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Social media usage in Denmark

Social media usage in Denmark

Table of Contents
Social network penetration
08 Social network penetration in Denmark 2011-2017
09 Social media users in Denmark 2017, by social media site
10 Daily social media usage in Denmark 2015, by platform
11 Daily social media usage in Denmark 2017, by social media site
12 Frequency of using social networks in Denmark 2015
13 Average number of social media networks used in Denmark 2016
14 Frequency of posting content on social media in Denmark 2015
15 Mobile apps ranked by importance in Denmark 2017
16 Daily social media usage on smartphones in Denmark, by app 2015
17 Forecast of the social network user penetration rate in Denmark 2014-2021
18 Forecast of social network user numbers in Denmark 2014-2021

User demographics
20 Social media usage in Denmark 2012-2015, by gender
21 Social media users in Denmark 2016, by gender and platform
22 Daily social media usage in Denmark 2017, by gender and site
23 Share of social media users in Denmark 2017, by age group
24 Social media penetration in Denmark 2015, by age and site
25 Average number of social media used in Denmark 2016, by age group

Facebook usage
27 Facebook usage in Denmark 2015, by age group
28 Facebook users in Denmark 2016, by age group
29 Daily Facebook users in Denmark 2015, by age group
30 Facebook messenger usage in Denmark 2015, by age group
31 Facebook usage frequency in Denmark 2017
32 Facebook usage frequency in Denmark 2015, by age group
33 Frequency of posting original content on Facebook in Denmark 2015
34 Usage of Facebook just for reading content in Denmark 2015, by frequency
35 Frequency of engaging with others' content on Facebook in Denmark 2015
36 Usage of Facebook as a news source in Denmark 2015, by age group and frequency
37 Forecast of the Facebook user penetration rate in Denmark 2014-2021
38 Forecast of Facebook user numbers in Denmark 2015-2021

Instagram usage
40 Instagram users in Denmark 2016, by age group
41 Instagram usage frequency in Denmark 2017
42 Daily Instagram users in Denmark 2015, by age group
43 Usage rate of Instagram in Denmark 2015, by age group
44 Frequency of posting original content on Instagram in Denmark 2015
45 Frequency of engaging with others' content on Instagram in Denmark 2015
46 Usage of Instagram just for reading content in Denmark 2015, by frequency

Twitter usage
48 Twitter users in Denmark 2016, by age group
49 Twitter usage frequency in Denmark 2017
50 Frequency of posting original content on Twitter in Denmark 2015
51 Frequency of engaging with others' content on Twitter in Denmark 2015
52 Usage of Twitter just for reading content in Denmark 2015, by frequency

Usage of other social media platforms


54 Snapchat users in Denmark 2016, by age group
55 Snapchat usage frequency in Denmark 2017
56 Daily Snapchat users in Denmark 2015, by age group
57 Usage of Snapchat in Denmark 2015, by age group and frequency
58 LinkedIn users in Denmark 2016, by age group
59 LinkedIn usage frequency in Denmark 2017
60 LinkedIn users in Denmark 2016, by activity and age group
61 Pinterest usage frequency in Denmark 2017
62 YouTube usage frequency in Denmark 2017
63 Tumblr usage frequency in Denmark 2017
64 Google+ users in Denmark 2016, by age group
Social media usage in Denmark

Social network penetration


Social network penetration 8

Social network penetration in Denmark 2011-2017


Share of individuals in Denmark participating in social networks from
2011 to 2017

Chart Title

All individuals Individuals who used Internet in the last 3 months

90.0%

80.0% 77% 78%


74% 75%

69%
70.0% 67% 66% 67%
64% 65%
62%

60.0%
55%
Share of individuals

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%
2011 2013 2014 2015 2016 2017

Note: Denmark; 2011 to 2017; 18-74 years

Further information regarding this statistic can be found on page 66.

Source: Eurostat ID 384341


Social network penetration 9

Social media users in Denmark 2017, by social media site


Social media users in Denmark in 2017, by social media site

data

80.0%

70.0% 67%

60.0%

50.0%
Share of respondents

40.0%

31% 30%
30.0%
26%

20.0%

13% 12% 11%


10.0%

0.0%
Facebook Snapchat Instagram LinkedIn WhatsApp Pinterest Twitter

Note: Denmark; 2017; 16-89 years old; ca. 6,200

Further information regarding this statistic can be found on page 67.

Source: Statistics Denmark ID 648857


Social network penetration 10

Daily social media usage in Denmark 2015, by platform


Share of daily social media users in Denmark in 2015, by social media
platform

data

80.0%

69%
70.0%

60.0%

50.0%
Share of respondents

40.0%

30.0%

20.0%
15% 15% 14%

10.0%
4%
1%
0.0%
Facebook Instagram Google+ Snapchat Twitter Pinterest

Note: Denmark; 2015; 16-89 years; 2,670

Further information regarding this statistic can be found on page 68.

Source: Statistics Denmark; Slots- og Kulturstyrelsen ID 580236


Social network penetration 11

Daily social media usage in Denmark 2017, by social media site


Share of daily social media users in Denmark in 2017, by social media site

data

70.0%
66%

60.0%

50.0%
Share of respondents

40.0%

30.0%
26%
25%

20.0%

13%

10.0% 7%
6%
5%

0.0%
Facebook Snapchat Instagram LinkedIn WhatsApp Pinterest Twitter

Note: Denmark; March to May 2017; 16-89 years; 5,037

Further information regarding this statistic can be found on page 69.

Source: Slots- og Kulturstyrelsen; Statistics Denmark ID 577440


Social network penetration 12

Frequency of using social networks in Denmark 2015


Share of individuals who used social networks in Denmark in March in
2015, by frequency

data

0 5 10 15 20 25 30 35 40 45 50

Every day / Almost every day 44

Two or three times a week 12

About once a week 5

Two or three times a month 6

Less often 11

Never 22

Share of respondents

Note: Denmark; February 28 to March 9, 2015; 15 years and older; 1,014; residents

Further information regarding this statistic can be found on page 70.

