Business Applications Guru Max Dolgicer Speaks at India's

Most Influential Business Technology Event

Bangalore, October 18, 2010: Max Dolgicer has more than 25 years of
management and technical experience in development and support of Business
applications, software products and systems internals. An internationally recognized
expert, Max is Technical Director and principal at International System Group, (ISG)
Inc a leading consulting firm that specializes in design, development and integration
of large-scale distributed applications using leading edge Middleware technologies.
Max is coming to Business Technology Sumit 2010 (www.btsummit.com) to speak
about all things SOA, on 12 November at the NIHANS Convention Center in
Bangalore. At the summit, Max covers the following sessions:

* Managing the SOA Evolution: once a company has completed initial SOA
projects, the number of deployed services increases such that the key question no
longer is how to build services, but rather how to efficiently govern the development
and operation of services on an enterprise scale. The focus of SOA shifts to
reusability, securing how a growing number of clients access the services, and
assuring that Service Level Agreements (SLAs) are met, to name just a few issues. At
this point companies run the danger that a "free for all" environment proliferates,
and the benefits of SOA cannot be realized. The key is to introduce SOA governance
before services spin out of control. Managing the evolution of SOA into the cloud with
the correct governance is the next challenge. This keynote will address: typical
categories of SOA projects, how SOA Maturity Models and governance relate, and
how SOA governance needs to be extended when we move applications into the
cloud

* A ROI Calculator for SOA: let the Numbers Do the Talking: there are many
pro and very few con arguments from an engineering perspective that make us
believe that SOA is a superior approach for most application development and
integration projects. However, nowadays we typically won't get away with brilliant
technical arguments to justify the transition to SOA. In most cases we will have to
convince the CFO that there is a positive bottom line result. This presentation
outlines a ROI model for application development based on service reusability in a
SOA. It describes how the cost effect of reuse can be calculated during the
development and the maintenance cycle of a portfolio of service oriented business
applications. The model is based on metrics that have been widely accepted
throughout the IT industry. The model will then be illustrated by a project where
multiple business applications have been developed within a SOA that employs a
foundation of reusable services. This presentation will show an overview of a project
that is used as an example, a popular ROI model that is the basis for the ROI
calculation, and the application of the model to determine concrete monetary
savings.

* Defining a SOA Roadmap Based on SOA Maturity Model: once a company

has completed initial SOA projects, the number of deployed services increases and
the key question no longer is how to build services, but rather how to efficiently
manage the development and operation of services on an enterprise scale. What is
needed is a concise roadmap that guides the evolution of SOA such that IT can
deliver the right value at the right time to the business. This roadmap has to address
multiple dimensions of IT: architecture, development processes, applications,
information, etc. This presentation will outline a model against which the degree of
service oriented maturity of an organization can be assessed, and a process (i.e. the
roadmap) for assessing the current and desired degree of service maturity of an
organization and for developing a plan for how to get to the target state. This
presentation will show: what SOA Maturity Models exist today?, walkthrough of the
levels and key elements of each level, developing a custom SOA Roadmap and
project example for mapping a Maturity Model to a Roadmap.

* Service Oriented Integration (SOI): doing Integration the Right Way: IT

managers have been under increasing pressure to migrate a portfolio of independent
“stovepipe” applications to an integrated set of business services that can be aligned
with changing business requirements and support new business processes faster and
with reduced cost. Today, corporations have to choose from a number of integration
products (e.g. Enterprise Service Buses) that have quite different capabilities, never
mind different architectures and standards. This seminar starts with a comparison of
SOA and event based architectures and then outlines the key issues and guidelines
that architects should consider when defining an integration architecture based on
services. The key point of the seminar is a case study that illustrates how SOA
concepts have been applied in a real project. It explains the key architectural and
design decisions that produced an integration architecture and a set of services that
were reused beyond one particular project. This presentation will show: drivers for
Service Oriented Integration (SOI), comparing SOA to Event-Driven Architecture
(EDA), how to evolve from Enterprise Application Integration (EAI) to SOA/EDA to SOI,
and applying SOI in a project example.

Max is a contributing editor for Application Development Trends magazine and

recognized instructor and presents extensively at major industry conferences
including Gartner's Web Service and Application Integration conferences, Sys-Con's
Web Services, XMLOne, XMLDevCon, JavaDevCon, e-Business Integration, Java Expo,
Component Development, GIGA's Middleware Choices, and Comdex.

About Business Technology Summit

Business Technology Summit is the single most inspirational, informative and
valuable event of the year for those recognise the overall business network benefits
when business technologies are made integral to the overall value equation. Each
year, the summit is attended by a serious audience of over thousand lively and
thought-provoking IT practitioners and business leaders. With outstanding education
sessions, powerhouse speakers, and demand-driven content BTS 2010 offers cloud
and SOA vendors a great way to maximize their company's visibility and maintain a
heightened profile, before during and after the summit. Follow the summit on Twitter,
here: http://twitter.com/btsummit and LinkedIn: http://events.linkedin.com/Business-
Technology-Summit-2010/pub/331907

A Saltmarch Media Press Release

E: info@saltmarch.com
Ph: +91 80 4005 1000