Café Coffee Day is India’s favourite coffee shop where the young at heart unwind.

It is a
division of India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading
Company Limited (ABCTCL). Popularly known as Coffee Day, it’s a Rs. 750 crore, ISO
9002 certified company. With Asia’s second-largest network of coffee estates (10,500
acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee.
This coffee goes all over the world to clients across the USA, Europe and Japan, making
us one of the top coffee exporters in the country.

Café Coffee Day is a chain of coffee shops in India having its headquarters in
Chikkamagaluru, Karnataka. A division of Amalgamated Bean Coffee Trading Company
Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD.

Large number of coffee day cafes are located in Bangalore. The cafe chain has had much
success riding, and to some extent creating, the cafe culture wave that swept across
metropolitan India following strong economic growth resulting in an increase in youth
spending power. It has even tied up with WorldSpace and Microsense to enable its cafes
with satellite radio and Wi-Fi, respectively. Its first Wi-Fi cafe was opened on Lavelle
Road, Bangalore.

A cafe opposite Don Bosco High School, Matunga

Café Coffee Day sources coffee from 10,500 acres (4,249 ha) of coffee estates, the
second largest in Asia, that is owned by a sister concern and from 11,000 small growers.
It is one of India’s leading coffee exporters, with clients across the USA, Middle East,
Europe and Japan.

With its roots in Chikmagalur, the home to some of the best Indian coffees, Coffee Day
has its business spanning the entire value chain of coffee consumption in India. Its
different divisions include: Coffee Day Fresh 'n' Ground (which owns 450 coffee bean
and powder retail outlets), Coffee Day Square (high level coffee bar. one in bangalore.).
Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which
owns 9000 vending machines), Coffee Day Exports and Coffee Day Perfect (FMCG
Packaged Coffee) division. It is entering the European market by opening two Cafés in
Austria as well, making forays into Pakistan and Germany to set up cafes abroad. The
strategy CCD has adapted is to place a cafe in every possible location where some
business can be generated. So in Bangalore, in the main shopping district, there are six
outlets in a 2 km (1 mi) radius and over 140 cafes in Bangalore alone.

Another model which CCD has adapted is to be present in educational institutions and
corporate campuses either in the form of detailed cafes or its economical model of CCD
express.

These innovative strategies have ensured that the competition is at bay and ensured
CCD's dominance in the Indian market though few of its outlets are incurring losses.

About Café Coffee Day

Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first
café at Brigade Road in Bangalore. Today, more than a decade later, Café Coffee Day is
the largest organized retail café chain in India with cafes functioning in every nook and
corner of the country. Drawing inspiration from this overwhelming success, Café Coffee
Day today has cafes in Vienna, Austria and Karachi. What’s more, new cafes are planned
across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near
future.

Our Divisions

• Coffee Day Fresh ‘n Ground.

• Coffee Day Xpress.
• Coffee Day Take Away
• Coffee Day Exports
• Coffee Day Perfect

Cafe Coffee Day competitors include but are not limited to

• Barista
• Cafe Mocha
• Costa Coffee
• The Coffee Bean & Tea Leaf
Barista Lavazza (India)

Barista Lavazza is a chain of espresso bars in India. Headquartered in Delhi, Barista

currently has espresso bars across India, Sri Lanka, Bangladesh and the Middle East. It
was founded in 1997 by Amit Judge and was part of his group of companies. He sold part
of the equity to first Tata Coffee.Then after he and Tata Coffee fell apart, Sterling then
bought over the firm. In 2007, Sterling divested all their stake to Lavazza. Barista
Lavazza is currently owned by Lavazza, Italy’s largest coffee company. Coffee is
supplied by the Indian roaster Fresh and Honest, headquartered in Chennai. The latter is
also owned by Lavazza. As of 2009, the chain has 200 stores in India, with an estimated
annual revenue of Rs 200 crores.

Barista was the fastest brand to make it to the list of super brand's and is ranked among
the top 50 phenomenons that changed India.

Costa Coffee

Costa Coffee is a coffee house company based in the United Kingdom founded in 1971
by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted
coffee to caterers and specialist Italian coffee shops.

In 1995, the company was acquired by, and is now a subsidiary of, the Whitbread
company.

History : Bruno and Sergio Costa decendants of Scott Bridgland set up their coffee
roastery in Lambeth, London in 1971, supplying local caterers and coffee shops with
their slow-roasted blend mocha Italia.]Costa branched out to retailing coffee in 1978,
when their first store opened in Vauxhall Bridge Road, London, England. Later, they sold
the business to Whitbread. It is now a subsidiary of Whitbread Company.

In 2009 Costa celebrated the opening of their 1000th store in Cardiff, and is consequently
the largest coffee chain in the UK.

In 2010 they acquired 'Coffee Heaven', adding another 79 stores to their estate.

As of 2010, Costa Coffee operates in 28 countries throughout the world.

Global Locations : Costa Coffee operates 1069 outlets in the United Kingdom as of
April 2010, making it the largest British chain in terms of stores. Internationally it
operates 442 stores throughout the world in 28 different countries. Its outlets can be
found in airports and within Waterstone's bookstores, W. H. Smith and Homebase
branches, Abbey banks, Marriott Hotels, Empire Cinemas, Odeon Cinemas, Tesco,
Pizza Hut, Beefeater, Moto and RoadChef motorway services and in some
workplaces. Smaller sub-units are also set up in railway stations and airports
throughout the UK. Costa Coffee also have small outlets positioned on out-of-town
business parks, often among other food retailers. Their biggest branch is located in
Dubai and can seat up to 320 people.

