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Ryerson’s Independent Student Newspaper Since 1967

2018 / 2019
Rates & Data

Christopher Roberts, Advertising Manager
w: 416 979 5262 ex 2336
c: 647 241 7993
55 Gould Street, Toronto, M5B 1E9
The Eyeopener
Connecting Ryerson students and advertisers, since 1967

Do you want to advertise to 50,000 Ryerson students, faculty and
staff? Thousands of potential new customers are on our campus, and
The Eyeopener, can connect you and them in print and online. From
classrooms to faculty lounges, student dorms to student pubs, The
Eyeopener is there.

We are your connection to a vibrant, ever-growing campus with
thousands of students, staff & faculty.

Since 1967, The Eyeopener has covered news, sports, arts and much
more every week, with a special emphasis on the people, places and
things that the students and staff at Ryerson are interested in.
Thousands of Ryerson students and staff are on campus every day,
working, studying or relaxing, which means an ad in The Eyeopener
is in front of them every day of every week.

Advertising in The Eyeopener is cost-effective. Your ad appears in 6,000
copies of the paper, and studies have shown that those copies are
shared and passed on to an additional three to four students. So your
ad is tripled or quadrupled in the number of people who see it.

We print a paper every Tuesday night from late August to the end of
November, and from mid-January to the beginning of April, and we
put it online at, where over 40,000 unique visitors
see it every week. Viewers read the paper online or download a copy
to read later. We also publish special issues every year – Love & Sex,
Sports Top 10 and several other themes are available for unique
advertising opportunities.

We offer advertising on our website and beginning 2018, you can
purchase a one minute spot on an Eyeopener podcast. With over
40,000 visitors and over 80,000 pageviews a month, your ad will
reach thousands of potential customers.

Our Advertising Manager, Chris Roberts, has many years of experience
at The Eyeopener, and he knows exactly what succeeds when it comes
to connecting with our readers. He takes pride in the paper, and he’s
happy to work with you on every step of the process of getting your ad
in The Eyeopener.

Call today to connect with 50,000 customers in the Ryerson community.

Chris Roberts, Advertising Manager
416 979 5262 ext 2336 / C: 647 241 7993
The Eyeopener 2018 / 2019 Production Schedule

2018 2019

August 22 January 16, 23, 30

September 12, 19, 26 February 6, 13, 27

October 3, 17, 24, 31 March 6, 13, 20, 27

November 7, 14, 21, 28 April 3
What you should know when you book your ad...

• Your ad MUST be booked by noon Thursday for the following week’s printing. Any changes to your ad (size,
colour, layout etc.) after booking will result in additional costs for you and must be approved by the Advertising
Manager. Missed deadlines will result in the full price being charged.
• Your ad MUST be print-ready when we receive it. All transparencies must be flattened, all colours must be set
CMYK or Greyscale and must be of sufficient resolution – minimum 300 dpi. We are not responsible for any errors
in your submitted artwork.
• We can only accept print ads in .pdf and .eps formats. All others will be returned to you for conversion and may
result in your ad not running. Converting your file for you will result in additional costs for you.
• Please ensure that your ad will fit the space you’ve booked, both width and height. If we have to resize your ad it
will result in additional costs for you.
• Spot colour is $150 per colour, full colour is $250, and booking a specific page/position is an additional 20% of the ad price.
• Ad rates are subject to change without notice. We reserve the right to reject any ad, for any reason, at any time
prior to publication.

Online Advertising

• Ad sizing is 300 x 300 pixels or 680 x 84 pixels
• Please ensure your ad is under 1MB
• We can accept ads in .swf, .jpg and .gif format

NEW FOR 2018/2019 Podcast Advertising

You can sponsor The Eyeopener’s weekly podcast, The Ear-opener. You’ll have 1 minute of ad placement using your
script, read by the podcast host, connecting you to listeners on campus and in the city. Sponsorship begins at $400.

Hosts who deliver ads as part of their show lend brands an added level of authenticity from the rapport they have
built with their dedicated audience. Media companies tracked the results of host-read ads placed in four categories  – 
podcasts, national radio, satellite, local radio  – and saw that podcasts are now the most highly performing category of
audio advertising.
Volume 50 - Issue 19
Volume 50 - Issue 14 March 8, 2017
January 25, 2017 @theeyeopener
@theeyeopener Since 1967
Since 1967

Number 1 2 3 4 5 6 7 8 9 10
of Inserts
Full Page 712.80 594.00
1/2 356.40 324.00 297.00
1/4 191.70 178.20 162.00 148.50
1/6 138.45 128.70 117.00 107.25
1/8 99.40 92.40 84.00 77.00
1/11 74.55 69.30
1/16 49.70 46.20

Website 1 Day 1 Week 1 Month
20.00 100.00 400.00
1 column 2 column 3 column 4 column 5 column
All prices are in Canadian $ and do not include HST.

Eyeopener website traffic from Jan 1 to April 15, 2015: 244,209 page views and 120,554 unique visitors.

Ad Sizing 1 column 2 column 3 column 4 column 5 column
Full page 10.1 x 13.5
1/2 6 x 12.875 8 x 9.625 10.1 x 6.7
1/4 4 x 9.625 6 x 6.5 8 x 4.875 10.1 x 3.37
1/6 4 x 6.5 6 x 4.25 8 x 3.25
1/8 2 x 10 4x5 6 x 3.25 8 x 2.5
1/11 2 x 7.5 4 x 3.75 6 x 2.5
1/16 2x5 4 x 2.5

Website sizes 300 x 300 px 680 x 84 px

Facts and Figures

6,000 copies each week during the Fall and Winter terms

An average of 150,000 unique visitors every term

An average of 250,000 pageviews every term

Black & White and colour space is available in a range of sizes to suit your budget

Ryerson students are part of the local community − they eat, drink and shop locally, and first
year students will be here for 3 to 4 years

The Eyeopener has won numerous awards and launched some prominent journalists on their
careers, and we’ve been in continuous operation since 1967