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It may be a temporary one setting a strategic goal, or a long term statement They should be more than a series of buzz words and business jargon strung together. Nor should it be a stiff, bland dictum. The purpose of a statement is to convey your organization's reason for being to your staff, board, stakeholders and members of the community. Each statement should be clear, powerful, and broad enough to guide your decision-making and help explain your organization's efforts to potential investors and funders. Some would argue it should be SMARTer, others say they should be aspirational and to ignore the measures. The time you and your team spend on developing or revising your mission statement is well spent, as long as this becomes a reference document rather than an item to be neatly printed and stuck on the wall. How to write a Mission Statement This can be is a complex activity involving every level of the organization. Here's how to get started.
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List your organization's core competencies; its unique strengths and weaknesses. List your organization's primary customers, internal or external, by type, not by name. Review how each customer relates to each of the organization's strengths. Ask them if possible. Write a one-sentence description of each customer/strength pairing. List the sentences in order of importance to your organization's vision, if one exists. Combine the top three to five sentences into a paragraph. Ask your customers if they would want to do business with an organization with that mission. Ask your employees if they understand and support it and can act on it. Ask your suppliers if it makes sense to them. Incorporate the feedback from your customers, employees and suppliers and repeat the process. When you have refined the paragraph into statements that clearly says the way the company wants to relate to those it effects, publish it to everyone. Post it on the wall, email it to everyone, etc.
top Summary of written statements: An effective mission statement provides strategic vision and direction for the organization and
Define Your organization What . Only revise the organization's mission statement when it is no longer appropriate or relevant top Mission Statement Style Template Who . Time. Cost.Who Benefits from what you do? top The Ideal Mission Statement To be effective a mission statement need to be: y y y y y Understandable and Concise Stated in terms of output versus input or throughput Names your customer Names your primary product or service Be broad and continuing . It should be stable to cope with the changing economic climate.To Whom Are You Dedicated? Where . Goals and objectives are the short-term measures used to get the organization there. Service Requirements? For .What is your organization dedicated to? How .Are you based and or operate (geographical Information) Why .should not have to be reviewed every few years.What Are Your Quality.
or relationships the organization provides. and how members of the organization work toward achieving the desired results. concise statement that indicates who the customer is. . Ideally written in 50 words or less. . offering the convenience of multiple brands and channels. what products.A clear.too few words and it can be ambiguous. The Premier Direct Seller We will expand our presence in Amnesty International Arby Assurant Avery Dennison Avon Products . manage.but they are more effective when written down. The Women's Choice for Buying We will become the destination store for women. A mission statement can be a very strong motivational statement for staff and employees and can also be a strong marketing and branding tool to customers. top Examples of Written Mission Statements Mission statements. what the ultimate outcomes are. and elevating our image to become the Beauty company most women turn to worldwide. at 50 words people are more likely to understand what it does and does not mean . and providing a personal high touch shopping experience that helps create lifelong customer relationships. communicated and understood. distribute and communicate information Slogan/Motto The company for women Mission Statement The Global Beauty Leader We will build a unique portfolio of Beauty and related brands. innovation and value. Some excellent examples of mission statements that hit the mark immediately are: 3M Mission To solve unsolved problems innovatively Mission Our vision is a world in which every person enjoys all the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards Mission Statement To provide an exceptional dining experience that satisfies our guests' grown-up tastes by being "" Cut-Above"" in everything we do. Mission Statement To be the premier provider of targeted specialized insurance products and related services in North America and selected other markets. striving to surpass our competitors in quality. Mission Statement To be the world leader in products. services and solutions that enable and transform the way consumers and businesses gather. every company needs one and yet many companies. sometimes struggle to write them. services. Many smaller organizations have them in the head of the owner or entrepreneur . . both new and existing.