Source: European Commission ID 601189


Social network penetration 13

Average number of social media networks used in Denmark 2016


Average number of social media networks used in Denmark in 2016

data

30

26

25

20
18
Average number

16

15
13

11

10
8
7

0
None 1 2 3 4 5 6 or more

Note: Denmark; March to May 2016; 16-89 years old; ca. 6,000; Data collected via internet questionnaire and telephone interviews

Further information regarding this statistic can be found on page 71.

Source: Statistics Denmark ID 648849


Social network penetration 14

Frequency of posting content on social media in Denmark 2015


Frequency of posting content on social media platforms in Denmark in
2015

data

35.0%

32%

30.0%

25.0%
23%
Share of respondents

20.0%

15.0%

12%
11%

10.0%
8% 8%

6%

5.0%

0%
0.0%
Several times a day Once a day Several times a Once a week Once a month Less than monthly Never Don't know
week

Note: Denmark; October 17, 2015 to October 26, 2015; 15 years and older; 27,822*

Further information regarding this statistic can be found on page 72.

Source: European Commission ID 625200


Social network penetration 15

Mobile apps ranked by importance in Denmark 2017


Ranking of mobile apps in Denmark in 2017, by perceived importance

data

35.0%

30%
30.0%

25.0% 24%
Share of respondents

20.0%

15.0%

11%

10.0%
8%
7% 7% 7%
6% 6% 6%

5.0%

0.0%
Facebook MobilePay Facebook Rejseplanen Gmail Snapchat Spotify Google Maps Instagram DMI Vejr
Messenger

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 73.

Source: AudienceProject ID 656142


Social network penetration 16

Daily social media usage on smartphones in Denmark, by app 2015


Daily usage of social media on smartphones in Denmark in 2015, by
social media app

data

90.0%
85%

80.0%

70.0%

60.0%
Share of respondents

50.0% 48%

43%

40.0%

32%

30.0%

20.0%

10% 9%
10.0%
5% 5%
3%
1%
0.0%
Facebook Snapchat YouTube Instagram Google+ Twitter Pinterest Reddit Vine LinkedIn

Note: Denmark; 2015; 12-29 years; 2,295; Respondents who have used respective social media site on smartphone daily

Further information regarding this statistic can be found on page 74.

Source: Kantar TNS (Norway); Danske Medier ID 578610


Social network penetration 17

Forecast of the social network user penetration rate in Denmark 2014-2021


Forecast of the social network user penetration rate in Denmark from
2014 to 2021

data

70.0%

60.26% 60.7%
59.05% 59.71%
60.0% 58.26%
57.36%
56.38%
55.37%

50.0%
Share of social network users

40.0%

30.0%

20.0%

10.0%

0.0%
2014 2015 2016* 2017* 2018* 2019* 2020* 2021*

Note: Denmark; May 2016; share of the total population who use a social network via any device at least once per month.

Further information regarding this statistic can be found on page 75.

Source: Statista (Digital Market Outlook) ID 567276


Social network penetration 18

Forecast of social network user numbers in Denmark 2014-2021


Forecast of social network user numbers in Denmark from 2014 to 2021
(in million users)

data

3.48 3.51
3.38 3.43
3.5 3.32
3.26
3.19
3.12

3
Number of social network users in millions

2.5

1.5

0.5

0
2014 2015 2016* 2017* 2018* 2019* 2020* 2021*

Note: Denmark; May 2016; Individuals who use a social network via any device at least once per month.

Further information regarding this statistic can be found on page 76.

Source: Statista (Digital Market Outlook) ID 568886


Social media usage in Denmark

User demographics
User demographics 20

Social media usage in Denmark 2012-2015, by gender


Share of social media users in Denmark from 2012 to 2015, by gender

Chart Title

Men Women

90.0%
82%

80.0% 77% 76%

70%
70.0% 66%
64%

59%
60.0% 56%
Share of respondents

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%
2012 2013 2014 2015

Note: Denmark; 2012 to 2015; 16-89 years; 3,185

Further information regarding this statistic can be found on page 77.

Source: Statistics Denmark; Slots- og Kulturstyrelsen ID 580061


User demographics 21

Social media users in Denmark 2016, by gender and platform


Share of social media users in Denmark in 2016, by gender and platform

Chart Title

Men Women

90.0%
84.1%

80.0%

71.8%

70.0%

60.0%
Share of respondents

50.0%

40.0%
32.6% 32.5%
29.2%
30.0% 27.1%
24.3%
22.7%

20.0% 16.7%
15.3% 15.3%
13.7%

10.0%

1% 1.6%
0.0%
Facebook LinkedIn Google+ Twitter Instagram Snapchat Other

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 78.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678009


User demographics 22

Daily social media usage in Denmark 2017, by gender and site


Share of daily social media usage in Denmark in 2017, by gender and
social media site

Chart Title

Women Men

80.0%
76%

70.0% 67%

60.0% 57%

51%
49%
50.0%
Share of respondents

40.0% 38%

30.0%

20.0% 17%

9%
10.0%

0.0%
Facebook Instagram Snapchat Twitter

Note: Denmark; March to May 2017; 16-89 years; 3,322

Further information regarding this statistic can be found on page 79.

Source: Statistics Denmark; Slots- og Kulturstyrelsen ID 580219


User demographics 23

Share of social media users in Denmark 2017, by age group


Share of social media users in Denmark in 2017, by age group

data

120.0%

98%
100.0%
94%

87%

80.0% 77%
75%
Share of respondents

63%

60.0%

42%
40.0%

26%

20.0%

0.0%
16-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65-74 years 75-89 years Total

Note: Denmark; March to May 2017; 16-89 years; 5,037

Further information regarding this statistic can be found on page 80.

Source: Statistics Denmark; Slots- og Kulturstyrelsen ID 560994


User demographics 24

Social media penetration in Denmark 2015, by age and site


Share of social media users in Denmark in 2015, by age group and social
media platform

Chart Title

12-29 years 30-49 years 50 years and older

100.0%
93%

90.0%

78%
80.0%
72%
68%
70.0%

61%
Share of respondents

60.0%

51% 51%
50.0%

41%
40.0%
32% 33%
31% 30%
30.0% 27% 27%
22%
20%
20.0% 16%
14% 15%
10% 11%
8%
10.0% 6% 5%

0.0%
Facebook YouTube Snapchat Google+ Instagram Twitter LinkedIn Pinterest

Note: Denmark; 2015; 12 years and older; 2,224; Respondents who have profiles on respective social media sites

Further information regarding this statistic can be found on page 81.

