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BRICs on BRICs
Capturing growth in new realities
BRICs on BRICs Introduction Fast-growing economies account for an increasing share of the global economic activity.Annualized Growth Rate 12% China 10% India Russia Brazil United States Japan Germany United Kingdom 20062010 20102015 20152020 20202025 20252030 20302035 20352040 20402045 20452050 8% GDP . Their impact on the world economy is of growing significance. March 28. helping to build integrated strategies for those countries. four schools from the BRIC countries – Fundação Dom Cabral (FDC) from Brazil. • Sources of efficiencies across value chains. Combined with rapidly growing spending power of the consumers in these economies. Global Economics Paper No: 153. Program Objectives The objective of BRICs on BRICs is to provide global companies with the knowledge. the program will discuss both the macro-perspectives of each of the BRIC’s economies and the micro-details of operational excellence models of companies that are successful in those countries 2 . GDP . discuss and reflect on the BRIC countries under a number of perspectives. It also presents an integrated view of the BRIC countries. Experts point out that in the foreseeable future fast-growing economies will account for the majority of the global output. It offers a one-stop view on managing a global business portfolio across fastgrowing economies. this is a new reality that multinational companies should not ignore. Why is it important to invest and operate successfully in the BRIC countries? • Rapid economic growth • Growing middle class • Higher profitable growth opportunities Within its main objective. for the first time. the Moscow School of Management SKOLKOVO from Russia. improve their infrastructure and rapidly develop their service sectors.Annualized Growth Rate Source: “The N-11: More Than an Acronym” Goldman Sachs study of N11 nations. joined forces to create a program which aims at unraveling the difficulties of tapping into the vast opportunities presented by fast-growing economies. skills and insights to successfully invest and operate in the BRIC countries. These economies are now responsible for over half of the growth of the world output. which should grow in relevance in the business portfolios of global companies. 2007 6% 4% 2% 0% To help global companies figure out their path to sustainable profitable growth in these fastgrowing economies. The program will analyze and discuss each of the BRIC countries in 3 perspectives: • Markets (B2B and B2C). The program will also allow participant companies to compare. This unique program brings together insiders’ perspectives from the partner schools and provides deeper insights into these economies. the Indian School of Business (ISB) from India and the School of Management at Fudan University from China – have. • Management practices that are effective in those countries. as they industrialize.
3 . the closing module and at least two of the four country modules. the participants will be able to position their companies for future profitable growth by: • Making more informed and better decisions to take advantage of the market and value chain opportunities in each of the BRIC countries • Contrasting and combine investment opportunities across the four BRIC countries • Understanding and take advantage of the differences in management practices in each of the countries • Building networks with key influencers in government and private industry within each of the four countries • Building strong networks with their peers in the program Along the program participants will also develop an action learning project related to the strategy of their companies for fast-growing economies. Who should attend • Corporate strategy senior executives • Strategic Business Units heads of: • Complete SBUs • Product unit which has responsibility across markets • Heads of P&L across markets • Senior executives who are being prepared to work in/with those countries • Small and Medium Enterprises CEOs and Senior Executives Program Structure and Content 6 FRANCE USA 1 Closing Module RUSSIA 5 Country Module Opening Module CHINA 4 Country Module INDIA 3 BRAZIL 2 Country Module Country Module Action Learning Project Participants must attend the opening module.Program Benefits As a result of attending the program. The project is a tangible and immediate outcome of the program for sponsoring companies.
India .16 to 20 May 2011 Duration: 5 days in each country Program Content The objective of the country module is to explore the potential of each country as a market (B2B and B2C). source of efficiencies across the value chain. 4 . It will also explore the organizational alignment necessary for creating and appropriating value. as source of efficiencies in a global value chain and as a source of management practices. 28 and 29 September 2010 Duration: 3 days Program Content The objective of the opening module is to provide participants with a reference framework on fast-growing economies consisting of markets.27. Russia . Belo Horizonte and São Paulo. Closing Module Paris. Brazil . France .27. considering the content framework proposed for the program.21 to 25 March 2011 Moscow.Opening Module New York. It will present and discuss the comparative advantages of each country in global value chains for different industries. participants will have the opportunity to interact and initiate relationships with prominent senior executives and government officials. Through the local networks of the four business schools. and producing a tangible take away for the sponsoring companies. participants will also get a better understanding of both managerial mindsets in each country and management practices that work in each country.10 to 14 January 2011 Shanghai. 28 and 29 June 2011 Duration: 3 days Program Content The objective is to analyze and summarize the possibilities of value creation through fastgrowing economies: markets. participants will examine how to take advantage of organizational design and alignment options for the exploitation of the business opportunities presented by fast-growing economies. considering an integrated view of the BRIC countries as part of the business portfolios of global companies. and source of management practices that work in those countries. participants will also have their first contact with an action learning project that they will develop within their organizations throughout the program. The program will examine in depth the potential of each market and help participants explore ways in which maximum benefit can be derived from them. Country Modules Individual country modules . In this module. The program will also explore how global companies are perceived in each country and the role they are expected to play in each particular society. global value chains and management practices.participants may choose from 2 to 4 country modules. China . USA . In this module.22 to 26 November 2010 Hyderabad. In the country modules. The objective of the project is to help in converting learning into practice.
