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National Horticulture Mission

Action Plan for Andhra Pradesh

Prepared by
Rabo India Finance Pvt. Ltd

for

Ministry of Agriculture
Government of India

September 2005
NHM - Action Plan for Andhra Pradesh

Table of Contents

1. Introduction……………………………………………………………………………………………….3

2. Potential of Horticulture in Andhra Pradesh ……………………………………………………....5

3. Existing and Potential Market Linkages…………………………………………………………….12

 Food Parks

 AEZs

 Mandis

 Processing units

 Pack houses and cold storages

4. Selection of Crops for intervention and rationale………………………………………………..18

5. Prioritization of crop clusters……………………………………………………………………….. 20

6. Recommended Action Plan for 2005-06 Andhra Pradesh……………………………………..26

7. Summary plans for three years…………………………………………………………………….. .37

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NHM - Action Plan for Andhra Pradesh

Chapter 1
Introduction

1.1 Background
Background

Rabo India was appointed by Ministry of Agriculture to review action plan submitted by the state.
Ministry of Agriculture circulated operational guidelines to the States detailing Mission objectives,
structure, procedures for approval and implementation, ongoing schemes, mission intervention
and management and Overall targets under NHM. Based on the guidelines, states have submitted
their reports.

The objective of the review is to develop a demand –driven approach for horticultural products.
The review included the following:

• Identification of Market linkages of production areas in each of the states with


o Agri Export Zones
o Food Parks
o Existing processing facilities
o Terminal Markets
o Existing mandis
o Ports
• Mapping of production clusters of various horticultural crops with markets
• Prioritization of crops and clusters
• Identification of quality and varietal issues as per the market needs
• Identify missing links between farmers and processors, traders and retailers

1.2 Methodology

Rabo discussed the initial plan with state horticulture department. It was followed by collection of
data for mapping market linkages (Food Parks, AEZs, Processing facilities, pack houses, cold
storages, mandis). Rabo held discussions with other stakeholders including processors with
facilities in the state and traders in mandis. Rabo also used its existing databases and international
network.

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1.3
1.3 Guiding Principals under NHM

The horticulture sector has contributed significantly to GDP in agriculture (28.5 per cent from 8.5
per cent area). The objective of the National Horticulture Mission is to double the horticulture
production, i.e. to achieve a production of 300 million tonnes by 2011-12.

The Mission would adopt an end-to-end approach covering production, post harvest
management, processing and marketing to assure appropriate returns to growers/producers;
promote Research and Development (R&D) of technologies for production, post-harvest
management and processing in potential belts/clusters; Enhance acreage, coverage, and
productivity in potential belts/clusters; Adopt a coordinated approach and promote partnership,
convergence and synergy among R&D, processing and marketing agencies in public as well as
private sectors, at all levels; promote, where appropriate, National Dairy Development Board model
of cooperatives to ensure support and adequate returns to farmers; Facilitate capacity-building
and Human Resource Development. State and sub-state level structures will be evolved, keeping in
view the need for getting adequate returns for the produce of the farmers and eliminating
middlemen to the extent possible.

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NHM - Action Plan for Andhra Pradesh

Chapter 2
Potential of Horticulture in Andhra Pradesh

2.1 Background

Andhra Pradesh is the fifth largest state in the country both in area and population. The state has
23 districts classified under 3 regions, viz. Telangana (10 districts), Coastal (9 districts) and
Rayalaseema (4 districts). Except Hyderabad, all remaining 22 districts are categorised as rural
districts (Refer Exhibit 2.1 (A). The State has 1112 mandals with 26586 villages.

Exhibit 2.1 (A) - District wise map of Andhra Pradesh state

The state can be divided into three distinct


physical regions. The coastal plains, which
consist of the best agricultural lands, covers
about 35% of the area and comprises reverine
and coastal alluvial and red soils with the
altitude rising upto 150m above mean sea level.
The peninsular plateau covers 52% of the area
and lies within an altitude of 150-600m. It
comprises numerous hills, seasonal streams
and tanks. The Eastern Ghats account for 13%
of the area, with altitudes ranging between 600
to 900 m and covered by forests and a series of
broken hills and ridges

Agriculture contributes 12.9% of the State GDP and employs 62% of the total workforce. The net
sown area is 37% of the total Geographic area (compared to the National average of 46%). The
Gross cropped area is 123 lakh ha with a cropping intensity of 122. Small and marginal farmers
account for 83% of land holdings and 46% of operated area. Irrigation covers 35% of the net sown
area while the remaining 65% of the net sown area is rainfed.

Andhra Pradesh with high geographical diversity, seven agro-climatic zones, varied soil types and
good irrigation resources is better placed for production of various horticultural crops.
Horticulture contributes to approximately 4% of the state GSDP. Horticulture crop covers 13% of

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NHM - Action Plan for Andhra Pradesh

the gross cropped area in the State. The area under Horticulture is 16 lakh Ha, with an annual
production of 118 lakh tonnes as seen in Exhibit 2.1 (B).

Exhibit 2.1 (B) – Production summary of Horticulture crops

Crop Category Area (In Ha) Production


(In M.T’s)
Fresh Fruits 6,55,968 75,80,172
Plantation Crops 2,94,498 2,07,695
Tuber Crops 23,367 4,56,748
Vegetables 2,25,184 26,91,901
Flowers – Loose 11,500 49,152
Cut Flowers 1,401 60.96 Lakh Nos
Spices 3,67,246 5,82,795
Medicinal & Aromatic Plants 2,893 4,050
TOTAL 118,23,487
15,97,263
+ 60.96 Lakh Cut Flowers

2.2
2.2 Production strengths of Andhra Pradesh in Horticulture

As seen in Exhibit 2.2, Andhra Pradesh ranks first in the production of Mango, Chillies, Turmeric,
Sweet Lime and Papaya

Exhibit 2.2 Production strengths of Andhra Pradesh

Name of the Crop All India Rank

Mango, Chillies, Turmeric, Sweet Lime, Papaya 1

Lemons / Lime, Coriander, Pomegranate, Loose flowers 2

Cashew 3

Sapota 4

Banana, Guava, Grapes, Ginger 5

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2.3
2.3. Production of various Horticultural crops

A) Fruits
Mango, Sweet Orange and Banana are the leading fruit crops in Andhra Pradesh and account for
over 86% of the area under fruit and over 77% of the total fruit production

Exhibit 2.3
2.3 (A) – Fruit (Area and Production)

Area (‘000 Ha) Production (‘000 Tonnes)


Total = 656 Total = 7580

Others, 239
Sapota, 11 Sapota, 108
Papaya, 9
Lemon / Others, 20 Papaya, 660
Lime, 50
Lemon /
Lime, 693 Mango,
3217
Banana, 53

Banana,
1224
Mango, 402
Sw. Sw.
Orange, 111 Orange,
1439

Exhibit 2.3
2.3 (B
(B) – Fruit (Main
(Main Production areas)
FRUIT MAIN PRODUCTION AREAS

Mango Chittoor, Krishna, Vizianagaram, Khammam, Cuddapah, West Godavari

Sweet Orange Nalgonda, Prakasam, Ananthpur, Karimnagar

Banana East and West Godavari, Guntur, Vizianagaram, Cuddapah, Kurnool

Papaya Cuddapah, Ananthpur, Prakasam

Lemon / Lime Nellore, Cuddapah, West Godavari, Nalgonda

Sapota Guntur, Prakasam, Ananthpur

B) Vegetables

The major vegetables grown in the state are Tomato, Onion, Tapioca, Brinjal and Bhendi. There is
an opportunity to increase productivity through replacement of local varieties with hybrids, cluster
approach for seasonal vegetable cultivation, quality improvement through improved pre harvest
management practices such as integrated nutrient management, integrated pest management, etc.
The major crops where hybrid varieties are cultivated include Tomato and Bhendi.

