TABLE OF CONTENTS

1. BUSINESS OVERVIEW
Description of the business
Major demographic, economic, social and cultural factors
Major players (suppliers, distributors, clients)
Nature of the industry
Trends in the industry
Government regulations
Market segment
Products and services
Pricing and distribution
Market trends
Implications or risk factors
Competitor’s strengths and weaknesses
Competitive advantage
2. SALES AND MARKETING PLAN
Customers
Suppliers
Advertising and promotion
Pricing and distribution
Customer service policy
3. OPERATING PLAN
Business location and requirements/ advantages/ lease details
Equipment/technology/ R$D /environmental aspects
4. HUMAN RESOURCE PLAN
Key employees
Policies and procedures
5. ACTION PLAN
Action plan and timetable
6. EXECUTIVE SUMMARY
A brief description of the project, the financing required, and additional information
that help explain the business plan
7. APPENDIIX:FINANCIAL PLAN
The company’s financial performance, both historical and projected. Includes sales, cost
of goods sold, expenses, income statement, balance sheet, cash flow budget, financial
requirements, performance indicators and personal status.
BUSINESS OVERVIEW

LEGAL NAME: Sironka briquettes enterprise

TRADING
Sironka Briquette Enterprise
NAME:

BUSINESS
Box 166 buruburu, Nairobi Kenya
ADDRESS:

PHONE: 0721430944

FAX:

EMAIL:

shirleysirima@yahoo.com

DESCRIPTION OF Fuel briquette production through the use of waste material to include
charcoal dust or carbonized biomass and redsoil for sale to institutions and the
THE BUSINESS:
local community.

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MAJOR
Economic; to generate income to improve livelihoods.
DEMOGRAPHIC, Cultural; Any culture can pursue this.
Social; To create employment to the youth, community and also the vulnerable
ECONOMIC, SOCIAL groups in the society
AND CULTURAL
FACTORS:

MAJOR PLAYERS Industry to consumers

(suppliers,
distributors, clients):

NATURE OF THE
To be supplied to schools, hotels, campsites, homes and any other institution
that uses charcoal. It is self sustaining due to the dependence on biomass
INDUSTRY:
waste material that is readily available.

TRENDS IN THE
Generally, the most preferred source of fuel being utilized in the urban areas is
INDUSTRY: the LPG , kerosene and charcoal while in the rural area it is firewood .

GOVERNMENT
The enterprise can attain a licence to operate a fuel briquette company.
REGULATIONS:

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THE MARKET
MARKET SEGMENT:
Mainly the lower class, medium class to high class households.

PRODUCTS AND
Sale of fuel briquettes, sale of machines and training of groups at a fee.
SERVICES:

PRICING AND Sold in kilogrammes; 5kg for 80 Shillings,10kg for 160 shillings and 25kg for 400
shillings
DISTRIBUTIONS:
The briquettes will be purchased directly from the company.

MARKET TRENDS: Most popular fuel types utilized in Kenya are kerosene (80%), charcoal (60%),
fuel wood (55%), electricity (37%) and LPG (21%). Fuel briquettes would serve
as a good alternative since it does not pollute the environment and does not
cause respiratory diseases due to no emission of carbon monoxide.

IMPLICATIONS OR
Use of briquettes will promote forest conservation and improve the status of
RISK FACTORS: the environment through waste management.

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COMPETITION
COMPETITORS AND
Charcoal vendors who produce and sell charcoal to the community.
TYPE OF
COMPETITION:

COMPETITORS
Strength; well known with the people Weakness; Expensive in terms of cost
STRENGTHS AND
WEAKNESSES:

COMPETITIVE Fuel briquettes are cheaper and burn longer than charcoal. They are also in high
ADVANTAGE: demand exceeds the supply.

