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2019 Expansion Proposal

Dock-Based Fleet

2018 ● Motivate assumed operations of the green bike fleet in
July 2018, and Lyft subsequently acquired Motivate
and began operations in November 2018.
○ 1800 bikes

Recap ○ Trips Per Bike Per Day: 1.13
○ 200 stations in Minneapolis and St. Paul

Virtual Stations or “Hubs”
● 319 new virtual hubs were permitted
○ 83 hubs were installed
○ 196 permitted hubs not installed due to inclement
weather this fall, but are queued for Spring 2018
○ 40 permitted hubs found to be not viable on street

Dockless Fleet
● 1270 dockless bikes were introduced in October 2018
○ Utilization was lower than expected due to
inclement weather in October 2018
Guiding Principles

1 Expand bike share
to support more

of Minneapolis.

2 Increase bike
utilization rates
through innovation
Proposed Plan and investment
GOAL: 2 trips per bike
per day
1. Expand Coverage of Dockless Bikes

● Q2 Complete 2018 Focus Area: 357 hubs
○ Reinstall 83 previously installed hubs Legend
○ Install remaining 196 permitted hubs
2018 Focus Area
○ Site, permit and install additional 78 hubs
2019 Focus Area
● Q3 Deploy hubs in 2019 Focus Area: 221 hubs
2020 Focus Area
○ Site, permit and install hubs

RESULT: 578 hubs in 2018-2019 focus areas
○ Fleet: 1500 dockless bikes
○ Virtual Hub Density: 14 hubs per sq. mile
2. Expand Coverage of Docked Stations

● Add 47 physical stations to Minneapolis
Day One
● Double stations in “Day 1 Equity Areas” Equity Areas
○ Add 20 stations to Phillips/Cedar-Riverside and
North Minneapolis

● Distribute remaining 27 stations
throughout 2018-19 Focus Areas
○ Ensure there are 2 or more stations in each
of the 11 MPLS communities
○ Docked Station Density: 4.8 per sq. mile
3. Further Equity Priorities

In addition to expanding docked and dockless coverage in Day 1 Equity Areas
(North Minneapolis and Phillips/Cedar-Riverside), Nice Ride will:
● Launch a new reduced-fare membership program to make bike share
more accessible to low-income communities
○ Target Launch Date: May 2019
○ Program will feature online sign-up/verification through assistance programs
(e.g. SNAP, TAP)
● Partner with key organizations in equity areas to create
outreach/educational programming to build a culture of bike share
○ Includes hiring two Nice Ride ambassadors (one from each equity area) to coordinate
outreach and foster engagement within communities
4. Electrify Dock-Based Fleet

● Phase 1: Deploy 500 ebikes starting in April
○ Replaces 500 green bikes
○ Pilot period to monitor and optimize operations

● Phase 2: Replace remaining 1300 green bikes
with ebikes in Q3 (beginning in July)
○ Complete dock-based fleet electrification
○ Explore hardwired station solution
○ Green bikes to be kept in storage

RESULT: >50% of the fleet will be pedal-assist
○ Fleet: 1800 ebikes, 1500 dockless bikes
○ Nice Ride operations will equitably distribute ebikes
across the service area
Pilot Ebike Design
Why ebikes?

Ebikes, or pedal-assist bikes, make
biking more accessible to all kinds of
riders and make longer trips more
approachable and fun.
San Francisco
Lyft currently operates ebikes in 3 cities. New York Washington DC

Customer response is positive, with high demand
for ebikes and praise across local media and social What About the
channels. Green Bikes?
Pilots indicate: Once the ebike fleet
is deployed, the green
● Roughly 2x utilization rates vs pedal bikes bikes will be placed in
● Up to 15 trips per bike per day in certain markets storage to preserve
options for future use
● High rates of satisfaction and safety among
surveyed ebike users
Lyft’s Investment

By shifting our hardware investment
from dockless bikes to ebikes Lyft is
increasing its investment in Nice Ride and
● Product Costs:
○ Ebikes, including batteries, are double the
cost of pedal bikes
● Operating Costs:
○ Operational costs, which include battery
swapping and charging, are significantly
higher compared to pedal bikes
2019 Pricing & Fees

Memberships & Passes: Add’l User Fees:
● Maintain 2018 membership pricing, despite options in the E-Bike Unlock Fee - $1
Program Agreement for substantial increases in 2019 ● Waived for reduced-fare
bike share memberships
● Eliminate app-only fare to streamline customer messaging ● Can be reduced or waived if
a rider ends trips at
Product 2018 2019 Notes designated stations (to
improve battery-swapping
Annual Membership $75 $75 No change efficiency)
Usage Fees - $2 per addl 30 min
Monthly Membership $18 $18 No change ● Same ride time allowances
in 2019:
$1 app-only promotion
Single Ride $2 $2
has been discontinued Single Ride/Day Pass: 30 min

Day Pass $6 $6 No change Memberships: 60 min
1 Complete city coverage. Site,

What’s Next?
permit and install bike parking in
2020 focus area to ensure
coverage throughout
Minneapolis city limits

2 Work with Minneapolis partners

with ambitions for 30 on-street
ebike charging stations in 2020

Together, review ridership data

3 from 2019 Nice Ride season as
well as data from other Lyft bike
share cities to determine best
and beyond fleet mix for 2020 expansion"
What’s in the Pipeline?

● Lyft has committed to developing and
testing new dock-based and lock-to ebike
solutions in both NYC and San Francisco
● Learnings from these key markets will
provide direction on the best way to
optimize and improve ebike fleets moving

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