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Exhibit 2.3
2.3 (C
(C) – Vegetables (Area and Production)

Area (‘000 Ha) Production (‘000 Tonnes)


Total = 249 Total = 3149

Others, 61 Tomato,
Others, 511
77 Tomato,
Beans, 82
925
Gourds, 92
Cucumber,
97
Beans, 14
Bhendi,
228
Bhendi, Onion, 436
Brinjal, 387
Onion, 29
29
Brinjal, 19 Tapioca, Tapioca,
389
19

Exhibit 2.3
2.3 (D
(D) – Vegetables (Main Production areas)
areas)
VEGETABLE MAIN PRODUCTION AREAS

Tomato Kurnool, Chitoor, Rangareddy, Prakasam

Onion Kurnool, Medak, Cuddapah. Mahabubnagar, Rangareddy

Tapioca East Godavari

Bhendi Kurnool, Krishna, Warangal, Vizag, Nalgonda

Brinjal Vizag, East Godavari, Nizamabad, Rangareddy, Ananthpur. Krishna

Beans Vizag, Medak, Nizamabad, Rangareddy

C) Spices

Andhra Pradesh ranks first in the area, production and productivity of Chilli and Turmeric. The
other important spice crops are Garlic, Ginger, Coriander and Black Pepper.

Exhibit 2.3
2.3 (E
(E) – Spices (Area and Production)
Area (‘000 Ha) Production (‘000 Tonnes)
Total = 367 Total = 583

Others, 10
Others, 64
Coriander,
Coriander,
49
34
Chillies,
250
Turmeric,
58

Chillies, Turmeric,
250
234

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Exhibit 2.3
2.3 (F
(F) – Spices (Main Production areas)
areas)
SPICES MAIN PRODUCTION AREAS

Chillies Guntur, Krishna, Warangal, Khammam, Prakasam

Turmeric Nizamabad, Adilabad, Karimnagar, Warangal

Coriander Kurnool, Cuddapah, Ananthpur, Prakasam

Tamarind Ananthpur, Chittoor

D) Flowers

The traditional flowers grown in the state are Rose, Jasmine, Crossandra, Chrysanthemum,
Marigold, Tuberose, etc. There has been a significant increase in the demand for cut flowers of
crops such as Gerbera, Carnation, Anthurium.

Exhibit 2.3
2.3 (G
(G) – Cut Flowers (Area and Production)
Production)

Cut
Cut flowers Area Production
(Ha) (Lakh Nos)
Nos)

Rose 1382 57.11

Gladiolus 19 3.85

Exhibit 2.3
2.3 (H
(H) – Loose Flowers (Area and Production)

Area (‘000 Ha) Production (‘000 Tonnes)


Total = 11.5 Total = 49.1

Chrysanth Others, 3.5 Chrysanthe


emum, 0.6 mum, 6.3
Others, 0.6
Marigold,
Marigold,
8.7
1.7 Crossandr
a, 3.3 Crossandra,
9.9

Jasmine,
Jasmine, 20.7
5.2

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NHM - Action Plan for Andhra Pradesh

Exhibit 2.3
2.3 (I
(I) – Flowers (Main production areas)
areas)
FLOWERS MAIN PRODUCTION AREAS

Loose flowers

Crossandra Ananthpur, Kurnool

Jasmine Ananthpur, Kurnool, Rangareddy, Guntur, Vishakapatnam

Marigold Rangareddy, Nellore, Kurnool

Chrysanthemum Chittoor, Cuddapah, Rangareddy

Cut flowers

Rose Rangareddy, Nizamabad

Gladiolus Medak, Rangareddy, Nizamabad

2.4
2.4 Consumption
Consumption of Horticultural products in Andhra Pradesh

The consumption of Fruits and Vegetables is growing at a faster rate as compared to other food
products as seen in Exhibit 2.4

Exhibit 2.4 - Consumption of Food Products in Andhra Pradesh (Rs. Crores) – at 1993
1993-
993-94 prices

1996 1997 1998 1999 2000 2001 2002 CAGR (%)

Cereals, gram 7179 8279 8736 10254 9845 10630 10743 7%

Pulses 1324 1370 1579 1742 1611 1739 1844 6%

Milk & milk products 2455 2872 3077 3143 3437 3513 3534 6%

Edible oil 1638 1675 1751 1661 1705 1944 2267 6%

Meat, egg, fish 1309 1788 1791 2003 2388 2071 2589 12%

Vegetables 1552 1985 1870 2535 2598 2794 2953 11%

Fruits(fresh) 395 509 428 603 804 674 779 12%

Fruits(dry) 90 217 151 186 177 203 254 19%

Sugar 485 611 631 671 693 705 718 7%

Salt 76 82 84 110 107 110 121 8%

Spices 935 1012 1029 1392 1204 1329 1385 7%

Beverage etc. 1603 2013 1717 2751 3189 3032 4259 18%

Food total 19039 22414 22843 27051 27759 28744 31447 9%


Source: NSSO, Rabobank Analysis

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NHM - Action Plan for Andhra Pradesh

2.5 SWOT analysis – Horticultural Scenario


Scenario in Andhra Pradesh

Strengths Weaknesses
• The state has abundant sub soil water reserves • There is inadequate power supply in many parts of the
• There exists a good network of nurseries /seed state
agencies • There is a lack of proper regulation in plant material
• The farming community is fairly educated and supply
enterprising • There are inadequate programmes for waste land
• There has been a spread and prevalence of new high- utilization
tech technologies • The number of Leaf Analysis Laboratories is not found
• The Horticulture sector has been treated as “focus area” to be adequate
by the State Government. • There is a lack of focus on post harvest management
and facilities like cold storage, pre-cooling and waxing
centers, processing units etc.
• The marketing channels are not well developed

• This is no focus on farmer training programmes for


horticulture.

Opportunities Threats
• Large tracts of drylands / rainfed areas / wastelands • The increase in the soil and water salinity levels could
can be utilized for promotion of horticulture. limit the productivity of horticultural crops
• There is an opportunity to set up processing industries • There are wide fluctuations in market prices and the
for horticultural crops on the back of improved post price discovery mechanism is not transparent
harvest practices

• There are export opportunities which can be tapped -


flowers to EU, Mango to Far East, Banana to Middle East

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NHM - Action Plan for Andhra Pradesh

Chapter 3
Existing and potential market linkages

Horticultural crops being perishable in nature are subject to post harvest losses. Factors like
respiration, ethylene production, evaporation, temperature and relative humidity affects the
keeping quality of these products. Post harvest facilities from production linking to the market and
consumption points help in the reduction of losses due to wastage. The existing market
infrastructure in post harvest facilities like cold storage and the avenues for sale in terms of
market and mandi linkages are discussed in detail in this chapter. Agri Export Zones (AEZs) are
promoted with the objective of promoting exports of agricultural produce from selected areas of
productivity prominence, while food parks provide an opportunity of increasing processing
capabilities in the state. The AEZs and the Food Parks are two important linkage points which helps
in absorption of Fruits and Vegetables for further value addition.

3. 1 Food Parks

At present there are no food parks in the state. There are three food parks which have been
proposed in the state. The details of the proposed food parks are shown in Exhibit 3.1. The
location of the food parks are in the key production areas for the respective crops.

