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DARK TRIAD MAN®

RUTHLESS MENTORING FOR A DARK WORLD

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6460 SOUTH QUEBEC ST. SUITE 330
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“Take a chance! All life is a chance.
The man who goes farthest is
generally the one who is willing to do
and dare.”

Dale Carnegie

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March 2, 2017

To the reader,

This free ebook first appeared as an article at Dark Triad Man. It is one of
the most popular posts, receiving an enormous amount of referrals from
interested men to their brothers.

There is reason for this. The cold approach is absolutely essential to success
in all areas of life… for it is the foundation of growth of a very special kind.

It is growth of the spirit of the man. It is transcendence of the mind beyond


chatter. It is the commitment of the body and the heart in one moment.

I am Ivan Throne. I am the Dark Triad Man.

I tell you that the cold approach is the driven skill of boldness that will bring
you into the power to seize the throne. For the throne is a coy beast, and it
will not wait for you to finally arrive at bravery.

May this book deliver a training structure for you to engage the world with
brilliance, ferocity and joy.

Be made welcome, my brothers.

Regards,

Ivan Throne
DARK TRIAD MAN®
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The cold approach is an irreplaceable and critical


skill.

What is the cold approach?

The cold approach is when you walk up to a beautiful woman


with no introduction and spark an instant discussion that
intrigues her. It’s when you spot a wealthy investor in an
unexpected setting and successfully pitch your startup. It’s
when you go directly to the gatekeeper at a media event and
convince them in seconds to escort you beyond the ropes.

The cold approach is the forced creation of advantageous


social moments. It is thinking on your feet and penetrating
sudden opportunity with confidence and competence.
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It’s one of the most powerful tools I am going to teach you
here at Dark Triad Man.

I’m going to give you specific approaches, direct lessons, and


certain kinds of post-action autopsies to conduct on your
performance.

This is not a list of stupid pickup lines.

This is real power for the dark world.

If you practice these cold approach skills and master them,


you will see your power grow and your world change. And
that is what we are about.

Let’s begin.

Understanding the power of the cold approach.

The power of the cold approach is derived from


determination of the spirit. It isn’t about words you choose
or style you present or subjects you discuss. The cold
approach is a sudden, brave and powerful decision of the
heart to draw your steel, throw away the scabbard and walk
directly forward onto the battlefield without reserve or
hesitation or terror of the consequence.

It is because of this commitment, suddenly arisen and


instantly accepted and unhesitatingly deployed into the
world, that universe-altering results can be generated.

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The Dark Triad Man has practiced and cultivated the cold
approach and mastered it.

As I teach you these cold approach skills you must remember


that a fearless and unflinching commitment of the spirit is
the root principle of each.

Without driving your focus and your intention towards this


principle you will be spinning your wheels. You may find
successes, you may find failures, but what you won’t find
without using this principle is cultivated power. Instead,
you’ll have a string of running accidents, some good and
some bad.

You won’t develop yourself without it.

I am Ivan Throne.

I offer ruthless mentoring for a dark world.

I am here to help you develop.

The principle at the heart of the cold approach.

The principle at the heart of the cold approach is very simple.

It is unhesitating boldness and immediate action without


reserve.

The Dark Triad Man is intimately familiar with unhesitating


boldness, immediate action, and total commitment.
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Contemplated too long, the cold approach loses its
unhesitating nature and becomes a dice roll of failure rather
than a ferocious grasp of success. There must be no gap
between the three points of the cold approach.

1. The desire for outcome must be recognized for what it is.

2. The decision to attain that desire must be arrived at


immediately.

3. The action to seize that desire must commence


instantaneously.

It must all take place within one seamless singularity of self.


The Dark Triad Man advances without any useless mental or
emotional chatter.

Without hesitation the heart moves from recognition to


commitment to action. It does this without contemplation,
without stuttering, without tripping or stumbling over
internal narratives or the distractions of the outer world.

It is, as Takuan says, about interval:

When you clap your hands and, just at that instant, let
out a yell, the interval between clapping your hands
and letting out a yell will not allow the entrance of a
hairsbreadth.