Source: Kantar TNS (Norway); Danske Medier ID 578503


User demographics 25

Average number of social media used in Denmark 2016, by age group


Average number of social media used in Denmark in 2016, by age group

Chart Title

15-18 years 79-89 years

40.0%

35%
35.0%

30.0% 29%
27%

25.0% 24%
Share of respondents

20.0% 19%

16%

15.0% 14%
13%
11%

10.0%

6%

5.0%
3% 3%

0.0%
Don't use social media 1 2 3 4 5 or more

Note: Denmark; March to May 2016; 16-89 years old; ca. 6,000; Data collected via internet questionnaire and telephone interviews

Further information regarding this statistic can be found on page 82.

Source: Statistics Denmark ID 649717


Social media usage in Denmark

Facebook usage
Facebook usage 27

Facebook usage in Denmark 2015, by age group


Share of Facebook users in Denmark in 2015, by age group

data

100.0%
92% 91%
89%
90.0%

81%
80.0%
75%

70.0% 66%
63%
61%
Share of respondents

60.0%
53%
50%
50.0%

40.0%

30.0%

20.0%

10.0%

0.0%
18-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65-70 years

Note: Denmark; January to March 2015; 18-70 years; 2,000

Further information regarding this statistic can be found on page 83.

Source: Danish Business Authority; Userneeds ID 649895


Facebook usage 28

Facebook users in Denmark 2016, by age group


Share of Facebook users in Denmark in 2016, by age group

data

100.0%

90.0% 86.3% 86.2%


82.8%

80.0%
75.1%

69.4%
70.0%
62.9%
Share of respondents

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 84.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678040


Facebook usage 29

Daily Facebook users in Denmark 2015, by age group


Share of daily Facebook users in Denmark in 2015, by age group

data

100.0%

91.2% 90.7%
90.0%
85.2%

80.0% 76.2%

69.9%
68.1%
70.0%

61.5%
Share of respondents

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and more

Note: Denmark; November 2015; 15 years and older; 1,593

Further information regarding this statistic can be found on page 85.

Source: Decidis ID 678343


Facebook usage 30

Facebook messenger usage in Denmark 2015, by age group


Share of Facebook messenger users in Denmark in 2015, by age group

data

80.0%
75%

70.0%
64%
60%
60.0%

50.0%
Share of respondents

44% 44%

40.0%
36%

29%
30.0%

21%
19%
20.0%

13%

10.0%

0.0%
18-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65-70 years

Note: Denmark; January to March 2015; 18-70 years; 2,000

Further information regarding this statistic can be found on page 86.

Source: Danish Business Authority; Userneeds ID 649900


Facebook usage 31

Facebook usage frequency in Denmark 2017


Facebook usage in Denmark in 2017, by frequency

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Several times a day 52%

Every day 27%

Several times a week 13%

Once a week 5%

Several times a month 2%

Once a month 1%

Less often 1%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 87.

Source: AudienceProject ID 656085


Facebook usage 32

Facebook usage frequency in Denmark 2015, by age group


Facebook usage frequency in Denmark in 2015, by age group

Chart Title

Daily Monthly

100.0%
94%
92%

90.0% 87% 86%


84%

80.0%
75%

69% 69%
70.0%
Share of respondents

60.0% 56% 56%


55%

50.0%

40%
40.0%

30.0%

20.0%

10.0%

0.0%
12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60 years and older

Note: Denmark; September 2015; 12 years and older

Further information regarding this statistic can be found on page 88.

Source: Kantar TNS (Norway); DR; Fremtiden.nu ID 578941


Facebook usage 33

Frequency of posting original content on Facebook in Denmark 2015


Posting original content on Facebook in Denmark in 2015, by frequency

data

90.0%
83%

80.0%

70.0%

60.0%
Share of respondents

50.0%

40.0%

30.0%

20.0%
14%

10.0%
3%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 1,154

Further information regarding this statistic can be found on page 89.

Source: Decidis ID 678216


Facebook usage 34

Usage of Facebook just for reading content in Denmark 2015, by frequency


Usage of Facebook just for reading content in Denmark in 2015, by
frequency

data

40.0%
38%

35.0%

31% 31%

30.0%

25.0%
Share of respondents

20.0%

15.0%

10.0%

5.0%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 1,154

Further information regarding this statistic can be found on page 90.

Source: Decidis ID 678288


Facebook usage 35

Frequency of engaging with others' content on Facebook in Denmark 2015


Engaging with others' content on Facebook in Denmark in 2015, by
frequency

data

80.0%
75%

70.0%

60.0%

50.0%
Share of respondents

40.0%

30.0%

19%
20.0%

10.0%
6%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 1,154

Further information regarding this statistic can be found on page 91.

Source: Decidis ID 678266


Facebook usage 36

Usage of Facebook as a news source in Denmark 2015, by age group and frequency
Share of people who used Facebook as a news source in Denmark in
2015, by age group and frequency

Chart Title

Daily Weekly Less frequently Never

50.0%

45.0%

40.0%

35.0%
Share of respondents

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; November 2015; 15 years and older; 1,593

Further information regarding this statistic can be found on page 92.

Source: Decidis ID 678390


Facebook usage 37

Forecast of the Facebook user penetration rate in Denmark 2014-2021


Forecast of the Facebook user penetration rate in Denmark from 2014 to
2021

data

60.0%

52.27% 52.58% 52.81%


51.37% 51.88%
50.72%
49.91%
48.92%
50.0%

40.0%
Share of Facebook users

30.0%

20.0%

10.0%

0.0%
2014 2015 2016* 2017* 2018* 2019* 2020* 2021*

Note: Denmark; May 2016; share of the total population who use Facebook via any device at least once per month.

Further information regarding this statistic can be found on page 93.