Exhibit 3.1 - Proposed Food Parks in Andhra Pradesh

Turmeric – prodn tonnes - % of state


• Nizamabad – 16%
• Karimnagar - 25%

Chillies – prodn tonnes - % of state


• Guntur - 67294 (27%)
• Prakasam - 18441 (7%)

Acid Lime – prodn tonnes - % of state
Proposed Food parks • Cuddapah – 92419 (13%)
• Ananthpur - 24674 (4%)
• Nellore – 373773 (54%)
• Prakasam – 13621 (2%)

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3.2 Agri Export Zones (AEZ)


(AEZ)

In Andhra Pradesh, five Agri Export Zones have been set up in line with the policy of the
Government of India. The major activities of the AEZ are extensive pre and post harvest training
programmes, adoption of IPM agri information system, setting up of processing industries,
convergence of facilities available under various departments and organizations. The location an
and focus crops for each of the AEZs is shown in Exhibit 3.2.(A)

Exhibit 3.2 (A) – Location and Focus crops of AEZs in Andhra Pradesh
No Agri
Agri Export Zones Crops covered Project Cost Districts Covered
(Rs. in Crores)
1 AEZ-Hyderabad Grapes, Mangoes 57.21 Rangareddy, Mahaboobnagar, Medak
2 AEZ-Vijayawada Mangoes 17.90 Krishna
3 AEZ-Chittoor Mango Pulp, Vegetables 91.40 Chittoor
4 AEZ-Hyderabad Gherkins 20.05 Rangareddy, Mahaboobnagar,Medak, Nalgonda,
Ananthpur, Karimnagar, Warangal
5 AEZ-Chillies Chillies 20.32 Guntur

AEZ – Grape, Mango


Rangareddy, Mehboob
Nagar,
AEZ – Mangoes
Vijaywada

AEZ - Gherkins
(Rangareddy, Mehboob
Nagar,
AEZ – Chillies
Guntur
Medak, Nalgonda,
Ananthapur,

AEZ – Mango Pulp /Fresh & Processed Vegetable


Chittoor
* 2003-04 data

The support provided to various AEZs and the impact on Exports is shown in Exhibit 3.2 (B). There
has been a significant increase in exports from AEZ Chittoor and AEZ for Gherkins.

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Exhibit 3.2 (B
(B) – Support provided to AEZs and impact on exports
Location (Districts) Focus Support Exports (Rs Cr)

Pre AEZ Post AEZ

Hyderabad Grape, • Training programmes(120 Nos/5000 No.farmers). 14.4 23.67


(Rangareddy, Mango • Additional Area under Grapes and Mango.( 2400 Ha)
Mehboob Nagar, • Area under Drip Irrigation.(2100 Ha.), Shade net (2.00
Medak) lakh sq.mt), Plastic crates(32,450 Nos), Cold storage (2
Nos).
• Pack house (1), EurepGap certification Ten (10) Grape
growers.

Hyderabad Gherkins • Printed and supplied literature (10,000 Nos), Plastic crates 12.0 29.5
(Rangareddy, (2500 Nos), Drip Irrigation (60 Ha), HACCP, ISO Kosher
Mehboob Nagar, Certification.
Medak, Nalgonda,
Ananthapur,
Karim Nagar,
Warangal).

Vijayawada Mango • Training programmes (124Nos/4500 farmers), 1.02 2.75


(Krishna) • Additional Area under Mango.( 210 Ha)
• Area under Drip Irrigation.(135 Ha.), Plastic crates(13000
Nos),
• Pack house (17 Nos).

Chittoor Mango • Training programmes(165 Nos,/8206 No.farmers), 76.5 337.6


Pulp / • Area under Drip Irrigation.(1490 Ha), Plastic crates (1.06
Fresh & lakhs), Cold storage (1 Nos), Intermediate ripening sheds
Processed (54 Nos), LETP (34 Nos) HACCP Certification (33 Nos), New
Vegetable processing units (10 Nos), Aseptic packaging (2 Nos) etc.

3.3 Mandis

There are 299 Agriculture Market Committees constituted under the Act in the state with 870
notified markets. Of these, 39 markets have been notified exclusively for fruits and vegetables as
shown in Exhibit 3.3

A network of 107 Rythu Bazars (Growers markets) has been established in the state and on an
average 14000 Quintals of vegetables valued approximately Rs. 11 crores are sold every day. The
wholesale prices of the commodities are collected daily and communicated to Rythu Bazars.

The APMC Act has been amended and a new clause for contract farming and private investments
has been inserted (May 2005). This would lead to the setting up of more crop specific markets in
rural, semi urban and urban areas.

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NDDB has entered into an MOU with the State Government for establishing one or more Auction
Centres across the state for fruit and vegetables. The estimated investment, depending on the
feasibility, is over Rs.100 crores. The locations identified for the feasibility study are Hyderabad,
Ananthapur, Vijayawada and Visakhapatnam.

Exhibit 3.3 Dedicated Horticulture Markets

Vegetables Vegetables / Fruits

Vegetables

Vegetables

Vegetables (5) Banana (2), Mango

Vegetables (5), Fruits (1)


Limes / Banana
Vegetables (2)
Vegetables (2)
Tomato

Vegetables

Vegetables, Lime

Tomato (6), Mango (2), Vegetables (2)

3.4 Processing units

There are 157 fruit and vegetable processing units in the state mainly in the small and medium
sector. Some of the processors are also manufacturer exporters (Refer Case study on Mango
processing units in Chittoor District).

Exhibit 3.4 (A) - Chittoor Case study

There are 45 processing units in the Chittoor belt. The exports from the Chittoor belt are
estimated at ~ 60000 tonnes of cans and ~15000 tonnes of Aseptic per year. The main variety
processed is Totapuri which is sourced from Chittoor / Cuddapah district in AP and from North
Arcot and Dharmapuri districts in Tamil Nadu. Good quality alphonso is usually sourced from
Maharashtra. Some of the players also process Papaya from September to November and Guava
from November to March. At present, the supply of guava is not adequate to meet processing
requirements.

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NHM - Action Plan for Andhra Pradesh

Except for a few large players, almost all units work on contract basis. The larger players are
Foods and Inns and Parle, who have both aseptic as well as canning operations. Typical job work
charges for processed mango pulp (Rs per tonne) are 2200, 4500 and 6000 for Cans, Aseptic
packaging and Concentrates respectively. The smaller players do not have the financial muscle to
invest in raw material procurement e.g. to export 1 container of canned totapuri mango pulp (18.6
tonnes) around 37 tonnes of mango would be required. Assuming a price of Rs 6 per kg, this
works out to a requirement of over Rs 2 Lakhs. The typical investments for setting up a canning
unit is Rs. 2 Crore (10 tonnes / hr) and for an aseptic unit is Rs. 4-5 Crore (5 tonnes / hr)

There is no reliable source of information regarding production /availability of mango during the
season - wholly governed by market rumours. Contract farming / backward linkages of corporates
with farmers will ensure better prices for the farmer and lower price fluctuations

Exhibit 3.4 (B) Processing units for Fruits and Vegetables

Chilli /Spices (6)

Seeds (1), Cocoa (1), Onion /Chillies (1)

Cashew (1)
Chilli (2), Tissue Culture (1), Seeds (4), Spice 1 , Grape (2),
Pickles (3), Mushrooms (4),Fruit Pulp (2), Cocoa (3), Cashew (6)

Seeds (1) Cashew (5)


Spices (1), Pickles (1), Fruit and Veg (2)

Fruit pulp (2), Seed (1)

Mango pulp (1)

Citrus (1), Mango(1), Pickles(1)

Fruit Pulp (61), Gherkins (2), Tamarind (1), Gum products (1)

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3.5 Pack houses and Cold Stores

3.5.1 Pack Houses


At present there are 21 pack houses in the state which are used for the sorting, grading and
packing of grapes, pomegranates /sweet oranges, mango and vegetables. A total of 80 pack
houses have been proposed for 2005-06.

Exhibit 3.5 (A) Proposed


Proposed pack houses for Horticultural crops

Mango (3)
Mango (1)

Mango (1)
Pack houses proposed – 80
Mango /
Vegetables (5)
5

Vegetables (3)

Vegetables /Grapes / Mango (8)


Vegetables / Grapes (4)
Sweet Orange (5)
Mango / Vegetables (12)
Chillies / Vegetables (5)

Mango / Acid Lime (4)

Mango / Sweet Orange /


Banana (8)
Pomegranate /
Sweet Orange (8)
Mango / Vegetables (6)

3.5.2 Cold stores


The current capacity of cold stores is 8570 tonnes. This is proposed to be increased by 40000
tonnes by adding a total of 8 cold stores across the state in 2005-06

Exhibit 3.5 (B) Existing and Proposed cold stores for Horticultural crops
(1)

(3)
(1)
(2)

Grapes, Mango, Vegetables (1)

Pomegranate /Sweet Fresh mangoes / Vegetables (1)


Orange (2)
(1)
(1) Chillies (1)
(1)

Current, 8570 tonnes


8 Cold storages planned
– 40000 tonnes

Orange (1)
(2)

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Chapter 4
Selection of Crops for intervention and rationale

The focus crops were selected on the basis of the following parameters
 Market linkages (existing and potential)
 Production advantage – potential in the domestic market
 Export potential

Exhibit 4.1 Market linkages and potential for focus


focus crops

Focus crops Market Linkages


Domestic
Cold Storages / Export Potential
Food AEZ / Processing Market Potential
Mandis Ref. vans / Pack
Parks Export Units
houses

Mango      H H

Sweet Orange   H M

Papaya     H H

Pomegranate    H H

Sapota   H M

Banana     H H

Coriander    H H

Turmeric     H H

Loose flowers     H H

Cashew    H H

Exhibit 4.2 Focus crops and rationale

Focus
Focus Crop Share of All India Rationale / Oppurtunity
Production (Rank)

Mango 24% (1)  Increase production to cater to domestic and export demand
 Increase exports (fresh and processed) – link to 2 AEZs present in the state
 Improve productivity through replacement /rejuvenation

Papaya 45% (1)  Consolidate presence in domestic market - improved post harvest practices
 Increase processing (during off season for mango pulp) and exports

Sweet 54% (1)  Strong domestic market for sweet oranges from AP.
Orange  Thrust on exports through improvement in pre and post harvest practices.

