ct
SHOPS AND SERVICES ON THIS (n=1 368)

=6

=1
y

pa

y
nc

(n
multiple choices.

nc
Im
ue

ue
PORTION OF KING STREET WEST?

eq

eq
N
Fr

Fr
I can get there easily by public
Two of the main reasons why people come to King Street West 43% 58% 34% 3%
transport
to shop mention the mean of transport they use to get there, I work or study nearby 34% 31% 39% 28%
whether it is the easiness to get there by public transport (43% I like the atmosphere; the
33% 39% 30% 20%
of respondents) or on foot (33% of respondents). neighbourhood has a good vibe
For the variety of restaurants, bars
The second reason why people shop on King Street West is and cafes in the area
33% 36% 32% 24%
that they work nearby (34%). I can walk there easily 33% 35% 35% 15%
Finally, despite or thanks to the Transit Pilot, the street is a
place people like to go because of its good vibe (33%) and for I live nearby 31% 28% 36% 28%

the variety of restaurants, bars and cafes in the area (33%). It's on my way to work or school 29% 29% 32% 18%
For the quality of restaurants, bars
26% 31% 21% 24%
It is interesting to note that for the people whose frequency of and cafes in the area
For the variety of stores and
visit increased, the main reason why they now visit King Street services in the area
21% 25% 18% 17%
West is because they can get there easily by public transports For the variety of entertainment 20% 23% 15% 20%
(58%). This means the improvement of the service of public
For one/certain restaurant(s),
transport on King Street West (which will be proven later in 16% 17% 14% 18%
bar(s) and cafe(s) in the area
the report) had a real impact on the willingness of people to For the quality of entertainment 15% 20% 10% 14%
come and shop there. For the quality of stores and
14% 19% 10% 7%
The second reason people whose frequency of visit increased services in the area
For one/certain business(es) or
selected the most (39%) is that they like the vibe of the service(s) in the area
14% 16% 12% 16%
neighborhood. This is a first clue that can allow us to say For the quality of service offered
10% 13% 7% 7%
that the Transit Pilot has improved the attractiveness and the by merchants in the area
Because the businesses in the area
atmosphere of the street. 3% 3% 2% 3%
offer good prices

I can drive there easily 2% 1% 1% 7%

It's easy to find parking 1% 1% 0% 1%

Another reason 5% 5% 3% 12%


25
IMPACT OF THE PILOT ON THE VISITS TO THE SHOPS AND Impact of the Transit Pilot on the frequency of visits to
the shops and services on King Street West

SERVICES ON KING STREET WEST WHAT IS/ARE THE MAIN

7 7 sed
8) ed
REASON(S) YOU HAVEN'T VISITED

0)
Total

2
s

a
(n rea

=2

(n cre
THE SHOPS AND SERVICES ON

(n

)
c

de
in

=6

ct
(n=465)

=1
y

pa

y
nc
THIS PORTION OF KING STREET

nc
This question was asked to the 465 respondents who mentioned visiting the shops and services on King Street West once a

Im
ue

ue
eq

eq
WEST MORE OFTEN?

N
Fr

Fr
month at most. Respondents could select multiple choices.
It's difficult to drive there 30% 1% 4% 74%

The reason respondents mentioned the most for not coming more Ielsewhere
often is that it is difficult to23%
can get everything I need
drive there
15%(30%). This
33% reason14%
is
mentioned by people whose frequency of visits decreased (74%) as well as the fact that it is hard 23%
to find parking
4%
(53%).
5% 53%
It's hard to find parking
These results underline once again the fact that King Street West’s shops lost some clients because of the negative impact of the
Transit Pilot on car traffic in the area of King Street. It's too far from home 20% 32% 30% 3%

It isn't on my way to work or school 20% 34% 25% 7%

The stores are too expensive 12% 16% 17% 3%


Impact of the Transit Pilot on the frequency of visits to Impact of the Transit Pilot on the frequency of visits to
the shops and services on King Street West the shops and services on King Street West
It's too far from work or school 9% 24% 10% 1%
WHAT IS/ARE THE MAIN The
WHAT stores don't
IS/ARE THErespond
MAIN to my
8% 12% 12% 3%
tastes