Source: Statista (Digital Market Outlook) ID 566697


Facebook usage 38

Forecast of Facebook user numbers in Denmark 2015-2021


Forecast of Facebook user numbers in Denmark from 2015 to 2021 (in
million users)

data

3.5

3.03 3.06
2.97 3
3 2.93
2.88
2.82

2.5
Number of Facebook users in millions

1.5

0.5

0
2015 2016* 2017* 2018* 2019* 2020* 2021*

Note: Denmark; May 2016; individuals who use Facebook via any device at least once per month.

Further information regarding this statistic can be found on page 94.

Source: Statista (Digital Market Outlook) ID 568765


Social media usage in Denmark

Instagram usage
Instagram usage 40

Instagram users in Denmark 2016, by age group


Share of Instagram users in Denmark in 2016, by age group

data

60.0%

49.9%
50.0%

40.0%
Share of respondents

33.5%

30.0%

20.3%
20.0%

13.1%

10.0% 8.4%
5.4%

0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 95.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678053


Instagram usage 41

Instagram usage frequency in Denmark 2017


Instagram usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Several times a day 25%

Every day 24%

Several times a week 22%

Once a week 17%

Several times a month 6%

Once a month 4%

Less often 2%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 96.

Source: AudienceProject ID 656101


Instagram usage 42

Daily Instagram users in Denmark 2015, by age group


Share of daily Instagram users in Denmark in 2015, by age group

data

60.0%

52.9%

50.0%

40.0%
35.4%
Share of respondents

30.0%

20.0%

11%
10.0% 8.4%

5%
2.8% 2.5%

0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and more

Note: Denmark; November 2015; 15 years and older; 1,593

Further information regarding this statistic can be found on page 97.

Source: Decidis ID 678341


Instagram usage 43

Usage rate of Instagram in Denmark 2015, by age group


Instagram usage frequency in Denmark in 2015, by age group

Chart Title

Daily Monthly

80.0%

70.0% 67%

60.0%

50.0%
Share of respondents

44%
41%
40.0%

30.0%
23%
21%
20.0%
13% 13%

10.0% 7% 6% 6%
4%
1%
0.0%
12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60 years and older

Note: Denmark; September 2015; 12 years and older

Further information regarding this statistic can be found on page 98.

Source: Kantar TNS (Norway); DR; Fremtiden.nu ID 579006


Instagram usage 44

Frequency of posting original content on Instagram in Denmark 2015


Posting original content on Instagram in Denmark in 2015, by frequency

data

80.0%
75%

70.0%

60.0%

50.0%
Share of respondents

40.0%

30.0%

23%
21%
20.0%

10.0%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 252 Respondents

Further information regarding this statistic can be found on page 99.

Source: Decidis ID 678258


Instagram usage 45

Frequency of engaging with others' content on Instagram in Denmark 2015


Engaging with others' content on Instagram in Denmark in 2015, by
frequency

data

80.0%

72%

70.0%

60.0%

50.0%
Share of respondents

40.0%

30.0%

23%

20.0%

10.0%
5%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 252 Respondents

Further information regarding this statistic can be found on page 100.

Source: Decidis ID 678285


Instagram usage 46

Usage of Instagram just for reading content in Denmark 2015, by frequency


Usage of Instagram just for reading content in Denmark in 2015, by
frequency

data

40.0%
37%
35%
35.0%

30.0%
28%

25.0%
Share of respondents

20.0%

15.0%

10.0%

5.0%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 252 Respondents

Further information regarding this statistic can be found on page 101.

Source: Decidis ID 678291


Social media usage in Denmark

Twitter usage
Twitter usage 48

Twitter users in Denmark 2016, by age group


Share of Twitter users in Denmark in 2016, by age group

data

30.0%

25.0% 24.3%

21.9%

20.0%
Share of respondents

15.8%
15.2%
15.0%

10.1%
10.0%
7.7%

5.0%

0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 102.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678050


Twitter usage 49

Twitter usage frequency in Denmark 2017


Twitter usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

Several times a day 14%

Every day 19%

Several times a week 19%

Once a week 21%

Several times a month 13%

Once a month 7%

Less often 7%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 103.

Source: AudienceProject ID 656113


Twitter usage 50

Frequency of posting original content on Twitter in Denmark 2015


Posting original content on Twitter in Denmark in 2015, by frequency

data

100.0%
93%

90.0%

80.0%

70.0%
Share of respondents

60.0%

50.0%

40.0%

30.0%

20.0%

10.0% 6%
1%
0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 208 Respondents

Further information regarding this statistic can be found on page 104.

Source: Decidis ID 678263


Twitter usage 51

Frequency of engaging with others' content on Twitter in Denmark 2015


Engaging with others' content on Twitter in Denmark in 2015, by
frequency

data

100.0%

90.0% 87%

80.0%

70.0%
Share of respondents

60.0%

50.0%

40.0%

30.0%

20.0%
12%

10.0%

1%
0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 208 Respondents

Further information regarding this statistic can be found on page 105.

Source: Decidis ID 678277


Twitter usage 52

Usage of Twitter just for reading content in Denmark 2015, by frequency


Usage of Twitter just for reading content in Denmark in 2015, by
frequency

data

80.0%

72%

70.0%

60.0%

50.0%
Share of respondents

40.0%

30.0%

20.0%
16%
12%

10.0%

0.0%
Rarely / never Less often Daily / weekly

Note: Denmark; November 2015; 15 years and older; 208 Respondents

Further information regarding this statistic can be found on page 106.

Source: Decidis ID 678290


Social media usage in Denmark

Usage of other social media platforms


Usage of other social media platforms 54

Snapchat users in Denmark 2016, by age group


Share of Snapchat users in Denmark in 2016, by age group

data

70.0%

60.4%
60.0%

50.0%
Share of respondents

40.0%

30.0% 27.1%

20.0%

14%

10.0% 8.1%

3.2%
1.4%

0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 107.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678046


Usage of other social media platforms 55

Snapchat usage frequency in Denmark 2017


Snapchat usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

Several times a day 32%

Every day 20%

Several times a week 23%

Once a week 11%

Several times a month 8%

Once a month 4%

Less often 2%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 108.

