Strengths

‡ A Motivated and extremely productive work force. ‡ Low cost, high quality factory operations guided by just in time. ‡ Long-term partnerships with suppliers. ‡ Careful market research and short design to show room cycles so as to keep models closely aligned with market demand. ‡ Custom order production and superior customer service. ‡ Being the undisputed quality leader in automotive manufacturing. ‡ Having outstanding labor relations. ‡ Informal contact among employees at all levels of the company. ‡ Strong employment relationship. ‡ Every worker is adding value to the car. ‡ Long-term relationship with supplier.

Weaknesses
‡ Less market share as compare to General Motors and Ford ‡ Customers not segmented ‡ Production operation not very good as the product needs to be reworked ‡ Customers are not being involved in the process ‡ Limited Research and Development done as compare to competitors ‡ High level of responsibility on employees shoulders ‡ Lack of flexibility in the company ‡ Lack of a proper sales force ‡ Few layers in Organizational hierarchy, resulting in less opportunity for promotions. ‡ Continuous stress on employees due to kaizen (Continuous improvement).

accelerated depreciation. Western Europe has emerged as largest market for new car sales in the world. high quality factory operations guided by just in time. ‡ Continuing appreciation of the yen. ‡ Declining economic growth on a global scale. ‡ A Motivated and extremely productive work force. which were loaded with many options. Threats ‡ Rising gasoline prices triggered by decisions of the OPEC oil cartel to hike crude oil prices substantially. the ministry of international trade and industry limited imports to about 1 % of the Japanese market.Opportunities ‡ The government pursued two major initiatives to promote automobile self-sufficiency in the quasi-closed economy. ‡ After US market. restrictions on foreign capital participation and loans. a plan was proposed to ³rationalize´ the auto industry through mergers and specialization. Denmark. ‡ Quota imposed by US government is beneficial for Toyota in the sense that it enabled Toyota to charge a premium price and to replace its inexpensive one. ‡ Low cost. special import arrangements for machinery and technology. and long term. Norway and Ireland can be more beneficial if the trade barriers among European countries are eased. Second. ‡ Additional government measures to strengthen and protect the ability of the industry to compete included protective tariffs. ‡ Escalating competition in the low priced car market by the entrance of several newly industrialized countries. ‡ Declining exports due to import restrictions in the United Sates and Europe and strict domestic content laws in other countries. ‡ Continuing trade frictions due to trade imbalances between Japan and other countries and the lack openness of the Japanese market to import. ‡ Increasing sales of imports. Although Toyota faces fierce competition form Nissan in Europe but its present market leader status in Finland. low interest loans for the auto parts industry. First. ‡ Expanding demand in the Japanese auto market. .

‡ Long-term relationship with supplier. ‡ Being the undisputed quality leader in automotive manufacturing. First. ‡ Custom order production and superior customer service. Weaknesses ‡ Less market share as compare to General Motors and Ford ‡ Customers not segmented ‡ Production operation not very good as the product needs to be reworked ‡ Customers are not being involved in the process ‡ Limited Research and Development done as compare to competitors ‡ High level of responsibility on employees shoulders ‡ Lack of flexibility in the company ‡ Lack of a proper sales force ‡ Few layers in Organizational hierarchy.‡ Long-term partnerships with suppliers. ‡ Continuous stress on employees due to kaizen (Continuous improvement). ‡ Informal contact among employees at all levels of the company. ‡ Every worker is adding value to the car. resulting in less opportunity for promotions. ‡ Careful market research and short design to show room cycles so as to keep models closely aligned with market demand. Opportunities ‡ The government pursued two major initiatives to promote automobile self-sufficiency in the quasi-closed economy. ‡ Strong employment relationship. the ministry of international trade and industry limited imports to . ‡ Having outstanding labor relations.

which were loaded with many options. Norway and Ireland can be more beneficial if the trade barriers among European countries are eased. ‡ Continuing trade frictions due to trade imbalances between Japan and other countries and the lack openness of the Japanese market to import.about 1 % of the Japanese market. ‡ Quota imposed by US government is beneficial for Toyota in the sense that it enabled Toyota to charge a premium price and to replace its inexpensive one. Denmark. ‡ Increasing sales of imports. ‡ Expanding demand in the Japanese auto market. . Threats ‡ Rising gasoline prices triggered by decisions of the OPEC oil cartel to hike crude oil prices substantially. ‡ Continuing appreciation of the yen. ‡ After US market. accelerated depreciation. ‡ Declining exports due to import restrictions in the United Sates and Europe and strict domestic content laws in other countries. low interest loans for the auto parts industry. special import arrangements for machinery and technology. Although Toyota faces fierce competition form Nissan in Europe but its present market leader status in Finland. ‡ Declining economic growth on a global scale. restrictions on foreign capital participation and loans. ‡ Escalating competition in the low priced car market by the entrance of several newly industrialized countries. a plan was proposed to ³rationalize´ the auto industry through mergers and specialization. Western Europe has emerged as largest market for new car sales in the world. Second. ‡ Additional government measures to strengthen and protect the ability of the industry to compete included protective tariffs. and long term.

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