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DE–5545 11

DISTANCE EDUCATION

M.B.A.(HM) DEGREE EXAMINATION, MAY 2009.

First Semester

PRINCIPLES OF HOSPITAL MANAGEMENT

(2005 Onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. What is Hospital Management? Explain its
importance.

2. What is departmentalisation and detail the types of
departmentation?

3. How would you enhance the motivation among
employees in your hospital?

4. Explain network analysis.

5. Discuss authority and responsibility Vs delegation of
authority.

6. Define Barriers in communication. List the methods
to overcome barriers.

7. Write short note on supply chain management.

8. Discuss the techniques of Co-ordination.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Define Planning. Explain the principles of Hospital
Planning.

10. Define Organisation. Explain the types of
organisation.

11. Discuss the role of leaders in Hospital Administrator.

12. Explain Business Process Outsourcing.

13. Define Hospital communications. Explain the types
of communication.

14. Write the principles of effective direction and
supervision.

15. Brief ‘ERG’ theory. Compare it with Maslow’s theory
of Motivation.

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DE– 12
5546
DISTANCE EDUCATION

M.B.A. (Hospital Management) DEGREE EXAMINATION,
MAY 2009.

First Semester

HEALTH ECONOMICS

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Define and explain the concepts of Demand and
supply.

2. Write brief notes on Quality of Life Index.

3. Discuss the determinants of demand and supply.

4. Explain briefly about ‘‘Engel's law.’’

5. Describe briefly the significance of health
economics.

6. What is equity in health care?

7. Examine the trends in private and public
expenditures on health.

8. Brief ‘‘cost-benefit analysis.’’

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

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9. Examine the structure of health care industry in
India.

10. Describe the nature and scope of health economics.

11. Describe monopolistic competition.

12. Describe the impact of regulations in health
economics.

13. Explain the indices of economic development and
human welfare.

14. Explain the various types of costs relating to
healthcare.

15. Explain Economic, value and utility analysis.

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DE- 13
5547
DISTANCE EDUCATION

M.B.A. DEGREE EXAMINATION, MAY 2009.

First Semester

Hospital Management

HEALTH POLICY AND HEALTH CARE SYSTEM

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.
1. List and explain about the fertility related indices.
2. Brief the need of health policy.
3. How socio-economic factors of the country affect the
health services? Explain.
4. Discuss the concept of health.
5. Write brief notes on ‘‘rehabilitation’’.
6. Brief the modes of transmission of diseases.
7. Discuss about ‘‘CARE’’ in detail.
8. Detail the functions of ‘‘Rockfeller foundation’’.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.
9. Examine about the world demography trends.

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10. 15. 13. List and explain about the determinants of health. ——————— 6 . Explain the process of disease transmission. Brief about National ‘‘Lepracy Eradication Programme’’. Discuss about the levels of health care. 11. Write brief notes on : (a) WHO (b) UNICEF. 12. 14. Discuss in brief about the ‘‘Indian health care system’’.

7. Write a note on ‘site selection. First Semester Hospital Management HOSPITAL PLANNING AND DESIGNING (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. DEGREE EXAMINATION. DE– 14 5548 DISTANCE EDUCATION M. Explain the scenario of hospitals in India. What are the techniques adopted by the planning team for designing a hospital? 3. 7 . 1. MAY 2009.’’ 4. 5. Enumerate the departments of the service zone.’ 6.A. Write a note on ‘‘Graphic art. Explain bed planning. 2. Enumerate the guidelines in designing the ventillation system.B.

What are the physical facilities required in mortuary of a teach hospital? SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. What are the general standards to be followed by the hospitals in the interest of good patient care? 15. Give an account on hospital drawings and documents. Enumerate the channels and uses of communication in a hospital. 13. Explain the functions. 11. 14. Explain the role of hospital administrator in the planning of a hospital. location and design of critical zone. ———————— 8 . 12. 10. Discuss the plants and equipments requirement in a hospital. Explain the preliminary survey and feasibility study of a hospital. 9.8.

