Markus Aro Juhani Hynynen Pauli Isaksson Timi Kohonen Jürgen Suls

TEAMWORK IN ACCENTURE

Thesis Multicultural Teamwork 2010

THESIS

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TABLE OF CONTENTS ABBREVIATIONS ................................ ................................ ................................ ................ 4 1 INTRODUCTION................................ ................................ ................................ ............... 5 2 ACCENTURE................................ ................................ ................................ ..................... 6 3 MULTICULTURAL ANALYSMENT ................................ ................................ ............... 7 3.1 Longpest Analysis on Accenture................................ ................................ .. 7 3.1.1 Political................................ ................................ ................ 7 3.1.2 Economical ................................ ................................ .......... 7 3.1.3 Sociocultural ................................ ................................ ........ 7 3.1.4 Technological ................................ ................................ ...... 7 3.2 Hofstede¶s Cultural Dimensions ................................ ................................ .. 7 3.2.1 Power................................ ................................ ................... 7 3.2.2 Self ................................ ................................ ...................... 8 3.2.3 Gender ................................ ................................ ................. 8 3.2.4 Predictability ................................ ................................ ........ 8 3.2.5 Time ................................ ................................ .................... 8 4 COMMUNICATION AND CULTURE ................................ ................................ .............. 9 5 CONCLUSION ................................ ................................ ................................ ................. 11 REFERENCES ................................ ................................ ................................ .................... 12

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ABBREVIATIONS

PD or PDI ID or IDV MAS UA or UAI LTO

Power Distance Individualism versus Collectivism Masculity versus Femininity Uncertaintly Avoidance Long- versus Short-term Orientation

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1

INTRODUCTION How can people in a multicultural company with different backgrounds, languages, religions, etc have an optimal working environment and deal with problems caused by these differences? This was our starting research question, which we researched this semester. Another part we were also interested in is why a company would welcome people from different cultures and nationalities.

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ACCENTURE Accenture plc is one of the leading management consulting and technology outsourcing companies in the world. They also say it is the largest consulting firm in the world and a global player within the technology consulting industry. Accenture goal is to collaborates with clients to help them become high-performance businesses and governments. They try to achieve this by combining experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies.

Accenture has offices in more than 200 locations in 120 countries with a total of 200,000 employees. They have different headquarters around the world, the company headquarter is in Ireland, mostly for tax and legal purposes, but there global headquarter is located in New York.

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3 3.1

MULTICULTURAL ANALYSMENT Longpest Analysis on Accenture We researched on waht levels Accenture is being influenced by external invorenments and thus changed elements in the organization. We came up with the following examples.

3.1.1 Political In 2009 Accenture moved its headquarters from Bermuda to Ireland. The reason was that Ireland has a more stable political environment with a legal infrastructure also Ireland has a more sophisticated, well-developed corporate, legal and regulatory environment than Bermuda or any other country. 3.1.2 Economical The economic reasons for moving to Ireland is because it has a long history of international investment and long-established commercial relationships, trade agreements and tax treaties with other countries where Accenture does business. 3.1.3 Sociocultural Accenture took on a new name in 2001 because of variant different reasons. One of the reasons wat that the name should not be offensive to any country in the world. There former name was Anderson Consulting. 3.1.4 Technological Accenture was the first company who commercially installed computers and printer in the United states in 1954

3.2

Hofstede¶s Cultural Dimensions We looked into the Hofstede¶s cultural dimension of Accenture

3.2.1 Power The PD in Accenture is a high. In the organization you can see very well that there is a centralized, top-down control. This is needed because of the organizations size and to control activities in the company.

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3.2.2

Self The Self aspect in Accenture tends to go more to the Individualism, but Collectivism is also clearly present. The organization supports individual growth and thinks there rights are very important. But the group is also very important because Accenture focuses on teamwork.

3.2.3 Gender The traditional gender roles are less present in Accenture and the organization thrives to remove these traditional gender roles, by supporting women in the organization so there numbers can grow in the company and that they can also achieve higher positions. 3.2.4 Predictability About this we can¶t say for sure on which level the employees of Accenture are. 3.2.5 Time The LTO is also very high on this element. They invest a lot in the future and are very persevering. We don¶t know if they are patient in waiting for results.

