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NEWSLETTER OF THE EUROPEAN SPEECHWRITER NETWORK · INCORPORATING THE UK SPEECHWRITERS’ GUILD

THE

SPEECHWRITER
2019 | VOLUME 21 | 10 BIRTHDAY EDITION
TH
europeanspeechwriters.org · ukspeechwritersguild.co.uk

Destination
Oxford
Sarah Hurwitz talks to us about her
time working for Michelle Obama
1 BOOK REVIEW by Alan Barker

You Were Born to Speak


By Richard Newman, Published by Richard Newman Books

J ust be yourself.

That’s what Richard Newman often


That single idea could transform many
a dull speech. ‘What people care about
is what they need to hear. Your focus
hears when people discuss effective should be the order in which they need
communication. It’s terrible advice, he to hear it.’ Storytelling is creating the
suggests, because what we call the self journey that takes the audience from
includes ‘a lifetime of bad habits and pain to pleasure.
behaviours that we need to strip away
in order to connect with people more The final section of the book, ‘state’,
successfully.’ wheels closer to the paradox of social
selfhood. We need to tame and manage
This is his foundational principle. the survival-obsessed ‘monkey mind’
Performance equals potential minus that plays havoc with our performance,
interference. And his book is very much by giving it ‘something better to watch’.
about performance: what happens Newman’s ten-stage visualisation
between people. It’s no surprise that he strategy –guided imagery, rehearsing
trained as an actor. When we remove success, call it what you will –isn’t
the interference, the performing self especially original, but it is specific and
that’s revealed is social. powerful.

The key to success, he suggests, is The ultimate goal, however, is not


congruency. The alignment between inner enlightenment but social action.
words and behaviour is what others ‘The human gift is the ability to
read as authentic. But the protective collaborate in very large numbers by
armour with which we cover ourselves makes congruency communicating empathetically, flexibly, adaptably and for
impossible. ‘Your armour,’ writes Newman, ‘may have been the greater good.’
weighing you down and holding you back for years.’ So, he
looks at three areas where we can let the armour go. ‘Style’ His advice on dealing with hostility is spot on: listen,
is about physical behaviour: posture, movement and voice. empathise, clarify, propose. ‘It’s not your job to fix
His ideas –based on research at UCL that I’d have liked to everything. You just need to collaborate. When people
know more about– emphasise a direct relationship between feel they have contributed to a solution, they feel more
physical and mental states: good posture, for example, which committed to it.’
signals confidence and power, is about how you interact with
gravity. Gestures aid mental coherence: they stimulate your And this all matters because ‘ideas will not speak for
memory and make you speak better. And ‘if your body isn’t themselves. You have to do the speaking. If you don’t, then
set up correctly, your voice will be a reflection of that –tense, someone else will put their ideas forward and they may not
tight and tired.’ be as worthwhile as your own.’

The problem, of course, is that removing the armour makes People with good ideas sometimes fail to communicate
us feel vulnerable. ‘What feels good to you may not look them; the people with bad ideas, all too often, succeed by
good to the people who are watching you. You need to flaunting their authenticity.
deliver your words in a way that is most convincing for the
audience, not that feels comfortable for you.’ Newman’s own ideas are practical and beneficial –no small
matter when dealing with emotional vulnerability. I confess
The audience is similarly central to the work of the second myself less happy with the anecdotes. The accounts of failure
section, ‘story’. Newman briefly reviews the all-too-familiar and success are entertaining; but collectively, they generate
references to Robert McKee, Joseph Campbell and the hero’s an impression of emotional volatility that sits uneasily
journey, but then hits us with a remarkable thought. The with Newman’s evident wisdom. And one or two stories of
hero, in any truly powerful speech or presentation, isn’t the deeper crisis struck me, unfortunately, as a bit queasy.
speaker, or the subject. The hero is the audience. The speaker
is the mentor: Obi Wan Kenobi to the audience’s Luke But then, maybe that’s my armour talking.
Skywalker.

February 2019 THE SPEECHWRITER


OXFORD CONFERENCE 2

Come Back Obama!