7 7 sed

7 7 sed
8) ed

8) ed
REASON(S) YOU HAVEN'T VISITED REASON(S) YOU HAVEN'T VISITED

0)

0)
Total Total
2

2
s

s
a

a
(n rea

(n rea
=2

=2
(n cre

(n cre
ITHE
don'tSHOPS
like the AND
atmosphere; the ON
THE SHOPS AND SERVICES ON SERVICES 5% 4% 4% 8%
(n

(n
)

)
c

c
de

de
in

in
=6

=6
neighbourhood doesn't have a good vibe
ct

ct
(n=465) (n=465)

=1

=1
y

y
pa

pa
y

y
nc

nc
THIS PORTION OF KING STREET THIS PORTION OF KING STREET

nc

nc
Im

Im
ue

ue
ue

ue
There
WEST are too OFTEN?
many tourists 5% 6% 6% 3%
eq

eq
o

o
eq

eq
WEST MORE OFTEN? MORE
N

N
Fr

Fr
Fr

Fr
It's hard to get there by public
It's difficult to drive there 30% 1% 4% 74% It's difficult to drive there 5%
30% 3%
1% 1%
4% 10%
74%
transport
I can get everything I need The
I canrestaurants, barsI need
get everything and cafes
23% 15% 33% 14% 5%
23% 9%
15% 6%
33% 1%
14%
elsewhere aren't of good quality
elsewhere
There isn't much variety of stores
It's hard to find parking 23% 4% 5% 53% It's hard to find parking 4%
23% 4% 6%
5% 1%
53%
and services in the area
The storefronts aren't
It's too far from home 20% 32% 30% 3% It's too far from home 3%
20% 6%
32% 3%
30% 2%
3%
inviting/attractive

It isn't on my way to work or school 20% 34% 25% 7% IItdon't know


isn't on mythe
wayarea well or school
to work 2%
20% 6%
34% 3%
25% 1%
7%
There isn't much variety of restaurants,
The stores are too expensive 12% 16% 17% 3% The or
stores 2%
12% 1%
16% 3%
17% 2%
3%
bars cafes are too
in the expensive
area

It's too far from work or school 9% 24% 10% 1% It's dirty
too far from work or school 2%
9% 0%
24% 2%
10% 2%
1%
The stores don't respond to my The stores don't respond to my 1% 0% 2% 1%
8% 12% 12% 3% I don't feel safe in that area 8% 12% 12% 3%
tastes tastes
I don't like the atmosphere; the The stores
I don't and
like the services inthe
atmosphere; the area
5% 4% 4% 8% 1%
5% 0%
4% 1%
4% 1%
8%
neighbourhood doesn't have a good vibe aren't of gooddoesn't
neighbourhood qualityhave a good vibe

There are too many tourists 5% 6% 6% 3% Another reason


There are too many tourists 14%
5% 15%
6% 17%
6% 10%
3%
It's hard to get there by public It's hard to get there by public
5% 3% 1% 10% 5% 3% 1% 10%
transport transport
The restaurants, bars and cafes The restaurants, bars and cafes
5% 9% 6% 1% 5% 9% 6% 1%
aren't of good quality aren't of good quality
There isn't much variety of stores There isn't much variety of stores
4% 4% 6% 1% 4% 4% 6% 1%
and services in the area and services in the area
26
IMPACT OF THE PILOT ON THE VISITS TO
THE SHOPS AND SERVICES ON KING STREET
WEST
This question was asked to the 229 respondents who mentioned never visiting the shops
and services on King Street West since the Transit Pilot was put in place. Respondents
could select multiple choices.

Again, the reasons that come first for not shopping at all on King Street West concern the
difficulty to drive there (55%) and the fact that it is hard to find parking (38%), which makes
for a total of 93% of people who don’t come to King Street West for car related reasons.