Pomegranate 13% (2)  Consolidate presence in domestic market and increase focus on exports

Sapota 12% (4)  Consolidate presence in domestic market and explore export opportunities

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Focus
Focus Crop Share of All India Rationale / Oppurtunity
Production (Rank)

Banana 8% (5)  Improve agronomic practices (Tissue culture, post harvest practices)
 Increase focus on processing and exports

Turmeric 57% (1)  Consolidate presence in domestic market (linked to food park) and increase
exports (rhizome and processed)

Coriander 10% (2)  Develop into the sourcing hub for southern India
 Increase export focus of value added products (oleoresins, essential oils)

Loose 25% (2)  Increase focus on exports through high value flowers
flowers  Adopt integrated crop management / thrust on high-tech agriculture

Cashew 18% (3)  Increase domestic production (reduce dependence on imports) to cater to
the increasing demand for the processing industry
 Increase exports of processed cashew kernels (growing demand in
international markets)

Exhibit
Exhibit 4.3 Focus crops and districts
Sweet Pome - Loose
District Mango Sapota Banana Papaya Cashew Coriander Turmeric Total
Orange granate Flowers

Srikakulam    3
Vizianagaram
Visakhapatnam
East Godavari
West Godavari      5
Krishna
Guntur        7
Prakasham        7
Nellore
Chittoor
Ananthapur       6
Cuddapah         8
Kurnool      5
Mahabubnagar        7
Rangareddy       6
Warangal
Medak
Nalgonda    3
Khammam     4
Karimnagar
Nizamabad   2
Adilabad
Total 8 8 6 2 8 6 5 10 5 5

Focus NHM Districts marked in bold

As seen in Exhibit 4.3, 12 districts (out of 23) have been shortlisted for the NHM programme
based on their respective production strengths and potential for further development.

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Chapter 5
Prioritization of crop clusters

5.1 Focus Crops and Clusters

a) Mango cluster
- West Godavari, Khammam, Cuddapah, Rangareddy, Mahabubnagar, Prakasam,
Kurnool, Nalgonda

 Area Expansion – 4500 Ha

 Rejuvenation / Replacement – 7000 Ha

 IPM / INM proposed – 13000 Ha, Organic Farming – 600 Ha

 Varieties – Banganapalli, Totapuri, Mallika, Amrapali, Manjira,


Himayath

 Post harvest infrastructure proposed within cluster

o 3 Refrigerated Vans, 3 Cold storages , 30 Pack houses

 AEZ linkage – Rangareddy district, Chittoor and Krishna districts

b) Sweet Orange cluster


- Guntur, Prakasam, Ananthapur, Cuddapah, Kurnool, Mahabubnagar, Rangareddy, Nalgonda

 Area Expansion – 4500Ha,

 Rejuvenation / Replacement – 5000 Ha

 IPM / INM proposed – 8000 Ha, Organic Farming – 500 Ha

 Varieties - Sathgudi, Batavian

 Post harvest infrastructure proposed within cluster

o 4 Refrigerated vans, 6 Cold storages, 38 Pack houses

Rabo India 20
NHM - Action Plan for Andhra Pradesh

c) Papaya
Papaya cluster
- Guntur, Prakasam, Ananthapur, Cuddapah, Rangareddy, Mahabubnagar

 Area Expansion – 1500 Ha

 Varieties - Co-1, Co -2, Taiwan varieties

 Post harvest infrastructure propsosed within


cluster

d) Pomegranate cluster
- Ananthapur, Mahabubnagar

 Area Expansion – 1800 Ha

 Varieties - Bhaguva, Mridula, Ganesh,

 Post harvest infrastructure proposed within cluster

o Refrigerated Van - 1 ,Cold storage – 1, Pack houses – 12

Rabo India 21
NHM - Action Plan for Andhra Pradesh

e) Sapota cluster
- West Godavari, Guntur, Prakasam, Cuddapah, Kurnool, Mahabubnagar

 Area Expansion – 1250 Ha

 Varieties - Pala, Kalipatti, PKM-1&3

 Post harvest infrastructure proposed within cluster

o 25 Pack houses

f) Banana cluster
- West Godavari, Guntur, Cuddapah, Ananthapur, Kurnool, Rangareddy, Khammam, Nizamabad

 Area Expansion – 6000 Ha

 Varieties – Grand Naine, G-9, Dwarf Cavendish, Robusta

 Post harvest infrastructure proposed within cluster

o 39 Pack houses

Rabo India 22
NHM - Action Plan for Andhra Pradesh

g) Turmeric cluster
- Srikakulam, Guntur, Cuddapah, Rangareddy, Nizamabad

 Area Expansion – 3900 Ha

 Varieties - Mydukur, Tekurpeta, Duggirala, Jagityal, PS-


10, Armoor, Kothapeta, Kasturi,

 IPM /INM – Turmeric – 5000 Ha


 Organic farming – 400 Ha

h) Coriander cluster
- Prakasam, Cuddapah, Ananthapur, Mahabubnagar, Nalgonda

 Area Expansion – 3000 Ha

 Varieties - Sindu, Sadana, Swati, D.H.-5, E.C 232666


 Organic farming – 400 Ha

Rabo India 23
NHM - Action Plan for Andhra Pradesh

i) Loose flowers cluster


cluster
- Srikakulam, West Godavari, Guntur, Prakasam, Rangareddy, Mahabubnagar, Cuddapah,
Ananthapur, Khammam, Kurnool

 Area Expansion – 2000 Ha

 Marigold – 500 Ha, Chrysanthemum – 600 Ha, Asters –


400 Ha, Jasmine – 500 Ha

 Post harvest infrastructure proposed within cluster


o 4 Cold storages

j) Cashew cluster
- Srikakulam, West Godavari, Khammam, Guntur, Prakasam

 Area Expansion – 3500 Ha

 Replacement / Rejuvenation – 3000 Ha

 Varieties - BPP-1 to 9

 Linkage to processing units in West Godavari, East


Godavari and Vishakapatnam districts

Rabo India 24
NHM - Action Plan for Andhra Pradesh

5.2 Summary of Investments required along


along the chain
Area Requirement Source of planting IPM / Organic Within cluster
Expansion of planting material INM (Ha) Cold Pack Houses Reefer Vans
(Ha) material (Ha) storage

Mango 4500 4.5 L  Hortilculture farms - 13000 600 Rangareddy, Khammam, Prakasam,
Dept. of Horticulture, Kurnool, Nalgonda Rangareddy,
 Acharya NG Ranga Nalgonda Rangareddy, Nalgonda
Agricultural Cuddapah,
University, Mahabubnagar

Sweet 4500 12.5 L  Integrated Tribal 8000 500 Guntur, Ananthapur, Prakasam,
Orange Area Development Ananthapur, Guntur, Ananthapur,
Nurseries, Kurnool, Mahabubnagar, Rangareddy,
 Private Nurseries Rangareddy, Cuddapah, Nalgonda
Nalgonda Nalgonda
Rangareddy

