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² 06 TOPIC- TOY INDUSTRY
POOJA NAGAR RUPANGI SANGHVI NIKITA SHAH JYOTI PANDEY AASHIQUI ZAVERI CHANDNI SHAH PALAK SHAH KAJAL THALLAPALLI
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These toys therefore have been one of the most important sources of entertainment and puzzles are one of them. the stuff toys can also be an important source of entertainment for these kids. Monopoly. Rhode Island. Potato Head. United States. helicopters and other such things which have become so popular in its niche group. Hassenfeld Brothers produced doctor and nurse kits. Hasbro is also the publisher of the world's most popular board game. Hassenfeld Brothers . Remote controlled toys are a rage in the market. a textile remnant company. They can be easily made at home as well and they are very cute and cuddly which would be loved by the kids of all age groups. In the 1940s. the best that one can do is to involve him or her in one of these exercises which are so helpful in providing him physical fitness as well. Hasbro is an American toy company. Hassenfeld Brothers' first toy hit was Mr. which the company purchased from inventor George Lerner in 1952. Active toys keep kids physically active as well. its first toys. the company expanded to produce pencil boxes and school supplies. The leading toy industries are Mattel and Hasbro. These toys can be easily controlled and comes with a lot of features that prove attractive for the kids. Also. these puzzles can be played by kids of all age groups and they come in accordance with the certain age groups. Toys and games would always have consistent market share and their popularity can never be undermined in anyway. They can be cars. They can be varied and provide a good mental exercise for the kids. If a kid is becoming fatter day by day and is less keen in doing some physical exercises. it would always be less. Such is the charm of these little gadgets which are so much popular in the market.Introduction Toys are certainly every child's delight. The corporate headquarters is located in Pawtucket. Over the next two decades. The child tends to relax more than to involve in the physical activity. second only to the toy giant Mattel. In 1964. The toy was a smash success. History of Hasbro Toy Company In 1923. two brothers²Henry and Helal Hassenfeld²founded Hassenfeld Brothers. Then come the puzzles. No matter how many toys do you give to a child. Then. It is one of the largest toy makers in the world.
Chutes and Ladders and Yahtzee into the Hasbro fold. Potato Head from Hasbro that year. is now the parent company of several subsidiaries. Hasbro won the suit. Hasbro produced another successful toy franchise. The company shortened its name to Hasbro Industries in 1968. The Transformers Jumpstarters toys were the subject of a lawsuit by Hasbro in 1985 where they sued a toy manufacturer for selling toys based on their design. Twister. Inc. Candy Land. Hasbro. In 1983. . The company acquired the Milton Bradley Company in 1984. In 1986.produced the G. Hasbro continued its success in 1984 with the release of the first Transformers toys. My Little Pony.I. which purchased Mr. which they termed an "action figure" in order to market the toy to boys who wouldn't want to play with "dolls". Joe toy. bringing The Game of Life. Hasbro acquired Playskool.
. market demand is calculated by using the formula D500*10000/500 This method suffers from the drawback of forecaster¶s bias.Method of survey Sample survey method Under this method a few number of consumers are selected from the lot then they are interviewed and their reactions are documented and the conclusions drawn is applied to the host population.000 people.000 is the population then 5% of population i. their demand. etc. Conclusion thus drawn is applied to all 10. We conducted a sample survey of 100 people and 20 shopkeepers and took their interview based on the questionnaire prepared by us related to the toy industry.e. Example 10. 500 people are taken as samples. Thus.
Findings related to consumer We conducted a sample survey method of about 100 consumers (parents) from different areas who bought toys for their kids and about 20 shopkeepers who sold various types of toys including board games. moving and speaking toys. cuddly toys. The findings were such as follows: 1. etc. Preference of consumers for various toys Preference Demand Cuddly toys Action figures Moving/Speaking toys 36 48 40 60 50 40 30 Demand 20 10 0 Cuddly toys Action figures Moving/Speaking toys .
Mindset of consumers while purchasing toys for their kids View mindset Education 10 Fun 32 Both 47 Education. 10 Both.2. 47 Fun. 32 .
Purchasing power of consumers according to price Price Demand by consumers below 500 63 above 500 27 Demand by Consumers 70 60 50 40 30 20 10 0 below 500 above 500 Demand by consumers .3.
Preference of type of store for purchase of toys by consumers Type of store Preferred to shop Traditional toy stores super markets 56 47 Preferred to shop super markets Preferred to shop Traditional toy stores 40 45 50 55 60 .4.
5. Demand by children for toys Time Demand for toys Festivals 15 Vacations 33 Any other 63 Demand for toys 70 60 50 40 Demand for toys 30 20 10 0 Festivals Vacations Any other .
