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BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

Business Plan Template

Company Logo

Business Address:

AG 3871, Jalan Gading, Batu 11 1/2, Kampung Ayer Resam, Durian Tunggal, 76100, Durian Tunggal,
Melaka, 76100 Durian Tunggal, Malacca

Prepared by:

1. Nurhaseena Binti Mohammed Salleh (B031710230)


2. Nur Erlissa Farrysha Binti Mohd Khairuddin (B031710246)
3. Nur Faqihah Binti Mohd Haziz (B031710219)
4. Nur Fazliana Binti Ruslan (B031710255)
5. Nur Farah Syafiqah Binti Mohd Shabrri (B031710270)
6. Nurul Zahida Binti Zahari (B031710386)
7. Kustia Febria (B031810471)

Date:

2 Nov 2018
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

Table of Content

EXECUTIVE SUMMARY

1.0 Introduction
2.0 Objectives
3.0 Background of Business
4.0 Owner’s Background
5.0 Administrative Plan
5.1. Vision , Mission and Business Logo
5.2. Organizational structure
5.3. Human Resources Planning
5.4. Remuneration Plan
5.5. Administration Budget
6.0 Marketing Plan

6.1. Product/service Description

6.2. Customer Profile

6.3. Market Size

6.4. Competitors Analysis

6.5. Marketing Strategies

6.6. Monthly Sales

6.7. Marketing Budget

7.0 Operational Plan

7.1 Process Flowchart

7.2. Layout Plan

7.3. Production Planning

7.4. Operation Budget

8.0 Financial Projection for 3 years

8.1. Project Implementation Cost

8.2. Source of Capital

8.3. Cash flow Projection

8.4. Profit and Lost Projection


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

8.5. Balance Sheet

9.0 Conclusion
10.0 Support Documents
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

1.0 INTRODUCTION
The name of our company is Error Sdn. Bhd. The reason why we choose this name as our group
company is because that name is so unique. However, when the people hear about our
company name refer to negative connotation. But actually what are we trying to introduce
people is when we are doing our program, we always get an “error”. Error is a process that we
have to go through in building a program, from getting an error, we will look for problem solving
until the program runs. Meaning that we can take from the incident. Seven shareholders are
together running out this business starting at 2016 and we take about a year to maintain our
business in industry. To develop this application, every shareholder contributes RM 1500. In
total, the capital contributed by the shareholders are RM 10500. Supplier sponsorship is RM
2000. So, the total of this business capital will be RM 12500 annually. Error Sdn. Bhd targeted
that the profits will rocket up to RM 40,000.
In our company, we provide the application that can be used by user who want to rental house
with the lower price and good facility. User can find and download this application at the Google
Playstore and App Store without any payment. This application allows the user to find the
suitable and comfortable house to be rented easily by dealing with the owner of the house
through online. User can also survey every inch of the house, either indoor or outdoor.
Moreover, user can survey which house displayed is more affordable as the application provide
rent price at the interface. For this time the target user of Error Sdn. Bhd. is focusing on the
students who live by their own as hostel is not provided according to certain terms and
conditions and, also to the owner of the rental house business. The students can find which rent
house is near to their college or university as this application display the rent house sequentially
according to the distance from the university. For the owner of the house rental, this application
allows them to put their house rental information including price, facilities and location. One of
the marketing plan is marketing team of Error Sdn. Bhd will go tour to all universities around
Malaysia to promote this application to the students. In additionally, marketing team will go to
give some talk to the group of owner of rent house in Malaysia about this useful application to
ease them doing their rental house business. Other marketing plan are trough advertisement
and social media. The user interface of this application are user friendly and attractive to use by
the user especially to the student. The weakness of the application is this application cannot be
run without the access of internet since it required real time connection. The opportunities
come when the student are looking for a house near their college when they are not allowed to
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

stay in the hostel anymore. Threat of this application is the existence of the similar application
such as Mudah.my.

2.0 OBJECTIVES
1.) To provide a systematic application for the user.
2.) To produce an application to ease the user especially university students all around the
world.
3.) To improve the current system of rental house system to be better.

