Cassie Bredensteiner

Sullivan Higdon and Sink Kansas City, Missouri June 2010 to August 2010 Media Intern Negotiated broadcast buys for Pizza Hut. Evaluated five University sponsorships that included TV, radio, online and outdoor media components. Summarized sponsorship evaluations into decks. Delivered posting and underdelivery weight to station representatives in approximately 36 DMAs. Analyzed and entered makegoods into SBMS. Trended rating points for 3Q and 4Q Pizza Hut buys. Gathered direct mail information through SRDS on publications that target the Pharmaceutical industry. Northwest University Campaigns Class Maryville, Missouri January 2010 to April 2010 Media and Integrated Marketing Team Member of a team who created an advertising campaign for North Kansas City Hospital that focused on increasing referrals through the use of social media. Researched information on the best channels to place media based on the target audience along with a hyper local strategy. Maintained media placements within limits of the budget. Built an integrated marketing strategy that incorporated the use of digital cameras in the hospital to increase referrals on social media networks. Kansas City Chiefs Kansas City, Missouri May 2009 to August 2009 Sales and Marketing Intern Coordinated Section Chiefs Kickoff event along with writing the presentation. Accumulated research on current post-game NFL surveys to formulate the Chiefs 2009 Section Chiefs post-game survey. Communicated any problems or requests with season ticket holders and single game buyers. Reshaped and edited the 2009 Fan Guide. Evaluated 30 résumés for Fans First and Section Chief Programs. Northwest University Freshmen Seminar Maryville, Missouri August 2009 to Present Peer Advisor Selected by faculty to help acclimate 18 incoming freshmen to college life. Create an environment that allows students to be expressive. Present freshmen with information on study skills, technology on campus and the importance of campus involvement. Plan assignments, due dates and speakers to present to the class. Northwest University Wellness Center Maryville, Missouri August 2008 to Present Office Assistant Arrange 50 appointments daily. Learning to multi-task in a fast pace environment. Maintain confidentiality, create charts and file information in regards to new and current patients. Conduct student employee meetings.

Bachelor of Science: Majors, Marketing and Advertising Northwest Missouri State University 100% of educational expenses self-funded through scholarships and part-time employment. December 2010 GPA 3.86

Word, Excel, Access, Outlook, PowerPoint, InDesign, Adobe Workshop, Photoshop, Illustrator, and STRATA

      American Advertising Federation, Kansas City Ad Ink (Advertising Club) Alpha Chi (Academic Honor Society) Delta Mu Delta (Business Honor Society) American Marketing Association Northwest Softball November 2009-Present September 2009-Present November 2008-Present October 2008-Present September 2008-Present August 2006-May 2008

     Outstanding Senior Marketing Major (One recipient voted on by faculty) Nothstine Scholarship (One recipient awarded annually) Dean’s Honor Roll (GPA 3.5 or higher) Cook-Imes Distinguished Scholarship (One recipient voted on by faculty) President’s List (4.0 or higher) Spring 2010-Present Spring 2010-Present Spring 2007-Present Fall 2008-Spring 2009 Fall 2006-Fall 2007

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