Another important topic that was discussed during our first round of GDs was "Role of Women in the

Corporate World." We suggest that you go through the below carefully and start participating in the discussion forums on our www.zigedu.com/lms

1. Significance of the topic - Women have started entering the workforce like never before from the sixties and seventies. There has been a paradigm shift from earlier years when roles of men and women were clearly defined: a man was supposed to be the bread earner while a woman was supposed to take care of the household. In the US, 46.8 % of the workforce is now comprised of women. In India, the workforce gender diversity is quite interesting. In rural India, agriculture and allied industrial sectors employ as much as 89.5% of the total female labour. However, there are far fewer women in the paid workforce than there are men in urban india. Some industry sectors do employ a lot of women.As an example at software industry 30% of the workforce is female.

2. About two decades ago, the term "Glass Ceiling" was coined by the Wall Street Journal to describe the apparent barriers that prevent women and minorities from reaching the top of the corporate hierarchy. Some recent studies have shown that women still face the glass-ceiling when it comes to top management jobs in the private sector. However, corporations around the world are in a ceaseless effort to remove this.

3. Examples of Indian women in the corporate world are all around (you all should know these names)y The capital markets are important as India opens up to foreign direct investment.

And Naina Lal Kidwai, who was the first Indian woman to graduate from Harvard Business School and runs the Indian operations of HSBC, has been named repeatedly on lists of the most prominent Indian business women. Lalita Gupte and Kalpana Morparia, the joint managing directors of ICICI Bank, India¶s second largest bank are important figures as well. So is Manisha Girotra, who chairs the India operation of Swiss banking giant UBS. y In Information technology and computers, one of the most visible managers is Neelam Dhawan, head of Microsoft¶sIndian operations. y In Biotech, the biggest name is Kiran Mazumdar Shaw, who heads Biocon. y The automotive industry has also been pretty important in recent developments, with a number of large auto manufacturers opening branches in India (including Ford, Toyota, and Hyundai) and with large-scale investment in highway projects and in other infrastructure. Sulajja Firodia Motwani, joint MD of Kinetic Motors, which manufactures two-wheelers, scooters and motorcycles and various auto components, as well as elevators, escalators

Most self-help groups which make handicrafts. Most companies support flexi hours in order to support families with a working mother. rural india is full of examples of women leading small scale industries. IT and Telecom in the Middle East as well as several breweries and other companies in India) from her husband 4. Commercial real estate and the hotel business is slated to be very profitable in Asia and Paul is the president of the Hotel Association of India and leads the Indian team at the World Travel and Tourism Council. Shahnaz Hussain. Indra Nooyi. Also companies are force to rethink traditional working hours. y Priya Paul.PepsiCo¶s CEO (and one-time president and CFO) is one of the most noted managers and has been listed among Forbes top 10 women CEOs. In recent times. is a noteworthy figure. canned foods. Preetha and Sangita Reddy are positioned at the center of the development. Her company has attracted investment from the likes of Citigroup and is likely to do well as the transportation business profits from the real estate boom in India. y Shobana Bhartia (of the Birla family) is a news maker in the area of media. India especially has seen a significant rise of women enterpreneurs. She is the Vice President of Hindustan Times and was appointed to the Rajya Sabha. With waning social support. was one of the earliest to realize the business potential of Ayurveda and alternative medicine. A lot of women work from home and have created their own businesses. thus making women an equal contributor to business.and auto parking systems. one of the most important banks in the US. the heads of Apollo. y Health and medicine is an area where India offers extremely competitive rates for world class services and private medical groups like the Apollo Hospital are expected to do very well. y In the food and beverage industry. especially as medical tourism grows. Since Apollo caters to that demand. etc. She¶s also on the board of the Federal Reserve Bank of N York. This change has been brought about solely due to women entering the workforce. are managed and run by women. CEO of Shahnaz Herbals which has hundreds of world wide franchises. Small scale industries: Taking a detour from big corporates. y Vidya Chabria (a non-resident Indian based in Dubai) who took over Jumbo Group (which includes one of the largest distributors of consumer electronics. 5. . the chairwoman of Apeejay Surendra Park Hotels is a business woman in a field which has a pivotal role to play now ± travel and tourism. women these days look after their children and pursue their career at the same time. y In alternative medicine. the upper house of parliament. Many large corporates source from these SHGs.

