Professional Documents
Culture Documents
Browsing (looking for new releases, gift ideas, window shopping etc.)
Brand History
Community
Product Story
Contact
Green Business Returns Policy
Recognition
Hotline
Blog
New Releases
Sale Offers
Awards
Price Demo
Store Info Delivery
Uniqueness
Loyalty
Engagement
Customers who browse
Challenges / Interferences
➤ Legal - Consent for cookie settings
➤ Location - If the home page is not country specific
COMPONENTS OF A GOOD HOMEPAGE
Subtle yet effective “Everything” A bold image that represents the Invites member and
on Sale advertisement! brand and products - clear & direct non-member
Engaging visitors
to join the
community -
touching the
emotional aspects
of the user!
For everything Invitation to learn There is sale ongoing!
else, go here! about the brand!
COMPONENTS OF OLD NAVY HOMEPAGE
8x Sales offers + Banner at top, Invites member and
overwhelms the visitor! non-member
Strange
placement of Ad
Prominent Logo,
choice setting
straightforward
categories
Small and
subtle search
function
Bold and
2nd pop up can
colourful images
only be
minimised
Appealing N N Y Y N
Accessibility N Y Y Y N
Navigation N Y N Y Y
Engaging N Y N Y N
Sale Offers Y Y Y - -
Technical N Y N Y N
THINGS NOT TO DO IN A HOMEPAGE
➤ Selling in homepage
➤ Interrupting a user click through!
➤ Pop-ups, not more than 1 please…
➤ Repeated offers, sale posters and
site-links
➤ Overwhelming content
➤ Technical - slow, bad descriptions
and broken links
OLD NAVY HOMEPAGE - A PRELIM LOOK
PERFORMANCE
Customer Traffic
Success
➤ Transaction
➤ Loyalty
Transaction
➤ Newsletter sign up
➤ Account creation
➤ Watched a full video Account creation
➤ Purchased an item ➤ Successfully created
➤ Routed to partner site ➤ Email link not verified
➤ Email link verified
➤ Email bounced
NEED FOR HOMEPAGE OPTIMISATION
➤ User feedback
➤ User journey mapping
➤ Red route prioritisation
Design & Sketch
➤ Existing metrics (KPI) >> Wireframe
➤ Competitive analysis Basic Prototypes
➤ Benchmark samples
➤ Review brand guidelines
SAMPLE SPRINT 0
Desktop website
➤ Reduce website area - 3 screen size
➤ Improve speed score > 80%
➤ Reduce images < 28
➤ Cleanup redundant information
Minimum Viable Page
SAMPLE SPRINT 1