Pome - 1800 7.2 L -- -- Ananthapur Ananthapur Ananthapur


granate Mahabubnagar

Sapota 1250 1.25 L -- -- -- Guntur, --


Mahabubnagar
Cuddapah,

Banana 6000 168 L  Government TC labs, -- -- -- Cuddapah, --


 Private TC companies Guntur,
Ananthapur,
Khammam
Rangareddy,
Nizamabad

Papaya 1500  IIHR Bangalore -- -- -- Guntur, --


 TNAU Cuddapah,
Ananthapur,
Rangareddy,
Mahabubnagar

Turmeric 3900 9750 MT  AP State Seed 5000 400 Polishing Turmeric 3900
Development drums,
Cooking
Corporation,
pans,
 Acharya N G Ranga
Drying
Agriculture University Yards
Coriander 3000 45 MT -- 400 Coriander 3000
Cashew 3500 7 Lakh grafts  Horticulture -- -- Cashew 3500
department nurseries
 Regional Cashew
Nurseries of ICAR
 State Agricultural
Universities (SAUs)
 NRC Puttur (TN)

Rabo India 25
NHM - Action Plan for Andhra Pradesh

Chapter 6
Recommended Action Plan for 2005-
2005-06 Andhra Pradesh

6.1 Production and distribution


distribution of planting material

It is proposed to set up 11 Model Nurseries (More than 4 Ha) in the Public sector. The locations
and focus crops are indicated in Exhibit 6.1 (A). Each of these nurseries would have a capacity of 4
lakh numbers of planting material per year.

Exhibit 6.1 (A) - Model Nurseries (Public Sector)

Mango
Mango
,
Cashew
Mango

Pomegranate, Cashew
Mango,
Sapota, Mango
Sapota, Sweet Orange,
Mango

Pomegranate, Mango Mango , Sweet Orange


(2)

It is also proposed to set up 40 small nurseries in the private sector. The locations and the focus
crops are indicated in Exhibit 6.1 (B). Each of these small nurseries would have a capacity of
60,000 – 80,000 numbers of planting material per year.

In addition, Rehabilitation of existing Tissue culture Lab at Hyderabad is proposed (Public sector)
and financial assistance has been sought for the same. In order to meet the huge demand and also
to supply quality plant material it is proposed to increase the production capacity of both the
Tissue Culture Laboratories (Hyderabad, West Godavari) to 1 million plants per annum by
strengthening them with additional Infrastructure like Growth Racks, Laminar Air Flows, Sterilizers.

Rabo India 26
NHM - Action Plan for Andhra Pradesh

Exhibit 6.1
6.1 (B) – Small Nurseries (Private Sector)

6 - Cashew

4 - Mango
4 - Mango and Sapota

6 – Mango ed

4 - Cashew
4 – Pomegranate,
Mango
2 – Sapota, Mango, Papaya

4 - Mango, Sapota, Sweet Orange

2 – Mango, Sweet Orange,


4 - Mango , Papaya
Pomegranate,
Papaya

The total financial assistance sought for Production and distribution of planting material (all
components) in 2005-
2005-06 is Rs 266 lakhs.

6.2 Establishment of new gardens / Area Expansion

It is proposed to undertake area expansion in 31950 Ha in 2005-06, across 10 horticultural crops


in Andhra Pradesh. The district wise break up is provided in Exhibit 6.2. The total financial
financial
assistance sought for establishment of new gardens in 2005-
2005-06 is Rs 3131.36 Lakhs

Exhibit 6.2 – Summary of Area Expansion (District wise)

Sweet Pome - Loose


District Mango Sapota Banana Papaya Cashew Coriander Turmeric Total
Orange granate Flowers
Srikakulam 700 50 500 1250
West Godavari 500 100 900 900 185 2585
Guntur 500 250 500 100 550 120 1100 3120
Prakasham 550 700 200 200 550 175 1500 3875
Ananthapur 500 900 1500 500 200 400 4000
Cuddapah 600 800 250 1600 500 200 500 800 5250
Kurnool 500 600 200 700 180 2180
Mahabubnagar 700 550 250 900 100 375 300 3175
Rangareddy 500 350 400 100 440 500 2290
Nalgonda 600 500 300 1400
Khammam 550 100 800 75 1525
Nizamabad 300 1000 1300
Total 4500 4500 1250 1800 6000 1500 3500 2000 3000 3900 31950

Rabo India 27
NHM - Action Plan for Andhra Pradesh

6.3 Rejuvenation / replacement of senile gardens

There are large plantations under Mango, Citrus, and Cashew which are developed with seedlings
and their yields are very poor. Hence it is proposed to replant existing gardens in phased manner
with high quality grafts / buildings or by top working and canopy management of plantations with
heavy manuring for productive yields. It is estimated that the area under senile gardens is over
80000 Ha for Mango, 30000 Ha for Sweet Orange and 45000 Ha for cashew, thereby necessitating
replanting / rejuvenation at the earliest.

It is proposed to undertake rejuvenation /replacement of senile gardens in 15000 Ha in 2005-06,


for Mango, Sweet Orange and Cashew. The district wise break up is provided in Exhibit 6.3. The
total financial assistance sought in 2005-
2005-06 is Rs 2250 Lakhs

Exhibit 6.3 – Summary of Rejuvenation /replacement (District wise)


District Mango Sweet Orange Cashew Total
Srikakulam 500 800 1300
West Godavari 1000 800 1000 2800
Guntur 500 500
Prakasham 500 1000 1500
Ananthapur 500 500 1000
Cuddapah 1000 700 1700
Mahabubnagar 700 500 1200
Rangareddy 700 700
Nalgonda 600 600 1200
Khammam 1500 400 1200 3100
Total 7000 5000 3000 15000

6.4 Protected Cultivation

The district wise break up is provided in Exhibit 6.4. The total financial assistance sought in 2005-
2005-
06 for all initiatives under protected cultivation is Rs 55.92 Lakhs

Exhibit 6.4 – Initiatives under protected cultivation - (District wise)


Green Houses Mulching Shade net Plastic Tunnel
District
(sqmt) (Ha) (sqmt) (sqmt)

West Godavari 30 10000 20000

Guntur 10 10000 10000

Prakasam 10 10000

Cuddapah 15000 10000

Ananthapur 10000 20000

Mahaboobnagar 5680 20 5000 10000

Rabo India 28
NHM - Action Plan for Andhra Pradesh

Green Houses Mulching Shade net Plastic Tunnel


District
(sqmt) (Ha) (sqmt) (sqmt)

Rangareddy 5680 20 25000 10000

Nizamabad 10 15000 10000

Khammam 10000

TOTAL 11360 100 100000 100000

6.5 IPM / INM

The essence of the integrated nutrient supply is the combined use of inorganic, organic and bio-
fertilizers in order to sustain the productivity of the crops. Moreover, with increasing area
expansion, crops are prone to various diseases and pests e.g. oily spot on Pomegranate,
phytopthora on Citrus etc.. It is essential to promote Integrated Pest Management/INM, as residue
levels of pesticides are a limiting factor for export. The use of IPM can help in reducing residue
levels as well as cost of cultivation. Trainings and demonstrations will be conducted for
dissemination of the technology. The assistance will also be provided for establishment of bio-
agent units. Besides this, it is essential to promote Integrated Nutrient Management with adoption
of leaf and tissue analysis reports

The district wise break up is provided in Exhibit 6.5. The total financial assistance sought in 2005-
2005-
06 for all initiatives under IPM /INM is Rs 432 Lakhs

Exhibit 6.5 (A) – Area under IPM /INM for various focus crops (District wise)

District Mango Sweet Orange Turmeric Total

Srikakulam 700 600 1300

West Godavari 2100 800 2900

Guntur 1000 1200 2200

Prakasam 1000 1600 200 2800

Ananthapur 1100 1200 2300

Cuddapah 1700 1000 750 3450

Kurnool 800 800

Mahabubnagar 900 450 1350

Rangareddy 1000 450 350 1800

Nalgonda 1000 750 1750

Khammam 2700 750 100 3550

Nizamabad 1800 1800

Total 13000 8000 5000 26000

Rabo India 29
NHM - Action Plan for Andhra Pradesh

Exhibit 6.5 (B) – Other initiatives under IPM /INM (District wise)
Disease Biological
Plant Health Leaf Analysis
District Forecasting Control Total
Clinics Lab
Units Labs

