1 million

businesses
in 1000 days

Invitation to trusted cyber security

providers, to help deliver cyber
solutions on a global scale

Embargoed until February 20th 2019

Summary
You received this invitation because your company
offers well-respected solutions to cyber threats.

We are a not-for-profit, endorsed by law

enforcement agencies in multiple countries.

We want to work with you to promote cyber security

solutions on a global scale.

Supported by governments and major corporations,

we will reach out to one million businesses in the
next one thousand days.

We will deliver an evolving Toolkit of cyber security

solutions that mitigate key digital risks.

We want to work with you.

Please make time to meet with our team, so that we

can make an impact – worldwide.

Philip Reitinger
President and CEO
Global Cyber Alliance
GCA Partners
Our early partners include leading organizations.
Financial Institutions
• Bank of America
• Barclays
• Danske Bank
• Mastercard

Government
• France: Ministry of Justice
• USA: Secret Service, New York City
• Uganda: National Information Technology Authority
• United Nations: International Telecoms Union

Law enforcement
• Canada: Royal Canadian Mounted Police
• Europe: Europol
• UK: City of London Police
• USA: Federal Bureau of Investigation, District Attorney of New York

Security and Cyber Services

• Europe: EU Computer Emergency Response Team (CERT-EU)
• France: Central Directorate (Cybercrime)
• UK: National Cyber Security Centre (NCSC)

Technology
• BT
• Microsoft
• IBM
• Verizon
Our leadership
Our Board has the experience needed to deliver –
demonstrated by this sample of their previous roles.
Philip Reitinger, President & CEO of GCA
• Director, National Cyber Security Center, US Dept Homeland Security
• Chief, Trustworthy Infrastructure Strategist, Microsoft Corporation
• Senior Vice President and CISO, Sony Corporation

Scott Charney, Chairman of GCA

• Vice President, Security Policy, Microsoft Corporation
• Chief, Computer Crime and IP Section, US Dept of Justice
• Chair, G8 Subgroup on High-Tech Crime

Yurie Ito, Director of GCA

• Chair, Asia Pacific Computer Emergency Response Team
• Director, Japan Computer Emergency Response Team
• Director, Global Security Programs, ICANN

William Pelgrin, Strategic Advisor to GCA

• CEO and President, Center for Internet Security
• Chair, Multi-State Information Sharing and Analysis Center (MS-ISAC)
• Chair, National Council of Information Sharing and Analysis Centers

Sir Robert Wainwright

• Executive Director, Europol
• Board Member, Centre for Cybersecurity, World Economic Forum
• International Director, Serious Organised Crime Agency, UK

Shawn Henry
• President and Chief Security Officer, CrowdStrike
• Faculty Member, National Association of Corporate Directors
• Executive Assistant Director, FBI
What we will do
We will deliver an evolving Toolkit of cyber security
solutions that mitigate prevailing and emerging risks.
We will work with government agencies and leading corporations to
deliver the Toolkit to the businesses they serve.

We will select and engage trusted cyber security providers to showcase

services that businesses should consider.

We will select trusted product partners at interviews on these dates:

• London, England: March 22nd April 3rd April 11th
• New York, USA: April 9th 2019
• Singapore: April 25th 2019
• Washington DC, USA: April 30th 2019

We will hold briefings on our plans at events open for registration, for
example in London at the Lord Mayor's Mansion House on May 8th 2019.

We will hold twice-yearly briefings just for our product partners:

• June 13th 2019
• November 12th 2019

We will open the above meetings to participation by video and phone.

We will invite a significant number of businesses to use the Toolkit:

• 100,000 businesses April 6th 2020
• 400,000 businesses April 6th 2021
• 1 million businesses December 31st 2021

We will deliver services that are free at the point of use. As a not-for-
profit, we will invest all our funds and resources to reduce cyber risks.
The Toolkit
A solution to prevailing and evolving cyber threats.
Priority Markets for 2019
• Geographies: Australia, Canada, Europe, New Zealand, UK, USA.
• Sectors: Small businesses, charities, local government, media.
• Languages: 3 new language versions are expected within a year

Issues that the 2019 versions of the Toolkit will address are
• Know what you have
• Update your defences
• Beyond simple passwords
• Prevent phishing and viruses
• Defend against ransomware
• Protect your brand