Seven reasons to join us for the 18th European Speechwriter Network Conference at
Queen’s College, Oxford 3-5 April 2019

1. To remember what sanity feels like

ELOQUENCE, sensitivity, good manners -these were the


political virtues espoused by Barack and Michelle Obama in
the White House.

That’s why we’ve invited Stephen Krupin, one of Barack’s


speechwriters, to run a pre-conference training workshop,
and Sarah Hurwitz, Michelle’s speechwriter, to deliver the
closing keynote. With their help, we can ensure our speakers
speak with kindness, modesty and sincerity.

2. Get a grip on mission impossible

The job of a speechwriter is complex. In fact, it’s often Photo: Rob Havill

impossible. You’re vulnerable. You’re isolated. You’re


expected to work miracles. Britain is having a political nervous breakdown in 2019.
Your visit will give you some anecdotal experience of how
Hang out with other speechwriters in the same boat, and it that plays out.
makes it okay. You grow in confidence. You learn how your
colleagues deal with the demands. You share insights which 6. Be inspired by Oxford’s European
help you to speak up for yourself and your trade. humanist history

Since the Middle Ages, Oxford has brought together scholars


3. Get the ‘behind the scenes perspective’
from across Europe. Stroll around the quadrangles and
We all tend to read the same websites and newspapers, but imagine what it’s like to be part of an amazing intellectual
at the conference we’ll hear stories of how policies and ideas tradition, described by The Reverend Dr Jonathan Arnold,
actually feed into the drafting of speeches. Dean of Divinity, Magdalen College, Oxford:

Jean-Claude Juncker’s speechwriter is on the programme. The humanists claimed the study of good letters made people
As is Carlos Ghosn’s speechwriter (former head of Renault- better, more virtuous, wiser and more eloquent. It made
Nissan). Journalist, Kevin Toolis, will explain how former them worthy to exercise power and made them better citizens
UK Prime Minister, Gordon Brown, used a speech to sketch and subjects when not exercising power. Humane studies
out the transition from Tony Blair. embellished life, brought pleasure and nourished piety.

4. Take part in the ‘Eurovision’ speech contest 7. Refresh your mind

Being stuck in the office narrows the mind, inhibits


As a delegate, you get to experience some of the privileges of creativity, lowers morale.
an Oxford undergraduate. We have a three-course banquet
in Queen’s College dining hall. After dinner we have a Over the past 10 years, we’ve built a vibrant community of
speech competition. speechwriters from all over the world.
There’s always stiff competition from among the Dutch, the Get out of your silo. Enjoy some conversation. Make new
Danish and the European Commission speechwriters. The friends in a beautiful setting.
winner gets their name engraved on a trophy.
You’ll return to work on the Monday with a notebook full
And all those taking part get a chance to speak at the of tips on how to make your research easier, your speeches
podium for a change. more colourful, and your job more fun.
5. Visit Brexit Britain
The 18th European Speechwriter Network conference takes
We’d all like to have visited Vienna in the 1920s, Berlin place at Queen’s College, Oxford 3-5 April, 2019. Go to:
in the 1930s or New York in the 1970s. They were seminal www.europeanspeechwriters.org
times.

February 2019 THE SPEECHWRITER


3 ROBERT MCKEE

The Smartest Soundbites


Robert McKee, the great guru of screenwriting, has turned his attention to business writing in
his new book Storynomics. We’ve distilled the 12 best soundbites from the text.

1 The more the push strategies of bragging and promising lose traction, the
more marketers turn to the pull tactics of effective storytelling.

2 The difference between data and story is this: data lists what happened;
story expresses how and why it happened. Data compiles facts by quantity
and frequency; story reveals the causalities behind and beneath those facts.

3 Now more than ever, marketing via rhetorical argument provokes


scepticism in the mind of the customer and a negative attitude toward
your product or service.

4 The first step to mastering emotional manipulation is to realise that there


are only two primary emotions, pleasure and pain.

5 If emotional manipulation angers people, and if rhetorical persuasion


strikes them as BS, how can you connect with your customers? How do
you solve your marketing crisis? Story.