so they can build upon comparative perspectives. the closing and two country modules.200 Program fee includes tuition. There is a price incentive for participants who attend three or four country modules.600 22. It is also recommended that sponsoring companies send more than one participant to the program.200 26. Program Directors • • • • Aldemir Drummond .150 25. best practices. company visitations and interactions with top level speakers.250 27.800 21. as well as for companies which send more than one participant to attend the program. Together with a consistent content framework for an integrated analysis of fast-growing economies.300 27. where experts from industry will provide rich perspectives on each of the BRIC countries.FDC Elizabeth Sadova . but schools will provide a list of recommended hotels. It does not include travel or lodging. Number of participants per company 4 3 2 1 2 Country Modules 3 Country Modules 4 Country Modules 20.300 28.SKOLKOVO Manish Sinha . The academics will provide the content framework for the program and the conceptual underpinning of the discussions. Senior executives from companies and governments will act as speakers and discussants both in the classroom and during visits to local operations of companies.600 29.ISB Zhao Youzhen – Fudan How to apply Program fee (USD) The basic program fee includes the opening.org 5 . Participants will gain a balanced view of the opportunities and difficulties of developing business in fast-growing economies. Faculty The faculty for the program includes a mix of senior academics and industry experts. visit www. It is recommended that participants attend all four country modules to facilitate an integrated perspective. program materials. the program will present a unique blend of academics and practitioners drawn from the partner schools’ networks. lunch and coffee breaks.bricsonbrics.Pedagogy The program-pedagogy will be based mainly on experiential learning. The action learning projects will encourage participants to apply the knowledge gained to their own corporate strategic challenges. To apply for admission to the program.900 31. including live cases.400 24.000 20.
emerging markets and experiential learning. Created in partnership with the government of the Russian Federation. In Brazil FDC has its main campus in Belo Horizonte and an office and educational facility in São Paulo. Moscow School of Management SKOLKOVO FDC. the President of the Russian Federation is the Chairman of the SKOLKOVO International Advisory Board. Accreditations such as EQUIS and AMBA also attest to the quality of FDC programs. opened in January 2009. FDC has listened and talked to leaders from numerous organizations. nonprofit institution created in 1976. achieve sustainable economic growth and promote the development of society. Full-time MBA started in September 2009. FDC designs educational solutions for business that help executives modernize their corporate structures. Dmitry Medvedev. SKOLKOVO focuses on developing a new type of manager – leaders who will be in demand in the 21st century. specialization and executive MBA. business partnerships. The educational solutions offered by FDC include open-enrolment and customized programs. and more than 20. improve their business environments. the United States and Latin America.About the schools FDC Fundação Dom Cabral (FDC) is an autonomous. Since 2006 SKOLKOVO runs Executive Education programs. Campus Aloysio Faria The Moscow School of Management SKOLKOVO is a joint project between major Russian and International business leaders. For more than 30 years. Asia. For the past four years FDC has been ranked among the best business schools in the world by the Financial Times executive education ranking. FDC is engaged in strategic alliances and agreements with world renowned schools from Europe. As an international centre aligned with the most current management practices. SKOLKOVO is a dynamically developing international business school with a vision based on a unique mix of three dimensions: entrepreneurial leadership. Moscow School of Management 6 . and it stands in 13th place in 2009. SKOLKOVO is a part of the national priority projects program. the school’s first degree program.000 executives attend its programs every year. the age of human resources and the age of rapidly changing global markets. EMBA.
The ISB’s vision is to be an internationally top-ranked. Ltd. Membership of organization of Partnership in International Management (PIM) and GMAC help the school further boost its global influence and eventually benefit students of broader international exposure. Hong Kong SAR and the Taiwan region. Fudan Business Consulting Co. and the London Business School. School of Management Fudan University Fudan School of Management. independent management institution that grooms future leaders for India and the world. Indian School of Business Fudan School of Management 7 . entrepreneurs. The ISB’s reputation as a leading business school globally was reinforced by its 12th rank in the Global MBA Rankings released by the Financial Times. Singapore. and post-doctoral research. The ISB evolved from the need for a distinctive business school in the Asian region dedicated to providing world-class management education. research driven. the School currently provides high-quality business education spanning science degree programs. The school’s governing board comprises business leaders. Italy. makes the ISB unique in Asia. the ISB has gained recognition and stature among its peers as a world-class business school located in India. Germany. backed by School faculty provides full scale management services for global. A long history of business teaching has nurtured the current multilevel system of school education. Its academic association with three top business schools – the Kellogg School of Management. Fudan University (FDSM) is a leading Business school in China. Being EQUIS-Accredited and always being one of the first providers in Mainland China of its kind.Indian Business School (ISB) The Indian School of Business (ISB) is a premier business school established in 2001 by an eminent group of industrialists and academics. Structured at an international level. Within a short span of time. FDSM’s linkage with top world universities ranges from countries and regions such as the USA.. Norway. state-owned enterprises and all levels of governmental organizations. France. the School has retained deep rooted linkages with renowned enterprises. For years. and academics from leading institutions. the School has eight departments with more than 140 full-time faculty members from all major business areas. London for 2009. professional degree programs of MBA/ EMBA and MPACC. Japan. The Wharton School.
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