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Released Under the Freedom of Information Act 1982

Public Transport Victoria

From: 33(1)

Sent: Wednesday, 8 August 2018 5:24 PM


To: 33(1) /VICMIN; 33(1) /VICMIN
Cc: Alan Fedda/CORE/DOI; Gillian Miles/CORE/DOI; Jeroen Weimar/CORE/DOI
Subject: Sky News

33(1)

Am sending this on behalf of Gill….

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Below is the information you were after on options for directing MTM to remove Sky News from the being shown in
city loop stations. Option 1 will support an announcement tomorrow. The second and any longer term options
would be the subject of further advice if you’d like us to work that up.

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Background

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There are 4 current content categories that run in the loop on the XTD screens:
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• News (provided by Sky News)
• Sport (provided by Fox Sports via Sky News)
• Weather (provided by Sky News)
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• Entertainment (provided by Viacom)


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Each content piece is delivered nationally - there is no localisation. The content is played on an "as-received" basis and is not
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reviewed prior to running on the XTrackTV network.


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The content is updated 4x times per day at approximately 5am / 11am / 3pm / 7pm.
Each content piece runs for between 45 and 90 seconds.
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The Contract
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MTM has a contract with XTD who are the hardware supplier of the cross track digital advertising screens.
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They build, install and maintain the screens. XTD has a Sales Agreement with APN Outdoor for the content on the 4 minute loop
aired on the screens.
APN has an agreement with Sky news for the provision of News, Sport and Weather content.
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Potential Responses
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In response to your request to explore ways in which the risk of inappropriate news being features on the 32 digital screens in
the city loop stations can be mitigated 30(1) proposals are outline below:

1. Short Term - Removal of Sky news from the content loop

Metro enacts its contractual right to give directions to XTD to remove the content that does not comply with the content
requirements of the MR4 Passenger Experience Module.
In doing this there is a contractual obligation to act in good faith and to provide reasons for our directions.

How
• We are able to request that just the News element is removed from the loop.
• Once the request is made, content can take up to 30 minutes to be removed from the loop.

30(1), 34(4)(a)

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Released Under the Freedom of Information Act 1982
Public Transport Victoria

Governance
• XTD will be required to put in place a review process (to be approved by Metro) that would provide better oversight of what
content is running on the XTD network

Note, sky news also provide the weather and sports feed.

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30(1), 34(4)(a)

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Regards,
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33(1)
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33(1)

Office of the Head, Transport for Victoria


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Transport for Victoria


Level 21, 1 Spring St, Melbourne, 3000
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33(1)

transport.vic.gov.au
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