First Semester ORGANISATIONAL BEHAVIOUR (2005 onwards) Time : Three hours Maximum : 100 marks PART A — (5 × 8 = 40 marks) Answer any FIVE questions. MAY 2009. (HM) DEGREE EXAMINATION. 4. What are the different types of reinforcement? 3. What is group norms? Explain.DE–5549 15 DISTANCE EDUCATION M. Explain the bases of power.B. What are the four factors in self-concept? 2. 7.A. Explain Vroom’s expectancy theory. What are the factors in resistance to change? 9 . 1. What is the five stage model of group development? 8. Explain path-goal model of leadership. 6. 5.

PART B — (4 × 15 = 60 marks) Answer any FOUR questions. 10. What are the organisation applications of personality? 12. Explain Alderfer’s ERG theory and its implications. Explain the features and significance of organisation. 9. Write down the steps for making communication effective. What is organisational politics? What are the reasons for organisational politics? 11. Explain the different theories relating to learning. 15. What are the methods used to motivate employees in an organisation? 13. 14. —————————— 10 .

Discuss the functions of Nephrology and Dialysis Unit. All questions carry equal marks. 4. 6. Explain in brief about nursing services. DE– 21 5550 DISTANCE EDUCATION M. Second Semester Hospital Management HOSPITAL CARE SERVICES (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. 11 . DEGREE EXAMINATION. 1. 3. 7. Write short notes on LDRP Suit.A. Discuss the functions of catering services. Describe the job description of nursing supervisor. Write brief notes on Nuclear Medicine Unit. Brief about the hospital services.B. 2. MAY 2009. 5.

Explain the various clinical divisions. Enumerate the functions of blood bank in hospital operation. 9. Brief the divisions of ICU and explain its functions. Discuss the hierarchy of nursing services. Add a note of job description at every level. 10. layout and utility support required for an efficient OPD. 14. 11.8. 15. ———————— 12 . Explain in detail the functions of radiology department. Brief the role of Infection Control Committee. Add a note on radiotherapy. List and discuss the types of ambulance services. Explain the importance of OPD services in a hospital. 13. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 12. All questions carry equal marks. What is telemedicine? Discuss the relevance and scope of telemedicine in modern healthcare scenario.

Discuss the importance and functions of dietary services. (H. How do you ensure safety in the laboratory? 6.B. Second Semester HOSPITAL SUPPORT SERVICES (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. Explain hospital documentation and medical records. Briefly explain washing arrangements. 5. MAY 2009.M. What are the benefits of special diet kitchen? 8. 9. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 2. Describe Day store. Explain ‘‘laundry’’ in hospitals. Discuss essential features of nursing care. 3. What is the importance of ambulance services? 4. 1. DE-5551 22 DISTANCE EDUCATION M.A. 10. Discuss blood bank management.) DEGREE EXAMINATION. 7. 13 .

Discuss food distribution in general kitchen and special diet kitchen. ——————— 14 . What are the duties and responsibilities in ward management? 14. Classify emergency services and precautions taken to ensure smooth running of the same? 13.11. What is housekeeping? Explain general rules of safety? 12. What are all the role of support services? How do you set up departments for the various departments? 15.

Discuss the fundamental concepts of organisational behaviour. 6. All questions carry equal marks. 3.B. MAY 2009. Write short notes on job description and job specification. What are all its objectives? 2. Define HRM. 1. 15 . Distinguish between placement and induction. 5. (H.M) DEGREE EXAMINATION. 4.DE–5552 23 DISTANCE EDUCATION M. Second Semester HUMAN RESOURCE MANAGEMENT IN HOSPITALS (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions.A. Explain employee safety programme in the hospitals. Examine the application learning theories to organisational behaviour.

What are the external and internal forces affecting change? 8. Bring out the need and importance of human resource planning. Write short notes on : (a) Group cohesiveness. What are the principles to be followed by hospital recruitment policy? 10. 12. Discuss human resource planning process in hospitals. and safety measures offered to the hospital employees.7. 11. welfare. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 14. Describe health. 9. 15. Discuss the procedure of selection of employees for a multispeciality hospital. 13. (c) Introversion and Extroversion. What are the factors affecting wage and salary of the employees in hospital? 16 . (b) Transfer policy. Suggest strategies to resolve inter-group conflicts in hospitals.

