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HACE President &
CEO Maria Gonzalez
directs volunteers
during a community
work day along the

rail-adjacent Gurney
Street Trail area.

Completion of the
first phase of this new
neighborhood amenity is
a clear signal of positive
change. HACE will continue
The past year has been one of to engage neighbors in
unprecedented collaboration, incredible the expansion phases of
gains, and increasing reminders of the
ongoing struggle in our communities. the Gurney Street Trail, as
well as other projects to
As HACE moves into the second year of our
latest neighborhood plan implementation, implement the Good Lands
I am reminded of the many neighbors, 2025 Neighborhood Plan.
business owners, youth, seniors, local
groups, and all the Fairhill and St Hugh
stakeholders who attended meetings,
agreed to be interviewed, answered door-
to-door surveys, and ultimately shaped our
2015 planning process. Their guidance,
experience, and vision for a better future
continue to serve as the foundation and road
map for our shared work to strengthen our communities. Continuing this progress, in 2017 HACE set out to create a new walking trail aloing Gurney
Street, parallel to the sunken viaduct area, as a way to reclaim and positively brand the
area. The new “Gurney Street Trail” increases walkability, beautifies the area, and serves as
One of the clearest priorities that came out of the Good Lands 2025 Neighborhood Plan an amenity to the neighborhood. HACE commissioned artist Maria Sanchez to design metal
process was the need to address the vacant areas adjacent to the rail line that runs through sculptures, installed along the trail fence, that celebrate Latino culture and community pride.
our neighborhood. Vacancy, blight, crime and the drug trade have plagued this community for Sanchez’s sculptures were inspired by the poetry of David Acosta, created collaboratively with
over 30 years, with a level of intensity in this area that is difficult to describe. Residents longed local residents to give voice to their concerns and hopes for the future. The newly installed
to see these areas transformed into safe, clean and attractive neighborhood amenities for all artwork is not only a visual reminder of the progress made this year, it is an example of how art
families. and community building go hand in hand.

HACE’s advocacy work and participation in the Gurney Street Coalition succeeded in focusing I am humbled by what we have been able to accomplish together in such a short period of time,
the attention of major stakeholders including Conrail, the City of Philadelphia and elected and I am excited about the projects and programs to be implemented in the near future as part
officials to invest collective energies and resources in a comprehensive community cleanup of the Good Lands 2025 Neighborhood Plan.
in the summer of 2017 (estimated at over $5 million in investment). This collaborative effort
has already helped to reduce crime, eliminate El Campamento along the rail line, and most
importantly support the community in reclaiming this part of their neighborhood.
Maria N. Gonzalez
HACE President & CEO
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From possibility to actuality.
Support HACE’s work at
Housing Counseling & Neighborhood Development
Neighborhood Energy Center
HACE’s Neighborhood Development
Since 1992, HACE has served over Program is responsible for the
15,000 low-income clients with production of homes, affordable rental
foreclusure prevention, pre-purchase units, key commercial and mixed-use

Our Mission
education, credit & consumer property development, and targeted
education, utility assistance, home green space improvements. HACE has
improvement loans and grants, and produced 291 units of rental housing,
referrals. A HUD Certified Housing 50 homeownership units, preserved 77

Counseling Agency since 2004, HACE existing affordable units, and rehabbed
offers bilingual counseling options. 100 vacant properties.

Work Main Street Program

HACE’s Main Street Program uses
Neighborhood Advisory
Committee (NAC)
arts and culture to revitalize El Centro Civic engagement is at hte core of
HACE’s programs reflect a dedication to de Oro and Front Street commercial HACE’s mission. The NAC program
corridors, with economic development develops partnerships with residents
resident engagement and empowerment. services via corridor management and other stakeholders to support
and cleaning, technical and financial quality of life improvements in our
assistance, referrals, coaching for community. We work to reduce crime,
business owners, promotions and remove graffiti, mitigate vacancy, clean
business attraction, and convening the empty lots, improve public spaces, and
local business community. increase public green spaces.

Network of Care (NOC) Livability Academy

HACE helps to identify and coordinate New this year, the Livability Academy
services that are necessary for is an 8-week program for residents
neighborhood seniors to continue living to learn from experts and apply
independently and safely in their own SafeGrowth and Crime Prevention
homes. Services include coordination Through Environmental Design (CPTED)
with area health care services and principles to design and implement
prevention programs; menu of social projects that address self-identified
services referrals and coordination; neighborhood priorities. This year,
education, recreation, and inter- residents worked together to organize
generational volunteer opportunities. a huge neighborhood cleanup.