3.0 BACKGROUND OF BUSINESS

Business Name : MY House


AG 3871, Jalan Gading, Batu 11 1/2, Kampung Ayer Resam, Durian
Business
: Tunggal, 76100, Durian Tunggal, Melaka, 76100 Durian Tunggal,
Address
Malacca
Correspondent :
Address (if
different)
06-3519075
Telephone No. :
errorcompany@gmail.com
Email :
Type of Limited Liability company
:
Ownership
Provide rental house system for university students.
Main Activity :

Date of
: 5 January 2016
Commencement

Business
: 002345678 - P
Regration No.

Start-up Capital : RM12500

Name and :
address of share 1. Nur Erlissa Farrysha Binti Mohd Khairuddin
holders 2. Nurul Zahida Binti Zahari
3. Nur Faqihah Binti Mohamad Haziz
4. Nur Farah Syafiqah Binti Mohd Shabrri
5. Nur Fazliana Binti Ruslan
6. Kustia Febria
7. Nurhaseena Binti Mohammed Salleh
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

Bank name : CIMB BANK BERHAD

ERROR SDN BHD


Account No. : 7765489500

4.0 OWNER’S BACKGROUND

Owner’s name : Nurhaseena Binti Mohammed Salleh


980121-04-5894
I/C No. :
21/01/1998
Date of birth :
Correspondent : Batu 8 ½, Kampong Seberang Gajah 1,
Address Bukit Rambai, 75250
Melaka
011-14322798
Telephone No. :
nurhaseenasalleh@gmail.com
Email :
Single
Marital Status :
-
Spouse name :
Academic Bachelor of Technopreneurship
:
Qualification
Courses and
Training : Place & Train Entrepreneurship
Attended
Saleswomen, Operation manager
Experiences :
Current Job :

Number of 14%
:
shares
Position in the Chief Executive Officer (CEO)
business :
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

5.0 ADMINISTRATIVE PLAN

5.1 VISION, MISSION AND BUSINESS LOGO

Vision – Avoiding error to escape conventional.

Mission – To ensure that customer satisfied with our application and our services.

Business Logo –

5.2 ORGANIZATIONAL STRUCTURE

(Managing Director)
Nurhaseena

(Marketing Manager) (Administration (Operation Manager)


(Finance Manager)
1.Nur Farah Syafiqah Manager) 1. Nurul Zahida
Nur Erlissa
2. Nur Fazliana Nur Faqihah 2. Kustia Febria
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

5.3 HUMAN RESOURCES PLANNING

No Position Number Responsibilities


of
workers
1  Plan, implement and control overall
1. Managing Director
management of the business.
2. Finance Manager 1  Manage budget of the company
2  Analyses market trend
 Identify and understand customer
needs
3. Marketing Manager  Develop the marketing strategies plan
4. Administration Manager 1  Planning to start a business
2  Responsible in production and
5. Operation Manager inventory in business

5.4 Remuneration Plan

Number
Monthly EPF SOCSO
Position of Total
salary (gross) (12%) (2%)
workers
Managing Director 1 2,600 192 32 2,376

Finance Manager 1 2,600 192 32 2,376


2 2,600 192 32 2,376
Marketing Manager
1 2,600 192 32 2,376
Administration Manager
2 2,600 192 32 2,376
Operation Manager
Total 7 18,200 1,344 224 16,632
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

5.5 Administration Budget


Items Monthly Expenses (RM) Other Expenses (RM)

Salary 20000

Rent 1500

Utilities 700

Office supplies 500

Business registration 500

Insurance 1200

Course attended 3000

Total 22700 4700


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

6.0 Marketing Plan

6.1 Product/service Description (explain about your product or services)

The company sells MyHouse applications which is user can used to find a rental house in
Malacca area. This application consists of three users, namely admin, member and
student. The administrator is in charge of managing information on rental house data,
booking house data, rental house occupant data, and administrator data. Next, from the
side of student has function of seeing information about rental house, sending messages
or comments, viewing data on rental house availability and making rental house
reservations online. Then, for the side of member has the function of seeing
announcements and interacting with house owner and other residents through a forum.
Lastly, house bookings made online on the mobile application have a grace period of a
week, if no payment is made the booking house is no longer valid. Payment
confirmation will be done automatically by the system.