WHAT IS/ARE THE MAIN REASON(S) YOU HAVEN'T VISITED THE SHOPS AND
SERVICES ON THIS PORTION OF KING STREET WEST?
Total (n=229)
It's difficult to drive there 55%
It's hard to find parking 38%
I can get everything I need elsewhere 15%
It's too far from home 10%
It's too far from work or school 5%
I don't know this shopping district well 5%
The stores don't respond to my tastes 5%
The stores are too expensive 4%
I don't like the atmosphere; the neighbourhood doesn't have a good vibe 3%
It isn't on my way to work or school 3%
It's hard to get there by public transport 3%
There isn't much variety of stores and services in the area 3%
There are too many tourists 2%
The stores and services in the area aren't of good quality 2%
The restaurants, bars and cafes aren't of good quality 1%
There isn't much variety of restaurants, bars or cafes in the area 1%
I don't feel safe in that area 0%
It's dirty 0%
The storefronts aren't inviting/attractive 0%
Another reason 9%
27

IMPACT OF THE PILOT ON THE


COMMUTE ON KING STREET WEST

These questions were asked to every respondent. If they declared using a specific mean of
transport ‘sometimes’ or ‘often’ on King Street West, they were redirected to sub-questions
about their commuting experience with the said mean of transport.
Most people walk at least sometimes (91%) on King Street West, making it the most used
mean of transport on King Street West. The rest of the figures are aligned with the results
to the question about the primary mean of transport, presented earlier.
It is interesting to note that among car users, 10% declared never using their cars on King
Street West. This is aligned with the results showing that most people who used to go to
King Street West mainly by car have stopped coming since the Transit Pilot was put in place.

Primary mean of transport on King Street West

2)
2
=9
Total

0)
(n

8)
2)
2

9
3
t

=5
or

=3

=1
(n
(n=2062)

(n
sp

(n
an

e
ar
al

ik
tr

B
ic
bl
Pu

HOW OFTEN DO YOU GO THROUGH OR DRIVE TO KING STREET WEST BY CAR?

Often 16% 5% 14% 56% 4%

Sometimes 29% 27% 30% 33% 30%

Never 55% 68% 57% 10% 66%

HOW OFTEN DO YOU GO THROUGH KING STREET WEST BY PUBLIC TRANSPORT?

Often 48% 79% 34% 5% 30%

Sometimes 32% 20% 49% 32% 54%

Never 20% 1% 17% 64% 17%

HOW OFTEN DO YOU BIKE ON KING STREET WEST?

Often 13% 8% 7% 1% 76%

Sometimes 17% 21% 16% 11% 22%

Never 70% 72% 77% 88% 2%

HOW OFTEN DO YOU WALK ON KING STREET WEST?

Often 50% 52% 75% 19% 41%

Sometimes 41% 45% 25% 52% 54%

Never 9% 4% 0% 28% 6%
28
IMPACT OF THE PILOT ON THE COMMUTE BY CAR ON KING
STREET WEST
Frequency CAR

The following questions were asked to the 928 respondents HOW HAS THE TRANSIT
who declared using their CAR at least sometimes to go to or PILOT IMPACTED YOUR

4)
drive through King Street West. Total

9
4)

=5
3
AVERAGE TIME SPENT IN

(n
=3

es
(n
(n=928)

im
en
TRAFFIC ON KING STREET

et
The opinion is split on the impact the Transit Pilot had on the

ft

m
O

So
WEST?
average time spent in traffic on King Street West since 39% of
respondents believe it decreased (significantly or a little) while It has significantly decreased 25% 18% 30%
38% believe it increased (significantly or a little).
However, the most regular car users are not as split since It has decreased a little 14% 11% 15%
almost half of them (47%) believe the average time spent in
It hasn't changed 23% 16% 28%
traffic significantly increased because of the Transit Pilot.
It has increased a little 11% 8% 12%

It has significantly increased 27% 47% 15%

Frequency CAR

A majority of respondents (52%) believe the Transit Pilot HOW HAS THE TRANSIT
increased their average time of travel by car in the area of King PILOT IMPACTED YOUR

4)
Street West, even more so for the most regular car users (they Total

9
4)

=5
Nev

3
AVERAGE TIME OF TRAVEL

(n
=3
are 73% to believe the Transit Pilot increased their average

es
(n
(n=928)

im
en
BY CAR IN THE AREA OF
time of travel by car in the area of King Street West).

et
ft

m
O

So
KING STREET WEST?