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SALES AND MARKETING PLAN
CUSTOMERS NAME/ADDRESS TERMS PRODUCT/SERVICE
1.Ongata rongai schools Permanent Fuel briquettes
2.Kiserian schools Permanent Fuel briquettes,
stoves and training
3.Ongata Royal Permanent Fuel briquettes
ADDITIONAL 4.Mbagathi View high Permanent Fuel briquettes and
INFORMATION school stove

Several schools have been interviewed in Ongata Rongai and its environs and they said they would be
interested in being given the services above.

ADVERTISING
Exhibitions to showcase the briquettes and create consumer education. Use of
AND
internet and E- Commerce. Use of radios, TVs, Radio, Billboards and newspapers.
PROMOTION: Holding of TOTs workshops.

PRICING AND Direct distribution where the company interacts directly with the consumer.
DISTRIBUTION: Pricing will depend on the demand curve and also adopt the competition pricing
strategy.

CUSTOMER Ensure the Customer Service promise .Evaluate customer satisfaction through
SERVICE POLICY: data collection and analysis, ensure effective communication of important
communication through the customer .

OPERATING PLAN
LOCATION: Ongata Rongai – Nairobi Kenya.

SIZE AND CAPACITY: An Enterprise.

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ADVANTAGES AND Advantages; It is close to the customers as is near the residential
DISADVANTAGES: areas.

LEASE OR OWNERSHIP DETAILS:

A lease of 2 years.

EQUIPMENT Capital requirement of shillings

FURNITURE AND
FIXTURES:

FUTURE
EXPENDITURES/ Long term sustainability costs of shillings.
TECHNOLOGY
REQUIREMENTS:

RESEARCH AND Developed a briquette making handbook to be used as user guide to all the
DEVELOPMENT: consumers.

ENVIRONMENTAL
Waste management due to the use of waste as raw material. Attainance of a city
COMPLIANCE:
council permit of operation.

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HUMAN RESOURCE PLAN
KEY EMPLOYEES NAME OR TITLE KEY RESPONSIBILITIES QUALIFICATIONS
(NO. OF POSITIONS)
1.Manager Oversee the project Degree or masters in
project management
2.Supervisor In charge of daily operations Degree level
3.Casuals Manual work(production) Form four leaver,
women ,
4.Student intern Learn the aspects of project Certificate and
management and degree in project
implementation as learnt in management.
school

POLICIES AND PROCEDURES

HOURS OF
8am-5pm
OPERATIONS:

NUMBER OF 30 employees
EMPLOYEES:

VACATION They will be allowed vacations when periodically.

PROGRAM:

Amount of (kgs) produced per person per hour

PERFORMANCE Undertaking of performance apphraisals yearly
ASSESSMENT: Undertaking of evaluations after every 6 months

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TRAINING AND
6-8 weeks training on biomass fuel briquettes production
DEVELOPMENT:

REMUNERATIO Allowances for extra work hours, medical cover, house allowances and monthly salary
N AND
BENEFITS:

EXECUTIVE SUMMARY
OBJECTIVES/
Improve the livelihood of the community through briquette production and selling.
DESCRIPTION
OF THE
PROJECT:

BUSINESS
Sironka briquettes enterprise was formed in June 2014 and its located along Maasai
HISTORY/
lodge road at Tabby house building in Ongata Rongai.
NATURE OF
OPERATIONS:

PRODUCTS Fuel briquettes production and sales, selling of the stoves, the machines and training
AND SERVICES: of groups at a fee.

PROJECT
OPEN IDEOS
FINANCING:

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MANAGEMENT /ADVISORS: DIRECTOR 1

Sirima Shirley

: DIRECTOR 2

Patrick Koriana

RISK
To be audited after every 1 year and report to be discussed and filled.
ASSESSMENT
AND
CONTIGENCY
PLAN:

FINANCIAL OPEN IDEOS

INSTITUTION:

SUPPORTING Kindly find attatched.

DOCUMENTS:

APPENDIX
FINACIAL PLAN

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