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SIP-30

INSTITUTO POLITÉCNICO NACIONAL


SECRETARIA DE INVESTIGACIÓN Y POSGRADO
1. DIRECCIÓN DE POSGRADO
1.1 FORMATO GUÍA PARA REGISTRO DE ASIGNATURAS
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I. DATOS DEL PROGRAMA Y LA ASIGNATURA

1.1 NOMBRE DEL PROGRAMA: Maestría en Ciencias en Sistemas Computacionales Móviles.

1.2 COORDINADOR DEL PROGRAMA: M. EN C. ERIKA HERNÁNDEZ RUBIO

1.3 NOMBRE DE LA ASIGNATURA: MOBILE E-BUSINESS

1.4 CLAVE: (Para ser llenado por la SIP)

1.5 TIPO DE ASIGNATURA: OBLIGATORIA OPTATIVA X

SEMINARIO ESTANCIA

1.6 NÚMERO DE HORAS: TEORÍA PRACTICA T-P 60

1.7 UNIDADES DE CRÉDITO: 8

1.8 FECHA DE LA ELABORACIÓN DEL PROGRAMA DE LA ASIGNATURA: 04 08 2014


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1.9 SESIÓN DEL COLEGIO DE PROFESORES
EN QUE SE ACORDÓ LA IMPLANTACIÓN SESIÓN No. FECHA:
DE LA ASIGNATURA:
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1.10 FECHA DE REGISTRO EN SIP: (Para ser llenado por la SIP)


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II. DATOS DEL PERSONAL ACADÉMICO

2.1 COORD. ASIGNATURA: DR. EDUARDO BUSTOS FARÍAS CLAVE: 8738-EB-12

2.2 PROFR. PARTICIPANTE: M. EN C. CHADWICK CARRETO CLAVE: 8736-EB-12

ARELLANO CLAVE:
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III. DESCRIPCIÓN DEL CONTENIDO DEL PROGRAMA DE LA ASIGNATURA

III.1 OBJETIVO GENERAL:

After the course, the student:

 Should understand and be able to use E-Business models for the planning and management
of an Organizations E-Business

 Should be to understand the e-marketplace and its characteristics

 Should understand the opportunities given by the internet technologies

 Should understand the characteristics of the mobile commerce.

III.2
DESCRIPCIÓN DEL CONTENIDO

TEMAS Y SUBTEMAS TIEMPO

1. The E-Business domain 5 hr


1.1 Introduction
1.2 Elements of e-Business domain
1.3 E-business organisation
1.4 E-business sytems
1.5 E-Business value
1.6 Technical infrastructure for e-Business
1.7 E-Business environment
1.8 Forms of e-Business
1.9 Activity infrastructure for e-Business
1.10 E-Business futures
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2. E-Business Organization 5 hr
2.1 Introduction
2.2 Organization
2.3 Signs: units of business significance
2.4 Business activity: performance
2.5 Business information: information
2.6 Business data: forma
2.7 Business Organization

3. E-Business systems 5 hr
3.1 Introduction
3.2 Systems: patterns of organization
3.3 Control
3.4 Activity systems
3.5 Information systems
3.6 Data systems
3.7 Decisions and control

4. E-Business value 5 hr
4.1 Introduction
4.2 Value and value-creating systems
4.3 Social networks and social capital
4.4 Value-chain and value-networks
4.5 Transactions and transactions costs
4.6 Control in the value network
4.7 Business models

5. E-Business infrastructure 5 hr
5.1 Introduction
5.2 Business analysis and business modelling
5.3 Activity systems infrastructure
5.4 Back-end information systems infrastructure
5.5 Information infrastructure
5.6 Data systems infrastructure
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6. Technical infrastructure for e-Business 5 hr
6.1 Introduction
6.2 Communication
6.3 Communication signal and channels
6.4 Mediated communication
6.5 Access devices
6.6 Communication networks
6.7 The intertnet and the web
6.8 ICT systems
6.9 Interface layer
6.10 Business layer
6.11 Data management layer
6.12 Communicating documents
6.13 The cloud

7. E-Business environment 5 hr
7.1 Introduction
7.2 Economic environment
7.3 Social environment
7.4 Political environment
7.5 Physical environment

8. Forms of e-Business 5 hr
8.1 Introduction
8.2 E-Business and e-Commerce
8.3 Electronic Commerce
8.4 B2C e-Commerce
8.5 B2B e-Commerce
8.6 C2C e-Commerce
8.7 Intra-business e-Business and P2P e-Commerce

9. Further forms of e-Business 5 hr


9.1 Introduction
9.2 Mobile e-Business and e-Commerce
9.3 E-Govemment
9.4 E-Marketing
9.5 Business intelligence
9.6 E-Procurement
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10. Activity infrastructure for e-Business 5 hr
10.1 Introduction
10.2 E-Business strategy
10.3 E-Business management
10.4 E-Business development
10.5 E-Business evaluation

11. E-Business futures 10 hrs


11.1 Introduction
11.2 Business signs, patterns and systems
11.3 Value-chain and value-network
11.4 Environment
11.5 Technological infrastructure
11.6 E-Business and e-Commerce

III.3 BIBLIOGRAFIA UTILIZADA EN LA ASIGNATURA

Beynon-Davies, P. (2012). E-Business. Palgrave Macmillan; Second Edition.

Chaffey, D. (2011). E-Business and E-Commerce Management: Strategy, Implementation and Practice
Prentice Hall. 5th Edition.

Napier, A.; Rivers, O. & Wagner, S. (2005). Creating a Winning E-Business. Cengage Learning; 2
edition.

Papazoglou,M. & Ribbers, P. (2006). E-Business: Organizational and Technical Foundations. Wiley.

Schadler, T.; Bernoff, J. & Ask, J. (2014). The Mobile Mind Shift: Engineer Your Business to Win in the
Mobile Moment. Groundswell Press.

III.4 PROCEDIMIENTOS O INSTRUMENTOS DE EVALUACIÓN A UTILIZAR

Active lecture/seminar/workshop/tutorial participation 10%

Term paper 20%

Presentation 20%

Mid-term test(s) 20%

Final Project 30%

Total 100%