Source: AudienceProject ID 656103


Usage of other social media platforms 56

Daily Snapchat users in Denmark 2015, by age group


Share of daily Snapchat users in Denmark in 2015, by age group

data

90.0%

82.4%

80.0%

70.0%

60.0%

52.2%
Share of respondents

50.0%

40.0%

30.0%

20.0%
13.5%

10.0%
3.5% 3.8%
2.3%
0.6%
0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and more

Note: Denmark; November 2015; 15 years and older; 1,593

Further information regarding this statistic can be found on page 109.

Source: Decidis ID 678317


Usage of other social media platforms 57

Usage of Snapchat in Denmark 2015, by age group and frequency


Share of Snapchat users in Denmark in 2015, by age group and frequency

Chart Title

Monthly Daily

50.0%
47%

45.0%

40.0%
37%
36% 36%

35.0%
Share of respondents

30.0%

25.0%

20.0%

15.0%

10%
10.0% 8% 8%
7%

4% 4%
5.0%
2%
1% 1%
0%
0.0%
12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; 2015; 12 years and older; 2,224; Respondents who have installed Snapchat on their Smartphone.

Further information regarding this statistic can be found on page 110.

Source: Kantar TNS (Norway); Danske Medier ID 578537


Usage of other social media platforms 58

LinkedIn users in Denmark 2016, by age group


Share of LinkedIn users in Denmark in 2016, by age group

data

40.0%
37.8%
36.7%

35.0% 34.2%

30.0%
27.3%
26%

25.0%
Share of respondents

20.0%
17.6%

15.0%

10.0%

5.0%

0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 111.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678060


Usage of other social media platforms 59

LinkedIn usage frequency in Denmark 2017


LinkedIn usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Several times a day 4%

Every day 9%

Several times a week 23%

Once a week 25%

Several times a month 17%

Once a month 13%

Less often 8%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 112.

Source: AudienceProject ID 656138


Usage of other social media platforms 60

LinkedIn users in Denmark 2016, by activity and age group


Share of LinkedIn users in Denmark in 2016, by activity and age group

Chart Title

12-29 years 30-49 years 50-69 years

80.0%

70.0% 67%

60.0%

50%
50.0%
Share of respondents

41%
40.0%

30.0%
24%
20%
20.0%
13%
11% 10%
9%
10.0% 7% 7%
6% 6% 5%
2%

0.0%
to strengthen my professional to follow friends/colleagues to actively look for a job or find to keep me informed about to keep me informed about
network a job customers/business partners potential employers

Note: Denmark; 2016; 12 years and older; Use LinkedIn minimum weekly

Further information regarding this statistic can be found on page 113.

Source: Kantar TNS (Norway); Socialemedier.dk ID 577538


Usage of other social media platforms 61

Pinterest usage frequency in Denmark 2017


Pinterest usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

Several times a day 5%

Every day 10%

Several times a week 36%

Once a week 18%

Several times a month 14%

Once a month 13%

Less often 5%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 114.

Source: AudienceProject ID 656129


Usage of other social media platforms 62

YouTube usage frequency in Denmark 2017


YouTube usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Several times a day 11%

Every day 16%

Several times a week 26%

Once a week 20%

Several times a month 14%

Once a month 10%

Less often 3%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 115.

Source: AudienceProject ID 656117


Usage of other social media platforms 63

Tumblr usage frequency in Denmark 2017


Tumblr usage in Denmark in 2017, by frequency

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

Several times a day 5%

Every day 17%

Several times a week 20%

Once a week 7%

Several times a month 33%

Once a month 17%

Less often 5%

Share of respondents

Note: Denmark; 1st to 2nd quarter 2017

Further information regarding this statistic can be found on page 116.

Source: AudienceProject ID 656122


Usage of other social media platforms 64

Google+ users in Denmark 2016, by age group


Share of Google+ users in Denmark in 2016, by age group

data

40.0%

35.0% 34.1%

30.0% 28.6%

25.0%
Share of respondents

20.8%

20.0%
18% 17.6%
17%

15.0%

10.0%

5.0%

0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older

Note: Denmark; April to May 2016; 15 years and older; 7,514

Further information regarding this statistic can be found on page 117.

Source: Mindshare; Slots- og Kulturstyrelsen ID 678064


Social media usage in Denmark

References
References 66

Social network penetration in Denmark 2011-2017


Share of individuals in Denmark participating in social networks from
2011 to 2017

Source and methodology information Notes:


The aim of the European ICT surveys is the timely provision of statistics on
individuals and households on the use of Information and Communication
Source Eurostat Technologies at European level. Data coverage corresponds to code
isoc_ci_ac_i of the ICT (Information and Communication Technologies)
survey.
Conducted by Eurostat

Survey period 2011 to 2017

Region Denmark

Number of respondents n.a.

Age group 18-74 years

Special characteristics creating user profile, posting messages or other


contributions to Facebook, Twitter, etc.

Published by Eurostat

Publication date February 2018

Original source eurostat.ec.europa.eu

Website URL visit the website


References 67

Social media users in Denmark 2017, by social media site


Social media users in Denmark in 2017, by social media site

Source and methodology information Notes:


n.a.
Source Statistics Denmark

Conducted by Statistics Denmark

Survey period 2017

Region Denmark

Number of respondents ca. 6,200

Age group 16-89 years old

Special characteristics n.a.

Published by Statistics Denmark

Publication date April 2018

Original source It-anvendelse i befolkningen 2017, page 25

Website URL visit the website


References 68

Daily social media usage in Denmark 2015, by platform


Share of daily social media users in Denmark in 2015, by social media
platform

Source and methodology information Notes:


n.a.
Source Statistics Denmark; Slots- og Kulturstyrelsen

Conducted by Slots- og Kulturstyrelsen; Statistics Denmark

Survey period 2015

Region Denmark

Number of respondents 2,670

Age group 16-89 years

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date June 2016

Original source Mediernes udvikling i Danmark 2016, page 33

Website URL visit the website


References 69

Daily social media usage in Denmark 2017, by social media site


Share of daily social media users in Denmark in 2017, by social media site

Source and methodology information Notes:


n.a.
Source Slots- og Kulturstyrelsen; Statistics Denmark

Conducted by Slots- og Kulturstyrelsen; Statistics Denmark

Survey period March to May 2017

Region Denmark

Number of respondents 5,037

Age group 16-89 years

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2017

Original source Kort Nyt - Mediernes udvikling i Danmark - Sociale


medier 2017, page 5

Website URL visit the website


References 70

Frequency of using social networks in Denmark 2015


Share of individuals who used social networks in Denmark in March in
2015, by frequency

Source and methodology information Notes:


Original survey question was phrased as follows: "Please tell me how often
you do each of the following activities online." "Use an online social network,
Source European Commission for instance to share pictures, videos, movies, etc."

