Property

:

Property ABC

Period:

07/07/08

thru

###

MARKETING STATUS
APT.
# OF
TYPE APT'S.
1+1
54
2+2
72
3+2
10
TOTAL 136

OCC
APTS
49
61
8
118

MARKET
RENTS
$219,280

PREVIOUS
WEEK NET
8

NEW
RENTALS
3
TRUE

VACANT COVERED NOTICES COVERED
APTS
VACANTSTO VACATENOTICES
5
1
2
1
11
7
1
0
2
1
1
1
18
9
4
2

LTL
$
$16,345

LTL
%
7%

%
%
%
VACANT PHY OCC NTL
9.3%
91%
9%
15.3%
85%
7%
20.0%
80%
10%
13.2%
86.8% 8.1%

%
TREND
91%
93%
90%
91.9%

COLLECTION STATUS
VACANT VACANT DELIQUENTDELIQUENT
UD's
$
%
$
%
IN PROCESS
$36,965
18.2%
$18,630
9.2%
2

NET TO RENT RECONCILIATION
NEW
NOTICES RENTALS
NOTICES CANCELEDCANCELED DENIALS EVICTIONS
1
0
4
0
0

MARKETING RESPONSE
PHONE WALK-IN
%
SOURCE
CALLS
TRAFFIC RENTALS RENTED
Drive By / Sign
2
1
0
0.00%
Resident Referral
0
0
0
#DIV/0!
Craigslist
5
4
3
0
0
0
#DIV/0!
Previous Resident
OAM
0
0
0
#DIV/0!
For Rent
1
0
0
#DIV/0!
Apartment Guide
0
0
0
#DIV/0!
Apartment Mag
0
0
0
#DIV/0!
LA/OC Times
0
0
0
#DIV/0!
OC Register
0
0
0
#DIV/0!
Local Paper
0
0
0
#DIV/0!
0
0
0
#DIV/0!
Yahoo Yellow Pages
Rent.com
0
0
0
#DIV/0!
RentNet
0
0
0
#DIV/0!
apartments.com
0
0
0
#DIV/0!
Other internet
0
0
0
#DIV/0!
TOTAL
8
5
3
60.00%

EMPLOYEE
Leasa
Jennifer

NET TO
LEASE
5
5
1
11

SKIPS
1

NET
NEW
RENTALS NET
-3
11
TRUE

NTL
%
8.1%
TRUE

VACANT UNIT STATUS
Total Vacant

18

Rent Ready

7

% Rent Ready 38.9%

In Progress

61.1%

MARKETING RECAP
PHONE NUMBER PERCENT TOTAL
TOTAL
PERCENT Cancelled
CALLS OF APPT'S. APPT'S. SHOWINGS RENTALS CLOSING Rentals
3
3
100.0%
3
2
66.7%
0
5
2
40.0%
2
1
50.0%
0
0
0
#DIV/0!
0
0
#DIV/0!
0
8
5
62.5%
5
3
60.0%
0
TRUE
TRUE
TRUE

COMMENTS
Concessions for this last weekend were $200 off on any vacant unit. Majority of traffic coming from craig's list and drive-by's. Craig's
list posted 3 x daily (vflyer, postlets + reg. posting). Curb appeal is excellent w/ exception of concrete work in frontage area, and fresh
balloons are out daily. New color in front of office and pool area is appealing. Balloons have increased traffic on drive-by's. Resident
referral flyers posted in cardio center and laundry rooms. We are also attaching resident referral flyers to copies of work orders left in
resident's apartments. Follow-up w/ prospects is done on daily basis to create urgency. Call backs to recent tours to inform of special
has been done. We are encouraging referrals from current residents, doing off-site marketing, targeting HOAG Hospital, CHOC Hospital,
local banks, traveling nurses companies, etc., and encouraging rentals from other properties.

Revised 04/24/07

Property:
Property ABC
Period: ###
thru

###
NOTICES

APT #
1
J104
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27

NAME
Reiner Increase in rent

Walk in traffic - New Deposits/Move-in Dates
REASON
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27

NAME
Sterling, S
Nadius, A.
Bryan, P.

CANCELS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

NAME
Sterling, S.
Stewart, S.
McQuillan, B.
Alderson, M.

REASON
Went to Villa Venetia; cheaper rent + w/d + a/c
Found less expensive rent elsewhere
Found less expensve rent elsewhere
Went to Park Newport; cheaper rent and closer to
job

REASON
FOR#C103,
NOT RENTING
Show, drive-by,
showed
rented #C103, m/I
07/20/08
Show, drive-by, showed #H204, rented #H204, m/I
07/19/08
Show, drive-by, showed #J106, rented #J106, m/I
07/12/08

DENIALS
NAME
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

REASON

Rent Capture Box Score
(Last 10 Move-ins)
Property:
Current Month:
First Full Month of Ops:
IC Plan Month (Calc):
% Plan Increase this month:

Property ABC
Apr-08
Jun-07
11
0.0%

May-08

May-09

May-10

May-11

Box Score

1
2
3
4
5
6
7
8
9
10

Unit
#

Unit
Type

Turn Type

Prior
Rent

Prior
Move-out
Date

J106
L103
H105
E207
G107
F105
G205
D104
F208
F102

2x2
2x2
2x2
1x1
1x1
2x2
2x2
2x2
1x1
1x1

rehab
rehab
rehab
rehab
rehab
rehab
rehab
rehab
rehab
rehab

$1,560
$1,675
$1,435
$1,185
$1,185
$1,675
$1,405
$1,675
$1,215
$1,215

04/30/08
06/06/08
05/11/08
05/31/08
12/04/07
04/30/08
12/31/07
02/20/08
04/01/08
12/15/07

New
Resident Name

Bryan
Diaz
Shebairo
Hobbick
Moghadam
Webb
Stone
Datu
Sipple
Genchi

New
Move-In
Date

07/12/08
07/030/8
07/01/08
06/23/08
06/20/08
06/190/8
06/190/8
06/09/08
06/09/08
06/06/08
Total/Average:

Lease
Term

9
9
9
9
9
11
9
11
11
9
10
Per Unit:

Unit Mix/Rent Schedule - Reference Table
IC Rents @ Start
#

54
72
10

136

Unit Type

1+1
2+2
3+2

Econ
$1,270
$1,560
$2,080

Totals: $201,700
Average: $1,483

5.90%

4.90%

4.60%

Rehab
$1,420
$1,720
$2,200

@ May-08
$1,505
$1,823
$2,332

@ May-09
$1,594
$1,931
$2,470

@ May-10
$1,672
$2,025
$2,591

@ May-11
$1,749
$2,119
$2,710

$222,520
$1,636

$235,871
$1,734

$249,788
$1,837

$262,027
$1,927

$274,080
$2,015

* Only the yellow Cells need Input

For weekly report - Cut and Paste
Unit
#
J106
L103
H105
E207
G107
F105
G205
D104
F208
F102

Unit
Type
2x2
2x2
2x2
1x1
1x1
2x2
2x2
2x2
1x1
1x1

Lease
Rent
$1,720
$1,650
$1,695
$1,265
$1,350
$1,620
$1,620
$1,720
$1,420
$1,395

Plan
Rent
$1,823
$1,823
$1,823
$1,505
$1,505
$1,823
$1,823
$1,823
$1,505
$1,505

Lease
Rent

Plan
Rent

Rent
Variance

Actual
Concession

Plan
Concession

Concession
Variance

Effective Rent

$1,720
$1,650
$1,695
$1,265
$1,350
$1,620
$1,620
$1,720
$1,420
$1,395
$15,455
$1,546

$1,823
$1,823
$1,823
$1,505
$1,505
$1,823
$1,823
$1,823
$1,505
$1,505
$16,958
$1,696

($103)
($173)
($128)
($240)
($155)
($203)
($203)
($103)
($85)
($110)
($1,503)
($150)

$300
$300
$200
$0
$1,350
$1,620
$1,620
$1,261
$500
$500
$7,651
$765

$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$5,000
$500

$200
$200
$300
$500
($850)
($1,120)
($1,120)
($761)
$0
$0
($2,651)
($265)

$1,687
$1,617
$1,673
$1,265
$1,200
$1,473
$1,440
$1,605
$1,375
$1,339
$14,673
$1,467

Comments
6.00%

* PPC use only!
Rent
Variance
($103)
($173)
($128)
($240)
($155)
($203)
($203)
($103)
($85)
($110)

Actual
Plan
Concessio
Concession Concession n Variance
$300
$500
$200
$300
$500
$200
$200
$500
$300
$0
$500
$500
$1,350
$500
($850)
$1,620
$500
($1,120)
$1,620
$500
($1,120)
$1,261
$500
($761)
$500
$500
$0
$500
$500
$0

Lease Rent Capture
Plan Effective Effective Rent
Rent
Variance

$1,781
$1,781
$1,781
$1,463
$1,463
$1,781
$1,781
$1,781
$1,463
$1,463
$16,541
$1,654

($95)
($165)
($109)
($198)
($263)
($309)
($341)
($176)
($89)
($124)
($1,868)
($187)

Gross
$

Gross
%

Effective
$

Effective
%

$160
($25)
$260
$80
$165
($55)
$215
$45
$205
$180
$1,230
$123

10%
-1%
18%
7%
14%
-3%
15%
3%
17%
15%
9%
9%

$127
($58)
$238
$80
$15
($202)
$35
($70)
$160
$124
$448
$45

8%
-3%
17%
7%
1%
-12%
2%
-4%
13%
10%
3%
3%

Community Name
Total Unit Count
Current Number Occupied
Current Percent Occupied

In

Madison Newport
136
118
86.76%

Out

# Occupied

% Occupied

7/20/2008

1

1

118

86.76%

7/27/2008

0

2

116

85.29%

8/3/2008

4

0

120

88.24%

8/10/2008

0

2

118

86.76%

8/17/2008

6

0

124

91.18%

5