It has significantly decreased 11% 8% 13%

It has decreased a little 10% 6% 12%

It hasn't changed 27% 14% 35%

It has increased a little 17% 14% 18%

It has significantly increased 35% 59% 22%


29
IMPACT OF THE PILOT ON THE COMMUTE BY CAR ON KING
STREET WEST

Finally, half of respondents (50%) have reduced slightly or significantly the frequency with which they’ve been using their car on
King Street West.

This proves that the Transit Pilot reached its goal to reduce the number of cars on King Street West, but it seems it has made the
driver’s journey worse in the area and has driven car drivers away rather have them change their commuting habits.

Frequency CAR

HOW HAS THE TRANSIT PILOT


IMPACTED THE FREQUENCY

4)
Total

9
4)

=5
Never (n=0)

(n
WITH WHICH YOU HAVE BEEN

=3

es
(n
(n=928)

im
n
USING YOUR CAR ON KING

fte

et
m
O
STREET WEST?

So
It has significantly decreased 32% 38% 29%

It has decreased a little 18% 8% 24%

It hasn't changed 43% 46% 41%

It has increased a little 2% 2% 2%

It has significantly increased 4% 7% 3%


30
IMPACT OF THE PILOT ON THE COMMUTE BY PUBLIC
TRANSPORT ON KING STREET WEST
Frequency PUBLIC
TRANSPORT
The following questions were asked to the 1 647 respondents HOW HAS THE TRANSIT PILOT
who declared using PUBLIC TRANSPORT at least sometimes IMPACTED YOUR AVERAGE TIME

7)
to go through King Street West. Total

6
0)

=6
8
Nev

(n
OF TRAVEL IN PUBLIC

=9

es
(n
(n=1 647)

im
en
TRANSPORT THROUGH KING

et
74% of respondents declared the Transit Pilot slightly or

ft

m
O
STREET WEST?

So
significantly decreased their time of travel in public transport
through King Street West, even more so for the most regular It has significantly decreased 53% 66% 34%
public transport users who are 85% to mention it.
It has decreased a little 21% 19% 25%

It hasn't changed 13% 6% 25%

It has increased a little 6% 4% 8%

It has significantly increased 6% 6% 8%

Frequency PUBLIC
TRANSPORT
82% of respondents think the Transit Pilot improved the quality HOW HAS THE TRANSIT
of service for public transport, even more so for the most PILOT IMPACTED THE

7)
regular public transport users who are 89% to have mention it. Total

6
0)

=6
8
QUALITY OF THE SERVICE Nev

(n
=9

es
(n
(n=1 647)

im
en
OF PUBLIC TRANSPORT ON

et
ft

m
O

So
KING STREET WEST?

It has gotten significantly better 59% 69% 43%

It has gotten a little better 23% 20% 27%

It hasn't changed 13% 7% 22%

It has gotten a little worse 3% 2% 4%

It has gotten significantly worse 2% 1% 3%


31
IMPACT OF THE PILOT ON THE COMMUTE BY PUBLIC
TRANSPORT ON KING STREET WEST

Finally, 58% of respondents have increased slightly or significantly the frequency with which they’ve been using public transport
on King Street West.

This proves that the Transit Pilot reached its goal to increase the use of street cars on King Street West and improve the quality
and reliability of the service.

Frequency PUBLIC
TRANSPORT

HOW HAS THE TRANSIT PILOT


IMPACTED THE FREQUENCY

7)
Total

6
0)

=6
8
Never (n=0)

(n
WITH WHICH YOU HAVE BEEN

=9

es
(n
(n=1 647)

im
n
USING PUBLIC TRANSPORT ON

fte

et
m
O
KING STREET WEST?

So
It has significantly decreased 3% 3% 3%

It has decreased a little 3% 2% 5%

It hasn't changed 36% 25% 51%

It has increased a little 28% 25% 31%

It has significantly increased 30% 44% 10%


32
IMPACT OF THE PILOT ON THE PEOPLE BIKING
ON KING STREET WEST
Frequency BIKING

The following questions were asked to the 622 respondents


HOW HAS THE TRANSIT
who declared BIKING at least sometimes on King Street West.