Conducted by TNS

Survey period February 28 to March 9, 2015

Region Denmark

Number of respondents 1,014

Age group 15 years and older

Special characteristics residents

Published by European Commission

Publication date June 2016

Original source Special Eurobarometer 431 - Data Protection Report,


page T1

Website URL visit the website


References 71

Average number of social media networks used in Denmark 2016


Average number of social media networks used in Denmark in 2016

Source and methodology information Notes:


n.a.
Source Statistics Denmark

Conducted by Statistics Denmark

Survey period March to May 2016

Region Denmark

Number of respondents ca. 6,000

Age group 16-89 years old

Special characteristics Data collected via internet questionnaire and


telephone interviews

Published by Statistics Denmark

Publication date November 2016

Original source dst.d

Website URL visit the website


References 72

Frequency of posting content on social media in Denmark 2015


Frequency of posting content on social media platforms in Denmark in
2015

Source and methodology information Notes:


The full question was phrased as follows: ''How often do you do any of the
following?Post content on online social media'' * Base: this indicates the total
Source European Commission number of respondents in Europe. The precise number of respondents from
Denmark is unknown.

Conducted by TNS BMRB

Survey period October 17, 2015 to October 26, 2015

Region Denmark

Number of respondents 27,822*

Age group 15 years and older

Special characteristics n.a.

Published by European Commission

Publication date May 2016

Original source E-Communications and the Digital Single Market, page


T29

Website URL visit the website


References 73

Mobile apps ranked by importance in Denmark 2017


Ranking of mobile apps in Denmark in 2017, by perceived importance

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selectedfrom our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelistsand weighed to achieve representativity on the more than 14.000
respondentswho completed the survey." "The respondents have been asked
which three mobile apps they least can do without. The figures above
Conducted by AudienceProject represent the number of people having placed the apps among their three
most important apps. Preinstalled apps are not included."

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source Insights 2017, Apps & Social Media Usage in the US,
UK & Nordics, page 14

Website URL visit the website


References 74

Daily social media usage on smartphones in Denmark, by app 2015


Daily usage of social media on smartphones in Denmark in 2015, by
social media app

Source and methodology information Notes:


n.a.
Source Kantar TNS (Norway); Danske Medier

Conducted by Kantar TNS (Norway)

Survey period 2015

Region Denmark

Number of respondents 2,295

Age group 12-29 years

Special characteristics Respondents who have used respective social media


site on smartphone daily

Published by Danske Medier

Publication date June 2016

Original source danskemedier.dk

Website URL visit the website


References 75

Forecast of the social network user penetration rate in Denmark 2014-2021


Forecast of the social network user penetration rate in Denmark from
2014 to 2021

Source and methodology information Notes:


* Forecasted data. This statistic presents exclusive data by Statista`s Market
Analytics team and is based on calculations and estimates derived from
Source Statista (Digital Market Outlook) relevant primary data and third-party data analysis. See our Methodology
section for more details.

Conducted by Statista Market Analytics

Survey period May 2016

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics share of the total population who use a social network
via any device at least once per month.

Published by Statista

Publication date May 2016

Original source Digital Market Outlook

Website URL visit the website


References 76

Forecast of social network user numbers in Denmark 2014-2021


Forecast of social network user numbers in Denmark from 2014 to 2021
(in million users)

Source and methodology information Notes:


* Forecast data. This statistic presents exclusive data by Statista`s Market
Analytics team and is based on calculations and estimates derived from
Source Statista (Digital Market Outlook) relevant primary data and third-party data analysis. See our Methodology
section for more details.

Conducted by Statista Market Analytics

Survey period May 2016

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics Individuals who use a social network via any device at
least once per month.

Published by Statista

Publication date May 2016

Original source Digital Market Outlook

Website URL visit the website


References 77

Social media usage in Denmark 2012-2015, by gender


Share of social media users in Denmark from 2012 to 2015, by gender

Source and methodology information Notes:


n.a.
Source Statistics Denmark; Slots- og Kulturstyrelsen

Conducted by Slots- og Kulturstyrelsen; Statistics Denmark

Survey period 2012 to 2015

Region Denmark

Number of respondents 3,185

Age group 16-89 years

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date June 2016

Original source Mediernes udvikling i Danmark 2016

Website URL visit the website


References 78

Social media users in Denmark 2016, by gender and platform


Share of social media users in Denmark in 2016, by gender and platform

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på?"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 192

Website URL visit the website


References 79

Daily social media usage in Denmark 2017, by gender and site


Share of daily social media usage in Denmark in 2017, by gender and
social media site

Source and methodology information Notes:


n.a.
Source Statistics Denmark; Slots- og Kulturstyrelsen

Conducted by Slots- og Kulturstyrelsen; Statistics Denmark

Survey period March to May 2017

Region Denmark

Number of respondents 3,322

Age group 16-89 years

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2017

Original source Kort Nyt - Mediernes udvikling i Danmark - Sociale


medier 2017, page 6

Website URL visit the website


References 80

Share of social media users in Denmark 2017, by age group


Share of social media users in Denmark in 2017, by age group

Source and methodology information Notes:


n.a.
Source Statistics Denmark; Slots- og Kulturstyrelsen

Conducted by Statistics Denmark; Slots- og Kulturstyrelsen

Survey period March to May 2017

Region Denmark

Number of respondents 5,037

Age group 16-89 years

Special characteristics n.a.