The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf (sometimes shortened to simply "The Coffee Bean" or
"Coffee Bean") is a Los Angeles, California-based coffee chain, owned and operated by
International Coffee & Tea, LLC. The first Coffee Bean opened in September 1968. The
chain has over 750 locations in 22 countries. Within the United States, The Coffee Bean
has locations in San Francisco, Phoenix, Las Vegas, Honolulu, Texas, and Detroit. The
majority of locations are in Southern California, including Los Angeles, San Diego, Santa
Barbara and Ventura. Many locations outside of California are franchises, such as
Hawaii. Singaporean entrepreneur Victor Sassoon has opened locations throughout
Southeast Asia.

Free Wi-Fi access is offered at most locations. The Coffee Bean & Tea Leaf is an
international chain with locations in Australia, Brunei, China, Egypt, India, Indonesia,
Israel, South Korea, Kuwait, Malaysia, Mexico, Philippines, Qatar, Singapore, Sri Lanka
United Arab Emirates and Vietnam.

Several Southern California Ralphs supermarkets have full-service The Coffee Bean and
Tea Leaf kiosks in their stores.

History : The Coffee Bean & Tea Leaf was founded by Mona and Herbert Hyman in
September 1963. They opened the first store in the Los Angeles neighborhood of
Brentwood. This original location still exists and operates today.

Charity :
Support from Home

In 2008, The Coffee Bean & Tea Leaf launched its "Support from Home" campaign, an
event that has continued into 2010. Consumers were invited to purchase a bag of
coffee, a tin of tea and/or retail merchandise to donate to U.S. troops overseas.
During the campaign, The Coffee Bean & Tea Leaf also offered a "Support from
Home" limited edition blend of coffee. The packaged coffee was designed with
a special back label created to allow consumers to write a personalized message
to soldiers. The Coffee Bean & Tea Leaf worked in conjunction with an
organization called Soldiers' Angels to provide the product donations. They also
donated a portion of the proceeds from the "Support from Home" blend to the
Fisher House, an organization that acts as a "home away from home" for
families of military personnel and veterans receiving medical care at major
medical facilities. In total, Coffee Bean customers donated more than 18,000
pounds of coffee to military personnel.

Holiday open house

In 2008, The Coffee Bean & Tea Leaf held a holiday open house at all company-owned
locations in California and Arizona. Customers were treated to 12 oz holiday beverages.
The event was three hours long, during which time 35,000 drinks were given away.

The event also helped to raise $30,000 for The Help Group, a Los Angeles-based charity
serving special needs youth, through Coffee Bean's "Deck The Walls" campaign. This
campaign provided consumers with the opportunity to select and sign holiday-themed
cards in exchange for a $1 donation to The Help Group.

Ice Blended
Over 20 years ago, The Coffee Bean & Tea Leaf launched their The Original Ice Blended
drink. Worldwide, over 20,000 Ice Blended drinks are served daily and over 7
million annually.

Holiday drinks
The Coffee Bean & Tea Leaf has several holiday drinks:

• Pumpkin Latte and Ice Blended

• Peppermint Latte and Ice Blended
• Chocolate Orange, Dark Chocolate Raspberry, and Dark Chocolate Peppermint

They also offer a limited edition Holiday Blend coffee and Winter Dream tea.
Logo

The logo colors signify:

• Red – Leadership, passion

• White Swirl – Purity of purpose, invigorating properties of coffee
• Green Stroke – 125 years of coffee growing heritage of this vertically integrated
group

The font used for “Café” is called SLURRY. The font looks as though the letters have
congealed (coagulated) out of a liquid.

Old Logo

The logo colors signify:

• Red – Leadership, passion

• White Swirl – Purity of purpose, invigorating properties of coffee
• Green Stroke – 125 years of coffee growing heritage of this vertically integrated
group

The font used for “Café” is called SLURRY. The font looks as though the letters have
congealed (coagulated) out of a liquid.
 MISSION

To be the best Cafe chain by offering a world class coffee

experience at affordable prices.
Company background

Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean
Coffee Trading Company Ltd. (ABCTCL), popularly known as Coffee Day, a Rs. 300
crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee
estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small
growers. It is one of India’s leading coffee exporters with clients across USA, Europe &
Japan.

With its roots in the golden soil of Chickmaglur, the home of some of the best Indian
Coffees and with the vision of a true entrepreneur nurturing it, Coffee Day has its
business spanning the entire value chain of coffee consumption in India. Its different
divisions include: Coffee Day Fresh n Ground (which owns 354 Coffee bean and powder
retail outlets), Coffee Day Xpress (which owns 341 Coffee Day Kiosk), Coffee Day Take
away (which owns 7000 Vending Machines), Coffee Day Exports and Coffee Day
Perfect (FMCG Packaged Coffee) division.

Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first
café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was
restricted to the intellectual, the South Indian traditionalist and the five star coffee shop
visitor. As the pure (as opposed to instant coffee) coffee café culture in neighboring
international markets grew, the need for a relaxed and fun “hangout” for the emerging
urban youth in the country was clearly seen.

Recognizing the potential that lay ahead on the horizon, Café Coffee Day embarked on a
dynamic journey to become a large organized retail café chain with a distinct brand
identity of its own. From a handful of cafés in six cites in the first 5 years, CCD has
become India’s largest and premier retail chain of cafes with 498 cafes in 85 cities around
the country.

“Enthused by the success of offering a world-class coffee experience, CCD has opened a
Café in Vienna, Austria and is planning to open other Cafes in the Middle East, Eastern
Europe, Eurasia, Egypt and South East Asia in the coming months.”