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COMMUNICATION AND CULTURE The official business language of the office in Helsinki is English, which is also the language used when communicating with other companies or Accenture offices in Finland and abroad. The reason for this is quite easy, English is considered to be the language of business. It is done to save a lot of time and money if a company uses only one official language instead of multilangual environment.

One of the requirements for working in the Helsinki office of Accenture is that you speak fluently English. Suprisingly, it is not very important that you can speak Finnish. Because of this you can see that English is indeed very important in a global company like Accenture if speaking the native language of the country where the office reside isn¶t even necessary.

Accenture made it very sure that all Accenture offices have the same methods of working so that exchange of information and communication between locations goes as smoothly as possible. For this they have global policies and tools that affect all. With this method they can minimize bad communications and problems caused by different cutural backgrounds.

The company is very active in their search for a great diversity and inclusion in Accenture teams all over the world. This is one of their top priorities, because they believe this will benifit them greatly to provide good services and to strengthen their position on the market. Accenture says that if they combine multiple perspectives from their inclusive and global culture with their common values and methodologies they can differ themself from other consulting firms. Accenture realize that all people brings distinct experiences, talents and culture to their work, and they capitalize on that diversity -collaborating with themself so that Accenture can help their clients achieve higher performance.

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RELIGION AND WORKING It is stated on Accenture´s website that Accenture does not discriminate on the basis of religion (among other things) and that ³all matters related to employment are decided on the basis of qualifications, merit and business need´ . So it concludes in itself that when Accenture employees work together they should judge each other on the basis of their skills working-wise.

If employees feels as if they are being harassed or discriminated because of their religion it is encouraged and written in Accenture´s global code of conduct that they have every right to report that forward and one should have no fears about retaliation when doing so. Accenture puts a high emphasis on being able to provide their workers a professional and friendly working environment despite of their background. Accenture sees having different religions as an opportunity rather than an obstacle and the company thinks that diversity is their key ingredient in maintaining high performance now and in the future.

Since Accenture is a global company it is a given that people from different religions will come together in a way or another. To make Accenture an ideal place for people with different religious backgrounds to work together the company has established networks for religions and believes (among others). These kinds of networks give their employees ways of getting involved and ways to celebrate their diversity: the company´s objective is to make their employees feel they are accepted. For example: In UK Accenture runs activities that educate on the different beliefs employees have and what impact these believes might have and they have also specific interest groups for many different religions such as Buddhist, Christina, Hindu, Jewish, Muslim and Sikh. In addition to all this Accenture also provides funding and support for external organizations that have similar goals.

Even though the company puts the most emphasis on the employees working skills and professionalism, at the same time it also does it´s best to guarantee that their employees have the opportunity to make the best of their personal lives by supporting them in practicing their individual needs such as religion.

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CONCLUSION

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REFERENCES Wikipedia. 2010. Accenture. Quoted 16.10.2010 http://en.wikipedia.org/wiki/Accenture

Accenture career3. 2010. Wokring here. Teamwork and Collaboration. Quoted 17.10.2010. http://careers3.accenture.com/Careers/Global/Working-Here/TeamworkCollaboration.htm

Accenture 2010. About Accenture. Company overview. Our People. Inclusion and Diversity. Quoted 17.10.2010 http://digital.virtualmarketingpartners.com/vmp/accenture/diversity-inclusion/index.php

Geert Hofstede 2009. Cultural Dimensions. Quoted 17.10.2010 http://www.geert-hofstede.com/

Accenture career3. 2010. Global Meritocracy. Quoted 17.10.2010 http://careers3.accenture.com/Careers/ASPX/GlobalMeritocracy.aspx?id=en

Accenture career3. 2010. India website. ³Our focus on inclusion and diversity . Quoted 17.10.2010. http://careers3.accenture.com/Careers/India/About-Accenture/What-WeBelieve-In/Our-Focus.htm

Accenture career3. 2010. UK website Networking Groups . Quoted 17.10.2010. http://careers3.accenture.com/Careers/UK/Why-Accenture/CorporateCitizenship/Diversity.htm

Accenture. 2006. Global inclusion and diversity. Quoted 17.10.2010. http://www.accenture.com/NR/rdonlyres/3830B8BF-6F48-4817-B6C3C50B7E5455B9/0/111791_Diversity_v17small.pdf

Interviews

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Aro M. Accenture Finland Helsinki. Records & Information Management Representative - Finland. 14.10.2010. Interview by Aro Markus.

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