6 A well-told story captures our attention, holds us in suspense, and pays off with a meaningful emotional experience.

7 If you study story technique, you can learn to hook, hold, and reward your audience’s attention, as do the finest of films,
plays, and novels.

8 In the age of distraction, attention caught and held is the marketer’s single most valuable asset. And what grabs attention?
Change.

9 The essential core event in all stories ever told in the history of humanity can be expressed in just three words: conflict
changes life. Therefore, the prime definition of story becomes: a dynamic escalation of conflict-driven events that cause
meaningful change in a character’s life.

10 If your foundation story lacks against-the-odds excitement, if your corporate history marches through time with
professional but boring progress, your company can still find empathy-enhancing stories by taking on a mission.

11 Havas Media defines meaningful brands as those that inspire the thought, this brand improves my life. This sense of
enhancement envelops both the consumer and the brand in an aura of well being.

12 Aristotle advised the enterprise leaders of Athens to ‘Think like a wise man, but speak like a common man.’

February 2019 THE SPEECHWRITER


RUSSELL BRAND’S 12 STEPS 4

Recovery, Rhetoric & Russell Brand


You would not expect ‘repent and believe in God’ to be a popular message in the C21st, but
Russell Brand has written a bestseller which could be summarised thus. One of the roles of a
speechwriter is to change the way people think. Russell Brand has written a book that aims to
make the spiritual ideas behind the 12-steps attractive to a wide public. Does he succeed?

T he 12-steps is a
programme of spiritual
healing based on confession,
honest about how much
of a drag it is when the
conversation veers away from
storytelling and mutual himself. He’s self-deprecating
support. Alcoholics and unpredictable.
Anonymous discovered
that the ‘allergy’ could be 3. HUMILITY
alleviated through spiritual Because the 12-step
exercises including prayer movements do not employ
and meditation. people or have any
institutional hierarchy, Brand
It’s not an easy sell. can’t represent anyone other
than himself. His stories
How did Russell Brand take a
are honest and disarming.
message we’ve come to expect
He says he’s experienced all
from evangelical preachers
the indulgences that fame,
and package it for cynical
money and good-looks can
millennials?
bring, but ultimately they
1. PROFANITY were unsatisfying. He quotes
examples of when he was self-
Spiritual ideas are not
centered and the actions he
normally expressed in
took to amend.
coarse language. Brand uses
profanity and vulgarity. The 4. OPENNESS
12-steps are 12 instructions
Some people say 12-step
on how to overcome the
fellowships are a cult. Brand
disease. The original 12-steps Photo: Flickr / Jessie Essex deals with this. He said when
use plain language: ‘We
he first heard the lines about
admitted that we were
turning ‘our will and our lives over to the care of God’, it
powerless over our addiction, that our lives had become
sounded like ‘a cosy version of ISIS’. His feelings were: ‘Don’t
unmanageable’.
tell me what to do, I’m an individual.’ It probably doesn’t
The third step includes a reference to ‘God, as we understood persuade everyone, but he doesn’t deny his initial feelings
him’. In Russell’s hands, the first step becomes: ‘Are you a bit about the system. He sees it from a sceptical millennial’s
f**ked?’ He manages to get the f-word into 9 of the 12 steps. point of view.
The first paragraphs of the book are a lurid description of
5. STORYTELLING
death including a reference to masturbation. The language
gets attention and is an antidote to sanctimony. Somehow it The perception of Russell Brand is that he is the epitome
doesn’t get in the way of the message. of the shallow, narcissistic half-wit who would only rise to
prominence in a celebrity culture. He turns this on its head
2. HUMOUR by telling stories that express spiritual depth, humility and
In the first chapter, Russell describes the luxury that comes subtle intelligence. The book ends with a metaphor that
with being a pampered superstar. He tells the story of how illustrates the second step –we believed a Power greater
he was in a towering chintzy hotel where he couldn’t open than ourselves could restore us to sanity. He describes the
the windows. He felt suffocated, alone and in despair. A transformation he goes through when his first child is born.
profound sense of emptiness overwhelmed him. He had an
Brand has 499 reviews on Amazon.co.uk, 82% of them are
epiphany.
five stars. That’s very impressive for a book about spirituality.
We’re braced for a life-changing insight. Then he says he A few of these strategies are difficult to for us to adopt as
actually just moved to another hotel. It’s funny. At other speechwriters, but Brand proves it is possible to present
points he quotes intellectuals like Michel Foucault, he says unpalatable ideas to a mass audience and at least persuade
don’t choose a Daily Mail columnist as a sponsor and he’s them to try them out.