This is not a matter of clapping your hands, thinking


about yelling, and then doing so, which would result in
there being an interval in between.
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You clap your hands and, just at that instant, let out a
sound.

In just the same way, if the mind stops with the sword
with which a man is going to strike you, there will be an
interval, and your own action will be lost. But if in the
interval between your opponent’s striking sword and
your own action you cannot introduce even a the
breadth of a hair, your opponent’s sword should
become your own.

This is the principle at the heart of power.

It is the bottomless heart of the cold approach.

You must study it well and master it. You must review our
Library of Ferocity page and become a scholar of the Way.
Within in it lies all the power of your immortal spirit, and
from that spirit is derived the entire power of the world.

It is how the throne is seized.

And seizing the throne is the business of the Dark Triad Man.

Unlimited opportunity is offered by the cold approach.

The most beautiful woman in the world will not decide to


approach you because of your ridiculous hope that she will
see underneath your intimidated and clumsy appearance and
fall in love with a nice guy who respects her feelings. She will
not make explosive love to you and take your name and
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become your mate and bear your children because she
thinks weakness and hesitation are hot.

The most beautiful woman in the world will be intrigued by


and respond to the boldness of the cold approach.

The wealthiest investor in the world will not take pity on you
and give you money just so you can test your idea. He will
not become your mentor and partner and guide the progress
of your business because you display unstable and stuttering
commitment to seizing the throne.

The wealthiest investor in the world will respect your utterly


unshakable determination and admire the unhesitating
power of your will.

The controlling authority behind the ropes who is tasked


with keeping you away will not unhook the velvet barrier and
escort you to the inner court because you are envious and
want to bask in the halo of power and wealth. He will not
waste time listening your cringing pleas that demonstrate
cheap lack of value.

The controlling authority behind the ropes will be awakened


to obedience by the arrival of the man of value to the king.

The crowd that mills without direction, murmuring and


restless and purposeless, will not turn its discontented
muttering into an army of power in response to your timid
and ineffectual presentation of feeble spirit.

The crowd that hears the sudden voice of ringing clarity


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will focus its attention and raptly follow you through hell.

The heart within you will not cultivate power and capacity
and strength and competence when it repeatedly lingers and
hesitates and fiddles with doubt and fear and gratuitous
inflation of risk and worry. It will weaken and soften and
become your most horrific liability. You will be the crude
architect of your own failures.

The heart that masters the cold approach becomes an


unstoppable force of blinding brilliance.

The heart that masters the cold approach beats in the chest
of the Dark Triad Man.

Top 5 Cold Approach Skills All Men Need to Master

We have outlined examples above. There are many venues


and targets and goals and ways to employ the cold approach
in the life of a man who seeks wealth, power, experience and
the joy of unlimited and exultant living. In this post we are
going to review the five most important and I am going to
give you specific instructions that you will take and you will
train incessantly in.

I will give you an example. Then I will give you instructions


for practice.

I will tell you where, how, and with what followup to assess
your results.

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Without further ado, let us begin.

Cold Approach to the Incredible Female

A little over ten years ago I was in a crowded nightclub with


several other male friends. One of them was drunk and
obnoxious and making an embarrassing spectacle of himself
in front of a group of young women. It does no good in any
venue to be viewed as the asshole guys of the evening. I
walked up and took him by the shoulder and excused him
from the scene.

As I did I noticed a woman there, standing with her friends.


Staring at me.

Green, unblinking eyes of penetrating intelligence. A silk


waterfall of dark hair gracefully cascading down past her
breasts to her narrow waist and taut stomach. A lithe and
sinuous body with stellar lines of absolute class, one that
incomparably stood out beyond the conveyor belt of
common females in that night’s sexual marketplace. She was
drop dead gorgeous.

There could be no hesitation. That woman was worthy of all I


had to deploy, the total sum of all the power of the Dark
Triad Man.

The cold approach was the only way.

I had come. I had seen. To conquer was the only option.

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Yes, she had been a swimsuit model for the most elite
modeling agency in the world. Yes, she was brilliantly
intelligent. Yes, she was traditionally minded and hadn’t been
ridden left and right by a carousel of careless men. Her face
was breathtaking and her laughter rang like silver bells. Her
beauty was shocking, the kind of remarkable, unforgettable
glory that makes both men and women stop and stare
helplessly when she walks by.