natural ingredients and promoting business practices that respect the Earth and the Environment. As booksellers we are determined to be the very best in our business. pedigree or inclinations of our competitors. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service Mission Statement To be the partner of choice for the world's leading service providers. ethical company that is watched and emulated as a model of success. and that empower women to achieve economic independence. We will continue to bring our industry nuances of style and approaches to book selling which are consistent with our evolving aspirations. recognition. and a place where our dedicated booksellers can grow and prosper. . Because the product we sell is books. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers. our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. through our passion for high standards. our respect for diversity and our commitment to create exceptional opportunities for professional growth so that associates can fulfil their highest potential. reliable and cost-effective communications networks and meet their customers' growing needs through the rapid deployment of new communication services. build and maintain the most innovative. making it easy and rewarding to be affiliated with Avon and elevating the image of our industry. regardless of the size. top Barnes & Noble Slogan/Motto Booksellers Mission Statement Our mission is to operate the best specialty retail business in America. Above all. distribute & sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome. offering an entrepreneurial opportunity that delivers superior earnings. governments and enterprises by helping them create.direct selling and lead the reinvention of the channel. regardless of the product we sell. we expect to be a credit to the communities we serve. The Largest Women's Foundation We will be a committed global champion for the health and well-being of women through philanthropic efforts that eliminate breast cancer from the face of the earth. The Most Admired Company We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while continually improving our profitability. a valuable resource to our customers. a socially responsible. service and support. The Best Place to Work We will be known for our leadership edge. Bell Labs Ben & Jerry¶s Ice Cream: A product mission stated as: To make.
INC Carillion Chevron Citigroup top Diageo . To ensure that all guests and staff are treated with the respect and dignity they deserve. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve. professional.nutritional. To provide at a fair price . Mission Become the dominant player in commercial aircraft and bring the world into the jet age Mission Statement To ensure that each guest receives prompt. we're obligated to deliver profits and growth to our shareholders. well-prepared meals . friendly and courteous service. Of equal importance is to deliver those profits and generate growth responsibly. Slogan/Motto extending and enhancing human life Mission Statement Our company's mission is to extend and enhance human life by providing the highest-quality pharmaceutical and related health care products. partnership and performance. Slogan/Motto It all starts with care Mission Statement We will be the premier health management solution provider. Like any other public company. To maintain a clean. would they doubt this mission statement? Do you think that Boeing's employees or customers doubt this statement? I don't think so.Boeing Mission To push the leading edge of aviation. To thank each guest for the opportunity to serve them. Mission We make lips smile top Boeing (1950) Brannigans Restaurant Bristol-Myers Squibb Company Caremark Rx. Slogan/Motto Knowledge is your greatest asset Mission Statement Our goal for Citigroup is to be the most respected global financial services company. enabling individuals and plan sponsors to optimize their health care investment. taking huge challenges doing what others cannot do If anyone has seen the documentary or read the story of the Boeing 747 Jumbo Jet.using only quality ingredients. comfortable and well maintained premises for our guests and staff. Mission To make tomorrow a better place Slogan/Motto Human energy Mission Statement At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people.
business and related information services through focused operating companies. FedEx will strive to develop mutually rewarding relationships with its employees. profit. squash.Disney Eaton Corporation Mission To make people happy Mission Statement We are committed to attracting. Customer requirements will be met in the highest quality manner appropriate to each market segment served. systems. Mission Ford will democratize the automobile Slogan/Motto Welcome to Everyday Solutions Mission Statement We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. Mission Statement We fulfil dreams through the experience of motorcycling. and the communities in which we live and work to prosper. Slogan/Motto The Global Leader in Commercial and Sanitizing Solutions Mission Statement Our mission is to be the leading global innovator. Corporate activities will be conducted to the highest ethical and professional standards. Slogan/Motto Built for the road ahead Mission Statement We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. and services. We will accomplish this by exceeding the expectations of our customers while conserving resources and preserving the quality of the environment. Safety will be the first consideration in all operations. Slogan/Motto Define your world in a whole new way."We will crush. our shareholders. and value creation. transportation. Mission Statement FedEx will produce superior financial returns for share owners by providing high value-added supply chain. partners and suppliers. developing. allowing our people. As a team. Inc HONDA . consumers will reward us with leadership sales. and slaughter Yamaha" Ecolab INC Fedex Corporation top Ford Motor Company Ford Motor Company (early 1900's) Global Gillette Harley-Davidson. by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments. sanitation and maintenance products. and keeping a diverse work force that reflects the nature of our global business. As a result. we will achieve aggressive growth and fair return for our shareholders. Mission Originally . developer and provider of cleaning.