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A. 2. 1. What are the advantages of ABC analysis? 6. What are all the material handling equipments used in hospital? 4. Explain the concept and objectives of materials management. Explain the importance of stores in a hospital. 7. What are the various types of stores in a hospital? 18 . Second Semester MATERIALS MANAGEMENT IN HOSPITALS (2005 onwards) Time : Three hours Maximum : 100 marks PART A — (5 × 8 = 40 marks) Answer any FIVE questions.DE–5553 24 DISTANCE EDUCATION M. (Hospital Management) DEGREE EXAMINATION. 3. Write short note on : (a) Ordering cost (b) Inventory carrying cost.B. MAY 2009. 5. Write short notes on stock verification.

PART B — (4 × 15 = 60 marks) Answer any FOUR questions.8. ———————— 19 . Write a note on purchase of Bio-Medical equipments. 11. 13. 9. (b) Import duty exemptions. What are the methods of purchasing? Discuss the merits and demerits of centralized purchasing. 14. Discuss the application of computers in materials management. 12. 15. Explain the importance of stores accounting. (b) Purchase order. Explain the import policy of the Indian government while importing hospital equipments. Write short notes on : (a) Tenders. 10. Write note on : (a) Import documents for import of goods. Explain the role and functions of materials manager.

How will you evaluate the investments made by hospitals? 5.) DEGREE EXAMINATION. 2005 Jan 1 Balan started by investing cash Rs.000 3 Purchased goods for cash Rs. 6. 30. Second Semester ACCOUNTING AND FINANCIAL MANAGEMENT (2005 onwards) Time : Three hours Maximum : 100 marks PART A — (5 × 8 = 40 marks) Answer any FIVE questions. 5.000 ad furniture Rs. 25 5554 DISTANCE EDUCATION M. What are the limitations of financial statements? 2. 5.000 2 Purchased building for Rs. 40. 1. Describe the objectives of financial management. (H. What do you mean by tax audit? 3. List out the expenditures that are usually incurred by the hospitals.M.00. DE.000 20 . Briefly explain.B. 4. MAY 2009. 1.000 He brought goods of Rs.00.A.8 Journalise the following transactions in Balan’s Books. . Write short note on ‘social cost benefit analysis of hospitals’.

9.00 0 Opening balance Gross profit 69.000 Addition 21.000 5 Paid cartage Rs. The rate of gross profit is 1 / 5 of sales.00. 1.600 15. You are given the following trial balance. (a) Stock destroyed by fire was Rs. Explain the following : (a) Accounting concepts (b) Accounting conventions.000 were sent to customers on sale or return basis on 28th December 2007. 10. 5. Rajaram closes his books of account on 31st December 2007. 200 8. PART B — (4 × 15 = 60 marks) Answer any FOUR questions. as on March 31.000 Creditors 20.000 21 .800. How will you meet these items while preparing final accounts.000 and the insurance company accepted a claim of Rs. 3. Trial Balance of Red Circle Ltd. 25. Plant and machinery Share capital 1. the customers still having the right to return the goods. 1998. (b) Goods invoiced Rs. Mr. Rs. 4 Purchased goods from Rajesh Rs. Rs. The following items are considered while preparing final a/cs for the year ended 31-12-2007.

000 (opening balance) 4.000 banks Furniture (at cost) opening balance 4.00 0 Director’s fees 600 Depreciation provision : Trade investments (at Plant 8.000 Cash with scheduled 20.000 Profit and loss Security deposit 5.100 Interest on loan 7. 900 cost in fully paid shares Furniture 2.75.500 3.000 Miscellaneous receipts 9.75.000 appropriation A/c Calls in arrears 2.000 Unsecured loan 50.000 Closing stock (at cost) 20.30.100 of Rs. 22 . 10 each) 1.05.000 0 Payment to auditors 5. Rs.200 11.00 Sale proceeds of old plant 3.00.000 Selling expenses 10.000 Managing director’s Secured loan 1.000 Liabilities for expenses 8.000 Advance payment of tax 5.000 Cash in hand 3.20 3.20 0 0 The following further particulars are available : (a) Liabilities for expenses include the last quarters interest due on unsecured loan.500 Good will (at cost) 1.00 0 minimum remuneration 6. Rs.000 Depreciation 1. 6.000 Administrative expense 30.