9)
PILOT IMPACTED THE Total

5
3)

=3
6
Nev

(n
=2
84% of respondents declared the Transit Pilot made King

es
(n
BICYCLE-FRIENDLINESS (n=622)

im
en

et
Street West slightly or significantly more bicycle-friendly, even

ft

m
O
OF KING STREET WEST?

So
more so for the most regular bikers who are 91% to mention it.
It has gotten significantly better 55% 72% 42%

It has gotten a little better 29% 19% 36%

It hasn't changed 10% 5% 14%

It has gotten a little worse 4% 2% 5%

It has gotten significantly worse 3% 2% 3%

Frequency BIKING

They are however only 30% to think that the two main bicycle ACCORDING TO YOU, SHOULD
lanes upper north on Richmond St West and Adelaide St West BIKE LANES BE RELOCATED

9)
should be relocated on King Street West. Total

5
3)

=3
6
Nev

(n
FROM ADELAIDE STREET AND

=2

es
(n
(n=622)

im
en
RICHMOND STREET TO KING

et
ft

m
O
STREET WEST?

So
Yes 30% 30% 30%

No 49% 53% 45%

I don't know / I have no opinion


22% 17% 25%
on the matter
33
IMPACT OF THE PILOT ON THE PEOPLE BIKING
ON KING STREET WEST

Finally, 57% of respondents have increased slightly or significantly the frequency with which they’ve been biking on King Street
West.

This proves that the Transit Pilot reached its goal to make King Street West more attractive to bikers.

Frequency BIKING

HOW HAS THE TRANSIT


PILOT IMPACTED THE

9)
Total

5
3)

=3
6
FREQUENCY WITH WHICH Never (n=0)

(n
=2

es
(n
(n=622)

im
n
YOU HAVE BEEN BIKING ON

fte

et
m
O

So
KING STREET WEST?

It has significantly decreased 3% 3% 3%

It has decreased a little 4% 5% 4%

It hasn't changed 36% 17% 49%

It has increased a little 29% 22% 34%

It has significantly increased 28% 53% 10%


34
IMPACT OF THE PILOT ON THE PEOPLE WALKING ON KING
STREET WEST
Frequency WALKING

The following questions were asked to the 1 875 respondents


who declared WALKING at least sometimes on King Street HOW HAS THE TRANSIT

)
54
West. Total

)
PILOT IMPACTED THE

=8
1
02
Nev

(n
=1

es
PEDESTRIAN-FRIENDLINESS (n=1 875)

(n

im
en

et
68% of respondents declared the Transit Pilot made King

ft

m
OF KING STREET WEST?

So
Street West slightly or significantly more pedestrian-friendly,
even more so the most regular pedestrians who are 87% to It has gotten significantly better 45% 57% 31%
mention it.
It has gotten a little better 23% 20% 28%

It hasn't changed 25% 18% 32%

It has gotten a little worse 4% 2% 5%

It has gotten significantly worse 3% 3% 4%

Frequency WALKING

The effort made by the city to activate the space with public
HAVE YOU NOTICED AN
art was noticed and appreciated by 59% of the respondents,

)
54
and by 70% of the most frequent pedestrians. EFFORT WAS MADE TO Total

=8
1
02
Nev

(n
=1

es
"ACTIVATE" THE SPACE (n=1 875)

(n

im
en

et
ft

m
O
WITH PUBLIC ART?

So
Yes, and it has improved my
59% 70% 46%
experience
Yes, and it hasn't changed my
26% 23% 30%
experience

No, I haven't noticed 15% 7% 24%


35
IMPACT OF THE PILOT ON THE PEOPLE WALKING ON KING
STREET WEST

Finally, 41% of respondents have increased slightly or significantly the frequency with which they’ve been walking on King Street
West. With this percentage, it seems like walking has been the mean of transport least impacted by the Transit Pilot. However,
readers should bear in mind the results of p.20 showing that people who mostly walk on King Street West probably already did
so very frequently since they are composed of more residents of the area than other groups. This is why, among pedestrians,
more people couldn’t increase much the frequency with which they have been walking on King Street West, regardless of the
Transit Pilot’s implementation.

This proves that the Transit Pilot reached its goal to make King Street West more attractive to pedestrians.