integrity ± courage Mission Statement People love our clothes and trust our company. We will clothe the world.originality . Slogan/Motto Staffing the World Mission Statement To serve our customers. a main competitor of Komatsu as makers of heavy machinery Mission People love our clothes. Growing shareholder value through strong execution of our strategies. shareholders and society by providing a broad range of staffing services and products. Slogan/Motto Combining leading-edge business strategy and IT knowledge.Now ± ³the power of dreams´ IBM Mission Operating a safe and secure government Slogan/Motto Document Efficiency at Work Mission Statement Helping our customers manage document work-flow and increase efficiency through best-in-class products and services. We will clothe the world Slogan/Motto Empathy . Providing a distinct advantage to our suppliers as a distribution channel of choice. Fostering the growth and development of our employees. to develop efficient and effective solutions that keep businesses one-step IKON Office Solutions top ITT Industries JPMorgan Chase Kelly Services Levi Strauss top Levi Strauss & Co Link Information Technology Ltd . We will market the most appealing and widely worn casual clothing in the world. We will market the most appealing and widely worn casual clothing in the world. employees. Slogan/Motto Strengthening communities Mission Statement The Corporate Governance & Nominating Committee exercises general oversight with respect to the governance of the Board of Directors. Satisfying our customers with the appropriate level of quality is a primary goal and a fundamental element of our business mission. Mission Statement It is the policy of McDonnell & Miller to provide products and services to the market which meet or exceed the reasonable expectations of our customers. Mission Maru C Komatsu (Japanese for Encircle C. The C was for Caterpillar.
Mattel creates joy through the Mattel Children's Foundation. strategies and services. consumer electronics. and high-performance servers Mission Statement Our mission is to provide you with an outstanding member/Customer Maxtor MBNA Corporation . durable. based upon our clients key business requirements. The strategies evolved should be economical. We utilize our expertise to develop services that add value at each phase of the LM business development cycle.T. Partnering with charitable organizations dedicated to directly serving children. Slogan/Motto What Drives You Mission Statement To strengthen and grow our leadership position by providing storage products across a range of market segments. product donations. including desktop computers. flexible and allow the organizations to respond rapidly to both market and customer needs.M&S Mission To make aspirational quality accessible to all Mission To give unlimited opportunity to women. MUFC Mission Turning fans into customers Mission Statement To be the best worldwide provider of higher-value staffing services and the centre for quality employment opportunities Manchester United Football Club Manpower top Marks and Spencer . We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program. (b) uses financing strategies tailored to each market.C. Mission Statement To be the providers of I. efficient. and (c) protects Lockheed Martin Corporation. Lockheed Martin Corporation Slogan/Motto We Never Forget Who We Are Working For Mission Statement We assist LM companies to obtain product sales financing that (a) fits their customer's economic profiles. Mary Kay Cosmetics Mattel Inc Slogan/Motto The World's Mattel Mission Statement Mattel makes a difference in the global community by effectively serving children in need .ahead. grant making and the work of employee volunteers. We evaluate and implement new strategies in response to changing customer profiles and market conditions. mid-line and near-line storage systems. which deliver long term commercial benefits.
Slogan/Motto Performance. Mission To preserve and improve human life. trust and integrity govern Miami Children's Hospital Micron Micron NEBS New Zealand¶s Post Office NIKE NIKE Inc NWA top . Power. We work very hard to understand your objectives. Reliability Mission Statement Be the most efficient and innovative global provider of semiconductor solutions.top Merck benefit that helps you meet your organization's objectives. races. preferences and backgrounds are treated with dignity and respect. Whether you want to attract new members. Our Diversity Vision To build a high performing environment where individual differences and contributions of employees. Slogan/Motto We're here for the children. Reliability Mission Statement Be the most efficient and innovative global provider of semiconductor solutions Mission Statement To be regarded as experts in awarding management qualifications Mission Bringing people together Mission Originally "Crush Reebok" Now ³we believe´ Mission Statement To Bring Inspiration and innovation to every athlete in the world. Power. physical abilities. customers and business partners are respected and valued. or reinforce member or brand loyalty. we will work with you to help you achieve those goals. then create a program that can help you meet them. Mission Statement Workforce diversity gives us access to a world of different ideas and perspectives. We believe our employees make a world of difference and work to maintain an environment where diversity and inclusion is a critical component of our success. At Northwest Airlines we recognize that when diversity is valued and respected the results are improved service. customer satisfaction and a positive community image. Northwest Airlines is committed to maintaining a corporate culture where men and women of all ages. retain existing ones. drive incremental sales. Mission Statement To provide excellent family centred health care to children in an academic environment that meets or exceeds the expectations of those we serve and educate. To collaborate with others in our community to improve the health status of children. Slogan/Motto Performance. the result of which is a business organization where fairness.