3. (c) Market value of trade investment is Rs. If is ascertained that the original cost and depreciation provided on this item were Rs. 85. Rs. 11. 4. and a balance sheet as on that date ignoring previous year’s figures.000 paid for taxation work.000 respectively.10. Household expenses 1. interest payable at 6% per annum falling due on a quarterly basis at the end of each quarter. 8. (f) No adjustment has been made for the sale of old plant Rs. Sri Ram Prasad is registered medical practitioner.000. 2.20.00 0 0 23 . 1998.(b) Payment to auditors include Rs. Rs.000 and Rs. Income and expenditure account. (g) Unsecured loan is from a director carried forward from last year. Describe the advantages of budgetary control to the management. He has prepared the following income and expenditure account for the year ending 31st March 2008.00 Consultation fees 1. You are required to prepare a statement showing his income from profession. Prepare the profit and loss account for the year ended March 31.000. (d) Provision for taxation is to be made at 45%. 12. (e) Secured loan is from the company’s bankers obtained against charge of all the assets of the company.

Rs. He has prepared the following receipts and payments account for the year 2007.000 24 . on fixed deposit (Gross) 1.o.000 (not allowed in Surplus 8.00 Visiting fees 1.700 earlier years) 2.200 savings bank 600 publications) Life insurance premium 2.000 domestic company 5.90.000 Gifts to daughter 7.000 Shares in sale proceeds Income tax 2.90 0 0 Rate of depreciation allowable on car and surgical equipments is @ 15%.000 Surgical equipments 4. Rs.000 Int.90 2.000 of an ancestral house 34.000 Interest from p. Car purchased 1. To Cash introduced By Furniture 4.000 Gains on Race (gross) 10.000 Salaries 8. Books (annual 1. (Personal) 4.90.000 Dividends from Establishment expenses 1. Narendhiran commenced practice in January 2007. Dr. Receipts and Payment A/c Rs.000 Bad debts recovered Interest on capital 1.000 0 To Income from 16.300 2.30.000 Capital gains 6.000 : To Capital fund 12.000 Gifts from father-in-law 2000 Wealth tax 1.00 0 0 Travelling exp.20.00 By Purchase of Drug 4. Rs.000 Charity and donations 1. 13.00 By Equipments 6.

000 6 To Donations 14. 3.2003 and a balance sheet as on that date. 600 and a bill of stationery for Rs.00 By Rent 1. Stock of drugs on hand was estimated at Rs. prepare an income and expenditure account for the year ended 31.60 0 By Balance cash 6. Mission Hospital.59 0 To Subscriptions 47.20 40.130 By Medicines 30.20 0 0 Rs.200 0 To Miscellaneous By Conveyance 2. From the following particulars relating to R. 1. Receipts and payments account Rs.400 salary dispensing 12.K.000 40.000.000 were still to be received on account of visits compounder’s salary of Rs. To balance b/d 7.50 By Salaries 27.12.000 receipts 200 By Stationery 400 By Lighting 300 By Journals and news papers 300 By Investments 13. 2007.50 0 0 25 . Furniture and equipments are subject to depreciation at 5%. 200 are outstanding. 14.99 By Doctor’s honorarium 9. Rs. Prepare Doctor’s receipts and expenditures account and balance sheet for the year ended Dec 31. visits 0 To Receipts from By Compounder’s 2.

45 By Charity show 750 0 expenses show By Balance c/d 3.775 87. Distinguish between receipts and payments account and income and expenditure account.200 31.12.1. Subscriptions due 240 280 Subscriptions received in advance 64 100 Stock of medicines 8.000 15.07 87.740 Equipment 21.00 0 To Tickets for charity 10.810 9. ———————— 26 .000 By Equipment 15. To Interest on By Petty expenses 461 investment for one year @ 7% 7.000 38.07 6 6 Additional details : On On 1.2003 Rs. Rs.2003 31.600 Building 40.

2. (HM) DEGREE EXAMINATION.A. 6.DE–5555 31 DISTANCE EDUCATION M.B. 1. 3. Discuss various system Design techniques. Write short notes on Decision Support System. Explain the concept of global village. 8. All questions carry equal marks. How to manage Information System resources? Explain. 5. 7. Third Semester MANAGEMENT INFORMATION SYSTEM (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. Discuss about electronic data Interchange. 4. What is video conferencing? Explain. 27 . Give the limitations of MIS. MAY 2009. Write down different characteristics of MIS.