Demand by consumers due to advertisement Demand Due to advertisement Increases 59 Decreases 41 Due to advertisement 70 60 50 40 Due to advertisement 30 20 10 0 Increases Decreases .6.
Demand by consumers due to packaging Demand Due to packaging Increases 62 Decreases 38 Due to packaging 70 60 50 40 30 Due to packaging 20 10 0 Increases Decreases .7.
Quality Preference of toys Demand Quality Preference Yes 96 No 4 Quality Preference 100 90 80 70 60 50 40 30 20 10 0 Yes No Quality Preference .8.
Toys often consumed by consumers Types Toys often consumed Cuddly Toys 5 Action Toys 12 Speaking/Moving toys 8 Toys often consumed 14 12 10 8 6 4 2 0 Cuddly Toys Action Toys Speaking/Moving toys Toys often consumed .Findings related to shopkeepers 1.
2. Types of toys available in stores of different age groups Age Groups Toys Available Toys Sold 1 to 5 14 6 6 to 8 16 17 9 to 14 12 6 35 30 25 Toys Sold Toys Available 20 15 10 5 0 1 to 5 6 to 8 9 to 14 .
packaging and advertisement Demand of toys due to various factors Price Packaging Advertisement Increase 12 14 12 Decrease 7 5 7 Effect on demand due to various factors 14 12 10 8 6 4 2 0 Price Packaging Advertisement Yes No .3. Various changes in demand due to price.
4. vacations and on everyday basis During Increase in demand Festivals 5 Vacation 8 Regular Basis 7 Increase in demand 25% 35% Festivals Vacation Any other 40% . Demand for toys during festivals.
Affect of demand after recession and toxic effect Demand Toxic effect Recession Yes 4 8 No 15 11 30 25 20 15 Recession Toxic effect 10 5 0 Yes No .5.
Festivals b. Below 500 c. Below 100 b. What type of toys do you prefer? a. both 4. Do you give preference to quality? a. Where do you buy your toys from? a.Survey on consumers 1. Yes b. No 2. Cuddly toys a. Educational b. No 8. Supermarkets 6. Is income affecting your demand for toys? a. Yes b. Traditional toy shops b. Yes b. Yes b. Yes b. No . Above 500 5. Vacations c. No 10. s advertising affecting your purchase? a. Fun c. Moving/Speaking toys 3. Regular basisI 7. When does your kid demand for a toy? a. Do you have kids? a. Action figures b. What is your mindset while purchasing a toy for your kid? a. Does packaging attract you to purchase a toy? a. What kind of price would you normally pay for your toys? a. no 9.
Moving/ speaking toys 3. Regular basis 9. What are the toys that are often consumed by consumers? a.Survey on shopkeepers 1. Cuddly toys b. No 6. Yes b. Is advertising affecting the demand of toys? a. Action figures c. Is packaging affecting your sales? a. What are the types of toys available in your store? a. Festivals b. Yes b. Moving/ speaking toys 4. The toys in your store are of which age group? a. When do your sales increase? a. 6 to 8 c. Is price affecting your sales? a. Yes b. No 7. Yes b. no . Action figures c. Due to recent toxic issues is there any kind of variation in your sales? a. 1 to 5 b. 9 to 14 2. Due to recession are your sales getting affected? a. Cuddly toys b. No 10. Of which age group toys are mostly sold? a. 1 to 5 b. no 8. Yes b. 6 to 8 c. 9 to 14 5. Vacation c.
. It is also found that kids demand for a toy on regular basis and not considering particular time and festival. Packaging attracts the consumers to purchase toys for their kids at a greater extent. The demand for toys is high due to advertisement as children are now-a-days particular about their superheroes.Conclusion By the survey conducted of consumers We conclude that most people prefer to buy action figures and moving/speaking toys for their kids rather than buying cuddly toys. Maximum of consumers purchase toys from traditional toy shops and not from supermarkets as they feel it is much cheaper as compared to the rates at the supermarkets. The sales of toys are more during vacation period and stable at regular basis. Toys of the age group 6 to 8 are sold more. The consumption of action toys and moving/speaking toys is more than that of cuddly toys. 500 for the purchase of toys. Recent toxic issues and recession has not affected the toy market considerably. Quality is given preference by the consumer as a safety measure for their children. Income does not affect the demand for toys in the case of consumers. As it is correctly mention ³All work and No play makes Jack a Dull boy´. By the survey conducted on shopkeeper According to the shopkeeper survey we have an idea about the likes and dislikes of the consumers for the demand of toys. Majority of the mindsets of the people while purchasing a toy for their kid is to provide education and fun to them. Consumers spend at an average of Rs. The sales are affected in a positive sense due to packaging and advertisement as the demand for specific toys increases. The sales are affected in a negative sense due to increase in price as the demand for the toy decreases.
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