West Godavari 1 1

Guntur 1 1

Prakasam 1 1

Ananthapur 1 1

Cuddapah 1 1 1 3

Rangareddy 1 1

Khammam 1 1

Hyderabad 1 1

Total 3 3 3 1 10

6.6 Organic farming

At present organic cultivation in Andhra Pradesh is practiced in grapes, vegetables, chillies and
cashew. Separate outlets have been opened for sale of organically produced material. It is
proposed to encourage organic cultivation of fruits, vegetables and spices by adopting relevant
package of practices, assisting in setting up of vermi compost units and certification of organic
farms. The district wise break up is provided in Exhibit 6.6. The total financial assistance sought in
2005-
2005-06 for all initiatives under Organic farming (all components
components)) is Rs 487.50 Lakhs

Exhibit 6.6 – District wise


wise details of organic farming
Vermi compost
Organic farming (Ha) units (Nos) Organic
District
Fruits Spices Total Fruits Certification (Ha)

Srikakulam 75 75 150 90

West Godavari 80 80 80

Guntur 155 175 330 130

Prakasam 80 75 155 130

Ananthapur 80 80 90

Cuddapah 75 75 150 90

Mahabubnagar 100 100 90

Rangareddy 300 100 400 90 50

Khammam 80 75 155 90

Nizamabad 75 225 300 95

Total 1100 800 1900 975 50

Rabo India 30
NHM - Action Plan for Andhra Pradesh

6.7 Human Resource Management (HRM)

The summary of the various initiatives proposed is provided in Exhibit 6.7. The detailed workings
are provided in Exhibits 6.7 (B), (C) and (D). The total financial assistance sought in 2005-
2005-06 for all
initiatives under HRM is Rs.
Rs. 172.80 Lakhs

Exhibit 6.7 (A) – Initiatives


Initiatives under Human Resource
Resource Management

Activity Unit Physical


Physical Financial
Financial ((Rs Lakhs)

Training of progressive farmers by HTI Nos 1480 22.20


Training of farmers by District Officers Nos 5500 82.50
Officers training – local Nos 350 5.25
Officer training at other institutes in India Nos 52 26.00
Officer training abroad Nos 5 10.00
Exposure visits 528 13.20
Training of gardeners Nos 50 13.65
Total 172.80

Exhibit 6.7 (B) - Training programmes under HRM


HRM - 2005-
2005-06

No.of No.of farmers / (Rs. lakhs)


lakhs
Component
Trainings Officers
A Progressive farmers – HTI
1 Organic farming 2 50 0.75
2 Greenhouse cultivation of Flowers 2 50 0.75
3 Shade house cultivation of Vegetables 2 50 0.75
4 Dry land Horticulture 6 150 2.25
5 Hi-tech Banana cultivation 10 250 3.75
6 Better Management practices for Citrus orchard 11 275 4.13
7 Better Orchard management of Cashew 3 75 1.13
8 Canopy management of Mango orchards 5 125 1.88
9 Post harvest Management of Vegetables to farmers 5 125 1.88
10 Post harvest management of Fruits 5 125 1.88
11 Production Technology of Root & Tuber crops to farmers 2 75 1.13
12 IPM & INM of Vegetables 5 130 1.95
Total A: 58 1480 22.20
B Trainings at district level by District officers 110 5500 82.50
C Officers
1 Organic farming 4 100 1.5
2 Hi-tech Banana cultivation 4 100 1.5
3 Drafting skills 2 50 0.75

4 Farm management 4 100 1.5


Total C: 14 350 5.25
D Training of officers in other institut
institutions
nstitutions 52 26.00
E Trainings of officers abroad 5 10.00
Grand Total A+B+C+D+E: 182 7387 145.95

Rabo India 31
NHM - Action Plan for Andhra Pradesh

Exhibit 6.7 © - Exposure visits under HRM


No. of Farmers/ Financial
Programme Duration
Officers (Rs.lakhs)

1 Exposure visit on Cashew Orchard management to NRC Puttur 7 days 68 1.70


2 Exposure visit on Cashew Orchard management to NRC Puttur 7 days 36 0.9
3 Exposure visit on Mango to Lucknow (U.P) 7 days 36 0.9
4 Exposure visit on Mango to Lucknow (U.P) 7 days 68 1.70
5 Exposure visit on Banana to Trichy (T.N.) 7 days 36 0.9
6 Exposure visit on Banana to Trichy (T.N.) 36 0.9
7 Exposure visit on Banana to Trichy (T.N.) 7 days 36 0.9
8 Exposure visit on Organic farming to Coimbatore 7 days 36 0.9
9 Exposure visit on Organic farming to Coimbatore 7 days 36 0.9
10 Exposure visit on Organic farming to Coimbatore 7 days 68 1.70
11 Exposure visit on Organic farming to Coimbatore 7 days 36 0.9

12 Exposure visit to Sangli(Flowers) 7 days 36 0.9


Total Amount: 528 13.20

Exhibit 6.7 D - Gardeners course under HRD


Components Financial
(Rs. lakhs)

1 Stipend @ Rs.800/- p.m. (Six months for 50 trainees) 2.40

2 Course material (Two batches @ Rs.12,500/-per batch) 0.25

3 Operational support 5.00

4 Support to institute per strengthening infrastructure 6.00

Total 13.65

6.8 Post Harvest Management

The summary of the various initiatives proposed is provided in Exhibit 6.8. The total financial
assistance sought in 2005-
2005-06 for all initiatives under Post Harvest Management is Rs. 530 Lakhs

Exhibit 6.8 – Summary - Post harvest management


Market Intelligence
Pack Reefer Cold
District (Horticulture Market
houses vans stores
Information centres
1 SRIKAKULAM 2
2 VIZIANAGARAM 3 1
3 VISAKHAPATNAM 3
4 EAST GODAVARI
5 WEST GODAVARI
6 KRISHNA 12 1 1
7 GUNTUR 5 1 1 (AEZ Chillies)
8 PRAKASAM 1
9 NELLORE 4

Rabo India 32
NHM - Action Plan for Andhra Pradesh

Market Intelligence
Pack Reefer Cold
District (Horticulture Market
houses vans stores
Information centres
10 CHITTOOR 6
11 KADAPA 8
12 ANANTHAPUR 8 1 1
13 KURNOOL 1
14 MAHABUBNAGAR 4
1 1 (Fresh Grapes,
15 RANGA REDDY 8 1
Mangoes)
16 MEDAK
17 NIZAMABAD 5
18 KARIMNAGAR 1
19 WARANGAL 1
20 ADILABAD
21 KHAMMAM 5
22 NALGONDA 5 1 2
HEADQUARTERS
TOTAL 80 5 8 2

6.9 Development of Market Yards

The summary of the various initiatives proposed is provided in Exhibit 6.9. The total financial
assistance sought in 2005-
2005-06 for all initiatives under Development
Development of Market Yards is Rs. 111.43
Lakhs

Exhibit 6.9 – Development of market yards

2005-
2005-06
Activity Component Unit Fin
Phy
Rs Lakhs

Rural Markets /Apni Plastic crates and electronic weighing


Mandies/ Direct machines, Setting up of kiosks / open Nos. 52 44.38
Markets/ Rythu Bazaars platforms

Functional infrastructure Grading, hot water treatment, washing and


for collection, grading waxing line, common platform for collection Nos. 6 39.05
etc. and grading, weighing machines

Extension and quality Training for Rythu bazaar staff in Horticulture


Nos. 3 18.00
awareness. marketing, Fairs and exhibitions (3 nos)

Setting up of whole sale


With all infrastructure Nos. - --
markets

Sub Total 61 101.43

Whole sale markets Preparation of feasibility report for setting up 10.00


of whole sale markets

Grand Total 111.43

Rabo India 33
NHM - Action Plan for Andhra Pradesh

6.10 Integrated Development of Horticulture in Hilly and Tribal Areas

The Central Sector Scheme, Integrated Development of Horticulture in Hilly/Tribal Areas is


subsumed along with other schemes under National Horticulture Mission. Hence, the following
proposals are included during 2005-06.

