You are on page 1of 8

Plugin for ADs

Advertisement
Ex-Masterchef finalist
apologises for calling
TripAdvisor user 'an imbecile'

Areas without
after scathing review
MARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after

ads
branding a diner “an imbecile” for leaving a
scathing review on TripAdvisor.

In an online response, Adam Handling, a former
finalist on Masterchef: The Professionals, suggested
the customer led “a very sad life” and told him to
stick to McDonald’s in the future.

The diner’s review first complained on the site
that staff at The Frog in Shoreditch had lost his
reservation before going on to slam the restaurant’s
food.

Areas with ads
He wrote: “The food was very average. "Beetroot
Beetroot This is 7. iPhone 7 was just a bit of
beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard
to make it look fancy and new, but Watch the
keynote meals were either bland, or just way too
Text + photos + videos
salty. simultaneously exposed.
The ad and
the original article
become one.
Can’t take eyes off
when start scrolling.
走遍世界美好之地的爱人
《口袋妖怪GO》来袭! 《口袋妖怪GO》来袭! 《口袋妖怪GO》来袭! 二货是怎样炼成的 35分钟前 来自 微博
weibo.com
潮包美鞋控 11月3日 11:00 来自 音乐达人
增强现实和虚拟现实一样 增强现实和虚拟现实一样 增强现实和虚拟现实一样 推荐
泰国又一个逆天广告!暗恋、整.容、
穿越、反转,看到最后竟然是。。。L
希望你能遇见一个可以穿着情侣装陪你 微博-全球视觉盛宴的秒拍视频
有趣 有趣 有趣 走遍世界美好之地的爱人
囍句 38分钟前
2016-08-12 11:12:09评论(4) 2016-08-12 11:12:09评论(4) 2016-08-12 11:12:09评论(4)
二货是怎样炼成的 35分钟前 来自 微博 过去的东西都回不来了 我们都在主动
《口袋妖怪GO》是一款使用增强现实技术来 每个技术都需要一个杀手级应用,而增强现实 每个技术都需要一个杀手级应用,而增强现实 weibo.com 或被动的被推着往前走 总是要等到失
融合现实和虚拟世界的游戏。其中的精灵如此 技术现在有了《口袋妖怪GO》。这款热门手 技术现在有了《口袋妖怪GO》。这款热门手 泰国又一个逆天广告!暗恋、整.容、 去了才发现曾经忽视了什么 所以每次
可爱,让玩家迫不及待地把它们都捉住。 游把口袋妖怪的幻想世界融入现实世界,使用 游把口袋妖怪的幻想世界融入现实世界,使用 穿越、反转,看到最后竟然是。。。L 都要回头看过去种种美好回忆 可能有
定位技术让玩家捕捉周边的“野生妖怪”。 定位技术让玩家捕捉周边的“野生妖怪”。 微博-全球视觉盛宴的秒拍视频 些曾经的人今后还会被时间拉扯得更加
每个技术都需要一个杀手级应用,而增强现实 遥远 你觉得你是学会更加擅长说 对不
技术现在有了《口袋妖怪GO》。这款热门手 这款游戏的想法是让玩家通过智能手机摄像 这款游戏的想法是让玩家通过智能手机摄像 囍句 38分钟前 起 还是会在无尽的失眠中回想过去的
游把口袋妖怪的幻想世界融入现实世界,使用 头,在现实世界中寻找这些丰富有趣的口袋妖 头,在现实世界中寻找这些丰富有趣的口袋妖 过去的东西都回不来了 我们都在主动
定位技术让玩家捕捉周边的“野生妖怪”。 怪并把它们捕捉到瓶子中。《口袋妖怪GO》 怪并把它们捕捉到瓶子中。《口袋妖怪GO》 或被动的被推着往前走 总是要等到失 切尔西足球俱乐部 27分钟前 来自 微博
鼓励玩家到屋外去探索,而不是让玩家坐在屋 鼓励玩家到屋外去探索,而不是让玩家坐在屋 去了才发现曾经忽视了什么 所以每次 weibo.com
都要回头看过去种种美好回忆 可能有 北京时间11月6日 星期日 01:30 斯坦福
这款游戏的想法是让玩家通过智能手机摄像 里盯着屏幕或戴着虚拟现实头盔。玩家溜达得 里盯着屏幕或戴着虚拟现实头盔。玩家溜达得
些曾经的人今后还会被时间拉扯得更加 桥球场 #切尔西#对阵埃弗顿【首发阵
头,在现实世界中寻找这些丰富有趣的口袋妖 越多,就会发现越多口袋妖怪。 越多,就会发现越多口袋妖怪。
怪并把它们捕捉到瓶子中。《口袋妖怪GO》
鼓励玩家到屋外去探索,而不是让玩家坐在屋
iPhone 7
遥远 你觉得你是学会更加擅长说 对不
起 还是会在无尽的失眠中回想过去的
容】库尔图瓦,阿斯皮利奎塔,大卫·
路易斯,卡希尔(队长),阿隆索,坎
里盯着屏幕或戴着虚拟现实头盔。玩家溜达得 特,马蒂奇,摩西,佩德罗,阿扎尔,
越多,就会发现越多口袋妖怪。 切尔西足球俱乐部 27分钟前 来自 微博 迭戈·科斯塔 【替补阵容】贝戈维奇,
weibo.com 艾纳,伊万诺维奇,特里,查洛巴,奥
北京时间11月6日 星期日 01:30 斯坦福 斯卡,巴舒亚伊
有趣的是,《口袋妖怪GO》并不是一个大
桥球场 #切尔西#对阵埃弗顿【首发阵
型游戏。游戏机制的设计非常简单(发现
容】库尔图瓦,阿斯皮利奎塔,大卫· 正能量语录集 今天 00:03 来自 皮皮时
精灵,智能机中的战斗机, iPhone7程是不
断重复的。但它证明这是一种很有吸引力的
社交体验,激发男女老少的想象力。就像 iPhone 7 iPhone 7 路易斯,卡希尔(队长),阿隆索,坎
特,马蒂奇,摩西,佩德罗,阿扎尔,
光机
最彻底的报复,是原谅和遗忘。爱,就
迭戈·科斯塔 【替补阵容】贝戈维奇, 是比谁更心软。在这一项面前,其他的
BobO’Donnell在recode.net上所说的:“这 艾纳,伊万诺维奇,特里,查洛巴,奥 一切的条件也就都注定是附属配件。真
个游戏令人难以置信,几乎一夜成名,意味着 斯卡,巴舒亚伊 挚的感情,唯有在柔软的地方才可茂密
人们电池寿命比iPhone 6s长约2小时 有趣的是,《口袋妖怪GO》并不是一个大 有趣的是,《口袋妖怪GO》并不是一个大

