Professional Documents
Culture Documents
ON
STP
BY:
ADEETYA UBEROI
22/001
ASHNA MALIK 22/006
DEEKSHA GOVIL
22/009
KARAN KUKREJA
22/014
VIBHUTI TEWARI
“BRU COFFEE”
INTRODUCTION
• It Belongs to Hindustan Unilever.
• It was launched in the year 1968 under the brand of ‘Brook Bond’.
Demographic Segmentation:-
Premium
Market
Package Benefits
Bru
Mass
Market
Nescafe
Economic
Price
• The Perceptual Mapping of Bru has been graphed using two
relevant parameters – Package Benefits and the Price