and humanely as it can be done. employees build their futures. consistent with the best service we can give at the highest value for all concerned. Mission Become the company most known for changing the worldwide poorquality image of Japanese products Ronseal Sainsburys Sibley Memorial Hospital Sony (1950's) top St John¶s Ambulance Brigade Mission Pro fide. safely. simpler and together Mission Statement The mission of Sibley Memorial Hospital is to provide quality health services and facilities for the community.¶ Our success will ensure: customers will build their business."Beat Coke" Latterly "We have absolute clarity about what we do µWE SELL HIGH QUALITY FOOD AND BEVERAGE PRODUCTS. delivering products of outstanding quality and great service at a competitive cost through working faster. and to restore health as swiftly." Ritz Carlton Hotels Mission/ Purpose We are Ladies and Gentlemen serving Ladies and Gentlemen Mission Statement To supply products that Does what it says on the tin Our mission is to be the consumer¶s first choice for food. and shareholders build their wealth. Otis Lift Company PEPSI Mission To rise unnoticed Mission Originally . Pro utilitate hominum (For the faith. innovation.relationships and the way we do business. to relieve suffering. to promote wellness. leadership and partnerships. Opera Software Slogan/Motto Simply the best Internet experience Mission Statement We strive to develop a superior Internet browser for our users through state-of-the-art technology.000 local churches Our Purpose Our core purpose is to create value for customers to earn their lifetime loyalty Tearfund Tesco . For the service of mankind) Mission To see 50 million people released from material and spiritual poverty through a worldwide network of 100.
They remain the foundation upon which we continue to build our success today. Mission Samaritans is available 24 hours a day to provide confidential emotional support for people who are experiencing feelings of distress or despair. By "The best". Our commitment to equal employment and diversity is a global one as we serve customers and employ people around the world. including those which may lead to suicide Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Mission Statement We are dedicated to providing excellent underwriting and loss control advice up front. experiences. and perspectives of each employee makes our business success possible. Improved Daily. Our knowledgeable loss prevention experts can help commercial customers reduce losses in the workplace. These three pillars have been the hallmarks of our Company since it was founded by Mrs. we mean the best products. We see it as a business imperative that is essential to thriving in a competitive global marketplace. Mission Statement To constantly improve what is essential to human progress by mastering science and technology. Slogan/Motto Bringing the best to everyone we touch Mission Statement The guiding vision of The Estee Lauder Companies is "Bringing the best to everyone we touch". we seek to develop the most creative. It is an inclusive environment where the unique combination of talents. which is more likely to provide you with the right amount of coverage for your valuable property Slogan/Motto Living. Mission Statement Undisputed Marketplace Leadership Mission Statement We are dedicated to creating a workplace that respects and values people from diverse backgrounds and enables all employees to do their best work. Using our portfolio of brands to differentiate our content. services and consumer products. and to ensuring superior customer service through the life of the policy. innovative and profitable entertainment experiences and related products in the The Chubb Corporation The Dow Chemical Company top The Estee Lauder Company The Hershey Company The McGraw-Hill Companies The Samaritans The Walt Disney Company top . Respecting the individual means ensuring that the workplace is free of discrimination and harassment. Our personal appraisers are invaluable in determining accurate replacement value.The Bank of New York Mission Statement We strive to be the acknowledged global leader and preferred partner in helping our clients succeed in the world's rapidly evolving financial markets. the best people and the best ideas. Estee Lauder in 1946.
Mission/ Vision statement A world class tube for a world class city Mission To provide the best holidays in the whole wide world Mission Statement To be the world¶s mobile communications leader ± enriching customer¶s lives. helping individuals. businesses and communities be more connected in a mobile world Mission To give ordinary folk the chance to buy the same thing as rich people. Mission Become a $125 billion company by the year 2000 Transport for London (TFL) Virgin Holidays Vodafone Wal-Mart Wal-mart (1990) . No food leaves our kitchen that we ourselves would not eat. Tomasso's Pizza & Subs Mission Statement Mission We are Committed to using the finest ingredients in our recipes.world.
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