Online-Video Marketing Speaker & Author: Kevin “Nalts” Nalty

Kevin “Nalts” Nalty is the only career marketer who doubles as one of YouTubeʼs most-viewed entertainers. A former Product Director of one of Merckʼs largest consumer brands, Nalty spent 5 years in various innovation roles at Johnson & Johnson. He has worked for digital agencies (Qwest Internet Solutions, Frontier Media Group) and big-5 consulting (KPMG Consulting). He recently published “Beyond Viral,” the latest of Wileyʼs “New Rules of Social Media.” As a consultant (Nalts Consulting) and “webstar,ʼ Nalty has helped leading brands (Starbucks, Microsoft, Fox, Kodak) reach tens of millions of people. Nalty also is a sought-after speaker in the areas of marketing, innovation and online-video promotion.

Sample Topics • “The 7 Things a Marketer Needs to Know About Online Video” • “The Role of the Agency in the Shift from ʻLean Backʼ to ʻLean Forwardʼ Video” • “Best Practices in Online Video From CPG, Travel & Entertainment” • “Why Online Video is the Most Visceral Form of Social Media” • “Why ʻViralʼ Isn't a Video Strategy” • “The Role of Online Video in the Awareness-To-Loyalty Continuum” • “How to Make Money Through Online Video” • “What Corporations Can Learn From YouTube Stars” Nalty Credentials • Developed leadership courses and trained executives while at Strategic Management Group. Represented KPMG Consulting at top industry events. • Led digital marketing at Johnson & Johnson, and was Product Director of Propecia, one of Merckʼs leading consumer brands. • Has produced dozens of sponsored videos for such companies as Microsoft, Fox Broadcasting, Oreo, Holiday Inn, Logitech, Mentos, MTV, and Crowne Plaza. • Has been viewed more than 170 million times on YouTube, and is one of the most-viewed online video “stars” (see TubeMogul Profile Ranking). Media & Publishing • Author of “Beyond Viral,” a book about online-video marketing recently released by Wiley & Sons as part of “The New Rules of Social Media.” Nalty also published “How To Become Popular on YouTube Without Any Talent” (read and downloaded more than 100,000 times). • Author of “Nalty and his videos have made numerous television appearances on such networks as CNN, Fox, ABC News, NBC, and the BBC (see media appearances). • Authored numerous articles for Advertising Age and other top marketing & advertising industry publications (iMedia Connections, MM&M).

• Has been covered by The Wall Street Journal, TechCrunch, USAToday, Huffington Post, The Washington Post, Media Week and the Los Angeles Times (see media). • Appears frequently as a guest on “This Week in Media,” discussing emerging media with Daisy Whitney and Tim Street. • Has written about online-video marketing and production for 4 years at • His nearly one thousand videos are seen on YouTube by more than 4 million people each month. Corporate Speaking & Workshops • Educated marketing executives at Coke, where he presented along side Hulu CEO Jason Kilar. • Presented to clients at private and public Google, Yahoo and YouTube events, discussing trends on video marketing. • Spoke numerous times as subject-matter expert at Cox Communications marketing events. • Participated in leadership workshop on emerging media for InterContinental Hotels Group (Crowne, Holiday Inn). • Addressed more than 100 lead marketers at a General Mills event (Nov. 2010). Conferences & Events • Nalty has spoken at conferences and industry events for decades. Since 2006, Nalty has specialized on digital marketing, mobile marketing, online-video marketing, eBusiness, and emerging media. • Appeared with Tom Green and Paula Green at the Digital Content Newfront. • Spoke and accepted the International Radio & Television Society “Foundation Awards” on behalf of YouTube (with Katie Couric), and recently spoke at Googleʼs HealthThink event (September 2009). • Presenting at DTC Nationalʼs “Reform & Refocus” in October 15, 2009. • Faculty member and Delegate to at EXLʼs Digital Pharma events. • Teaching a master class on “Seven Strategies for Video Success: YouTube and Beyond” at iMedia Connectionʼs Breakthrough Summit. • Keynote speaker at Digital Day (Canadian Marketing Association). • “Redefining Monetization” at Online Video Platform Summit, San Jose, Ca. • “ROI of Social Media and Online Video,” ePharma Summit • AdTech San Francisco, Spring, 2010. • Keynote presenter at VidCon2010, Los Angeles • “Dr. YouTube Will See You Now,” ePatient Connections, Phil (October, 2010) • Blog World (Vegas) book signing (October 2010) • Ambasador of Ad:Tech (NYC) (November, 2010)

Speaking Reel: Contact: