graphicguidelines
AD SIZES settings should read, All Pages, Level 2, CMYK, TIFF,
Submit ads exactly to size. Refer to the ad size chart. Ad
sizes must be precise to ensure proper reproduction. Any
ad sent in the wrong size will be reformatted to fit your ad
space. This may lead to an error in the reproduction of the
ad. CMNM is not responsible for these errors.
COLOR
A WORD ABOUT Use only CMYK for color images placed in the ad and
NEWSPAPER Grayscale for black & white.
PRINT Use 1-color black for black backgrounds and text,
4-color black does not reproduce well in newsprint.
Standard CMYK (Cyan, RGB and Spot color will be converted to four-color
Magenta, Yellow, Black), process.
color printing on newsprint
may vary from color IMAGE SIZES
ad proofs viewed on a Photos should be saved at no less than 200dpi for
computer monitor newsprint, 300dpi for glossy publications.
or office color printer.
Please allow for a FILE TYPES
20 dot gain.
Preferred file submission is PDF. We do not alter PDFs
we receive. If you would like us to make changes to your
Please speak with your
ad you will need to send a completely packaged working
account manager if you have file that meets the standards listed below for fonts.
questions.
The types of working files we accept are InDesign,
Illustrator and Photoshop. We cannot accept Quark
documents, Microsoft Publisher, Adobe Page Maker or
CorelDRAW files.
The preferred file type for photos is tiff with LZW
compression, however we can also accept jpg, eps, and
psd files.
The preferred file type for vector artwork saved out of
Illustrator is eps with all fonts outlined.
FONTS
Please send the PDF of your ad with all of the fonts
completely embedded. Illustrator files need all fonts
converted to outlines.
If you wish to send us a working file (indd, psd, ai), you
will need to send both screen fonts and printer fonts.
Please use OpenType fonts and avoid TrueType. No PC
Fonts. You can also select fonts from our font list. If you do
not have a copy of the company’s font list, send a request
to joneill@cmnm.org.
SAVING AN AD AS A PDF OUT OF INDESIGN
Ads that are PDF’d directly out of InDesign frequently
200 Lindbergh Dr. have printing errors. Please follow the instructions below
Gypsum, CO to ensure that your ads will run properly.
970.328.6333 1. Export the ad out of InDesign as an EPS. General
Subset, ASCII, no bleeds. In Advanced settings, settings
should read All, OPI - nothing checked, High Resolution.
2. Open Acrobat Distiller. Set PDF Settings to PDF/X-1a
3. Drag the eps file onto Acrobat Distiller and it will
create a PDF for you.
If you do not have Acrobat Distiller, or must export
directly out of InDesign for any other reason we are
usually able to re-save your PDF with our settings.
However, certain things (e.g. some uses of transparencies)
will require us to flatten your ads to ensure they will still
run properly. This will automatically rasterize any text,
and thus may lower the quality.
SAVING AN AD AS A PDF OUT OF ILLUSTRATOR
Follow the same instructions as used for InDesign.
SAVING AN AD AS A PDF OUT OF PHOTOSHOP
1. Save the ad out of Photoshop as a PDF. Be sure to
include layers, or your text will be flattened and rasterized.
After you click save a box will pop up asking about your
PDF settings. At the top where it says Adobe PDF Presets,
select the PDF/X-1a.
SAVING AN AD FOR TECNAVIA
Tecnavia is the program which allows us to post
our newspapers online exactly as they appear in print,
including the ads. If ads are saved appropriately, it will
also link the advertisements with an advertiser’s website
or email address.
Website Links
1. When building the ad you must include “www” in
front of the web address (i.e. www.vaildaily.com rather
than vaildaily.com). If your web address does not have
“www” at the beginning, then include the “http://”
Email Links
1. Write your email using the “@” symbol
(i.e. joneill@cmnm.org).
Flattening ads in Photoshop and creating outlines on
text in Indesign, Illustrator or Quark will cause your ads to
appear without links online.
AD SUBMISSIONS
We gladly accept camera-ready digital files through
several mediums.
1. Email. File can be sent to your local advertising
representative. File size should not exceed 12MB. For
larger files please use our FTP.
2. FTP . Your rep can give the address and password.
We can also access your FTP sites if you provide us with
the address, user name, password and file name.
3. CD-Rom.