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Sales and Distribution Effectiveness

of RG Distributors

Aims of the study

 To find out various marketing strategies used by R.G.distributors to


distribute Dental equipments.

 To find out the effectiveness of strategies used by R.G.distributors .

Objectives of the study

 To compare the sales and distribution effectiveness

The data collected for the research involves the use of both primary and
secondary sources. Primary data is based on the findings from the company
personnel with the use of tools like questionnaires and discussions. This data is
further substantiated by the use of appropriate secondary sources like internet
and books.
EXECUTIVE SUMMARY

What does the Indian dental market look like today?

Today, we have about 1,80,000 registered dental graduates across India, out of
which only about 80,000 are actively practising dentists. These practising
dentists are primarily in the urban and semi-urban areas, with the rural areas
having a dearth of this talent. Overall, from a market size perspective, after
taking into account all the dental equipment including dental chairs and dental
materials for all kinds of dental procedures, the overall market size of the Indian
dental market is approximately $2 billion (Approx. 13,000 Crores) with a market
growth rate of 20% YOY. India is one of the fastest growing dental markets in the
alongside China.

With over 5000 dental laboratories and 297 dental institutes, the Indian dental
market is vast and it is predicted that India will be one of the largest single
country markets for dental products and materials. The dental market is
expected to have a growth rate of 20-30 %, with investment groups building
multispecialty hospitals offering general dentistry and specialist treatments.

Every year approx. 12,000 to 15,000 new practices start in the country. Looking
at India’s rapidly growing dental market many multinationals like KAVO G C,
Ivoclar-Vivadent, Dentsply, 3M, Nobel Biocare, Mectron, Sirona, Aceton,
Coltene, Voco, S S White, Septodont and others have set up offices in India.

The dental services market is highly unorganized with 59% of the dentists
operating standalone clinics. However, large dental chains including Denty's, My
Family Dentist, Dentistree, Smilekraft and others are trying to capture a fair
share of the market revenues by providing high quality treatments and
competitive rates.
ACKNOWLEDGEMENT

I w o u l d l i k e t o e x p r e s s m y g r a t i t u d e t o t h e officials of
R.G.distributors for their kind support and assistance while furnishing the
required information .

I a l s o e x p r e s s m y gr a t i t u d e a n d t h a n k s t o Prof. Kushal
for their invaluable co-operation, continued support and guidance as well
as healthy criticism throughout resulting works. Their able guidance,
encouragement and valuable suggestion led my way pass easily through most
difficult period during this Sales Project .

I would also like to thank the faculty and staff of B.M.S


because without their help this project would not have been completed.
R.G.distributors

TABLE OF CONTENTS

Sr.No. Topics Page no.

1. …………………………………..

2. Company Background …………………………….......

3. Findings Data Analysis and Conclusions…………

4. Recommendations…………………………………………

5. Sales Reporting System…………………………………

6. Bibliography……………………………………………………

7. Annexure………………………………………………………
R.G.Distributors

RESEARCH METHODOLOGY

Business Sector:

In order to study the sales and distribution effectiveness of R.G.distributors


we decided to take the ‘Dental Industry’.

Organizations identified for the study:

Under the ‘Dental Industry’ the organizations which we are going


to study is:

 R.G.Distributors
Objective:

The main o