Principles of Marketing Quiz 2 Study Guide Chapter 5

One question will be taken randomly from the list below.

1. List and describe with examples all stages in a consumer buying decision process.
2. List and describe the main types of consumer behavior. Provide examples.
3. List and describe the personal (2-3) and psychological (at least one) influences on consumer buying
decision process. Provide examples.
4. List and describe the social (2-3) and cultural factors (at least one) influencing consumer buying
decision process. Provide examples.

Principles of Marketing Quiz 3 Study Guide Chapter 11, 12

One question will be taken randomly from the list below.
1. Define and provide examples of market skimming and market penetration. Comment on costs,
customers, and competitors for both strategies.
2. Compare and contrast optional and captive pricing. Provide specific examples.
3. Compare and contrast product bundle and multiple unit pricing. Provide specific examples.
4. Define and provide examples of product line pricing.
5. How a company can use segmentation in pricing. Comment and provide examples of four types of
segmented pricing. List and comment on conditions necessary for segmented pricing effectiveness.
6. When initiating price increase is desirable? What are the alternatives to increasing price? Provide
examples.
7. What actions can be taken to respond to competitors’ price changes? Provide examples.
8. Define distribution channel. How channel members add value? Explain, provide specific examples.
9. Draw possible distribution channels for consumer goods. Which one is a typical distribution
channel for consumer goods? Justify your answer, provide examples.
10. Compare and contrast conventional marketing channel and vertical marketing system. Provide
examples. Describe Vertical Marketing Systems, provide specific examples.
11. What is hybrid or multichannel distribution? Provide examples. What are the advantages and
disadvantages of multichannel distribution? What is disintermediation? Provide examples. What are
the advantages and disadvantages of disintermediation?
12. Define and provide examples of intensive, selective, and exclusive distribution.

Evaluation criteria for open ended questions

1. Structure
a. The answer is structured and well organized
b. Please follow the structure below:
i. Introduction (paraphrase the question)
ii. Answer to the question including description of the concepts and examples
iii. Conclusion (implications of the given question/topic for marketing)
2. Content
a. The concepts and definitions are fully described
3. Specific Examples
a. Specific and detailed examples illustrating the concepts are described
b. The concepts are explained in the specific context of the example
4. Style and Presentation
a. Headings and subheadings, highlighting or underlining
b. The handwriting is neat and friendly to read