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181 477 74 4.5
Sadie’s New Home Foreclosures
Families receiving
energy assistance
Affordable units
Tons of trash

HACE is making the “American dream” a reality in the

Fairhill & St Hugh neighborhoods. VIADUCT CLEAN-UP BEFORE

The most significant cleanup in Fairhill’s history, this action from

the City of Philadelphia and Conrail was intended to revert

years of disinvestment and drug trafficking in the areas adjacent
adie Lomax Blair originally came
to the rail line. HACE, along with many other neighborhood
to HACE for housing counseling stakeholders, provided guidance and advocacy via the Gurney
services in 2012, seeking some help Street Coalition, culminating in this $5 million investment. The
with budgeting and utility assistance. cleanup cleared 2,700 tons of debris, including an estimated
500,000 syringes. HACE continues to work with Conrail and
She continued to return to HACE
Impact Services to maintain and transform the areas surrounding
for more intensive credit counseling the viaduct. AFTER
over the next few years. While the
“American dream” of owning her own B STREET BRIDGE
home one day often felt impossible,
HACE and Impact Services partnered to commission a mural on
she continued to work with her housing the B Street Bridge, designed and painted by artist Calo Rosa.
counselor and followed the necessary Rosa worked with the Mural Arts’ Youth Violence Reduction BEFORE
steps to improve her credit history. Partnership Guild to install the artwork. The bridge painting
followed close on the heels of the rail viaduct clean-out, and
was a major first step toward building the Gurney Street Trail,
And her hard work and serving as a bright, visual cue of change and improvement in
persistence paid off! the neighborhood, and new connections along and across
$11,000 toward Sadie’s homeownership the viaduct. HACE plans to work with Impact and Mural Arts to
address the remaining viaduct crossings. AFTER
Sadie was officially credit-ready and goals. And the assistance and resources
savings-ready to purchase her first home didn’t end the day she got the key for her
by the middle of 2017, and her dream new home. Sadie has continued to return
of becoming a homeowner became to HACE for ongoing support that makes Once known for heavy drug activity, prostitution, crime, and trash
reality just a couple of months later, homeownership manageable - such as dumping, the block of Gurney Street between A and B Streets
in November, with a little help from is now transformed into a walkable and bikeable trail serving
applying to the homestead exemption BEFORE
neighborhood residents. The block features public metal artwork
some funding resources that HACE program to save on her real estate taxes. from renowned artist Marta Sanchez, based on poetry from poet
was able to connect her with - Project David Acosta that incorporated a community driven process,
Reinvest funding and a grant from DHCD Contact HACE today for services with area seniors and children developing the poetry that now
illustrates the first block of the trail. HACE engaged the artists,
(Philadelphia’s Department of Housing and assistance that will help you
stabilized and prepared the site, and now plans to extend the
& Community Development) provided reach your goals! trail to Front Street this year. AFTER

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2017 Highlights L I VA B I L I T Y A C A D E M Y
HACE launched its new “Livability Academy,” and graduated its first cohort of
25 resident leaders. The cohort worked on self-selected CPTED-based projects
including neighborhood beautification, encampments, and youth opportunities.

HACE has successfully completed the rehabilitation and renovation of 74 units of
affordable housing, preserving these rental units for low-income area families. The
project represents $12,447,679 in public and private investment.

Previously a junk yard, Plaza Allegheny is HACE’s new 85,000 sf, 10 acre, and six
building retail shopping center. The $16 million project is bringing 140 new jobs to
the neighborhood, as well as needed goods and services.


This new construction 50-unit building will be designed specifically for the needs of
low-income physically disabled and aging residents. This year, funding is finally in
place for this $12 million project, and HACE looks forward to ground-breaking soon!

2017 marked HACE’s 11th annual Fiesta Caribeña community celebration. This
year’s event featured salsa dancing, a Brazilian dance group, live salsa and
merengue music, and family activities. Over 2,000 neighbors and visitors attended.


This year, HACE’s first commercial tenant moved into the first floor of the Caribe
Towers development, making this HACE’s first mixed use property. All American
Home Care is a long-term neighborhood business that HACE is happy to support.

Following Hurricane Maria in Puerto Rico, HACE offered its office as a FEMA
Disaster Assistance Services Center. Emergency personnel provided disaster relief
services to over 500 families, while HACE’s staff assisted with housing support.