Frequency WALKING

HOW HAS THE TRANSIT


PILOT IMPACTED THE

)
54
Total

=8
1
02
FREQUENCY WITH WHICH Never (n=0)

(n
=1

es
(n=1 875)

(n

im
n
YOU HAVE BEEN WALKING

et
fte

m
O

So
ON KING STREET WEST?

It has significantly decreased 4% 2% 7%

It has decreased a little 4% 3% 6%

It hasn't changed 50% 42% 59%

It has increased a little 24% 26% 22%

It has significantly increased 17% 27% 5%


36

IMPACT OF THE PILOT ON THE


ATTRACTIVENESS OF KING STREET WEST

The following question was asked to every respondent.

What is most striking here is the fact that results are split between very positive opinions on
one hand and very negative ones on the other. Hence, the average grade doesn’t give much
information. What is more interesting is that 57% of the sample gave a grade of 8 or more
to the attractiveness of King Street West compared to 29% who gave a grade of 5 or less.
Once again, public transport and bike users have an excellent opinion of the project (average
of 8.26/10 and of 8.04/10 respectively), while car users have the exact opposite (average
of 2.27/10). Pedestrians are more neutral than others (average of 7.09/10). This is probably
linked to the analysis that came out of the comments p.23. Some pedestrians feel like the
neighborhood has lost its vibe and its liveliness, with less people on the street.

Primary mean of transport on King Street West

ON A SCALE OF 0 TO 1 0, WHAT
2)

HAS BEEN THE IMPACT OF THE


2
=9

Total 0)
(n

8)
2)
2

9
TRANSIT PILOT ON KING STREET

33
t

=5
or

=1
n=
(n

(n=2062)

(n
sp

r(
an

WEST'S OVERALL

ke
al

Ca
tr

Bi
W
ic

ATTRACTIVENESS?
bl
Pu

10 28% 37% 30% 4% 35%

9 12% 16% 11% 2% 15%

8 17% 22% 17% 2% 20%

7 10% 11% 13% 3% 13%

6 4% 4% 4% 3% 5%

5 5% 3% 6% 9% 3%

4 2% 2% 3% 4% 2%

3 4% 1% 4% 9% 3%

2 3% 1% 2% 10% 2%

1 3% 1% 3% 12% 0%

0 12% 1% 8% 42% 2%

NOTE MOYENNE 6,70 8,26 7,09 2,27 8,04


37
IMPACT OF THE PILOT ON THE ATTRACTIVENESS OF KING
STREET WEST

The results of the left part of the table were expected, but they prove that, by making the street more attractive for numerous
people, the Pilot has attracted shoppers, not only passersby.

It is the people who come during rush hour (probably the time when the street used to be most crowded) who gave the best
grades to the impact on the Pilot on King Street West’s overall attractiveness.

Impact of the Transit Pilot on the frequency of visits to


Time of visitation
the shops and services on King Street West

ON A SCALE OF 0 TO 1 0, WHAT ON A SCALE OF 0 TO 1 0, WHAT

m
50

9) -
sh

4
6p e

3 0 4p
ft n th
9 0 sed
6 4 ed
HAS BEEN THE IMPACT OF THE HAS BEEN THE IMPACT OF THE

ru
9 8 m)

=8
)

d
08

am ys
Total Total

an
s

(n

at

d
a
ea

=8

1 0 kda
i
(n cre

(n an
76
m
s

am ays
cr
TRANSIT PILOT ON KING STREET TRANSIT PILOT ON KING STREET

)
(n
)

)
ay

nd
er

6p 0a

e
n=
de
in

en ekd

ee we
ct
(n=2062)WEST'S OVERALL (n=2062)

d
ke
=4

=8

=7
=7

(a

)(
ek

-1
y

pa

ee
nc

(n

(n
WEST'S OVERALL

nc

m
e

g
g

ho we
w
Im

in
in

w
ue

n
ue

(8

ur
g

g
eq

eq

in
ATTRACTIVENESS? ATTRACTIVENESS?

