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Module Title: Strategic Management Level: 7 Credit Value: 10

Module code: (if known)


Semester(s) in which to be offered:

Year 1

With effect from:


Existing/ New:


Title of module being replaced (if any):


Originating Subject:


Module Leader:

Raymon Krishnan

Module duration contact hours directed private study:

32 hrs/ 68 hrs

Status: core/option/ elective (identify programme where appropriate):


Percentage taught by Subjects other than originating Subject (please name other Subjects):


Programme(s) in which to be offered: Master of Business Administration Description:

Pre-requisites per programme (between levels): None

Co-requisites per programme (within a level): None

This module is concerned with the in-depth understanding of the process of strategic management and introduces more advanced concepts in competitive and organisational strategy. Students should be able to develop the conceptual and theoretical frameworks which underpins contemporary strategic management and planning. Students will develop a critical awareness of the uses and limitations of the conceptual and theoretical frameworks.

Module Aims: 1. To develop an awareness and appreciation of terminology, concepts & principles of Strategic Management. 2. To impart theoretical approaches to Strategic Management. 3. Analyse and critique Strategic practices at the Global, Corporate, Functional and business Levels of an Organisation from a theoretical standpoint. 4. Communicate ideas and arguments verbally through discussion with peers and formal presentations. 5. To develop the ability to write, argue, communicate and present their work effectively.

Expected learning outcome: By the end of this module, the candidates will be able to: 1. Identify and explain the concepts and philosophies of Strategic Management, 2. Identify and apply concepts studied in real world problems via case studies. 3. Identify and explain the importance and use of the study of structural attractiveness of an Industry using Porters Five Forces. 4. Conduct a Value Chain Analysis. 5. Explain and evaluate strategies at four different levels of the organisation. 6. Explain and develop models for the use of strategies, controls and structure in an organisation.

Details of indicative assessment.
Assessment number (use as appropriate) Assessment One Type of assessment Individual Assignment (LO: 1 – 4) Examination (LO: 1 – 6) Weighting Duration (if exam) Word count (if coursework) 3000 - 4000


Assessment Two


3 hours


Learning and Teaching Strategies: Lectures are conducted to impart understanding of the fundamental principles and key elements. Tutorials are held in support of lectures, where problems in learning and understanding are discussed and solved and to allow opportunities for group discussion and peer support. A level of supervision is provided in respect of coursework drafts, for further learning and personal development of the student’s reading, writing and critical appraisal skills.

Syllabus Outline: • • • • • • • • • • Definition of Strategic Management and overview of the strategic management process The importance of Stakeholders and Corporate Governance Internal and External Environment and SWOT analysis Building Blocks of Competitive Advantage Corporate Level Strategies Functional Level Strategies Business Level Strategies Global Level Strategies Importance of Structures of Organisation and its relationship to strategies Importance of Controls in Strategic Management

Recommended Readings and Text Essential Reading Name of Author/s Gerry Johnson, Kevin Scholes Fred R. David. Title and Edition Exploring Corporate Strategy (7th Ed.) Strategic Management: Concepts and Cases, 11th edition Name of Publisher Prentice Hall Prentice Hall Publicatio n Year 2005 2006

Recommended Reading Name of Author/s David Hunger and Thomas Wheelen. Richard Lynch Thomas Wheelen and David Hunger

Title and Edition Essential of Strategic Management, 4th ed. Corporate Strategy, 4th edition Strategic Management and Business Policy, 10th edition

Name of Publisher Prentice Hall Prentice Hall Prentice Hall.

Publicatio n Year 2006 2006 2005

Supplementary Websites & Journals Business Strategy Review Harvard Business Review Incomes Data Services Information Strategy: The Executive's Journal Journal of Business Strategy Journal of Economics & Management Strategy Managerial & Decision Economics Strategy & Leadership Strategy Thinking & Scenarios The Department of Education and Employment The Department of Trade and Industry The Financial Times The Gee Business Network The Institute of Management