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Should Mr. Cohen hire an additional marketing manager? What marketing responsibilities?

YES, the candidate should have background, experience, and skills in marketing that included make
master plans (forcasting, market research, examine sales, etc) to give direction of what sales
representatives are going to do.

Position Resposibilities Target


Product Manager Without Handle Operating Manufactures Ensure the customers loyalty
Distributor and Other Products and Government Marketing
Programs Program
Marketing Intelligence Increasing market share
toward competitors
End-users advertising for Medical Increasing profit
Gloves, Technique Neddless, and
Thermometry

Marketing organization require significant changes or will small modification be sufficient?


The marketing organization will have significant changes. After accepted the new marketing manager in
product manager without distributor and other products programs, organization marketing will be in 7
structure.

Strenghts of this marketing organization structure:

 Focusing on products marketing development


 Identified spesific opprtunity and threats of each products
 Every structure have broad exposure to a variety issues

Director of Marketing
(Mr. Cohen)
L. Higgins G. Sutton R. Short R. Hankin M. Ferro J. Kao ?
Sr. Product Sr. Product Sr. Product Sr. Product Product Manager Product
Manager Manager Manager Manager Manager Marketing Manager
Hypodemic Distributor Hospital Safety National Research Without
Program Programs Market System Accounts Distibutor
Service and Other
Products
Programs

The new marketing manager in product manager without distribuotr and other products programs wil
handle operating manufactures and government marketing program because this segment has a
potential growth both in terms of sales volume and number of facilities, so it would be delivered higher
margin than other segment.

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