The services that provided by MyHouse is user can display rental house locations on
google maps based on input user and can place order online. Rental house owner can
register and manage their own rental house in this application. Admin also can add,
delete, and update about their houses. User a required to register account but this
application can still be used even if it does not have any account registrations and
logins. Next, MyHouse can display information on rental house, the rest of the house
that can be ordered, carrying out the activities of booking rental houses and users can
comment so that there is a direct interaction on the system between users. In addition,
it can display distance calculation of rental houses to campus automatically and online,
so that they can be accessed from anywhere.
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

6.2 Customer Profile (explain about your target market)

As mentioned earlier, the Company’s target customer will be individuals wanting to


establish a home as a rental house and students who wanting to rent house. It is
extremely difficult to create a precise customer profile, since many of our customers will
span such a wide range of each segmentation variable. The characteristics of our
customer;

Age: between 18 and 45

Sex: 50% male, 50% female

Income: Below RM3000

Occupation: students, office workers, low to middle level managers, blue


collar

Education: varied educational backgrounds

Geographic: Local, Regional, National

Reasons for Wanting - the desire to make more money


a home as rental - see their peers, families, and others doing it
house and student - for power and prestige
need: - to have more control over their lives and in the work they do
- the desire for greater time flexibility
- more freedom & independence
- to feel a sense of accomplishment and fulfillment
- the freedom to make one's own decisions
- downsizing or loss of employment
- for the challenge
- for the excitement
- to prove to themselves and others that they can do it

Method of Acquiring Our customers are anticipated to purchase inexpensive, self-


Business Training: directed training products that heighten their chances of
owning their own business. (Opposed to university training,
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

college courses and government sponsored entrepreneurship


class-room training programs.

6.3 Market Size (estimate the total population of your target market)

Product would generate the most value in education area. It is because, third year
students are required to find a rental house near their campus. By studying publicly
available, we have found out that in our target group there are 3,000 students in UTeM
must find a rental house. It is because, they are not provided a residential college in
campus. We assume each sale to a UTeM student will yield an average of RM 20,000.
Our application (MyHouse) may be hit a high profit if all the students and people out
there used this application to find their rental house.

6.4 Competitors Analysis (analysis about the strengths and weaknesses of your nearest
competitors)

Strengths Weakness Opportunities Threats


House.me Unique Interface Limited Choices Updated High cost of
software market entry
Speedrent Quick and New Company High payment No capital
convenient
No agent fee
myRent Rent through Expensive Using new Competitive area
verification technology

6.5 Marketing Strategies

The company organized road tour to all colleges and universities in Malaysia and the
representative from our company will give a talk about MyHouse. Besides, our company also
give a talk to public that have their own house for rent. Lastly, the strategy to promote this
application is pay for advertisement in social media such as Facebook, Instagram and Youtube.
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

6.6 Monthly Sales

Month Software
Sales (unit) Price per unit (RM) Total sales

January 20 150 3000


February 10 150 1500
March 10 150 1500
April 25 150 3750
May 15 150 2250
June 50 150 7500
July 55 150 8250
August 30 150 4500
September 25 150 3750
October 40 150 6000
November 35 150 5250
December 20 150 3000
Total 50250

6.7 Marketing Budget

ITEMS MONTHLY EXPENSES (RM) OTHER EXPENSES


(RM)

1.0 Marketing Personnel


• Commission 2000

• Travelling 300

2.0 Promotion 1200

3.0 Grand Opening 3000

Total 3200 3300


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

7.0 Operational Plan

7.1 Process Flowchart

user choose the confirmation and


user open the
house and see the payment made by
application
details of the house customer

customer receive
the information
Finish
about the house and
ready to move in

7.2 Layout Plan:


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

7.3 Production Planning

Month Software
Sales Stock Total production

January 20 Unlimited 20
February 10 Unlimited 10
March 10 Unlimited 10
April 25 Unlimited 25
May 15 Unlimited 15
June 50 Unlimited 50
July 55 Unlimited 55
August 30 Unlimited 30
September 25 Unlimited 25
October 40 Unlimited 40
November 35 Unlimited 35
December 20 Unlimited 20
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