13. All questions carry equal marks. 14. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 15. Discuss about the recent development in Information Technology. Explain in detail about E-Commerce and Internet. 9. 12. What is system development Life Cycle? Explain. What are value added networks? Explain. Describe various types of system testing and conversion. Explain the structure and features of LAN and WAN. 11. Explain in detail about Artificial Intelligence and Expert System. ——————— 28 . 10.

(HM) DEGREE EXAMINATION. 7. Enumerate the advantages of case study method. What is pre-testing? Explain their importance. What is meant by tabulation? What are its various methods? 8. 5. What are its sources? 3.A. Third Semester RESEARCH METHODS (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. Define ‘Hypothesis’. DE–5556 32 DISTANCE EDUCATION M. Write a note on : (a) Sampling errors (b) Non-sampling errors. 6. What are the principles of sampling? 4. 1. MAY 2009. 2. What do you mean by research? State its features. What are the measures of central tendency? 29 .B.

13. Discuss the various types of research. Explain the various steps involved in drafting research reports. 10. Define research design. 12. Describe the significance of report writing. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 11. What is questionnaire? Differentiate questionnaire from schedule. What is scaling? Explain the importance scaling techniques. 14. ——————— 30 .9. Explain in detail the probability sampling methods. 15. Explain its contents.

A. (HM) DEGREE EXAMINATION. Mention their purpose. 8. Discuss briefly what are the statutory registers. 3. 33 5557 DISTANCE EDUCATION M. Brief the types of records. 9. Differentiate the records to be kept in surgery. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. Mention the type of medical registers. 7. Third Semester HOSPITAL RECORDS MANAGEMENT (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. emergency and casualty departments. 5. MAY 2009. Brief the importance of specimens in records. Explain the types of medical forms. 2. 6. Name the precautions to be followed in record keeping. 1. Discuss the advantage of medical registers. 31 .B. What are all the importance of medical records in the court of law? 4. DE.

10. 14. 12. 11. ——————— 32 . Discuss the common issues involved in maintaining registers in various departments. What are the problems associated with the same? 13. Discuss in detail the latest trends in record maintenance. Enumerate the significance of medical forms. Explain the basis for classification of records. Discuss how medical records could help in education and research. How does record management help in maintaining professionalism in hospitals? 15.

Describe the Employee liabilities for compensation. Detail the Central Consumer protection council. 8. Detail about the maternity benefit act. Explain ‘‘Pharmacy Act’’. 7. What is ‘‘Spurious Drugs’’? 4. Discuss the membership of Employee Provident Fund according to the Act. 6.B. MAY 2009. Third Semester HOSPITAL RELATED LAWS (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. (HM) DEGREE EXAMINATION. 33 . Detail the restrictions for removal of human organ. 2. 5. Brief about ‘‘Registration Establishment’’. 1. All questions carry equal marks. 3. DE–5558 34 DISTANCE EDUCATION M.A.

10. 13. Brief about Drugs and magic remedies Act. Discuss in detail about Medical termination of Pregnancy act 1971. 14. Examine the advisory committee of pre-natal diagnostic techniques. Write brief notes on Poison Act. Detail about the national tribunals of Industrial dispute act. 15. 12. ——————— 34 . 9. Examine the services covered and not covered under medical negligence act. Discuss about the minimum wages act. All questions carry equal marks. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 11.

It is found by users that it requires atleast 12 grains of aspirin. Briefly explain the special cases of transportation problem. 4. Explain in detail the assumptions of operations research. 1. It is 35 .DE–5559 35 DISTANCE EDUCATION M.A. Third Semester OPERATIONS RESEARCH (2005 onwards) Time : Three hours Maximum : 100 marks PART A — (5 × 8 = 40 marks) Answer any FIVE questions. A pharmaceutical company manufactures head ache pills in two sizes X and Y .(HM) DEGREE EXAMINATION.B. 2. Size X contains 2 grains of aspirin. 8 grains of bicarborate and 6 grains of codeine. 3. 5 grains of bicarborate and 1 grain of codeine. MAY 2009. Size Y contains 1 grain of aspirin. 74 grains of bicarborate and 24 grains of codeine for providing immediate effect. Explain the usage of linear programming for health sector.