D
in

in

ur
N

tw
ev
ur
Fr

Fr

ur

ur

be
D

D
10 28% 52% 10 23% 1%
28% 32% 32% 38% 34%

9 12% 17% 9 13% 12%


0% 12% 13% 14% 12%

8 17% 20% 8 22% 17%


1% 19% 20% 17% 18%

7 10% 8% 7 16% 10%


2% 10% 10% 9% 11%

6 4% 1% 6 8% 3%4% 4% 4% 4% 4%

5 5% 1% 5 8% 8%5% 4% 4% 3% 4%

4 2% 0% 4 3% 5%2% 2% 2% 2% 2%

3 4% 0% 3 2% 4%
11% 3% 3% 2% 2%

2 3% 0% 2 1% 3%
11% 2% 2% 2% 3%

1 3% 0% 1 1% 3%
11% 3% 2% 2% 2%

0 12% 0% 0 2% 12%
46% 9% 8% 7% 8%

NOTE MOYENNE 6,70 9,05 MOYENNE


NOTE 7,47 1,78
6,70 7,16 7,32 7,66 7,37
38
IMPACT OF THE PILOT ON THE ATTRACTIVENESS OF KING
STREET WEST

With this table, we can see that around a third (30%) of people who significantly decreased their use of cars on King Street
West gave a grade of 0 to the impact the Transit Pilot had on King Street West’s attractiveness. This probably means that car
users didn’t turn to another mean of transport to go through the street, they just stopped coming because the street lost all its
attractiveness.

How has the Transit Pilot impacted the frequency with


How has the Transit Pilot impacted the frequency with which you have been using public transport
which you have been using your car on King Street
on King Street West?
West?

ON A SCALE OF 0 TO 1 0, WHAT

8)

)
85
e

5 ) ttle

5 3 ittle
9
HAS BEEN THE IMPACT OF THE

7 0 ittl

=3

=5
)

)
00

4)
ly

(n y
Total

00
li
se ntl

l
(n

(n
l
nt

nt
l
=5
=3

(n d a

(n d a

=5
ea fica

e a i ca

ea fica
ed

ed
(n
TRANSIT PILOT ON KING STREET

)
ed
(n

se
ng

ng
if

d
as

as

=5
(n=2062)
i

i
d

=4

d
de ign

de ign

in ign
=1

ea
se

se
re

re

(n
ha

ha
WEST'S OVERALL

cr
s

s
c

c
c

c
de

de

in
cr
s

s
cr
ha

ha

ha

cr
't

't
sn

sn

s
s

s
ATTRACTIVENESS?

ha
ha

ha
It

It

It
ha

ha

It
It

It
It

It
10 28% 15% 25% 22% 30% 16% 18% 33% 56%

9 12% 7% 14% 7% 11% 4% 9% 19% 15%

8 17% 6% 16% 14% 13% 13% 19% 25% 18%

7 10% 7% 8% 12% 2% 9% 15% 14% 6%

6 4% 3% 8% 4% 2% 9% 7% 3% 2%

5 5% 9% 6% 6% 4% 13% 9% 2% 1%

4 2% 4% 2% 3% 6% 7% 3% 2% 0%

3 4% 5% 6% 6% 2% 5% 4% 1% 0%

2 3% 7% 2% 7% 7% 5% 4% 0% 0%

1 3% 6% 4% 5% 9% 5% 3% 0% 0%

0 12% 30% 8% 16% 15% 13% 9% 0% 1%

NOTE MOYENNE 6,70 4,34 6,72 5,67 5,94 5,42 6,39 8,40 9,02
39
IMPACT OF THE PILOT ON THE ATTRACTIVENESS OF KING
STREET WEST
It is interesting to note that the worst average grade (2.05/10) was given by people who significantly decreased the frequency with
which they’ve been walking on King Street West, while the best average grade (9.24/10) was given by people who significantly
increased it. People who walk on King Street West are the most split, but it is not contradictory. Indeed, it is important to
remember that the people referred to as pedestrian throughout the report are the people who declared their main mean of
transport on King Street West was by foot. Here, the people who answered the question about the impact of the Transit Pilot
on their frequency of walking are not necessarily the same. As a matter of fact, we can see p.25 that they are composed of an
important proportion of car-users. Again, this can be linked to the comments made from people who usually walk on the street,
which previoulsy declared that the neighborhood had lost its good vibe.