Had I hesitated, I would not have conquered.

Had I negotiated with myself, I would not have been fearless.

Had I doubted and agonized, she would have slipped away


into the evening.

Had I not delivered using the cold approach, I would have


forever regretted it.

I am still married to her today.

It is time for you to practice.

Your training spot: A major train station or airport. It is full of


people traveling from one place to another, seeking
experience.

Why there: It provides a stream of passing women of better


than average appearance and class. Poor women do not
engage in leisure travel and life is harder on them, aging
them faster, and removing imagination from their
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perspective. Women with means are inevitably more
attractive and cultured.

Your appearance: You will dress fashionably well. Slacks,


dress shoes, a classy jacket. You will be flawlessly groomed,
including under your clothes. You will leave nothing
untucked, nothing uncreased, nothing unperfected. You will
take this extreme and total care with your appearance to
create a compelling mindset of your best self. There will be
no potential excuses for your failures. They will happen and
you will learn from them without fear.

Your equipment: A pocket voice recorder or smartphone to


record pre-encounter notes.

The training method: Spot an object of desire; quietly record


your impressions of what sparks that desire; and speak a
statement of power recorded for your later review. You will
not listen to that recording again until you are performing
your post-exercise autopsy in private at home.

How this works: In the presentation of your best self, in a


mindset of prepared total value, you capture the flowing
thought of desire and marry it to action. You deploy that cold
approach without hesitation and you dissect the outcome in
comparison to the conception of the desire.

The process: You are at the airport, seated in a lounge where


you can view the passing travelers. You spot an incredible
woman who steps up to the bar. On recognizing the spark of
impressed desire, you will record your thoughts:

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“She is fucking amazing. Look at that face and hair, that self
assured attractiveness. She’s hot and she knows it and that
expensive cream suit shows off a glorious tan. Those
sunglasses mean she’s armored up. I’m going to go penetrate
that armor right now.”

You then click off the recording, you stand up, and you walk
over without allowing another thought to enter your mind or
hesitation to enter your heart or a care in the world for the
outcome to infect your thinking or feeling or action.

You have no plan or pickup line or subject to discuss.

You go in utterly cold.

And what happens, happens.

Later, in the calm of your home and with a reflective,


rewarding meal before you – you will listen to that recording.
You will remember the experience of boldness, the unfolding
of the encounter, the power of the engagement and the
result it produced. You will compare your outcome to the
initial, unfiltered, honestly captured dialogue of your interest
and you’ll consider how well you moved from interest to
outcome.

You will spend the better part of a day performing this


exercise. You will engage with a minimum of nine gloriously
beautiful, extremely high value women and the more out of
your league they seem the better they are for your training.

You will practice, and you will study, and you will learn.
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Cold approach to the human crowd.

A little over fifteen years ago I was walking in the park of a


central American city. It was a beautiful day in early summer
and the walk was a pleasant one.

As I passed the town hall I unexpectedly heard the sound of


war drums.

It was a distinct sound. Not the beat of tribal rage in the


jungle or the deep booming of the monstrous Japanese taiko
drums. This was a fierce marching tattoo from the American
Revolutionary War and the sound of it drew me. It pulled me
across the green expanse of lawn to the group that was
gathering outside a City Council meeting in protest of
planned legislation for the city.

I went inside with many of the crowd, to listen to the debate.

It was extraordinarily frustrating. A comment would be made


by one side or the other and the members of City Council
were unmistakably partisan. They were contemptuous and
sneering of those who wished respect the inherent civil
rights of free men. The citizens of the city who had filled that
room to standing only capacity were furious.

I could not remain silent in the face of such unbelievable


arrogance and stupidity. I took the microphone.

I started speaking.

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I took the power of the moment and used the emotion of the
confused and furious and articulated their anger. I put their
outrage to words. I captured the moment with my language
and in doing so I gave voice to that crowd. I saw the fear in
the eyes of the city council and rage and hope in the eyes
and faces of my fellow citizens.

After that brief unprepared speech I was thronged with men


and women pressing in to shake my hand.

