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Moaaz Shaikh 00966 580153210

Retail Operations | Sales & Marketing

Dedicated professional with nearly 4 years of impressive success in Retail Operations, Brand Management,
Sales & Marketing, P & L Management and Promotional Strategies with consistent record of delivering
results in growth, revenue, performance & profitability

Profile Summary Key Impact Areas

Currently associated with Redtag as Retail Operations Analyst; Retail Operations
managing 131 outlets across the country. Unique blend of leadership
skills with expertise in anticipating and capitalizing on market trends, Sales & Marketing
identifying profit potential, creating value, analysis of MIS & market
trends and positioning the company’s products & services to maximize
Brand Management
market share.

Competency in managing & executing various promotional activities / Business Development

events and escalating business, profitability and market coverage.
Strong business acumen with skills in conceptualizing robust plans for P & L Management & Budgeting
market development for better market penetration; attained consistent
yearly growth both in terms of sales & revenues. Business Reports

Exceptionally well-organized with a track record that exhibits self-

Cross-functional Coordination
motivation, creativity and initiatives to achieve both personal and
corporate goals.
Soft Skills
Education & Credentials

 Masters in Management Studies (Finance) from Mumbai University Collaborator

in 2014
 B.Com. from Mumbai University in 2012 Communicator

IT Skills

 Microsoft Office (Word, Excel and PowerPoint), Windows

(XP/07/08) Intuitive

Career Timeline

Apr’14-Jun’14 Nov’14-Mar’15 Since Apr’15

Sr. Accountant Retail Operation

Internship with Analyst as Redtag
with Redtag
Reliance Capital
Professional Experience
Nov’14-till date
Redtag, Dammam, Kingdom of Saudi Arabia as Retail Operation Analyst
Growth Path:
Nov’14-Mar’15 as Sr. Accountant
Since Apr’15 as Retail Operations Analyst

Key Result Areas as Retail Operations Analyst:

 Exploring potential business avenues & managing marketing & sales operations for achieving the business
targets; initiating market development efforts and increasing business growth
 Gathering requirements, tracking sales as per the forecasts and examining trends to identify potential
business opportunities
 Crafting internal control procedures to review reports; scrutinising firm damage & generating pilferage reports
 Examining variance, MIS and exhibiting potential problems to management
 Reviewing the results of internal & mystery audits to identify business gaps and initiating measures enhance
the performance of these outlets
 Devising sales forecasts & budgets, P & L status; formulating sales plans and conducting activities as per plan
to control cost and achieve targets
 Administering 131 outlets across the country and spearheading a team of Regional Managers; ensuring
implementations of customer services & projects across all outlets as per the defined guidelines
 Collaborating with the Merchandising Team for timely delivery of stock
 Working towards the enhancement of customer satisfaction and resolution of complaints
 Conducting periodic visits to stores and sending feedback to the management
 Assisting sales & other departments during the development of new projects and conducting periodic follow-
ups for the same
 Steering the implementation of sales promotional & marketing strategies in coordination with Operation Team
and ensuring set-up of the line as operational policies
 Analysing data received from outlets across the country and creating business reports basis the data to
facilitate decision-making for the management

 Piloted Weekly Initiative Program across 131 outlets that resulted in enhancing the performnace of stores
 Worked towards the achievement of minimum cash refund & total returns of stores

Key Result Areas as Sr. Accountant:

 Headed the MIS Department for Redtag & Twenty 4
 Prepared MIS reports, scrutinized productivity reports, MIS reports & balance scorecards for the firm
 Created reports on the firm damage & pilferage reports
 Examined performance & company KPI reports and formulated semi-annual stock count reports


Project: Reliance Capital

Period: Apr’14-Jun’14
 Conducted:
o Research & analysis of Steel industry in India
o Fundamental and Technical Analysis of TATA Steel and SAIL (Steel Authority of India Ltd.)
o Individual comparison of companies with industry standards
o SWOT, PESTLE Analysis of Tata Steel & SAIL
 Performed technical analysis of TATA and Pestle Analysis

Personal Details

Date of Birth: 3rd December 1991

Languages Known: English, Hindi, Marathi & Urdu
Address : Redtag, First Floor, Next to Al Khobar Mall, Golden Belt, Dammam Khobar Highway, Al Khobar,
Eastern Province, Saudi Arabia