February 2019 THE SPEECHWRITER


UK SPEECHWRITERS’ GUILD

Ten Things You Didn’t Know About


The First Ten Years Of The UK
Speechwriters’ Guild

1 There’s a familiar tradition of British entrepreneurs going to the United States,


seeing an idea in action and then bringing it back to the UK. In 2008, Brian
Jenner was invited to the Ragan Communications conference for speechwriters
in Washington. Having never met a speechwriter before, he found himself
in a hotel with 220 other speechwriters. It was an exhilarating experience. It
inspired him and he used a similar format for the first UK conference.

2 The most controversial contribution to the conference came in 2012 when


Danish rhetoric expert, Christian Eversbusch, made a speech titled: Hitler: Pure
Evil or Cunning Craftsmanship (including impressions). It’s still available as a
podcast.

3 Martin Shovel and Martha Leyton from CreativityWorks have attended 16 of


the 17 conferences to date. They spoke at the first conference about their viral
YouTube video, Busting the Mehrabian Myth.

4 The first speaker at the first conference in September 2009 in Bournemouth


was the Rt Hon Tobias Ellwood MP. He was a plain MP then, he’s now
Parliamentary Under Secretary of State for Defence, People and Veterans.

5 The European Speechwriter Network was founded in 2012. It would be nice


to say there was a grand vision, but the truth is lots of Dutch and Danish were
asking if they could join the UK Speechwriters’ Guild. It seemed commercially
sensible to extend the tribe.

6 We’ve had speeches from a Jesuit priest, a New York rabbi and a Church of
England preaching expert. We also had a clergymen who delivered a mime.

7 The first person to sign up for the UK Speechwriters’ Guild was Dutch. The
first Dutch delegates came to the second conference in Bournemouth (although
Johann Siebers gave a presentation at the first one). They have been enthusiastic
attenders of the conferences ever since.

8 The intellectual inspiration behind the conference was Dr Max Atkinson,


author of Our Masters’ Voices and Lend Me Your Ears. At the time his blog
www.maxatkinson.blogspot.com was offering fascinating insights on the rise of
Obama. It had a big following. The title of the first conference was, Why is there
no British Obama?

9 We started off giving an annual award. ‘The Business Communicator of the


Year’ was given to five speakers: Martin Broughton, Rory Sutherland, Geoff
Burch, Gillian Tett and Steve Bee. We managed to persuade three of them to
come to a conference, pick up their award and speak for no fee ;-)

10 The conference speaking contest was devised by Renée Broekmeulen at the


Oxford conference in 2016. In 2018, it was renamed the Fred Metcalf Memorial
Trophy. Delegates have to make a two-minute after-dinner speech after the
banquet. Previous winners include Guy Doza, Lech Mintowt-Czyz, Tom
Moylan and Geoffrey Mamdani.

February 2019 THE SPEECHWRITER


7 Sarah Hurwitz

Sarah Hurwitz Q&A


Sarah Hurwitz wrote speeches for the former First Lady, Michelle Obama. She will be sharing
her insights at the 18th Speechwriters’ & Business Communicators’ Conference at Queen’s
College, Oxford from 3-5 April 2019.

Photo: Chuck Kennedy/The WhiteHouse

What was the first speech you ever wrote? a unique kind of partnership. I never wrote in a team in the

I
White House, but I often brainstormed with colleagues and
believe it was about twenty years ago when I was
sought out their help when I was stuck.
working as a researcher for a speechwriter in Maryland
state government. It was a short set of remarks for an
event celebrating the release of a coin with the Maryland Which font and line spacing do you use for
statehouse stamped on the back. I vaguely –and with your manuscripts?
considerable embarrassment –recall including a joke based It depends on the speaker. I’ve done anywhere from 18-24
on the phrase ‘put your money where your mouth is.’ point font, and usually do 1.5 or double spacing.