Within a few months I was national director of an


organization founded for the preservation of liberties. That
organization deployed activists on the street in defense of
human rights and in grim warning to the State power of the
dark risk of threatening the rights of the armed. I gave
speeches across the country, understanding more with each
event the value of the power of crowds.

The power of crowds is earthshaking. It topples empires and


raises Caesars to the sky.

You must practice to attain the ability to capture the


imagination of the crowd.

The cold approach to the human crowd is an essential skill to


master.

Your training spot: A public venue of roughly 50-100


attendees. This will ideally be a bar, a poetry reading at a cafe
or other open mike event. Karaoke does not count. You are
not there to imitate. You are there to cold approach a crowd
and turn it into your own.
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Why there: You do not start learning to ride motorcycles on a
supercharged sport bike. Similarly you will not commence
training in your cold approach to the human crowd in venues
where there is the potential for dangerous crowd reaction.
You will keep it simple.

Your appearance: You will research your venue and you will
ensure that your dress is carefully calculated to blend in. You
will wear no clothing or jewelry or present any style that
draws attention or in any manner causes you to stand out
from the crowd.

Your equipment: A pocket voice recorder or smartphone to


record your impromptu speech.

Your training method: To recognize your moment. To seize


your moment and stride into the spotlight. To
extemporaneously and without scripted content, capture the
imagination of the crowd and take them from one emotion
to another. You will not listen to that recording of yourself
addressing the crowd until later at home. When you do, you
will listen for stuttered moments where the crowd fell away.

How this works: In the fearless voice there is genius, and in


the approbation of the crowd is intoxicating validation. This is
an important resource for achievement narcissism. By
learning to feel the mood of the crowd and to play the crowd
you cultivate the power of crisis leadership.

The process: Settle into a comfortable seat where you can


see the entire venue. Spend forty-five minutes to an hour
absorbing the mood and energy of the gathered people.
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Observe what attracts their attention. Recognize what
provokes ripples of response. Determine what the crowd
wants, what it feels, what it is seeking to have articulated for
it. Then get up and do it.

You will repeat this process until you are able to confidently
feel the power of the crowd when you walk in.

The sudden crowd is the reserve army of the Dark Triad


Man.

Cold approach to the business investor.

Years ago one of my businesses was consulting with startup


ventures.

I brought mature methods to the exciting drama of startups.


My role was to provide guidance to the entrepreneur, to
shape his intense passion into a sharp, accurate spear to
penetrate his market and achieve his dream. Part of that was
reinforcing, over and over, the importance of sales.

In sales it is critical to master the cold approach.

You cannot fear deploying the cold approach and expect to


grow your business.

I accompanied my client to a trade show in Manhattan. It was


a huge gamble for him. The business was running on the
bleeding edge, as most new businesses are, and the cost of
the booth and the space in that annual trade show was
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enormous.

He leveraged his entire business and maxed out his credit


cards.

He put everything on the line.

We set up at dawn at the convention. And as the crowd


began to stream into the venue, I took him aside and once
more drilled into him the importance of action and not
waiting passively to be discovered. He was terrified by the
risk he was taking but I could see the iron determination in
his eyes. I knew he had what it takes to succeed.

That day we spotted one of the biggest names in Manhattan


residential real estate walking through with his team.

“This is it. Your chance is about to happen.” I straightened his


tie and gripped him hard by the shoulders.

“Get ready. Because I am walking him over here right now.” I


clapped him on the back and strode over to the executive.

I looked him directly in the eye and asked him if he was the
man I thought he was.

It was an unnecessary question. But I wanted him to agree


with me.

He said yes. I just looked at him a moment, then extended


my hand. As he took it I said, very seriously, in the tone of

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a man sharing difficult news, “There is something you need
to know”.

I ignored his team. I let go of his hand and waited a half


moment. Now I had his attention.

“Do you see that young man over there?” I indicated my


client.

He nodded.

“He is going to storm through this industry. I recommend you


meet him now, rather than later, and judge the upheaval he
represents. It may be useful to you.

“Here is my card. If you wish an introduction, I think that


value can be arranged.”

We stayed in New York City for two extra days.

