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Haley Glazer

haleyglazer2019@u.northwestern.edu | (585) 703 9757


https://www.linkedin.com/in/haleyglazer/ | www.haleyglazer.weebly.com

EDUCATION
NORTHWESTERN UNIVERSITY, Medill School of Journalism and Integrated Marketing Communications Evanston, IL
Bachelor of Science in Journalism, Certificate in Integrated Marketing Communications, Double Major in Legal Studies
Cumulative GPA: 3.78/4.00 | Dean’s List: 8 of 10 quarters Expected March 2019
Relevant Courses: Digital Storytelling  Research for IMC  Consumer Insight  IMC Strategy  Strategic Communications
Study Abroad: Media and Integrated Marketing Communications in China, Peking University,
Honors: Thesis of Distinction (Legal Studies), Departmental Honors (Legal Studies)

MARKETING & PR EXPERIENCE


INSTAGRAM New York, NY
Communications and Content Partnerships Intern Winter 2019
 Research and pitch community trend stories, maintaining an editorial moments calendar to identify seasonal pitching opportunities
 Create a weekly Instagram trend newsletter, analyzing data on trending hashtags, accounts and communities for consumer press
 Assist with event planning and day-of execution for both the communications and content partnerships teams’ activations

TRULIA San Francisco, CA


PR Intern Summer 2018
 Created weekly coverage and message pull-through reports to quantify the impact of the econ, marketing and PR teams’ efforts
 Collaborated with marketing and design teams to create targeted media teaser boxes to promote the launch of Trulia Neighborhoods
 Pitched a data-driven story on “neighborhood regret” which was covered in six national outlets and on Bloomberg Radio
 Wrote a corresponding “neighborhood regret” blog post, strategized with social media team to drive 25K page views in five days

FORM AND FUNCTION MARKETING Evanston, IL


Marketing Associate: Aloha Poke Team, Dave’s Italian Kitchen Team Fall 2016-Spring 2017
 Conducted SWOT analysis and perceptual mapping of nearby businesses in order to create a “Guide to Marketing in Evanston”
 Copywrote a range of prospective marketing content for web, social media, and print branded materials for both Aloha and Dave’s
 Pitched and conceptualized marketing campaigns such as the “What’s Poke?” campaign to target the Evanston community

IX STYLE New York, NY


Marketing Intern Summer 2016
 Utilized website and email analytics to create effective and efficient marketing content for web, email, and social media
 Established relationships pitching to industry influencers and editors, specifically contributing to Ix Style’s feature in Vogue
 Conceptualized and executed a complete re-write of the ethical fashion company’s “our story” page to reflect shifting brand ethos

AM:PR New York, NY


PR Intern Summer 2016
 Pitched fashion influencers and editors daily and designed pitching assets, promoting 3 core clients at a boutique fashion PR agency
 Produced photo and video content for the Chelsea and Walker Instagram account and conducted extensive social media outreach
 Organized product showings for influencers and editors, coordinating subsequent product gifting and sponsored posting agreements

JOURNALISM EXPERIENCE
STITCH MAGAZINE Evanston, IL
Senior Editor Fall 2015-Present
 Overhauled content strategy of campus fashion magazine, boosting online audience from 1.5K to 2.5K in first month as editor
 Edited and planned daily online content and four print issues per year, managed writing staff to develop editorial voice and ability
 Collaborated with social, design, and multimedia teams to ensure cohesive messaging and maximum engagement for every story

E-COMMERCE EXPERIENCE
BLUEFLY New York, NY
Fashion Merchandising Intern Summer 2016
 Conducted competitive analysis to identify the most profitable trends, pitching and creating product assortments accordingly
 Collaborated with the buying team to integrate new brands and collections onto the site using Bluefly’s proprietary software

SKILLS/INTERESTS
 Skills: SPSS Statistics  Qualtrics  HTML/CSS  Microsoft Office  Adobe Premiere Pro/InDesign/XD/Photoshop  Cision
 Languages: French (conversational)  Spanish (conversational)  Mandarin (elementary)
 Leadership: VP Social Standards: Delta Gamma Fraternity