Exhibit 6.10 – Integrated Development of Horticulture

Name of the District Amount Amount already Balance proposed

sanctioned released during


during 2005-
2005-06.

Adilabad 174.46 96.33 78.13


Rampachodavaram, 109.51 109.50 --
East Godavari
Paderu, 95.57 32.00 63.97
Vishakhapatnam
TOTAL 142.10

6.11 New Schemes /components proposed by the State Government

The summary of the various initiatives proposed is provided in Exhibit 6.11. The total financial
assistance sought in 2005-
2005-06 for all new schemes / components is Rs. 629 Lakhs

Exhibit 6.11 – Details of various components under new schemes


S. No. Component Assistance Unit 2005-
2005-06
Phy Fin

A. Plant protection Equipment


1 Hand Operated sprayers/ knap sack 50% not exceeding Nos 5000 40.00
sprayers Rs.800 per Unit

2 Taiwan/Power operated sprayers 50% not exceeding Rs. Nos 2000 145.00
7250 per unit

3 Tractor mounted sprayers 50% not exceeding Rs. Nos 10 3.50


35000 per unit

Total-
Total-A 7010 188.5

B. Harvesting tools

4 Mechanised chain saws 50% not exceeding Rs. Nos 30 6.00


20000 per unit

5 Folding hand saws 50% not exceeding Rs. Nos 2000 13.00
650 per unit

Total-
Total-B 2030 19.00
19.00

Rabo India 34
NHM - Action Plan for Andhra Pradesh

S. No Component Assistance Unit 2005-


2005-06

Phy Fin

C. Post Harvest tools

6 Poly sheets 33.3% not exceeding Rs. Nos 30000 123.00


410 per sheet

7 Turmeric polishing drums 50% not exceeding Rs. Nos 300 37.50
12500 per unit
8 Turmeric cooking pans 50% not exceeding Rs. Nos 800 24.00
3000 per unit
9 Distillation units 50% not exceeding Rs. Nos 30 12.00
40000 per unit
Total-
Total-C 31130 196.50

D. Awareness programmes
10 National Horticulture trade fair Nos 1 88.50
11 Nursery Mela Nos 1 20.00
12 District Level Horticulture Shows Nos 22 16.50
13 All India Banana show
14 Mango shows
15 Custard apple shows
16 Flower show
Total-
Total-D 24 125.00
E. Ornamental Gardening
17 Development and Revitalization of 100.00
Public Garden

Total-
Total-(A+B+C+D+E) 629.00

6.12 Mission Management

Horticulture Development Agency (a registered society) under the Department of Horticulture is


proposed to be re-designated as State Horticulture Mission. A separate cell with supporting staff is
proposed to be created at state head quarters for programming, implementation and monitoring of
various activities under the Mission and required field staff at the District Level.

The Director of Research, ANGRAU will head the technical support group (TSG) and reputed
experts in various fields will be nominated as members of the group. A provision of Rs.10 lakhs is
provided towards the cost of the TSG. This would be utilized for touring various districts in the
state and implementing solutions.

Rabo India 35
NHM - Action Plan for Andhra Pradesh

State Level
The Department of Horticulture will exclusively provide one Senior officer and (2) middle level
officers whose pay and allowances will be met by the department. It is proposed to provide (4)
Horticulture officers and (4) computer operators on contract will support the mission
administration at state level. Provision is provided for hiring of vehicles for the office.

District level
The Asst. Directors of Horticulture are heading the districts. They are supported with one
horticulture officer and one computer operator exclusively to attend the programmes and activities
of NHM for 22 districts. Provision is also made for hiring of vehicles for quick mobility and
effective implementation of the programmes / activities at field level.

Exhibit 6.12 – Mission Management – proposed Financial assistance


2005-
2005-06
S. No Particulars Unit Financial
Rs. Lakhs
A. State and District Missions
1 Horticulture Officers on contract (30 nos), computer programmers on LS
contract (20 Nos), office boys on contract (20 Nos), hiring of vehicles /
300
purchase, hardware & software, daily maintenance of office etc (for 10
districts)
2 Horticulture Officers on contract (4 nos), computer programmers on LS
contract (4 Nos), office boys on contract (4 Nos), hiring of vehicles /
200
purchase, hardware & software, furniture, daily maintenance of office
etc
B Technical support group 10
Total 510

Rabo India 36
NHM - Action Plan for Andhra Pradesh

Chapter 7
Summary plans for three years

Exhibit 7.1 – Summary plan


S. No Financial assistance (Rs Lakhs)

2005-
2005-06 2006-
2006-07 2007-
2007-08
I Plantation Infrastructure and Development 266 291 324

II Establishment of new gardens / Area Expansion 3131 3403 3553

IIA Maintenance for the gardens developed-2005-06 and 621 1663


2006-07

III Rejuvenation / Replacement of senile orchards 2250 2250 2505

IV Protected Cultivation 56 76 96

V IPM / INM 432 568 697

VI Organic Farming 488 575 665

VII Human Resource Management 173 234 284

VIII Post Harvest Management 530 673 993

IX Development of Market Yards 111 817 910

X IDHP 142

Innovative schemes
XI Farm Mechanisation and Post Harvest Tools 404 374 375

XII Awareness programmes 125 255 255

XIII Ornamental Gardening 100 85 85

XIV Mission Management 510 476 604

8718 10698 13009

Rabo India 37
NHM - Action Plan for Andhra Pradesh

Exhibit
Exhibit 7.2
7.2 – Detailed plan for 3 years
No Crop Physical Target Financial assistance – Rs Lakhs
Unit 2005-
2005-06 2006-
2006-07 2007-
2007-08 2005-
2005-06 2006-
2006-07 2007-
2007-08
I Plantation Infrastructure and
Development
Production of planting material-
material-
Public Sector
Public Sector
1 Model Nurseries (More than 4 Ha.) No.’s 11 12 13 198 216 234
2 Rehabilitation of Existing Tissue No’s 1 8
Culture Units
Private Sector
3 Small Nurseries No’s 40 50 60 60 75 90

Total I 52 62 73 266 291 324

II Establishment of new gardens /


Area Expansion
A Fruits - Perennials
1 Mango Ha 4500 4500 5000 506.25 506.25 562.50
2 Sweet Orange Ha 4500 4500 5000 506.25 506.25 562.50
3 Sapota Ha 1250 1500 1500 140.63 168.75 168.75
4 Pomegranate Ha 1800 2000 2000 202.50 225.00 225.00
Total II A : 12050 12500 13500 1355.63 1406.25 1518.75

B Fruits - Non Perennials


1 Banana Ha 6000 6000 5000 450.00 450.00 375.00
2 Papaya Ha 1500 1500 1500 112.50 112.50 112.50
Total B: 7500 7500 6500 562.50 562.50 487.50

C Plantation crops
Cashew Ha 3500 3500 3500 196.88 196.88 196.88

D Loose Flowers
(Small and marginal farmers) Ha 2000 2500 2500 240.00 300.00 300.00

E Spices
1 Coriander Ha 3000 3000 3000 337.50 337.50 337.50
2 Turmeric Ha 3900 4000 4000 438.75 450.00 450.00
Total E: 6900 7000 7000 776.25 787.50 787.50

Total (A-
(A-E) 31950 34000 38577 3131.26 3253.13 3290.63
3290.63

Rabo India 38
NHM - Action Plan for Andhra Pradesh

No Crop Physical Target Financial assistance – Rs Lakhs


Unit 2005-
2005-06 2006-
2006-07 2007-
2007-08 2005-
2005-06 2006-
2006-07 2007-
2007-08
II A Maintenance of the gardens
developed – 2005-
2005-06 and 2006-
2006-07
a Fruits - Perennial 542.25 1375.88
b Fruits - Non Perennial 225.00 562.50
c Plantation crops (Cashew) 78.75 196.88

