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Internal

S S
W Our new taste will attract much, such type of consumers who are taste changer.  At starting we will not have as
such trained staff that has such W
 Our ability to produce options
market experience.
keep more consumer interest and needs

O met.
The more flavor we create the
production cost will increase. O
 New product innovation in local area. So it  No customer orientation in
will attract the people of local area.
T  Our new taste will attract many such type
local areas, as we newly
introduce in India so customer T
of consumers who are taste changer are oriented in the brand.
 Our new production technology will enable  No separate outlet as we have
us to mass produce products more not enough finance to

sw
efficiently and quickly than other old construct our separate outlet.
companies.  No brand recognition our name
A in baking industry is new so A
most of people are not familiar
with Nutrify Bread.
N

oT
N
A A
Untapped rural market.
L Rising income levels i.e. increase in
purchasing power of consumers.
 Rising Prices L
 Technology Up gradation.
Large domestic market – a population
 Scarcity of Skilled Human Resource
Y of over 1 billion.
Export potential.  New product may people don’t Y
High consumer goods spending. accept it.
Our new taste will attract much, such  There is open market everywhere
S type of consumers who are taste means any new company or S
changer. existing ones can start the same
Our ability to produce options
I keeps more consumer interest .
production that may have more
experience or more qualified staff. I
S S