How did you end up writing speeches at the Do you have a tip for aspiring young
White House? speechwriters?
I started out as an intern in Vice President Al Gore’s The best way to learn the craft of speechwriting is on the
speechwriting office in the White House when I was in job, so if you have an opportunity to intern or work for a
college. The speechwriters for whom I worked helped me talented speechwriter, definitely do so. I also advise young
get my first job after I graduated, and that job led to jobs as people to do whatever they can to accumulate speechwriting
a speechwriter for a U.S. Senator and then on several losing samples. That might mean volunteering to write a speech for
presidential campaigns. Fortunately, I finally wound up on a local elected official, or business leader, or even the dean or
a winning campaign –that of Barack Obama. I was then president of your university. Once you have actual samples
hired to write for President Obama and then later First Lady of your writing, it’s easier to get hired because potential
Michelle Obama in the White House. employers can get a sense of your talent.

Did you ever write speeches in teams? Where do you look for jokes?
I did some freelance speechwriting in law school with a Joke-writing really isn’t my strength, so I usually seek out my
classmate who had previously been a speechwriter –we funnier colleagues for help.
actually sat side by side and wrote speeches line by line
together. But that’s an inefficient way to write and requires

February 2019 THE SPEECHWRITER


La ConfErence des Plumes 8

La Conférence des Plumes by Brian Jenner


On the 26 October 2018, the first ‘Conférence des Plumes’ took place at the Centre Culturel Irlandais in Paris.
A ‘plume’ is a ghostwriter or speechwriter.

F or me it was a very satisfying


day. I studied French at
university between 1987 and
I invited her to attend a European conference, and then I
asked her to speak. She did a brilliant presentation in Leuven
in 2017.
1991. I spent one year living
in Strasbourg, but I’d never Hélène introduced me to some of her colleagues and I
been able to use my foreign suggested a conference in French. In June, I went to Paris
language skills as part of my and found a venue. We invited people to speak quite
job. randomly. We sold tickets on Eventbrite. I thought we’d get
20. We got 40.

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vil
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However, since 2009, I’d been Ro
b The quality of contributions was outstanding. I learnt how
organising events for the European to:
Pho
Speechwriter Network. We’d had 17 one corporate speechwriter used to write 70% in French
conferences. Delegates came from Germany, the Netherlands and 30% in English in 2012. Now it was 70% in English
and Denmark, but, with the exception of a handful working and 30% in French. I heard about the way things work for
in international institutions, the French didn’t come. And, a Disneyland Paris speechwriter, a woman who has set
unlike the Germans and the Dutch, they had no professional up a school for novelists, how a freelancer got a job with
network with which I could build a relationship. one of the top executives in the world and how a former
professional tennis player became a speechwriter.
Out of the blue one day I was called up by a French journalist
writing an article about speechwriting. He made a note of Two other Brits from the UK Speechwriters’ Guild joined me
my lament about the French and published my thoughts to support the conference. I came to two conclusions. The
in his article. I then got an email from Hélène Faure, a first is that there is a community of committed speechwriters
speechwriter who worked for Manuel Valls, the former in France. And secondly we’ll host a European Speechwriter
Prime Minister of France. Network conference in Paris in autumn 2019.

Fred Metcalf
Memorial Trophy
Two years ago, Fred Metcalf, Sir David Frost’s former
speechwriter, died. Fred was a keen supporter of the UK
Speechwriters’ Guild. He attended three conferences and
regaled us with his one-liners every time.

In his memory we’ve invested in a trophy which will be


awarded to the winner of our informal after-dinner speaking
contest in Oxford in April.
Photo: Rob Havill
Fred Metcalf’s Favourite One-Liners

On how to become a good speaker: ‘Practise all the time. ‘The best way to stay awake in an after-dinner speech is
One of the best ways is to put a bunch of marbles in your to give it.’
mouth while you talk. Slowly but surely you take away
a marble. And then, when you’ve lost all your marbles, ‘Some couples go over their budgets very carefully every
you’re a public speaker.’ month, others just go over them.’

