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Several questions/items you can tackle yourselves to best simulate the real interview:

1. Do a recap of the problem, rephrase the case context.

2. What are some clarifying questions you would ask?
3. What is the key objective of the case? In other words, what is the case question?
4. Draw yourselves an issue tree (or framework) to tackle the problem.
5. Pick a branch and dig deeper. What are some hypotheses on where theroot-cause is?
6. Of those root causes, what are some possible solutions?
7. Are there any obstacles when implementing those solutions?
8. Any other question you can come up with on your own…


1: What’s Your Background?
2: What Problem Were You Trying To Solve?
3: How Was The Problem Affecting You?
4: What Possible Solutions Did You Consider?
5: Why Did You Choose Our Product Or Service?
6: What Would Have Happened If You Had Not Made The Purchase?
7: What Risks Did You Consider?
8: What Reservations Did You Have?
9: What Measurable Benefits Have You Seen?
10.Can You Provide Creative Assets?

What do you need to do to understand the situation?

• What is the mission of the organisation?

• Who are the "stakeholders" within the organisation?

• Who are the "stakeholders" or target groups outside the organisation?

• What is the formal decision making process in the organisation?

• What are the informal decision making processes in the organisation?

• What is the process of production or service delivery?

• Who are the competitors?

• What external factors impact on the organisation?

• What is the major problem?

• What are subsequent problems and implications?

• What is the role of management in relation to the problem?

• What is the role of production/service providers in relation to the problem?