HACE offered a series of courses, free of charge, to help individuals improve their
credit. Participants receive a free full credit report, one on one session with a credit
counselor, and an opportunity for an HACE secured credit card to build credit.

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Philly Free Streets &
HACE’s Main Street Last October, “Philly Fun
Streets” came to El Centro
the corner of 5th and Somerset
Streets. The artistic design
painted on the building consists
of a Ceiba tree and other
de Oro.
traditional symbols of the Puerto
Rican Taínos people. This mural
HACE’s Main Street Program
helped to restore the building
worked with the Mayor’s office
facade at no cost to the owner,
to bring this people-powered
and helps to further brand El
initiative to the commercial
Centro de Oro as a Cultural
corridor on 5th Street, temporarily
closing the streets to cars and
inviting neighbors and visitors to
walk, bike, and play. The closure Even the seniors got into
stretched from 3rd and Race to
5th and Indiana, and brought gear, with a walkathon
hundreds of people to visit El organized by HACE
Centro de Oro.
Management Company,
Peter Watts from Watts from Somerset Villas and
Fitness Studio conducted the Caribe Development
a Zumba class that got Zone to 5th & Lehigh.
everyone moving to the Philly Free Streets is just
beats at 5th & Indiana. one example of the kinds of
promotions, events, activities,
and resources HACE’s Main
As part of the Philly Free Streets
Street Program regularly offers
event, a mural was painted at
to businesses, residents, and
Bohio Restaurant, a local eatery
visitors along the neighborhood’s
that has served the community
commercial corridors.
for over 50 years located at

Mayor Kenney enjoying

the sun on El Centro de
Oro commercial corridor
1,985 15 135 during Philly Free Streets
Bags of trash New businesses on New jobs created
collected the corridor in the area
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The Holts
and the
with Maria
and Stasia
from HACE

If you want to
New homeowners
Passing the change someone’s life,
be their neighbor.
Households received
utility grant
Building a lasting legacy on N. Lee Street of Jason also volunteered his time, energy and holds a special place in the heart of the
knowledge through Team NAS, along with block, due to the efforts of the Holt family to
community building and homeownership
$98,000 nine other volunteer leaders. connect with and support their neighbors.
Orlando Gonzalez fully plans to continue the
Leveraged in down-
payment assistance So, it was bittersweet when in August, Jason Holts’ work, saying “through this experience
was accepted into a program in Chicago that is new to us, we can go on to help

W hen HACE’s NAC (Neighborhood Advisory Committee) Program
was searching for its first group of resident leaders for Team NAS
(Neighborhood Advisory Subcommittee), they knew right away that Pastor
where he will build skills for faith-based
community work. As his family prepared
for the move, they wanted to pass their
someone else.”

Looking to the future, Angie says,

Leveraged in utility Jason Holt would be a great fit. A neighborhood resident for the past legacy of homeownership and community
assistance 17 years, Jason believes in HACE’s work to promote homeownership, building to another family who had never “I’m excited about the opportunity
provide affordable homes, and build relationships with neighborhood owned a home before. And they knew the to be in our forever home, in the
residents, saying “We felt your footprint all over the neighborhood.” perfect couple. Angie and Orlando Gonzalez community that I was born and
Jason is also a pastor at Urban Hope Community Church. had been connected to the Holt family for
585 “Relationships are the key,” says Jason. “If you want to
many years; Jason officiated their wedding,
following a 24-year-long relationship, and
raised in. I want to stay here and I
want to make it better.”
Households received
housing counseling helped to advise and support them as they
change someone’s life, be their neighbor.” worked to increase their stability.

That’s why 11 years ago, Jason, his wife Christy, and their five children This new transition to homeownership is
moved into a home on N. Lee Street that they had purchased through a blessing to Angie and her family. As a
HACE. The family believes in the strength of connecting with neighbors 44-year-old who has been renting since 18,
to benefit the whole community. In addition to his work with Urban Hope, this new home is changing her life. It also

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Great Teamwork Thank You to Our Supporters
HACE’s staff and board deliver consistent results.
City of Phila. Commerce Department
City of Phila. Div. of Housing & Community Development
Maria N. Gonzalez Elizabeth Matthews
Staff Members