46.zigedu. the workforce gender diversity is quite interesting. the number of women holding leadership positions in their family businesses has increased five-fold since 1997. women joined the family business to help in a time of crisis or because other options were less attractive.8 % of the workforce is now comprised of women." We suggest that you go through the below carefully and start participating in the discussion forums on our www. Some industry sectors do employ a lot of women. 2. even laws are changing to give women the right to be successors in family businesses. Daughters were rarely considered to be serious candidates for leadership positions and were socialized to believe they were better suited to take on the role of mother and wife.com/lms 1. However. Prior to this trend. However.6. Some recent studies have shown that women still face the glass-ceiling when it comes to top management jobs in the private sector.As an example at software industry 30% of the workforce is female. agriculture and allied industrial sectors employ as much as 89. In rural India. In India.Women have started entering the workforce like never before from the sixties and seventies. the term "Glass Ceiling" was coined by the Wall Street Journal to describe the apparent barriers that prevent women and minorities from reaching the top of the corporate hierarchy. In the US.5% of the total female labour. About two decades ago. . There has been a paradigm shift from earlier years when roles of men and women were clearly defined: a man was supposed to be the bread earner while a woman was supposed to take care of the household. there are far fewer women in the paid workforce than there are men in urban india. Now. corporations around the world are in a ceaseless effort to remove this. Family Business: According to the Family Firm Institute's annual survey. Dear Students Another important topic that was discussed during our first round of GDs was "Role of Women in the Corporate World. Significance of the topic .

which manufactures two-wheelers. scooters and motorcycles and various auto components. y In the food and beverage industry. the upper house of parliament. y Shobana Bhartia (of the Birla family) is a news maker in the area of media. India¶s second largest bank are important figures as well. who heads Biocon. y Priya Paul. y Vidya Chabria (a non-resident Indian based in Dubai) who took over Jumbo Group (which includes one of the largest distributors of consumer electronics. especially as medical tourism grows. PepsiCo¶s CEO (and one-time president and CFO) is one of the most noted managers and has been listed among Forbes top 10 women CEOs. was one of the earliest to realize the business potential of Ayurveda and alternative medicine. y In Information technology and computers. is a noteworthy figure. Indra Nooyi. the joint managing directors of ICICI Bank. . the biggest name is Kiran Mazumdar Shaw. one of the most visible managers is Neelam Dhawan. the heads ofApollo. Preetha and Sangita Reddy are positioned at the center of the development. and Hyundai) and with large-scale investment in highway projects and in other infrastructure. one of the most important banks in the US.3. who chairs the India operation of Swiss banking giant UBS. Lalita Gupte and Kalpana Morparia. Since Apollo caters to that demand. Examples of Indian women in the corporate world are all around (you all should know these names)y The capital markets are important as India opens up to foreign direct investment. y In Biotech. Commercial real estate and the hotel business is slated to be very profitable in Asia and Paul is the president of the Hotel Association of India and leads the Indian team at the World Travel and Tourism Council. Shahnaz Hussain. escalators and auto parking systems. y Health and medicine is an area where India offers extremely competitive rates for world class services and private medical groups like the Apollo Hospital are expected to do very well. And Naina Lal Kidwai. Toyota. y The automotive industry has also been pretty important in recent developments. with a number of large auto manufacturers opening branches in India (including Ford. So is Manisha Girotra. Her company has attracted investment from the likes of Citigroup and is likely to do well as the transportation business profits from the real estate boom in India. Sulajja Firodia Motwani. who was the first Indian woman to graduate from Harvard Business School and runs the Indian operations of HSBC. has been named repeatedly on lists of the most prominent Indian business women. head of Microsoft¶s Indian operations. She¶s also on the board of the Federal Reserve Bank of N York. CEO of Shahnaz Herbals which has hundreds of world wide franchises. joint MD of Kinetic Motors. y In alternative medicine. She is the Vice President of Hindustan Times and was appointed to the Rajya Sabha. as well as elevators. the chairwoman of Apeejay Surendra Park Hotels is a business woman in a field which has a pivotal role to play now ± travel and tourism.

In recent times. rural india is full of examples of women leading small scale industries. etc. knowledge and adaptability in business are the main reasons for women to emerge into business ventures. Daughters were rarely considered to be serious candidates for leadership positions and were socialized to believe they were better suited to take on the role of mother and wife. 5. who is capable contributing values in both family and social life. canned foods. This change has been brought about solely due to women entering the workforce. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill. Now. Small scale industries: Taking a detour from big corporates. the number of women holding leadership positions in their family businesses has increased five-fold since 1997. Women owned businesses are highly increasing in the economies of almost all countries. India especially has seen a significant rise of women enterpreneurs. Introduction India is definitely the hub of entrepreneurs worldwide. women these days look after their children and pursue their career at the same time. A lot of women work from home and have created their own businesses. With waning social support.IT and Telecom in the Middle East as well as several breweries and other companies in India) from her husband 4. 6. A strong desire to do something positive is an inbuilt quality of entrepreneurial women. women joined the family business to help in a time of crisis or because other options were less attractive. even laws are changing to give women the right to be successors in family businesses. thus making women an equal contributor to business. Family Business: According to the Family Firm Institute's annual survey. Also companies are force to rethink traditional working hours. Most companies support flexi hours in order to support families with a working mother. are managed and run by women. Most self-help groups which make handicrafts. Many large corporates source from these SHGs. Prior to this trend. Women´ as Entrepreneurs in India: Women Entrepreneur¶ is a person who accepts challenging role to meet her personal needs and become economically independent. .