‘Good ladies, evening and gentlemen… I knew I should ‘Advice to speakers: if you don’t know what to talk about,
have practised this speech.’ talk about three minutes.’

February 2019 THE SPEECHWRITER


9 GUY DOZA

Teaching Speechwriting in Kazakhstan by Guy Doza


Last year I had a peculiar request. I was invited to go to Kazakhstan for two days to train a group of 50 civil servants
from a range of different ministries.

I ’ve given countless training


courses to various parliaments
across Europe, but this time
the training would all be
delivered in Russian. This meant
that whilst I was speaking in
English, the audience would be
listening through simultaneous
interpretation. This posed several
problems.

First of all, I wasn’t sure how


long it would take me to deliver
the material that I had. As I
remember from my time at the
European Parliament everything
takes longer when you have to
wait for the interpreter to catch
up. Also, I’ve been told that
everything takes longer to say in
Russian than English. This also
meant that whilst I was speaking Photo: Guy Doza
in English I had to listen to the
Russian interpretation at the same time which was often very Nazarbayev. I was hesitant to use his videos as he is not a
distracting. I had to listen to the Russian to know when I figure that I could openly analyse in the way that I normally
could carry on talking, otherwise, the interpreters wouldn’t would. I would feel much more confident criticising my own
have time to catch up. Prime Minister than I would President Nazarbayev. In the
end I showed them one of his speeches and I made sure that
Once I got into the flow of the simultaneous interpretation all of my analysis was positive and carefully constructed not
it all went very smoothly. I had good and meaningful to seem negative on the First President of the Republic of
conversations with the delegates, I answered their questions Kazakhstan.
and I gave them feedback on their practical assignments. But
then we went for a coffee break and I realised that I was all Culturally, the mentality towards speeches is very different
of a sudden unable to talk to anyone. I awkwardly sipped on in Kazakhstan than it is in the western world. In Europe we
my coffee surrounded by a babble of Russian and Kazakh often try to be charismatic and emphasise our human side.
understanding absolutely nothing of what was being said. In Kazakhstan it seems to be very different. They want their
Fortunately, one of my two interpreters decided to stand next politicians to be powerful, respectable, and serious. This
to me and interpret the small talk and all of a sudden I had means they weren’t too keen on the idea of using jokes or
my voice again! any sort of emotive tropes in their speeches. This could be a
cultural remnant from Kazakhstan’s Soviet past or it could
Another problem I faced was that it was really hard to find be the result of various other factors. Whatever the case, it
examples of speeches that I could share with the audiences. was clear that the expectation of a speaker was different.
Any videos that I showed in English would have to be
interpreted, and in many cases the speeches were too fast This meant that I had to adapt my training materials to
for the interpreters to keep up. I had to find examples of make it relevant to the Kazakh audience. Having said this, I
speeches where a speaker spoke very slowly. I also found still made sure to emphasise this difference to them so that
some examples of speeches in Russian and Kazakh, but this they understood that when they were writing for or speaking
also posed a set of problems. to an international audience they had to adapt their style and
language.
Most of the speeches in Russian on YouTube don’t have
English subtitles. The ones that do tend to be of Vladimir Overall the workshop went really well. The delegates learnt
Putin. The only speeches I could find by Kazakh politicians a lot about rhetoric and were keen to apply what they had
with English subtitles were of the President Nursultan learnt to their next assignment.