9. Formulate the problem as a standard LPP. Solve graphically the following LPP : Maximise z = 3x1 + 2x2 Subject to the constraints − 2x1 + x2 = 1 x1 ≤ 2 . x1 + x2 ≤ 3 x1 . x2 ≥ 0 7. 6. Their five days of work can start on any day of the week and the schedule rotates in definitely.required to determine the least number of pills a patient should take to get immediate relief. Explain steady state Analysis and its uses. PART B — (4 × 15 = 60 marks) Answer any FOUR questions. 5. Discuss in detail the applications of operations research for a health care organisation. Formulate linear programming model to minimise the number of doctors working. Explain the importance of assignment problem. The hospital requires the following minimum number of doctors working : Sun Mon Tue Wed Thurs Fri Sat 35 55 60 50 60 50 45 No more than 40 doctors can start their working on the same day. 36 . Night shift resident doctors in a private hospital work five consecutive days and have two consecutive days off. 8.

Solve the following transportation problem : To 9 12 9 6 9 10 5 7 3 7 7 5 5 6 Fro 6 5 9 11 3 11 2 m 6 8 11 2 2 10 9 4 4 6 2 4 2 22 13. Solve the following LPP : Maximize z = x1 + 1. 11.5x1 + 2x3 + 5x4 Subject to the constraints : 3x1 + 2x2 + 4x3 + x4 ≤ 6 2x1 + x2 + x3 + 5x4 ≤ 4 2x1 + 6x2 − 8x3 + 4x4 = 0 x1 + 3x2 − 4x3 + 3x4 = 0 x1. x3 . A hospital is faced with the problem of assigning 4 x- ray machines to 6 different branches (one machine to one branch hospital only) The profits are estimated as follows : Machine Branche A B C D s 1 3 6 2 6 2 7 1 4 4 3 3 8 5 8 37 .10. 12. Bring out the advantages and limitations of PERT and CPM. x2 . x4 ≥ 0.

Discuss in detail the application of simulation technique in Hospital Management. 14. 15. (a) What is queueing theory? What are the limitations of queueing theory? (b) Write a short notes on M / M /1 queue and its applications. 4 6 4 3 7 5 5 2 4 3 6 5 7 6 4 Solve the problem to maximise the total profit. ———————— 38 .

M) DEGREE EXAMINATION. 39 . What is CRM? Is it required in hospitals? Why? 6. 9. MAY 2009. 2. What is internal marketing? How do you use it in hospitals? 7. Describe the salient features of service marketing. (H. Elucidate briefly the methods of pricing in hospital services. Explain the elements of service mix in hospitals. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. Write short note on 'Franchise in hospital services'.DE–5560 36 DISTANCE EDUCATION M. 8. What is diversification of services? Why is it required? 4. All questions carry equal marks. 3.B. Third Semester MARKETING OF HOSPITAL SERVICES (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. 1. Distinguish between personal selling and advertisement.A. What are all the needs of branding of hospital services? 5. All questions carry equal marks.

10. "Advertisement is a sub-division of service marketing in hospitals" . 11. "The growth of hospitals are purely depends on Service Marketing" . What is service quality? What are its essentials? How do hospitals maintain service quality? —————— 40 . 15. Describe the different kinds of physical evidence in hospital services. 12. 13. Explain the process involved in planning for hospital services.Discuss.Discuss. Write short notes on : (a) Medical tourism (b) Logistics management (c) Medical camps. 14.

4. (Hospital Management) DEGREE EXAMINATION. DE–5561 41 DISTANCE EDUCATION M. 3. 1. MAY 2009.A.B. What is the purpose of Benchmarking? 41 . Explain Pareto diagram. 5. Explain the benefits of implementing ISO 9001 : 2000 in a hospital. Describe the quality management system in Nursing Care Units. Write a note on business process reengineering. Fourth Semester QUALITY MANAGEMENT IN HOSPITALS (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. 6. Explain the functions of quality service department in a hospital. 2. Define the meaning and significance of 6 Sigma. 7.

SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 12. 13. Describe TQM in a global perspective. 9. Write the importance of Customer Satisfaction in the hospital.8. ––––––––––––– 42 . Explain the quality control techniques in detail. 11. How will you ensure quality in Core and Support Services of a Hospital? 15. Describe the various types of audit conducted in hospitals. 14. What are the objectives of Quality Circle? Explain the establishment of Quality Circle in a hospital. Write short notes on : (a) Peer review (b) I/O cause and effect diagram. 10. Write a brief note on evaluation of ISO 9000 standards.