Basic Version Comment Version
走遍世界美好之地的爱人 二货是怎样炼成的 35分钟前 来自 微博
weibo.com
潮包美鞋控 11月3日 11:00 来自 音乐达 泰国又一个逆天广告!暗恋、整.容、
人推荐 穿越、反转,看到最后竟然是。。。L Hey guys want to go for a Hey Mark! it's been a long
希望你能遇见一个可以穿着情侣装陪你 微博-全球视觉盛宴的秒拍视频 dinner after the movie? time. iPhone 7 Plus. AD

走遍世界美好之地的爱人 Found a great place. I'm on a diet. Let's grab
囍句 38分钟前 Let's goooooo guys!!!! something light though.
二货是怎样炼成的 35分钟前 来自 微博 过去的东西都回不来了 我们都在主动 Who's oing? Will go for a salad.
weibo.com 或被动的被推着往前走 总是要等到失
泰国又一个逆天广告!暗恋、整.容、 去了才发现曾经忽视了什么 所以每次
Hey Mark! it's been a long I think he is talking about that
穿越、反转,看到最后竟然是。。。L 都要回头看过去种种美好回忆 可能有
time.Which place? burger joint from last summer.
微博-全球视觉盛宴的秒拍视频 些曾经的人今后还会被时间拉扯得更加
I'm on a diet. Let's grab That place looks amazing I've
遥远 你觉得你是学会更加擅长说 对不
囍句 38分钟前 something light though. been driving by many times
起 还是会在无尽的失眠中回想过去的
过去的东西都回不来了 我们都在主动 Will go for a salad. and alweays wanted to go.
或被动的被推着往前走 总是要等到失 切尔西足球俱乐部 27分钟前 来自 微博
去了才发现曾经忽视了什么 所以每次 weibo.com I think he is talking about that I've been there.
都要回头看过去种种美好回忆 可能有 【家有三星洗衣机的要注意了!这些 burger joint from last summer. They are serving greatest
些曾经的人今后还会被时间拉扯得更 型号可能爆炸!】目前,三星揭盖洗 That place looks amazing I've buger on the planet. Y'all
加遥远 你觉得你曜石黑iPhone7 对不 衣机已引起730起“爆炸”事故,其中9人 been driving by many times gotta have that burger.
起 还是会在无尽的失眠中回想过去的 受伤。昨日上午,三星宣布在美国召回 and alweays wanted to go. I will be off by 6pm.
280万苹果相信无界限的未来但并未对
切尔西足球俱乐部 27分钟前 来自 微博 中国市场出售的洗衣机是否存在同样问 I've been there. I'm down for the burger.
weibo.com 题作出答复。°730起炸裂事故后,三星 They are serving greatest Who else is coming? You
【家有三星洗衣机的要注意了!这些 宣布在美国召回280万台...戳图↓↓查 buger on the planet. Y'all guys should come. It's
型号可能爆炸!】目前,三星揭盖洗 gotta have that burger. been a long time guys.I
衣机已引起730起“爆炸”事故,其中9人 正能量语录集 今天 00:03 来自 皮皮时 I will be off by 6pm. don't think I could make it
受伤。昨日上午,三星宣布在美国召回 光机 for the movie though.
280万苹果相信无界限的未来但并未对 最彻底的报复,是原谅和遗忘。爱,就
中国市场出售的洗衣机是否存在同样问 是比谁更心软。在这一项面前,其他的 I'm down for the burger.
题作出答复。°730起炸裂事故后,三星 一切的条件也就都注防水:水深1m处可 Who else is coming? You I will go. I think Jeremy is
宣布在美国召回280万台...戳图↓↓查 坚持30分钟感情,唯有在柔软的地方 guys should come. It's coming too. He always wanted
been a long time guys.I