We left with a contract that tripled the size of my client’s


business.

Your training spot: Your job, your business, or your


prospective employer. Yes, this is real life, with real
consequences.

Why there: Because this is one place where the cold


approach cannot be practiced in an artificial manner. It
requires a real-world effort and that means real-world risk
and real-world consequences. You are going to have to
advance yourself here in the dark world.
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Your appearance: Your usual business attire, taken one step
further. If you dress casual for work, add a jacket. If you work
in a fast food restaurant, you will have your uniform dry
cleaned and creased with a razor edge. If you work in a
professional office, you will wear a new suit for the event.
Your grooming will be immaculate and your posture will be
ramrod straight.

Your equipment: Yourself. This is not a test. This is not about


creating review material. This is selling yourself for the
highest value in the market.

Your training method: It may be a job interview. It may be a


project you have been hoping to propose to your
department executive. It may be picking up the phone and
calling the business across town that you want to partner
with. Perhaps it is walking into a prospective client’s office
and asking for a sale, right there.

How this works: In the end there is no substitute for action.


In the end, all the training in the world requires that you walk
into the dark world and measure the best that you have to
offer against the forbidding and frightening markets of the
world.

The process: Pick your training method. Pick up the phone


and make that appointment. Write that email and send it
today. Buy that plane ticket to go see that potential client.
Put on your suit, head across town, and walk into the offices
of the company that has your dream job.

From decision and action in the dark world comes the


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the experience and learning of real power.

Your reward is proportionate to the risk you embrace.

The Dark Triad Man seeks the reward of the throne.

Cold approach and the controlling authority.

There are times when you need to be in the heart of power.

When there is someone with authority standing between


you and what you must attain.

That could be the protective security detail between you and


a public figure. It could be the bouncer at an exclusive
nightclub. It could be something as trivial as the irritable
secretary at the front office between you and a man you
need to meet or it might be something as simple as obtaining
permission to be within a place closed off to the public.

I was once in Washington, D.C. for an annual convention. It


was a busy weekend, full of clients and activity and sales and
opportunities. One such opportunity was to hear the
President of the United States speak. He was going to
address the huge number of industry attendees on the
closing day.

I was not going to be stuck in the rear.

I wanted to see the ruler of the world’s greatest empire face


to face.
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I invested roughly a half hour in identifying the convention
staff and ranking them according to apparent power. Who
reported to who? Who spoke with authority to the police
providing security to the 50,000 conventioneers that were
passing through? Who was clearly in charge?

I determined who it was. Then I approached him, cold.

“Excuse me, are you with the event staff?” (Silly question,
but provided an air of innocence.)

“Yes, how can I help?”

I raised my eyebrows, and said, “I understand the President is


going to speak in the morning. I’d love to hear him, but I’m
hard of hearing and it would be really great if I could be close
enough to lipread. Beyond a certain distance it’s impossible
to understand.”

I could see the man processing an unusual request, trying to


understand something harmless he wasn’t familiar with.

“How close would you need to be?” he asked.

I met his eyes for a moment, looked down at his feet, then
looked slowly back up to his face and held his eyes. Then I
nodded in approval.

“This is good,” I said.

The Secret Service held a front row seat for me the next
morning.
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Your training spot: I am not going throw you at the President
of the United States to start this training off. We will start you
off on something much more simple, and much less risky.
Your training spot is going to be your local big box
supermarket.

Why there: Cold approach to the controlling authority is a


one-time opportunity. If you blow it, the door is shut and it
almost never opens again. Because of that we’re going to
play around with a place and boundary that is easy to cross
and risk free if you are stopped.

Your appearance: Experiment with it. You will need to run


this training exercise over and over, and in fact should
continuously work at it in order to improve your ability to
engage and deploy this type of cold approach. Wear
whatever you want. Train in this wearing different things and
see how it impacts your power.

Your equipment: A missing product from the milk and cream


area of the grocery store. Find something sold out and then
pretend that the missing product is something very special
you’re really hoping they have.

