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AMADEUS
The company of Amadeus is structured around two areas: its global distribution system (GDS) and its IT Solutions
business area.
Amadeus GDS provides search, pricing, booking, ticketing and other processing services in real-time to travel
providers and travel agencies through its Amadeus CRS distribution business area.
Through its IT Solutions business area, it also offers travel companies software systems which automate processes
such as reservations, inventory management and departure control.
GDS or Global Distribution Systems refer to the reservation tool travel agents use when making an air, hotel, car or
other travel service booking. They also provide pricing, availability and reservation functionality to many online
travel agencies.
History of Amadeus:
* Amadeus was originally created as a neutral global distribution system (GDS) by Air France, Iberia, Lufthansa
and SAS in 1987 in order to connect providers' content with travel agencies and consumers in real time.
* The creation of Amadeus was intended to offer a European alternative to Sabre, the American GDS.
* At the beginning of Amadeus, the Amadeus systems were functionally dedicated to airline reservation and
centered on the PNR (Passenger Name Record), the passenger's travel file.
* Later, in 1992, Amadeus diversified its operations by focusing on information technologies (IT) to deliver
services spanning beyond sales and reservation functionalities, centered on streamlining the operational
and distribution requirements of its customer base.
* Amadeus provides a comprehensive and forward-looking range of services to travel agency subscribers.
* It is an essential sales tool for travel professionals round the world
* In 2000, Amadeus received an ISO 9001:2000 quality certification – the first GDS Company to do so.
* Over2,20,000 travel agencies and more than 16,000 airline sales offices use the Amadeus system to run their
business.
* Through the Amadeus GDS, travel agencies and airline offices can make bookings of 95% per cent of the
world’s scheduled airline seats.
* The core of Amadeus business is to serve many different companies whether airlines, travel agents, hotel
operators, etc.
* It has achieved the reputation of being the fastest growing and most widely used GDS.
* Its e-commerce solutions range from a simple connection to the Amadeus system to the most sophisticated
travel e- commerce platform available.
The Amadeus Central system is made up of core products that are used by distinct customer groups in differing
ways:
Benefits/Advantages:
1. Amadeus solutions are a one-stop shop that maximizes efficiencies and technology computability.
2. Amadeus caters to all hotel needs from hotel management software to distribution to all sales channels.
3. Different varieties of solutions are available according to the customers’ needs using cutting-edge technology.
4. On the distribution side, Amadeus offers truly seamless connectivity, from the hotel to the consumer,
allowing Amadeus to implement Best Available Rate and Rate Parity principles for customers.
5. Increase efficiencies – the Amadeus PMS is fully integrated and interfaces with local systems to give you a
single view of the day-to-day operations of each hotel. This eliminates the problem of duplicate data and
fragmented systems and delivers a consumer-like PMS user experience that will drastically reduce training
investment meaning increased operational efficiency and cost reduction.
6. Know, and keep, your guest – the Amadeus PMS is a guest-centric platform in which there is one record of the
guest which encompasses data from various sources including the hotel’s partners. This helps provide a
personalized service to drive customer loyalty - keep customers coming back. At Amadeus – the new PMS
prototype has the capability for pre-arrival dialogue, ‘during stay’ dialogue and pre-checkout dialogue
between the property and the guest, giving more ways to engage with the guest and build a relationship.
7. Be technology ready –Amadeus can anticipate the needs of the guests in advance and be ahead of the
competition in delivering them. For example, Amadeus anticipates that by next year, more travel
transactions will be made via mobile than PC, social media use will continue to proliferate, and a single view
of travel activity across all devices will be required. They are integrating their platform with social media
channels. So, for example, guests could book through Facebook, and then get their booking confirmation
numbers texted to their mobile. (These components are currently in prototype phase).
8. Be Cloud-ready – the big trend in the IT world already, the Cloud will see more hotels realizing that they can
shift their PMS from being a capital expense (CapEx) to an operational expense (OpEx) by shifting to a SaaS
(Software As A Service) model. The analogy here is why buy an expensive coffee machine that only makes
one type of coffee, when you could get the machine for free and buy whatever kind of coffee you want,
whenever you want it?
9. Globally-focused – the solution is fast and easy for hotel staff to use. Regardless of the language they speak,
its intuitive multilingual user interface makes it ideal for the global hotel chain.
Amadeus Property Management System (PMS) is a fully integrated solution for hotel chains that offers a single
view of rates, inventory, content, guest information and reservations for all properties within the chain.
3/3 Assignment:
1. What is a GDS?
2. Briefly describe the history of Amadeus.
3. What are the advantages of using Amadeus by hotels?
4. What are the features of Amadeus - hotels?
5. Explain the terms : Cloud technology and SaaS.
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