President & CEO Livability Academy Coordinator City of Phila. Managing Directors Office
Harry Tapia Victor Montalvo Conrail
Director of Operations Cleaning Crew
Energy Coordinating Agency (ECA)
Chirag Amin Irayma Olivencia
Bookkeeper Business District Manager Falasca Mechanical Inc.
Ruth Arias Jacqueline Pagan
Assistant Business District Manager Energy Counselor
U.S. Housing & Urban Development (HUD)
Michelle Figueroa Ludmiladia Pitter Philadelphia Foundation
Bookkeeper Staff Accountant
Philadelphia LISC
Amanda Garayua Aida Ponce
Senior Housing Specialist Administrative Assistant PA Department of Community & Economic Development
Andrea Lewis Norberto Prieto Unified Door & Hardware Group LLC
Housing Specialist Cleaning Crew
Luz Lugo Diana Sanchez
Wells Fargo Regional Foundation
Senior Housing Specialist Network of Care Program Manager
Stasia Monteiro Bianca Santiago
Director, NAC Program Housing Administrator

Maria N. Gonzalez

Board of Directors
HACE President
Mike Garcia
Chairman of the Board, Vice President
Mortgage Sales Manager, Customers Bank
Rafael A. Porrata-Doria, Jr., Esq.
Vice Chairman, Professor of Law, Temple
Ernest E. Jones, Esq.
Treasurer/Secretary, Consultant
Felicia Miranda
Community Resident
Gina Chapman
Director, Mercy Life-Hancock Center
Lynette Santiago Lorenze Esq.
Eric Martinez
HACE staff - friendly, dedicated, and passionate about improving their neighborhood. Santander Bank

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HACE’s annual operating budget is funded through

Financial Snapshot a wide range of resources that are then utilized to

support neighborhood revitalization:

Support HACE’s 2025 plan implementation:

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HMC Services
Est. 1997 - First non-profit property management company in the region.

HACE HMC’s talented property management team creates

value for owners, investors, and residents.

Management Site-Level Supervisory Level

Company > Resident/Commercial Tenant

> Rent Collection
> Preparation of Owners’ Reports
> Compliance Reporting
> Supervision of Social Service
> File Management Programs
Providing high-quality property > Processing Repair/Service Orders > Billing Review
management services to HACE’s > Site Maintenance Supervision > Annual Budget Preparation
> Resident & Commercial Tenant > Processing Lease Terminations &
residents for over 20 years. Liaison Infractions
> Contractor Liaison > Management Company Advocate
and Representative
> Outside Agency Liaison:
Early on, HACE realized the importance of -- HUD
-- Phila. Housing Authority (PHA)
positioning itself to manage its own properties, and
-- PA Housing Finance Agency
established teh HACE Management Company (HMC) (PHFA)
in 1997 as the first non-profit property management -- Equity Investor Compliance

company in the region. HMC is a pioneer in > Compliance with all Fair Housing
laws & Requirements
providing quality property management services to
our largely Latino constituency.

HMC currently manages 406 units of affordable

housing and 58,700 square feet of commercial
space. As a direct result, 20 jobs have been created,
with more anticipated. Get in touch For more information, please contact:
David Gonzalez

Maintaining open and direct lines of communication today! President/Property Manager

HACE Management Company
with residents is crucial to the success of any 167 W Allegheny Ave
property management company and remains a key Philadelphia PA 19140
component of HMC’s operating policy. HMC prides (215) 423-3070
itself on being accessible to its residents.

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After the Storm

HACE Management Company (HMC) recognizes the need to develop HACE Management Company provides new homes to
Resident Services
a comprehensive resident services plan for our affordable housing families displaced by Hurricane Maria
developments for seniors that coordinates and accesses a range of
services that will allow our residents to age in place with good quality
of life for as long as possible. We also understand that despite the H urricane Maria brought total devastation to
the island of Puerto Rico, leaving one million
inhabitants desperate to find food, shelter,
many services provided to seniors by several organizations in the city, medicine and other necessities. As a result of this
the current delivery system remains a confusing patchwork. This is humanitarian crisis, many families lost everything
and many traveled to Philadelphia hoping to start
particularly true for our Spanish-speaking elders who, preferring to seek a new life. To support these families, HACE hosted
help from familiar people and institutions and confused by a maze of a Disaster Relief Assistance Services Center for
the City of Philadelphia’s Office of Emergency
procedures, often forego much needed services from places outside Management at our Main Office. Over the course
their neighborhood. If an elder needs more than one service, a layer of of several weeks, the Center provided more than
500 displaced families with disaster relief services.
complexity is added. The Resident Services Programs for HACE’s three HACE’s Housing Counseling Department assisted
senior rental housing developments (Case Caribe, Caribe Towers, and with housing and emergency relief support.