Your training method: Locate an employee of the store and


say that you’re searching for something they seem to be out
of – and that you’re really hoping they have it. They’ll ask
what it is. Hesitate for a split second then ask if you can show
them. Once you walk back and point out the empty spot on
the shelf, your job is to get them to look in the back – and to
walk back there with them, past the EMPLOYEES ONLY sign.

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How this works: It is a silly boundary but it is a real one. They
don’t want you back there for liability reasons. But the
gatekeepers are low paid employees that are told to help the
customer. They aren’t the Secret Service. Your task is to get
them to help you break the rules. Once you become skilled
with this process, you can deploy it in more challenging
scenarios.

The process: Once you’re back there, the next step – if you
can pull it off – is to send them on an errand to check around
the corner, or back up front with another employee, or any
other excuse to have them leave you there. If you succeed,
congratulations.

You have learned how to have a controlling authority break


the rules, bring you to the heart of power and leave you to
your devices.

I am purposely giving you a very small and very silly arena to


play within.

It is not about bragging rights that you made it past the


velvet rope of the VIP line at the Sapphire Club in Vegas. It is
about cultivating success, one tiny step by tiny step until you
understand the principle and how to smoothly glide into the
place where you are not expected to penetrate.

The Dark Triad Man smoothly penetrates where he is not


expected.

That is what he does.

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Train incessantly.

Cold approach and your internal frame.

The cold approach is all about what is going on inside


yourself.

The cold approach is at its most effective when there is no


fear, no hesitation, no attachment, no concern or worry or
stress but only the seamless, charismatic delivery of
resonance and charm and power.

You must contemplate this and study this.

The Dark Triad Man is never intimidated by the most


beautiful woman present.

The Dark Triad Man is never ignored by the crowd he wishes


to play.

The Dark Triad Man ruthlessly closes his business deals


without hesitation.

The Dark Triad Man smoothly penetrates to the seat of the


throne.

Most important of all, the Dark Triad Man cultivates his


spirit.

He cultivates it through incessant training in the ability to


maintain the calm and unruffled spirit of the warrior; to
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develop a ceaselessly assessing mind; and to embody a
habitual choice of action over hesitation.

That is his Way.

He understands the power and freedom and detachment


that comes from the deployment of psychopathy in the cold
approach. His skill in Machiavellian discourse and language
captivates and enthralls the target of the cold approach. His
achievement narcissism swells the confidence that supports
and facilitates his use of the cold approach.

The Dark Triad Man does not hesitate, he does not worry, he
does not agonize over action.

He takes one look, and makes his decision.

He seizes with gladiator power.

Put the cold approach to work for you.

I am Ivan Throne.

I tell you with brutal honesty that without the cold approach
you will never seize the throne.

The throne is not a warm place of sweet welcomes and soft


embraces.

It is a hard seat for men with blood of ice.

28
MASTER THE

COLD APPROACH
The first few chapters of my book are free to read on
Amazon.

Check them out. Keep going, keep training, and build with it
ceaselessly.

It is my legacy, delivered to you.

In return, be a part of the community at Dark Triad Man.


Leave your comments, questions and field reports on your
training at the original article.

Your brothers will read it, and they will grow with you.

Share your findings, and build our brotherhood.

Regards,

P.S. If you received this ebook from a friend, you can


subscribe to free updates here.

29
MASTER THE COLD APPROACH

CALL TO ACTION
Take the serious next step of
personal growth today.

The Nine Laws is your living


manual of power for the dark
world. It is being hailed by
reviewers as a priceless work for
men of the West. Get it on
Amazon in paperback, hardcover
and Kindle editions.

It has been a pleasure to share this free ebook with you as a


new subscriber of DarkTriadMan.com. May it be a stepping
stone for you of altered trajectory into greater vision,
planning and competence in the dark world we all inhabit.

Follow me on Twitter and Gab, and reach out to say hello. It


is always a pleasure to connect and engage with readers and
to hear the stories of very personal transformation that my
work provokes. You can also reach me through my Contact
page or through email at him@darktriadman.com.

Read well, my brothers.

I will see you out there, in the dark world.

Regards,

30
“Venus favors the bold.”

Ovid

31
COPYRIGHT © 2017 BY DARK TRIAD MAN, LLC
WWW.DARKTRIADMAN.COM

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