Published by Statistics Denmark

Publication date November 2017

Original source Kort Nyt - Mediernes udvikling i Danmark - Sociale


medier 2017, page 5

Website URL visit the website


References 81

Social media penetration in Denmark 2015, by age and site


Share of social media users in Denmark in 2015, by age group and social
media platform

Source and methodology information Notes:


n.a.
Source Kantar TNS (Norway); Danske Medier

Conducted by Kantar TNS (Norway)

Survey period 2015

Region Denmark

Number of respondents 2,224

Age group 12 years and older

Special characteristics Respondents who have profiles on respective social


media sites

Published by Danske Medier

Publication date June 2016

Original source danskemedier.dk

Website URL visit the website


References 82

Average number of social media used in Denmark 2016, by age group


Average number of social media used in Denmark in 2016, by age group

Source and methodology information Notes:


n.a.
Source Statistics Denmark

Conducted by Statistics Denmark

Survey period March to May 2016

Region Denmark

Number of respondents ca. 6,000

Age group 16-89 years old

Special characteristics Data collected via internet questionnaire and


telephone interviews

Published by Statistics Denmark

Publication date November 2016

Original source dst.dk

Website URL visit the website


References 83

Facebook usage in Denmark 2015, by age group


Share of Facebook users in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Danish Business Authority; Userneeds

Conducted by Userneeds

Survey period January to March 2015

Region Denmark

Number of respondents 2,000

Age group 18-70 years

Special characteristics n.a.

Published by Danish Business Authority

Publication date March 2015

Original source erhvervsstyrelsen.dk

Website URL visit the website


References 84

Facebook users in Denmark 2016, by age group


Share of Facebook users in Denmark in 2016, by age group

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på?"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 193

Website URL visit the website


References 85

Daily Facebook users in Denmark 2015, by age group


Share of daily Facebook users in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Decidis

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,593

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Social Media & Political Engagement, page 5

Website URL visit the website


References 86

Facebook messenger usage in Denmark 2015, by age group


Share of Facebook messenger users in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Danish Business Authority; Userneeds

Conducted by Userneeds

Survey period January to March 2015

Region Denmark

Number of respondents 2,000

Age group 18-70 years

Special characteristics n.a.

Published by Danish Business Authority

Publication date March 2015

Original source erhvervsstyrelsen.dk

Website URL visit the website


References 87

Facebook usage frequency in Denmark 2017


Facebook usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 88

Facebook usage frequency in Denmark 2015, by age group


Facebook usage frequency in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Kantar TNS (Norway); DR; Fremtiden.nu

Conducted by Kantar TNS (Norway)

Survey period September 2015

Region Denmark

Number of respondents n.a.

Age group 12 years and older

Special characteristics n.a.

Published by Fremtiden.nu; DR

Publication date May 2016

Original source fremtiden.nu

Website URL visit the website


References 89

Frequency of posting original content on Facebook in Denmark 2015


Posting original content on Facebook in Denmark in 2015, by frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Facebook for the following activities: produce/write...?"
Source Decidis

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,154

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 2

Website URL visit the website


References 90

Usage of Facebook just for reading content in Denmark 2015, by frequency


Usage of Facebook just for reading content in Denmark in 2015, by
frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Facebook for the following activities...? / Hvor ofte bruger de
Source Decidis Facebook til følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,154

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 3

Website URL visit the website


References 91

Frequency of engaging with others' content on Facebook in Denmark 2015


Engaging with others' content on Facebook in Denmark in 2015, by
frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Facebook for the following activities...? Hvor ofte bruger de
Source Decidis Facebook til følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,154

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 3

Website URL visit the website


References 92

Usage of Facebook as a news source in Denmark 2015, by age group and frequency
Share of people who used Facebook as a news source in Denmark in
2015, by age group and frequency

Source and methodology information Notes:


n.a.
Source Decidis

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,593

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Social Media & Political Engagement, page 18

Website URL visit the website


References 93

Forecast of the Facebook user penetration rate in Denmark 2014-2021


Forecast of the Facebook user penetration rate in Denmark from 2014 to
2021

Source and methodology information Notes:


* Forecasted data. This statistic presents exclusive data by Statista`s Market
Analytics team and is based on calculations and estimates derived from
Source Statista (Digital Market Outlook) relevant primary data and third-party data analysis. See our Methodology
section for more details. User numbers are based on total population (which
counts all residents regardless of legal status, citizenship or age). User
Conducted by Statista Market Analytics numbers also include not identified "duplicate" accounts (individuals who
maintain more than one or more accounts in addition to their principle
account) and not identified "false" accounts (e.g. spamming accounts).
Survey period May 2016

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics share of the total population who use Facebook via
any device at least once per month.

Published by Statista

Publication date May 2016

Original source Digital Market Outlook

Website URL visit the website


References 94

Forecast of Facebook user numbers in Denmark 2015-2021


Forecast of Facebook user numbers in Denmark from 2015 to 2021 (in
million users)

Source and methodology information Notes:


* Forecasted data. This statistic presents exclusive data by Statista`s Market
Analytics team and is based on calculations and estimates derived from
Source Statista (Digital Market Outlook) relevant primary data and third-party data analysis. See our Methodology
section for more details. User numbers also include not identified "duplicate"
accounts (individuals who maintain more than one or more accounts in
Conducted by Statista Market Analytics addition to their principle account) and not identified "false" accounts (e.g.
spamming accounts).

Survey period May 2016

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics individuals who use Facebook via any device at least
once per month.

Published by Statista

Publication date May 2016

Original source Digital Market Outlook

Website URL visit the website


References 95

Instagram users in Denmark 2016, by age group


Share of Instagram users in Denmark in 2016, by age group

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på?"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 193

Website URL visit the website


References 96

Instagram usage frequency in Denmark 2017


Instagram usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 97

Daily Instagram users in Denmark 2015, by age group


Share of daily Instagram users in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Decidis

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,593

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Social Media & Political Engagement, page 5

Website URL visit the website


References 98

Usage rate of Instagram in Denmark 2015, by age group


Instagram usage frequency in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Kantar TNS (Norway); DR; Fremtiden.nu

Conducted by Kantar TNS (Norway)

Survey period September 2015

Region Denmark

Number of respondents n.a.

