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BSP 2005 Asia Pacific Business, Ethics and Society
Project Outline

Topic:
 !   ""! # !$%&

Motivation:
%  ""!'( $) " !"!   ""!
"  $   #   !!& c   !  ) #  ' 
)$)!  "! """)&
*'! )!   ""!""!#  ))#$
 +!,#  !  # !$    !  - '   %& c
 " ! # !$  %    )!  ! !   ""!
#) )"!! - "! ""#)
%    *& c %  ) $) "   !   )
# !$-!# !""&*#' !!!"
# !!!(  %!     '
#!'! $)!'!""&

Starbucks¶ experience in China 
# !$'  % $ ...&c'/ )
# !$)'#!# # #!   ""!&
0 /  # !$ "!    #    !""   ! % 
!"" $ )   " %-'  ' !   $&
# !$"! !"!0# % #! 
% !'  ! " # !$   0#  %   ! "  )
1"" 1!   %1  !  0# %2&
'  # !$      '!  !   ""!   !!   
" %$&3)4  % 
#/ !') "&

Main question for enquiry:


,? ["" !"!  ("/ ! !  &



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,? c ""!#)* +6%7!  
,? c ""!#))* % !'# !$
,? * )!   ""!   ""! "# !$%
,? # !$-  !  '!  !   ""!  "!  " / 
$""!('  !!&
,? *   !   '  # " "   '!  # " !  
""! # !!"  # %8

`oad map for analysis:
,? +! #)* %!  
,? 3 !"!   ""!! ' ! 
,? +"# !$-! !  
,? # !$ !  '  % $
 #"!   )
!   ""!# !$&
,? +!# !$$  %$   "!  
""!& 0 /  "" "  ) !"" #!   %  
$!""'%,# !""  !"" $
#!#!  $) %&
,? + " ) # !$ '!  !   ""!& c  "
     !!    !!&
,?  $"# !$%

Expected Outcome:
,? +#  !!   "!  !!"
*"%$  ## !$%&
,? # !$-# !!!(% !! !"# 
   !)!  &

`eferences: 
0) &+& 65 47& %'  
 # !$  %& '     

  9965:74;,49&
<&= +&65 .7&# !$ "#  0# %
 >!!  "
!     " #!  !   %&        6;7
4.?,; & 
& 9& #'&5 .& @& ;& 
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