Total (II A) 846.00 2135.25


III Rejuvenation / Replacement of
senile orchards
1 Mango Ha 7000 7000 8000 1050.00 1050.00 1200.00
2 Sweet Orange Ha 5000 5000 5500 750.00 750.00 825.00
3 Cashew Ha 3000 3000 3200 450.00 450.00 480.00

Total: 15000 15000 16700 2250.00 2250.00 2505.00

IV Protected Cultivation
1 Green Houses Sqmt 11360 14000 16200 36.92 45.50 54.60
(Small and Marginal farmers – Hi
Tech)
2 Mulching Ha 100 200 300 7.00 14.00 21.00
3 Shade nets Sqmt 100000 125000 150000 7.00 8.75 10.50
4 Plastic tunnels Sqmt 100000 150000 200000 5.00 7.50 10.00

Total: 55.92 75.75 96.10

V IPM / INM
A Fruits
1 Mango Ha 13000 17200 18200 130.00 172.00 182.00
2 Sweet Orange Ha 8000 10000 14500 80.00 100.00 145.00
Total A: 21000 27200 32700 210.00 272.00 327.00
B Spices
1 Turmeric Ha 5000 7000 9000 50.00 70.00 90.00
Total
Total B: 5000 7000 9000 50.00 70.00 90.00
C Disease fore casting Units (Public Nos 3 4 5 12.00 16.00 20.00
Sector)
D Bio Control Lab - (Private Sector) Nos 3 4 5 120.00 160.00 200.00
E Plant Health Clinic - (Private Sector) Nos 3 4 5 30.00 40.00 50.00
F Leaf Analysis Lab -(Private Sector) Nos 1 1 1 10.00 10.00 10.00
172.00 226.00 280.00

Total (A-
(A-F) 432.00 568.00 697.00

Rabo India 39
NHM - Action Plan for Andhra Pradesh

No Crop Physical Target Financial assistance – Rs Lakhs


Unit 2005-
2005-06 2006-
2006-07 2007-
2007-08 2005-
2005-06 2006
2006-
06-07 2007-
2007-08
VI ORGANIC FARMING
A Adoption of Organic Farming
1 Fruits (Mango, Sweet Orange) Ha. 1100 1300 1600 110.00 130.00 160.00
2 Spices (Turmeric) Ha. 800 900 1000 80.00 90.00 100.00
Total 1900 2200 2600 190.00 220.00 260.00
B Vermi compost units
Fruits 975 1150 1300 292.50 345.00 390.00
C Organic Certification Ha. 50 100 150 5.00 10.00 15.00

Total (A+B+C) 487.50 575.00 665.00

VII HUMAN RESOURCE DEVELOPMENT


1 Trainings
Trainings
a Progressive farmers by HTI (58 Nos. 1480 1800 2200 22.20 27.00 33.00
trainings)
b Farmers by District Officers Nos. 5500 7000 8000 82.50 105.00 120.00
(110 trainings)
c Officers (14 trainings) Nos. 350 400 400 5.25 6.00 6.00
2 Exposure visits (12 Nos.) Nos. 528 540 540 13.20 13.50 13.50
3 Gardeners Training (2 courses) Nos. 50 75 100 13.65 20.48 27.30
4 Training programme for officers at Nos. 52 75 100 26.00 37.50 50.00
other institutes in India
5 Training in foreign countries for Nos. 5 10 15 10.00 20.00 30.00
officers
Total 7965 9900 11355 172.80 229.48 279.80

VIII POST HARVEST MANAGEMENT


A Pack Houses Nos. 80 100 125 50.00 62.50 78.13
B Cold Storages Nos. 8 10 15 400.00 500.00 750.00
C Refrigerated Vans /containers Nos. 5 10 15 30.00 60.00 90.00
D Market Intelligence – Information Nos. 2 2 3 50.00 50.00 75.00
centres
Total 530.00 672.50 993.13

IX Development of Market Yards


Rural Markets / Rythu Bazaars / Nos. 52 40 50 44.38 34.14 42.67
Apni Mandies
Functional Infrastructure for Nos. 6 12 15 39.05 98.10 122.63
collection, grading, etc.
Extension and Quality awareness. Nos. 3 10 20 18.00 60.00 120.00
Feasibility study – wholesale market Nos 10.00
Setting up of whole sale markets Nos. 1 1 625.00 625.00
Total 111.43 817.24 910.29

Rabo India 40
NHM - Action Plan for Andhra Pradesh

No Crop Physical Target Financial assistance – Rs Lakhs


Unit 2005-
2005-06 2006-
2006-07 2007-
2007-08 2005-
2005-06 2006-
2006-07 2007-
2007-08
X IDHP
1 Adilabad Nos. 1 78.13
2 Rampachodavaram (East Godavari) Nos. 1 --
3 Paderu (Vishakhapatnam) Nos. 1 63.97
TOTAL 142.1
Grand Total A 7479.01 9578.10 11896.19
New schemes / Innovative
XI Farm Mechanisation and Post
Harvest Tools
A. Plant protection equipment
1 Hand Operated sprayers/ knap sack Nos 5000 7500 8000 40.00 60.00 64.00
sprayers
2 Taiwan/Power operated sprayers Nos 2000 1500 1500 145.00 108.75 108.75
3 Tractor mounted sprayers Nos 10 15 20 3.50 5.25 7.00
Total 7010 9015 9520 188.50 174.00 179.75
B. Harvesting tools
4 Mechanised chain saws Nos 30 35 40 6.00 7.00 8.00
5 Folding hand saws Nos 2000 1500 1500 13.00 9.75 9.75
Total 2030 1535 1540 19.00 16.75 17.75
C. Post Harvest tools
6 Poly sheets Nos 30000 30000 30000 123.00 123.00 123.00
7 Turmeric polishing drums Nos 300 300 300 37.50 37.50 37.50
8 Turmeric cooking pans Nos 800 500 300 24.00 15.00 9.00
9 Distillation units Nos 30 20 20 12.00 8.00 8.00
Total 31130 30820 30620 196.50 183.50 177.50

Total (A-
(A-C) 40170 41370 41680 404.00 374.25 375.00

XII Awareness programmes


10 National Horticulture trade fair Nos 1 1 1 88.50 88.50 88.50
11 Nursery Mela Nos 1 2 2 20.00 40.00 40.00
12 District Level Horticulture Shows Nos 22 22 22 16.50 16.50 16.50
13 All India Banana shows 2 2 20.00 20.00
14 Mango shows in different district 4 4 40.00 40.00
15 Other fruits 2 2 10.00 10.00
16 Flower shows 2 2 40.00 40.00

Total 24 35 35 125.00 255.00 255.00


XIII Ornamental Gardening
17 Development and Revitalization of 100.00 85.00 85.00
Public Garden
Total 100.00 85.00 85.00
Grand Total B 629.00 714.25 715.00
Grand Total 1 (A+B) 8108.01 10292.3 12611.2
12611.2

Rabo India 41
NHM - Action Plan for Andhra Pradesh

No Crop Physical Target Financial assistance – Rs Lakhs


Unit 2005-
2005-06 2006-
2006-07 2007-
2007-08 2005-
2005-06 2006-
2006-07 2007-
2007-08
XIV Mission Management
A. District Missions
Missions
1 Horticulture Officers on contract Nos 10 22 22 300.00 272.00 366.00
(30
nos), computer programmers on
contract
(20 Nos), office boys on contract
(20
Nos), hiring of vehicles / purchase,
hardwarde & software, daily
maintenance
of office etc (for 10 districts)
2 State Mission
B Horticulture Officers on contract LS 200.00 189.10 218.28
(4 nos), computer programmers on
contract (4 Nos), office boys on
contract (4 Nos), hiring of vehicles /
purchase, hardwarde & software,
furniture, daily maintenance of
office etc
10 Technical support group (TSG) 10.00 15.00 20.00

Grand Total-
Total-2 510.00 476.10 604.28
Grand Total (1+2) 8718 10768 13215

Rabo India 42