Age group 12 years and older

Special characteristics n.a.

Published by Fremtiden.nu

Publication date May 2016

Original source Medieudviklingen, page 21

Website URL visit the website


References 99

Frequency of posting original content on Instagram in Denmark 2015


Posting original content on Instagram in Denmark in 2015, by frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Instagram for the following activities...? / Hvor ofte bruger de
Source Decidis Instagram til følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 252

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 2

Website URL visit the website


References 100

Frequency of engaging with others' content on Instagram in Denmark 2015


Engaging with others' content on Instagram in Denmark in 2015, by
frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Instagram for the following activities...? / Hvor ofte bruger de
Source Decidis Instagram til følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 252

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 3

Website URL visit the website


References 101

Usage of Instagram just for reading content in Denmark 2015, by frequency


Usage of Instagram just for reading content in Denmark in 2015, by
frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Instagram for the following activities...? / Hvor ofte bruger de
Source Decidis Instagram til følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 252

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 3

Website URL visit the website


References 102

Twitter users in Denmark 2016, by age group


Share of Twitter users in Denmark in 2016, by age group

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 193

Website URL visit the website


References 103

Twitter usage frequency in Denmark 2017


Twitter usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 104

Frequency of posting original content on Twitter in Denmark 2015


Posting original content on Twitter in Denmark in 2015, by frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use twitter for the following activities...? / Hvor ofte bruger de Twitter til
Source Decidis følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 208

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 2

Website URL visit the website


References 105

Frequency of engaging with others' content on Twitter in Denmark 2015


Engaging with others' content on Twitter in Denmark in 2015, by
frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Twitter for the following activities...? / Hvor ofte bruger de Twitter til
Source Decidis følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 208

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 3

Website URL visit the website


References 106

Usage of Twitter just for reading content in Denmark 2015, by frequency


Usage of Twitter just for reading content in Denmark in 2015, by
frequency

Source and methodology information Notes:


The original question was phrased by the source as follows: "How often do
you use Twitter for the following activities...? / Hvor ofte bruger de Twitter til
Source Decidis følgende aktiviteter...?"

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 208

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Sociale medier og politisk engagement i Danmark,


page 3

Website URL visit the website


References 107

Snapchat users in Denmark 2016, by age group


Share of Snapchat users in Denmark in 2016, by age group

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på?"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 193

Website URL visit the website


References 108

Snapchat usage frequency in Denmark 2017


Snapchat usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 109

Daily Snapchat users in Denmark 2015, by age group


Share of daily Snapchat users in Denmark in 2015, by age group

Source and methodology information Notes:


n.a.
Source Decidis

Conducted by Decidis

Survey period November 2015

Region Denmark

Number of respondents 1,593

Age group 15 years and older

Special characteristics n.a.

Published by Decidis

Publication date March 2016

Original source Social Media & Political Engagement, page 5

Website URL visit the website


References 110

Usage of Snapchat in Denmark 2015, by age group and frequency


Share of Snapchat users in Denmark in 2015, by age group and frequency

Source and methodology information Notes:


n.a.
Source Kantar TNS (Norway); Danske Medier

Conducted by Kantar TNS (Norway)

Survey period 2015

Region Denmark

Number of respondents 2,224

Age group 12 years and older

Special characteristics Respondents who have installed Snapchat on their


Smartphone.

Published by Danske Medier

Publication date June 2016

Original source danskemedier.dk

Website URL visit the website


References 111

LinkedIn users in Denmark 2016, by age group


Share of LinkedIn users in Denmark in 2016, by age group

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på?"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 193

Website URL visit the website


References 112

LinkedIn usage frequency in Denmark 2017


LinkedIn usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 113

LinkedIn users in Denmark 2016, by activity and age group


Share of LinkedIn users in Denmark in 2016, by activity and age group

Source and methodology information Notes:


Original question: "Hvad er den primære grund til, at du er på LinkedIn? /
What is the main reason you are on LinkedIn?'.
Source Kantar TNS (Norway); Socialemedier.dk

Conducted by Kantar TNS (Norway)

Survey period 2016

Region Denmark

Number of respondents n.a.

Age group 12 years and older

Special characteristics Use LinkedIn minimum weekly

Published by Socialemedier.dk

Publication date January 2016

Original source socialemedier.dk

Website URL visit the website


References 114

Pinterest usage frequency in Denmark 2017


Pinterest usage in Denmark in 2017, by frequency

Source and methodology information Notes:


Source adds the following information: " The respondents have been
selectedfrom our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelistsand weighed to achieve representativity on the more than 14.000
respondentswho completed the survey".

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 115

YouTube usage frequency in Denmark 2017


YouTube usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 116

Tumblr usage frequency in Denmark 2017


Tumblr usage in Denmark in 2017, by frequency

Source and methodology information Notes:


The source adds the following information: "The respondents have been
selected from our Nordic, UK and US panels consisting of more than 1 million
Source AudienceProject panelists and weighed to achieve representativity on the more than 14.000
respondents who completed the survey"

Conducted by AudienceProject

Survey period 1st to 2nd quarter 2017

Region Denmark

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AudienceProject

Publication date August 2017

Original source AudienceProject Insights 2017: Apps & Social Media


Usage in the US, UK & Nordics, page 57

Website URL visit the website


References 117

Google+ users in Denmark 2016, by age group


Share of Google+ users in Denmark in 2016, by age group

Source and methodology information Notes:


The original question was phrased by the source as follows: "On which of the
following social media platforms do you have a profile? / Hvilke af
Source Mindshare; Slots- og Kulturstyrelsen nedenstående sociale medier har du en profil på?"

Conducted by Mindshare; M3 Research

Survey period April to May 2016

Region Denmark

Number of respondents 7,514

Age group 15 years and older

Special characteristics n.a.

Published by Slots- og Kulturstyrelsen

Publication date November 2016

Original source Kvalitativt studie af danskernes brug af demokratisk


indhold, page 193

Website URL visit the website