Synopsis Project Work 2019

Synopsis

Topic
A study on Effectiveness Of Advertising in Southern Railways.

Need for the Study

Advertising is evolving everyday and Indian Railways is an excellent platform to
advertise any product cheaply and efficiently because more than 25 million passengers are
transported everyday and an estimate of 8116 million passengers are transported annually in
Southern Railways alone. Advertising in Southern Railways starts at 130RS , which makes it
one of the cheapest and best platform to advertise any product.

Objectives of the Study

Primary Objective

 To study about the effectiveness of advertising in SOUTHERN RAILWAYS. ,

Palakkad Junction.

Secondary Objectives

 To study about the reach of advertising

 To study about the efficiency of advertising

Research Methodology
Research Design
The descriptive research is used for this study. The main objective of using descriptive
research is to describe the state of affairs as it exists at present. It mainly involves surveys and
fact finding enquiries of different kinds.

Population
Passengers of Southern Railways.

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Sampling plan

Sampling plan is a definite plan for obtaining a sample from a given population. It covers the
following areas:

Sampling Unit
The respondents are from Southern Railways, Palakakd Junction.

Sampling Size

Sample size of 150 respondents from Southern Railways, Palakkad Junction.

Sampling Method

Convenience sampling technique has been adopted for the study.

Sources of Data

Primary Data

The data those are collected as fresh for the first time and happen to be original in
character are called as primary data .Primary data collected through questionnaire, (i.e.)
structural questionnaires.

Questionnaire design and Development

Questionnaire is the heart of a survey operation. This is structured questionnaire, which

has been framed for conducting the survey. The questions were presented with exactly the same
wordings and in the same order to all the respondents.

Secondary data

Secondary data are collected from,

- Company records
- Books

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- Company Website
- Internet

Tools Used for the Study

The appropriate tools like questionnaire ,statistics and data analysis will be used for the study.

Scope of the Study

The scope studies about suggestions to various enterprises and third party advertisers to
advertise their products effectively as well as cheaply.

Limitations of the Study

 The results of the study are appropriate only for Palakkad Junction of Southern Railways
and it may not be used in any other stations within the same company due to differing
environmental factors.
 The learning of the study is not applicable to any other stations of the company located in
any other geographic location.
 The solution provided by the research is not applicable to any other zones of Indian
Railways.

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