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COINs 2010 Conference Instructions

The Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset from
scarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity,
communication and collaboration, ultimately leading to flourishing cultures of innovation.

Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders share insights and
innovations in health care, design, the creative industries, engineering and technology. The community generates a collective intelligence to solve the
social, economic and environmental challenges of the world.

The five areas of investment in swarm creativity are:

Creativity -- The single most productive asset every
individual possesses. Creativity is leveraged with critical
thinking skills and an ability to ask questions. These are
the core tools required to design complex projects with
sustainable outcomes.

COINs -- collaborative innovation networks – Serves
as the infrastructure to transport creative ideas to
accelerate business development in towns and cities.

Cool Places -- Attract the conversations of entrepreneurs
focused on health care, energy, land, food and water.
Cool places are “sticky” and retain quality talent,
enterprising collaborations, and innovative firms.

Swarms -- Created from numbers of people attracted to
the next big idea that has surfaced from the crowd.
Swarms build capacity.

Coolhunting -- The practice of seeking the most creative
ideas and people; coolfarming is the practice of
collaborating to help them succeed; strategic branding
provides the storytelling discipline necessary to spread
the idea/initiatives.

Used with permission: Peter Gloor, author, “Swarm
Creativity”. Created by Betsey Merkel, I-Open, 2010

From the report “Collaborate: Leading Regional Innovation Clusters” by the Council on Competitiveness and
Commissioned by the Economic Development Agency at the U.S. Department of Commerce

Conversations share ideas and tell the story of our future. We will use
digital media to capture knowledge and visualize a shared-sentiment
portrait of our community’s culture.


o Which area of the Swarm Creativity Framework are you most
passionate about? Why?
o What would you like people to know, think, feel and do?
o What do you see for the future?


o Whose insights and guidance do you engage?
o Who would you like to be connected to that you are not?
o What information do you share with others?


o What research areas interest you? Why?
o What resources and talent do you need?
o How is your work affected by the powerful topics of climate change, “Strategic Doing” is a simple, yet disciplined process of
green job creation, water, land, energy, technology, and health care? quickly moving ideas to action in Open Source Economic
o How does your research or business serve the sustainability of Development to transform education, economic, and workforce
communities and their regions 50 years from now? development. (Shown above)

“What we say today is what we will do tomorrow.” – Peter Gloor, Used with attribution: Ed Morrison, Economic Policy Advisor at
Research Scientist, MIT Center for Collective Intelligence Purude University; Co-Founder, The Institute for Open
Economic Networks (I-Open)

Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works - I-Open, Galaxy Advisors & COINs Collaborative 2010

COINs 2010 Conference Collective Intelligence in the Emerging Science of Collaboration

1. COINs Conference Research
1. COINs 2010 Conference Conversations
1. Coolhunting Academy 2010
2. Keynotes
1. COINs Conference
2. Design Ethos
3. Workshops
1. Basics of Social Network
2. Collaborative Social Change
3. Coolfarming
4. Innovation Made Physical
5. Service Design Thinking
6. Virtual Collaboration
4. Science of Collaboration Papers
1. Abstracts
2. Themes
1. Business Development
2. Creativity
3. Education
4. Government
5. Health Care
6. Transportation
3. Practices
1. Diffusion
2. Methods
3. Teams “The Collective Intelligence Genome”
2. Swarm Creativity Interviews
1. Creativity
2. COINs - collaborative innovation networks
3. Cool Places
4. Swarms Used with permission: Dr. Thomas W. Malone, Director, MIT Center for
5. Coolhunting Collective Intelligence

Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works - I-Open, Galaxy Advisors & COINs Collaborative 2010

COINs 2010 Conference Community

Connect with the COINs 2010
Social Media Toolset

o Blogger
o Facebook
o Flickr
o Livestream
o ScienceDirect
o Scribd
o Slideshare
o Strategy-Nets
o Twitter
o Vimeo
o You Tube


About Swarm Creativity:

The COINs 2010 Conference, Oct. 7–9, 2010 is presented in collaboration with I-Open and the COINs Collaborative, an initiative of the Savannah
College of Art and Design, Wayne State University College of Engineering, and the Massachusetts Institute of Technology Center for Collective
Intelligence. The collaborative builds open knowledge networks to advance the emerging science of collaboration for research and industry
competitive advantage. For more information and to register for the COINs 2010 conference, visit

For suggestions e-mail

COINs Conference Design: Amit Bapat Copyright 2010. Instructions: Betsey Merkel, I-Open

Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works - I-Open, Galaxy Advisors & COINs Collaborative 2010