How has the Transit Pilot impacted the frequency with How has the Transit Pilot impacted the frequency with which you have been walking on King Street
which you have been biking on King Street West? West?

ON A SCALE OF 0 TO 1 0, WHAT

2)

)
37
2 ) ttle
7 9 ittle

5 6 ittle
2
HAS BEEN THE IMPACT OF THE

=9
=2

)
2)
(n y

(n y
Total

18
77

li
l

se ntl

l
(n

(n
nt

nt
=8
l

l
a
(n d a

(n d a

=3
=1
ea fica

e a i ca

ea fica
ed

d
(n
TRANSIT PILOT ON KING STREET

)
d

ge
se
se

se
ng

if

=8
(n=2062)

i
=4
d

d
in ign

de ign

in ign
ea

an
ea

=1

ea
se

se
(n
ha

WEST'S OVERALL

cr

ch
cr

cr
s

s
c

de
in

in
cr
s

s
ha

cr

ha

ha

cr
't

't
sn

sn
s

s
s
ATTRACTIVENESS?
ha

ha
ha
It

It

It
ha

ha
It

It
It
It

It
10 28% 29% 40% 53% 6% 15% 19% 36% 66%

9 12% 10% 18% 17% 5% 2% 9% 21% 14%

8 17% 15% 25% 18% 2% 5% 18% 25% 13%

7 10% 14% 11% 6% 1% 4% 14% 12% 3%

6 4% 3% 4% 2% 0% 5% 7% 2% 1%

5 5% 7% 0% 2% 1% 5% 8% 0% 1%

4 2% 4% 0% 1% 2% 5% 4% 1% 0%

3 4% 3% 1% 1% 6% 9% 5% 1% 0%

2 3% 4% 1% 0% 15% 5% 4% 1% 0%

1 3% 6% 0% 0% 9% 13% 3% 1% 1%

0 12% 5% 0% 1% 52% 33% 9% 1% 1%

NOTE MOYENNE 6,70 6,90 8,65 8,94 2,05 3,55 6,39 8,51 9,24
40

FUTURE OF THE TRANSIT PILOT

This question was asked to every respondent. It shows once more that commuters on King
Street West are mostly happy with the Pilot since 48% want it to go further, 24% want it to
keep going, and only 25% want it cancelled.

The people who mainly bike on King Street West are the most in favor of the Pilot going
even further (73% compared to 48% in average). Without surprise, people who mainly use
cars are almost unanimous to declare the Transit Pilot should be cancelled (83% compared
to 25% in average). And again, pedestrians are the most neutral group, for reasons that
were already mentioned, even though they remain mainly in favor of the Pilot, with a total
of 75% declaring it should keep going or go even further.
Primary mean of transport on King Street West

2)
2
=9
ACCORDING TO YOU, WHAT SHOULD BE Total

0)
(n

8)
2)
2

9
33
t

=5
or

=1
n=
(n
THE FUTURE OF THE TRANSIT PILOT? (n=2062)

(n
sp

(
an

e
ar
al

ik
tr

B
ic
bl
Pu

The Transit Pilot should go even further (less cars, more


48% 61% 47% 7% 73%
streetcars, more space for pedestrians and bikers)

The Transit Pilot should be cancelled 25% 5% 22% 83% 7%

The Transit Pilot should keep going the way it is today 24% 31% 28% 7% 19%

I don't know / I have no opinion on the matter 3% 3% 4% 3% 2%

The Yes wins by a majority (51%) on whether the pilot project should be implemented on
Queen Street as well. Again, opinion is split depending on the mean of transport used by
respondents.

Primary mean of transport on King Street West

SHOULD THE KING STREET


22)
=9

Total
0)
(n

8)
2)
2

9
33
t

=5
or

=1
n=

IMPLEMENTED ON QUEEN
(n

(n=2062)
(n
sp

(
an

e
ar
al

ik
tr

STREET AS WELL?
ic
bl
Pu

Yes 51% 67% 52% 8% 66%

No 39% 20% 38% 91% 22%


I don't know / I have no opinion
10% 13% 10% 2% 12%
on the matter
LEVERAGE
THE LOCAL INTELLIGENCE