B. Write short notes on : (a) Autoclaving (b) Deep burial. 6. (Hospital Management) DEGREE EXAMINATION.A. MAY 2009. What are all the impact of hospital hazards on employees? 2. Explain the types of infection. What are the principles of hospital hazards management? 4. What are the drawbacks of improper disposal of wastes? 43 . 1. What are the categories of biomedical wastes? 5. Fourth Semester HOSPITAL HAZARDS MANAGEMENT (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. DE– 42 5562 DISTANCE EDUCATION M. 3.

Explain ‘Payment terms and conditions’. 9. Write note on : (a) Nosocomial infections. 11. –––––––––––––– 44 . Explain in detail on ‘Hospital hazards management’ 10. 15. (b) Sanitation barrier. What are the preventive measures to be taken against hospital hazards? 12. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. Write a note on paramount health care services. 14. 8. Explain in brief about Third Party Administration. Give an account on the functions of ‘Infection control committee’. Write a note on ‘Indian Medical Association’. 13.7. Describe the rules and schedules of TNPCB.

MAY 2009. 8. 1. Analyse the role of hospitals in disaster management. 9.B. What are the evils of alcoholic and drug addiction? 5. Describe the need for disaster management. (HM) DEGREE EXAMINATION. 6. 7.DE–5563 43 DISTANCE EDUCATION M.A. Explain events management with special reference to festival and sports. 45 . Narrate the features of disaster management. Write a short note on management of epidemics. Define disaster. 4. Fourth Semester DISASTER MANAGEMENT (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. Explain ambulance management. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 2. What are man made disasters? 3.

15. Critically evaluate the role of the Government in disaster management. 11. ——————— 46 . ‘‘Sunami caused havoc to the mankind’’. Explain briefly about guiding principles for health sector food management. Examine the role of voluntary agencies in organising medical camps.10. 13. What are the various classifications of disaster? Explain them. 12. Explain this statement. What are the precautions to be observed to prevent road accidents? 14.

(HM) DEGREE EXAMINATION. DE. Fourth Semester COUNSELLING (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. Explain in detail about the Egan’s model. 5.B. 1. 44 5564 DISTANCE EDUCATION M. 6. 3. What do you mean by ‘‘Counseling’’? 2. Write short notes on : (a) Concerns to Self. Define counsellor centered counseling.A. Beliefs. 47 . Explain the stages of counseling. 4. Values. MAY 2009. Explain the qualities of counselors. All questions carry equal marks. (b) Counseling of AIDS patients. Attitude.

Explain the procedures to counsel the pediatrics patients. nutrition counseling. 9. 8.7. How do you develop the counseling awareness activities for public? 14. Explain the approaches of counseling. Write the role of mass counseling. mental. All questions carry equal marks. 10. Describe the counseling process. Explain the types of physical. How to counsel the adolescent patients? 13. Explain the methods of counseling to prevent suicide. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. 15. Write short notes on management of counseling. 12. 11. ——————— 48 .

(HOSPITAL MANAGEMENT) DEGREE EXAMINATION. Explain about “Data processing”. How do you write notices and letters for hospitals? 7. What is “Sorter view” in PowerPoint? Explain. 5.DE–5565 45 DISTANCE EDUCATION M. 49 . 6. 4. Distinguish “Fifth generation computer” with “Fourth generation computer”.A. 3. 1. Detail about “non printing characters” of MS word. MAY 2009.B. Brief about web server and clients. Fourth Semester COMPUTER APPLICATIONS IN HOSPITAL MANAGEMENT (2005 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 × 8 = 40 marks) Answer any FIVE questions. 2. Write notes on “Diagnostic suffices” and “Operation suffixes”.

Describe in detail about relational databases. 15. Explain the structure of Hospital Information system. SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. Write notes on (a) ISP and ISDN (b) MICR and OCR (c) Title Bar and Menu Bar. Examine the guidelines to write English in hospitals. 13. What is “Modem”? Explain its uses. 14. 12. 9. 10. Detail about “Programming languages”. Discuss in detail about the rules of “Medical Transcription”. Mention the objectives of Hospital Information system. 11. ———————— 50 .8.