Insights that early versions of the Toolkit will provide include

• Best practices (eg CIS Controls, NIST, NCSC Cyber Essentials)
• How-to-guides (eg policy templates, incident response plans)

Subscription model for 2019

• Free: All services in the Toolkit will be free for the Toolkit subscribers
• Upgrades: Subscribers will receive future versions automatically
• Take-up: The Toolkit will be distributed by trusted providers such as
banks, insurers and government agencies, to encourage take-up

Transparency: We will measure and publish our impact every month

• Audience: Number of invitations for companies to use the Toolkit
• Visitors: Number of visitors and by whom they were referred
• Tools: Click-through rates to the specific tools
What you get
We will showcase our selected product partners,
to help subscribers understand and mitigate risks.

1. Website: We will use the images and text you provide to showcase
how your services reduce risk for different types of organization,
including small businesses, charities, media and government.

2. Products: We will consider including your products in future versions

of the Toolkit, so they are delivered direct to our subscribers

3. Articles: We will welcome your thought leadership articles to help our

Toolkit subscribers and other stakeholders understand and mitigate
cyber risks. We reserve the right to editorial control.

4. Media interviews: Where we are asked by journalists to provide

comment on evolving news stories, we may direct the journalists to
speak to those partners who have provided thought leadership pieces
on related subjects.

5. Events: Where we are asked by conference organizers to provide

speakers, we may forward the invitation to product partners who have
provided leadership on related subjects.

6. Logos: We will allow successful applicants to display our logo and

describe yourself as a Product Partner of the Global Cyber Alliance.

7. Global Insights: We will host web meetings twice a year, to share

learnings about emerging cyber threats and how businesses respond.
These will be on June 13th and Nov 12th 2019.
How to Apply
Our selection process will be transparent.
We will host open briefings. Please dial in at one of these times:
• February 28th (Thursday) 16:00 London = 11:00 New York
• March 5th (Tuesday) 09:00 London = 17:00 Singapore
• March 14th (Thursday) 16:00 London = 12:00 New York
• March 19th (Tuesday) 16:00 London = 12:00 New York

Please dial in on +44 844 4737373 or +1 415 363 0833, with PIN 181204##
Or a local number: www.scribd.com/document/399704017/GCA-February-2019

We will receive applications via a simple form:

• Click here to apply: www.bit.ly/GCA19
or https://goo.gl/forms/MHuz3iQdYgH8KJLN2
• You should allow about 30 minutes to complete the form
• You will then be invited to schedule a selection interview

We will interview every qualified applicant

• We want to answer your questions, and ask about your services
• We expect each interview to last about 40 minutes
• You may dial in to the interview, if agreed in advance

We require a budget-holder to demonstrate commitment

• Applicants will be asked to help accelerate the distribution of the Toolkit
• The expected contribution is USD $20,000 per year, to accelerate our work
and to guarantee our partners are engaged at a budget-holder level.

Our selection panel will vary by location and date, including:

• Senior staff (eg CISOs) from among GCA’s Partners and Ambassadors
• Senior managers from Global Cyber Alliance

We will inform applicants of our decision within 7 days of interview

FAQs
We value your questions and suggestions

How will the GCA reach out to a million businesses?

• Banks, insurers, law enforcement and government agencies will help us
distribute the Toolkit, ensuring an audience well above a million.

What percentage of those million businesses will deploy the Toolkit?

• We aim to have the Toolkit deployed by 10% of the businesses we reach.
Deployment will depend on ease-of-use, as well as effectiveness.

How will you work with the Product Partners you select?
• See the previous page, on “What you get“. We welcome further ideas.

Do we have to make a financial contribution?

• We request your support and so ask that a budget holder in each of
our Product Partners is fully committed to working with us.

What else are the GCA doing?

• In 2018, GCA helped tens of millions of users to block malicious cyber
events through the Quad9 initiative we launched with PCH and IBM
• In 2019, GCA will develop the first of its kind simulation environment in
cities across the globe to help identify threats to IoT environments and
provide practical guidance for mitigating risks.

Further Questions
• Please contact us at partnerships@cr.globalcyberalliance.org
Let’s make
an impact

Contact us:
Partnerships@CR.GlobalCyberAlliance.org