Unilever Sri Lanka They say; ³160 times a day some where someone uses a unilever product´.

Since 1938 Unilever has being in the field servicing many brands. Presently they are promoting 400 brands in 14 different categories like home and Personal care, Food, health, hygiene and beauty, cooking and eating. Unilever Sri Lanka has always being holding the reputation for being the most successful and largest manufacturers of Sri Lanka¶s some FMCG brands. In the last 8 consecutive years there has been a rapid growth. According to the recent survey conducted by Brand Finance Unilever Sri Lanka owns 12 TOP brands out of 100 brands in Sri Lanka. Mission Our mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life. Sansilk Sansilk is a famous hair care product sold within 80 countries around the world. It was first launched in 1954 in Netherlands and by 1959 it was available in 18 different countries around the world. In 1962 Sansilk started marketing as a range of shampoos for different types of hair and it started boosting up their market. And in Ten years of time, it became the biggest brand name in hair care, selling 100,000 packs per week. It was introduced to the Sri Lankan market in 1947.It is known to be the number one hair care brand sold in Sri Lanka as well. It is also sold in different names like Elodor , Hazeline, Seda and sedal in other countries.

Their branding of Sansilk shampoo has come up with four types of shampoos so that they can reach the target market more effectively. Their new campaign is linked with hair care expertise so that they can get hold of the customers in an effective way. The new Sansilk range of shampoos aims at the age group of 16- 40, Middle class Females. Who can afford to buy it. It is in high quality, affordable, with perceived benefits.

The major competitors have been recognized as Pantene, Head and shoulders and Clear due to their competitive prices.

The new concept and theme that they are using for the new product range is very naval and Modern. Clear. Flora. SANSILK Product range Sunsilk Damaged Hair Reconstruction The king coconut energizers in it gives special attention to every strand of damaged hair and nourishes it from within. Axe Knorr. Sunsilk Dream Soft and Smooth Enriched with the ceramide egg complex offers a complete treatment that restores hair softness from the first wash. Vim.. Sunlight. . Lipton etc. Sunsilk Stunning Black Shine It is enriched with Amla Pearl Complex. And it is easy for the consumers to select the product which they require for.etc. Laogi. Surfexcel.Unilever product range Astra. Rexona. It gives some attractiveness to the product. which helps protect your hair against sun damage Sunsilk Hair Fall Solution delivers essential nutrients such as the soya vitamin complex boosts strength and density to hair The packaging of the new product is very creative and exciting. And can be identified very clearly that there is separate shampoo for each hair type. Rin.

But when in women in every class uses it. The quality of the product is good. TV advertising is used majorly with famous hair expertise and famous actresses. Promotion In the new concept that they are using to promote the range of shampoos are using all types of media to promote.Market share Source : 4Ps Product Sansilk is a shampoo range which has been differentiated for different types of hair. Price Price is at a very affordable range. . People Targeted for the middle class females. in the age group of 16 ± 40. That is like it is available in groceries as well as in supermarkets. Place The whole range of shampoos is available in mass market. In their new campaign the world famous hair care expertise are recommending it.

 Introducing of new cheap shampoos  Use of soap in rural areas . Opportunities  They can come up with a new shampoo for men because in the present market there is no proper shampoo aimed at men which is in good quality. Brand name which has already have Weaknesses  It is only aimed at females. Price at an affordable rate.  Growth and income of people are growing.SWOT Strengths     The quality of the shampoo. Shampoo is used in many other countries. Threats  Competitors market share growth.

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