Socio-cultural barriers. Scholar. financial assistance from public and private institutions and also the environment suitable for women to establish business units. . rural and young entrepreneurs who want to set up a small and medium scale unit on their own. In India. this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship 2. and the schemes from the government side. Highly educated. They are not fully aware of the changing market conditions and hence can effectively utilize the services of media and internet. In spite of the mushrooming growth of associations. the entrepreneurial world is still a male dominated one. Women in advanced nations are recognized and are more prominent in the business world. Government policies. 5. technically sound and professionally qualified women should be encouraged for managing their own business. To a certain extent. fruits & vegetable processing Technological Innovation: Innovation is often explained in technical terms-tangible products or processes that result from technological development-there has been a preoccupation with rational. the artist of creative endeavor.women¶s family and personal obligations are sometimes a great barrier for succeeding in business career. Only few women are able to manage both home and business efficiently. The additional business opportunities that are recently approaching for women entrepreneurs are: y y y y y y y y y y y y y Eco-friendly technology Bio-technology IT enabled enterprises Event management Tourism industry Telecommunication Plastic materials Vermiculture Mineral water Sericulture Floriculture Herbal & health care Food. a number of industrial studies have shown that for a technological innovation to succeed three important people involved and seven important conditions to satisfy. analytical innovation models. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in rural and backward areas. 8. Periyar University Salem 11. Such programs are really useful to new. But the Indian women entrepreneurs are facing some major constraints like ± *Ph. assets mankind or business volunteers. 3. The three key people are: Creative source: The inventor or originator of the idea that led to the knowledge or vision of something new. Other factors are family support.The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. rather than dependent on wage employment outlets. The combination of these people and conditions satisfies the need for creativity and implementation. women are not enterprising and dynamic to optimize the resources in the form of reserves. 7. 1. institutions. 6. although women constitute the majority of the total population. devoting enough time to perform all their responsibilities in priority.D. This can facilitate women to excel in decision making process and develop a good business network. However. Department of Commerce. 4.

Some women are working full-time and still can¶t make ends meet. Recognize that being an entrepreneur is not just about what you¶re being. With the current strain on the economy having extra money coming in is not an option. So. organizing. it¶s your families. carve out specific time to work on your project but keep the cash flow coming in through other sources. and a broader. If you feel stuck. Make sure they buy into what you¶re doing and that they¶re committed to being supportive. to start their won business. Major countries in Asia are following this technique to acquire the higher position in the world economy. I encourage you to take the time to think about what inspires you. the rate of women entrepreneurship is high than men. 4. No doubt they are taking active participation in the business and industry and doing dual jobs to meet their expenditures. 3. Thankfully with their business. Rise of Women Entrepreneurs Economic necessity. Inventors usually design new products to solve problems. It¶s not just your venture. These women can help you breakthrough to the next level in your business so you too can be a part of the rise of women entrepreneurs. is struggling hard. They¶re dissatisfied by their options and want a career that will be more fulfilling. Before you take the Entrepreneurial Leap Before jumping into entrepreneurship I recommend women take the following steps: Take time to envision all the details of not only your business. Conclusion Henceforth.The champion: The entrepreneur or manager who pursues the idea. Be responsible. 2. it might be time to reanalyze your career choices. 5. . tap into a broader community of women that are smart. more creative perspective. Thankfully with the rise of women entrepreneurs we can learn from those who have beaten the path before us. and establishing its markets through persistence. but your entire life as an entrepreneur. especially moms with young children. Let us try to eliminate all forms of gender discrimination and thus allow µwomen¶ to be an entrepreneur at par with men. planning. its implication. India. Some women are laid-off so being self-employed becomes the best alternative Solving problems and sharing solutions. If money¶s tight. They¶re taken their career as far as it will go. Women are the important part of development. For some women it¶s not about the money it¶s about solving a problem or sharing a solution. its necessity. Do you wake up each morning eager to get started? If not. choose their own hours and have the flexibility to juggle their work life with their family life. promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and development. in this sense. Women of every level and society (high or low=income countries) hop to work. Sponsor: The person or organization that makes possible the champion¶s activities and the inventor¶s dreams through support. They can work from home. Women need to have clarity about what drives them and what they want to accomplish with their business. Entrepreneurship is often the answer for these driven women who enjoy being their own boss Freedom and flexibility These are the two big reasons for moms. You will need to be committed to your personal growth as a way to keep your business from stagnating. Finally. acquiring resources. planning. 1. remember that your success depends on association with other entrepreneurial women with great ideas. Hitting the corporate glass ceiling Some corporate women feel like they¶ve taken their career as far as it will go. and leadership. savvy and successful. Don¶t let go of your day job too quickly.

Our unique mindset. Read more: http://www. women have been successful entrepreneurs. attitudes and skills as women have all contributed to our successes in business.For hundred.com/marketing-articles/women-entrepreneurship-and-changingrole-of-women-1482131. even thousands of year.articlesbase. viewpoints.html#ixzz11sDRXFlX Under Creative Commons License: Attribution .