7.4 Operation Budget

Items 2016 (RM) 2017 (RM) 2018 (RM)

Revenue 40700 40700 40700

Insurance 1200 1200 1200

Sales commissions 2000 1000 3000

Utilities 8400 8400 8400

Telecommunication 1200 1500 1700

Taxes 700 700 700

Total 54200 52600 55700

8.0 Financial Projection for 3 years (Please transfer the following items as you has be calculated
using Microsoft Excel into Microsoft Word format)

8.1 Project Implementation Cost

Requirements Costs

2018(RM) 2019(RM) 2020(RM)

Rental and electricity 1300 1300 1300

Administrative 300 300 300

Marketing 300 200 200

Operations 300 400 500

Research and development 300 300 200

Total amount 2500 2500 2500


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

8.2 Source of Capital

1. The Contribution of Assets by Owners

Error Sdn Bhd will have some assets contributed by the owners. 7 members of

shareholders give equal amount of assets.

2. Loan Term

Error Sdn only uses cash capital invested by each shareholders of RM1500. Thus, the

loan terms are not involved in funding services of our company.

3. Credit from Suppliers

Error Sdn Bhd will use any sponsorship or funding from any supplier with agreement.

4. Sponsorship
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

Error Sdn Bhd will not receive any funding from any party and outside agencies. The

investors from shareholders have always provided a strong commitment in the

services and marketing of our company.

5. Grants

To start a business, Error Sdn Bhd will not require any business grants.

8.3 Cash flow Projection

Error Sdn Bhd


Cash Flow Statement
For the Year Ending December 31,
2016(RM) 2017(RM) 2018(RM)

Cash flow from operation activities

Cash receipts from users 50000 60000 65000

Interest income (253) (253) (239)

Taxes paid (879) (750) (651)

Net cash from operating activities 48868 58997 64110


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

Cash flow from investing activities

Interest received 2000 2400 2700

Withdrawal of fixed deposits 1635 1655 1655

Net cash generated from investing 3635 4055 4355

activities

Cash at the end of the year 60475 54942 59755

8.4 Profit and Lost Projection

Error Sdn Bhd


Projected Income Statement

Year Ended December 31,

2016(RM) 2017(RM) 2018(RM)

Total Revenue 37500 38600 38800

Cost of Sales (2593) (1599) (2395)

Gross Profit 34907 37001 36405

Other Income 1978 2119 2570

36885 39120 38975


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

Administrative Expenses (905) (965) (950)

Other Expenses (1950) (1759) (2095)

Profit before taxation 34030 36396 35930

Income tax expense (855) (860) (877)

Profit after taxation 33175 35536 35053

8.5 Balance Sheet

Error Sdn Bhd

Projected Balance Sheet


As at December 31,
2016(RM) 2017(RM) 2018(RM)

ASSETS:

Cash in bank 10500 10500 10500

Account receivable 2680 2660 2820

Prepaid rent 1200 1200 1200

Total assets 14380 14360 14520


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

LIABILITIES:

Salaries payable 500 400 460

Unearned services revenue 440 530 550

Total liabilities 940 930 1010

OWNER’S EQUITY:

Capital 12500 12500 12500

Total liabilities and owner’s equity 14380 14360 14520

9.0 Conclusion
This business plan guide the development of the product in all area including production,
marketing and financial. It also helps the business to always keep in track and a reminder to
always updating the quality, services and other problem based on user experience and
complaint. Besides, business plans helps us to see whole business in term of financial and
product development. Based on this business plan, we hope we will archive our vision to
improve the current system of rental house and hope that our business will achieve high profit
even though there are many rivals and threat. We also will take all chances that directly or
indirectly in order to increase our business performance for the next 3 years and above. Lastly,
our company hope that this application will be use nationwide.
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

10.0 Appendix (support document)


BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019
BTMW 4012: Keusahawan Teknologi Program Sem 1 Sesi 2018/2019

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