February 2019 THE SPEECHWRITER


EVENTS FOR YOUR DIARY 10

The Speechwriter’s Year


Events for your diary organised by the European Speechwriter Network & UK Speechwriters’ Guild 2019.
All tickets can be purchased through the website: www.europeanspeechwriters.org

Thursday 7 March Thursday 14 March

Alan Barker: The Essentials Alan Barker: The Essentials


of Speechwriting of Speechwriting
LEUVEN LONDON

WEDNESDAY 3 - FRIDAY 5 APRIL Thursday 16 - Friday 17 May

18th European Speechwriter 1st European Copywriters’


Network Conference Conference
Queen’s College, Oxford De Burcht, Amsterdam

Thursday 19 September Thursday 26 – Friday 27 September

The Essentials of 19th European Speechwriter


Speechwriting Network Conference
LONDON Centre Culturel Irlandais, Paris (tbc)

Thursday 17 October Thursday 28 November

The Essentials of UK Speechwriters’ Guild


Speechwriting Christmas Party
LEUVEN (tbc)

February 2019 THE SPEECHWRITER


WHAT IS THE EUROPEAN SPEECHWRITER NETWORK?

What is the European Speechwriter Network?


T he European Speechwriter Network, which includes
the UK Speechwriters’ Guild, is a group of professional
writers who enjoy sharing practical insights into the trade.
The function of language is
threefold: to communicate
thought, volition, and
We do this by meeting at two conferences each year (one emotion.
in the UK and one abroad) and at the occasional speaker
meeting. We also tweet, publish an annual magazine and a Studying the liberal
regular e-newsletter. arts is an intransitive
activity; the effects of
We champion the study of rhetoric: the art of
studying these arts stays
communication. Rhetoric is a great European tradition.

l
vil
within the individual

Ha
While our conferences are in English, we appreciate Ro

b
and perfects the faculties of to:
that rhetoric is a feature of all languages. We like to find Pho
the mind and spirit. The study
inspiration in unusual places. Sister Miriam Joseph was an
of liberal arts is like the blooming of a rose; it brings to
American nun and English professor 1898-1982. She wrote
fruition the possibilities of human nature. The utilitarian
a book called The Trivium, from which we can draw three
or servile arts enable one to be a servant - of another
useful quotations to guide us:
person, of the state, of a corporation, or of a business -
and to earn a living. The liberal arts, in contrast, teach
Logic is the art of thinking; grammar, the art of inventing
one how to live; they train the faculties and bring them to
symbols and combining them to express thought;
perfection; they enable a person to rise above his material
and rhetoric, the art of communicating thought from
environment to live an intellectual, a rational, and
one mind to another, the adaptation of language to
therefore a free life in gaining truth.
circumstance.

Membership Options Sign up at europeanspeechwriters.org OR UKSPEECHWRITERSGUILD.CO.UK

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Keep in touch with what we’re Standard membership is for
doing without committing people who are already working We will allocate you a trainer who will
yourself to full membership. as writers. evaluate five speechwriting assignments over
• E-mail updates with details • E-mail updates with details one year. These can either be speeches that you
of conferences and training of conferences and training do in the course of your work for an employer
sessions sessions or assignments to fulfil for yourself.
• Speechwriting checklist to • A copy of Max Atkinson’s These speeches will be assessed in
use to evaluate your speeches book, Lend Me Your Ears writing by your trainer and you will get
• A copy of Eloquence - A • A copy of Trade Secrets: Jokes, recommendations on how you can improve.
Treasury of Speechwriting stories and quotations for You will also be entitled to a 30-minute phone
Advice desperate speechwriters call after each of your assignments to discuss
• Regular eight-page magazine your work.
The Speechwriter, with tips,
quotations and tricks of the • E-mail updates with details of conferences
trade for the professional and training sessions
speechwriter. (Email us for • A copy of Max Atkinson’s book, Lend Me
some sample copies) Your Ears
EUROPEAN • Discounts on training and • A copy of Trade Secrets: Jokes, stories and
SPEECHWRITER conferences
• Details of in-house jobs
quotations for desperate speechwriters
• Regular eight-page magazine The
NETWORK • Speechwriting checklist to use Speechwriter, with tips, quotations and
Copyright © 2019 European to evaluate your speeches tricks of the trade for the professional
Speechwriter Network. All rights • A copy of Eloquence - A speechwriter.
reserved. Treasury of Speechwriting • Discounts on training and conferences
Advice • Speechwriting checklist to use to evaluate
THE SPEECHWRITER is edited
by Brian Jenner your speeches
• A copy of Eloquence - A Treasury of
Cover photo by Chuck Kennedy Speechwriting Advice
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