STRATEGIC ASSIGNMENT Student NAME:

MANAGEMENT
Prof. A M Sakkthivel
MGM4106 SEMESTER : FALL 2018 Student ID:

WEEK DAY
HAND OUT DATE: 24/10/2018 DATE OF SUBMISSION:11/11/2018 Max marks:20
DATE OF PRESENTATION:
14/11/2018
Learning outcomes to be assessed:

LO3: Analyze the internal and external business environment to develop strategies

LO4: Evaluate strategies for effective implementation of strategy for small, medium as
well as diversified organization

INSTRUCTIONS:

This is a group assignment (Max.2 students)

Sign this page and make it as a cover for your assignment

You need to make a presentation (Group)

Individual grading will be done based on contribution of group members (report and
presentation)

Submit a softcopy of your work over Turnitin and a hardcopy with Plagiarism report
(similarity index which should be below 15%)

Work must be neat and readable.

Duly number all pages.

APA style of referencing should be used for references (if any) such as
Sakkthivel, A M. and Ramu N (2018), “Investigating the Gender influence on Technology
Acceptance Model (TAM) towards Smart Phones – Evidences from Emerging Economies”,
Int. J. Business Excellence, 16 (1), 35-46

The word range for the assignment is between 1500-2000 words maximum, font size 12, font
type Times new roman with 1.5-line spacing and justified alignments.

(DEPARTMENT NAME) POLICY & PROCEDURE MANUAL

COPYRIGHT OF SUC (2017-18)
Updated: DD: MM: YY 3
You need to strictly adhere to the deadline given for submission: 11/11/2018 and delayed
submission will not be accepted for grading

Note: Plagiarized assignments would not be considered for grading as the authenticity
of work will be verified by Turnitin) Please submit your assignments through
TURNITIN and subsequently submit hard copies)

 Marks Distribution Matrix

Components Marks distribution Evaluation /allocation

LO3 10 3 Marks for comprehensive industrial

environment analysis. 4 Marks for
comprehensive SWOT and Value chain
analysis. 3 Marks for presentation

4 Marks for detailed evaluation of

LO4 10 strategic options practiced by the selected
company. 3 Marks for suggesting
appropriate strategic direction to the
company with justifiable comments. 3
Marks for presentation

Total 20

You need to select any one of the following UAE based leading services companies such
as BMB Group, Lulu Group International, Abu Dhabi First Bank, Sharjah Islamic,
Dubai Islamic, Etihad Airlines, Air Arabia, Emirates Airlines, Emaar, Etisalat, Du etc.
to name a few

You need to have a detailed company profile with services offered

1. Critically analyze the following

a. Industrial Environment of the selected company

b. SWOT Analysis and identify an appropriate strategy used by the

company with justifiable comments
(DEPARTMENT NAME) POLICY & PROCEDURE MANUAL
COPYRIGHT OF SUC (2017-18)
Updated: DD: MM: YY 3
 c. Value Chain Analysis and identify and suggest appropriate value chain
activities with justifiable comments

2. Evaluate different strategic options available such as generic and grand

strategies for the selected company and identify which of the above strategies the
company practices with appropriate comments. Also suggest appropriate
strategic direction to the company to follow in the future with justifiable
comments.

(DEPARTMENT NAME) POLICY & PROCEDURE MANUAL

COPYRIGHT OF SUC (2017-18)
Updated: DD: MM: YY 3