Comment Version Cartoon Version Messenger Version
Solution for Customers Solution for Advertisers
• You can read articles with one hand. • Can expose 10 different text ads, image ads, and YouTube videos.
• It's not uncomfortable or irritated because it doesn't have a close button. • One ad can be repeatedly exposed.
• It does not interfere with the readability that customers feel. • Can show storytelling ads that show in order.
• Scrollad is a ad with high readability. • Can inform customers of various product features.

Solution for Ad Agencies Solution for Publishers
• Ad text can draw attention to customers. • Can install at any time, regardless of existing inventory.
• A variety of advertising content will enhance advertising effectiveness. • We promise 3x exposure to the same traffic.
• Video will maximize agency creativity. • It does not hurt the publisher's user experience.
• Increase ROI through creativity. • Can control which ads are exposed by each page.
restaurant’s food.

He wrote: “The food was very average. "Beetroot
his reservation before going on to slam the
restaurant’s food.
Beetroot Beetroot" was just a bit of beetroot with
a lot of sugar.
Principles of Scrollads
user experience (UX)
Beetroot Beetroot" was just a bit of beetroot with He wrote: “The food was very average. "Beetroot “Other meals also very average. Chef is trying hard
a lot of sugar. Beetroot Beetroot" was just a bit of beetroot with to make it look fancy and new, but several meals
a lot of sugar. were either bland, or just way too salty.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but several meals “Other meals also very average. Chef is trying hard “Service was also poor, with meals not coming at
were either bland, or just way too salty. to make it look fancy and new, but several meals same time for both us.
were either bland, or just way too salty.
“Service was also poor, with meals not coming at
same time for both us. “Service was also poor, with meals not coming at
same time for both us.
“In general, we think it's overpriced for what it is
and way too overhyped.”

AD
However, Mr Handling hit back with a blunt

Scrollads is ad product that appears 100% and disappears
response. He wrote: “You are the prime example
of an imbecile.

“If you think that we are over priced you lead a
very sad life.”

when the customer scrolls.
“In general, we think it's overpriced for what it is

AD
and way too overhyped.”

“In general, we think it's overpriced for what it is However, Mr Handling hit back with a blunt

At the bottom, the ad is displayed, and the ad is
and way too overhyped.” response. He wrote: “You are the prime example
of an imbecile.
However, Mr Handling hit back with a blunt
response. He wrote: “You are the prime example “If you think that we are over priced you lead a
very sad life.”

converting to original content.
of an imbecile.

This way, the customer actively controls the ad and does
Ad exposure at Ad exposure at Ad exposure at
not significantly interfere with the readability of the
100% 20% 0% customer. Especially, the animation that appears in the
process of changing the advertisement into the original
100% content has the effect of naturally inducing the
50% customer's gaze.
0%
Scrollads will enhance ad effectiveness with the
1 impression appropriate level of stimulation and repetition that
Scrollads user experience (UX) customers will be interested in.
The user experience and advertising
effectiveness within e-Commerce
will be even better.
We will provide one month trial.
Do A / B test for verification

A0paper.inc Youngmo Koo Kije Park
Seohyun-ro 170 B-2120, Bundang-gu, 
 Overseas operation director Scrollads CTO
Mobile : +82-10-2723-6164 Mobile : 010-7688-3321
Seungnam- si, Kyungki-do, South Korea
Email : youngmo.koo@scrollads.net Email : kijepark@scrollads.net
http://scrollads.net