Somerset Villas) aim to support the residents to help them age in place. HACE Management Company secured exceptions
from the U.S. Department of Housing and Urban
The Resident Services Coordinators assist residents to complete the Development and the Pennsylvania Housing Finance
Agency to give priority to families displaced by
paperwork necessary to access services, advocate on their behalf, and Hurricane Maria. As a result, HACE Management
act as a communications link between residents and outside agencies, Company was able to provide permanent affordable
rental housing to 7 families at HACE’s multifamily
when necessary. The on-site Resident Services Coordinators work with developments located in Eastern North Philadelphia.
residents, families, and community volunteers to distribute information
about services available on and off site, determine on an individual
basis sources of funding for services required by residents and assist
M r. Christopher Escobar came to Philadelphia
from Puerto Rico after Hurricane Maria hit the
island. Mr. Escobar arrived with his three children
residents to access appropriate services. and with few personal belongings, meeting a new
city with no familial support or connections. At
HACE’s FEMA Emergency Center, he was assisted
During the 2017-2018 fiscal year, HACE Management Company hosted with his housing application for a new home at
various activities to connect residents to resources to help them remain HACE’s Lehigh Park Apartments, which was in the
final stages of rehabilitation with support from the
independent and to reduce isolation. These included: PA Housing Finance Agency Low-Income Housing
Tax Credit Program and the Philadelphia Authority’s
Rental Demonstration Program. Mr. Escobar and his
> Philly Free Streets children moved in to a newly renovated affordable
> Mural Arts design projects apartment.
> On the Table roundtable discussions
“I am very grateful to HACE, the Philadelphia
> Poetry as part of the Gurney Street Trail Art project Housing Authority, and all individuals at FEMA
> Health Screenings & Education who provided me with support and guidance to
create a new home for my family in Philadelphia,”
> Farmers’ Market said Mr. Escobar.

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Save Some Green

HACE Management Company’s upgrades lead to improved
energy efficiency and ENERGY STAR certification.

H ousing affordability is at the core of HACE Management Company’s operations. We focus

on housing preservation and energy efficiency to assure long term affordability in our
neighborhoods. ENERGY STAR certified buildings save energy, save money, and help protect the
environment by generating fewer greenhouse gas emissions than typical buildings. To be certified
as ENERGY STAR, a building must meet strict energy performance standards set by the EPA.

Specifically, to be eligible for ENERGY STAR certification, a building must earn an ENERGY STAR
score of 75 or higher, indicating that it performs better than at least 75 percent of similar buildings
nationwide. The ENERGY STAR score accounts for differences in operating conditions, regional
weather data, and other important considerations.

As part of this process, HMC conducted energy audits at three of HACE’s multifamily housing
developments for seniors and embarked on the replacement of lighting fixtures throughout the
Photo: Avon Fire & Rescue properties. This capital investment of $75,000 was made possible with support from PECO/Exelon.
After the retrofits were finalized, HMC applied to the EPA for certification under the program, and
received ENERGY STAR certification for these three housing developments.

Safely Aging in Place

New fire alarms designed for seniors make HACE’s
residential developments more secure.

A s a person ages, their ability to hear high-pitched sounds decreases. Research from NFPA
Research Foundation showed that older adults are less likely to respond to alarms with strobe
lights. HMC has found that older adults with mild to severe hearing loss can benefit from using
a vibrating device placed under the pillow that is activated by a smoke alarm. As our resident
population ages, we need to adapt and respond to their needs to assure that they maintain their
independence in a safe home environment.

In partnership with the Fire Department of the City of Philadelphia, all smoke detectors (located in
the bedroom) of our affordable rental housing developments for seniors serving 210 households
have been replaced with new devices that also have a vibrating device to place under the pillow.
This $40,000 investment was made possible with support from the Philadelphia Fire Department.

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HACE’s Mission
is to combat community deterioration through economic development
initiatives that address commercial revitalization, small business development,
job creation, affordable housing, and the provision of supportive services to
meet the needs of residents toward re-building the neighborhood’s economic
base. HACE’s goal is to make the Fairhill and St Hugh neighborhoods a place
of choice for a mixed-income, ethnically diverse population, and to promote
the neighborhood as a center of Latino arts and culture.

Contact Us

Office: 167 W Allegheny Ave, Suite 200

Philadelphia, PA 19140
Phone: (215) 426-8025
Fax: (215) 426-9122