This action might not be possible to undo. Are you sure you want to continue?
Report on summer training
Name of Organization : Location :
Vishal Mega Mart BMC Chauck, near bus stand, Shakti tower, Jalandhar(Punjab)
Submitte By:Vinay rana Roll. No A 10 Reg. No. 10906399
Submitted In partial fulfilment of the requirements of Lovely Professional University for the award of the degree of Master of Business Administration
DECLERATION INTRODUCTION OF RETAIL
OBJECTIVES OF STUDY LIMITATION OF STUDY
RESEARCH METHODOLOGY SWOT ANALYSIS
I feel great pleasure in presenting this summer training project in the hands of my mentor. It is really a great opportunity given by him to me. This research work is combined effort of many hearts, hands and brains. First of all I would like to thank God and ASM of vishal mega mart (MR.MADIR) who showered his blessing in every step of this profile and has given me this opportunity to conduct this industrial profiling. I am immensely grateful to Vishal mega mart Jalandhar-I for providing me this opportunity for bringing out my talent. Now my grateful thanks to my Mentor Mr. pratish srivastav who help me a lot and guided me in every step related to this project.
I, VINAY RANA Student of (Retail Management) IIIrd Semester, declare that the project on “PRICE GAP ANALYSIS BETWEEN BIG BAZAR.EASY DAY” is the result of my own efforts and it is based on data collected and guidance given to me. I have prepared it as a part of my course curriculum. This report is correct to best of my knowledge and so far has not been published anywhere else.
Introduction to retail industry
ret ai l i s i n d i a ’s l a r g e s t i n d u s t r y, ac c o u n t i n g fo r o v er 1 0 p er c e n t o f t h e co u n t r y’ s g d p an d ar o u n d ei g h t p er c en t o f t h e em p l o ym en t . R et ai l i n d u s t r y i n i n d i a i s at t h e c ro s s ro ad s . It h as em er g e d a s o n e o f t h e m o s t d yn a m i c a n d f as t p a ce d i n d u s t ri es w i t h s ev e ral p l a ye r s en t e ri n g t h e m a rk et . Bu t b e c au s e o f t h e h e av y initial investments required, break even is difficult to achieve and man y of these p l a ye r s h av e n o t t as t ed s u c c es s s o fa r. H o w e v e r, t h e f u t u r e i s p ro m i s i n g; t h e market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in india is graduall y i n c h i n g i t s w a y t o wa rd b ec o m i n g t h e n ex t b o o m i n d u s t r y. T h e w h o l e c o n ce p t o f s h o p p i n g h as al t e r ed i n t e rm s o f fo rm a t a n d co n s u m e r b u yi n g b eh av i o r, u s h e ri n g in a revolution in shopping in india. Modern retail has entered india as seen in Sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The indian retailing sector is at an infl exion point where the growt h of organized ret ail ing and growt h in the consum ption b y the indi an popul at ion is going to t ake a hi gher growth t ra j e ct o r y.
The indian population is witnessing a significant change in its demographics. A l ar g e yo u n g w o r k i n g p o p u l at i o n wi t h m ed i an a g e o f 2 4 ye a r s , n u c l e a r fam i l i e s i n urban areas, al ong with increasing worki ng-wom en popul ation and em erging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in india. Retailing is the final step in the distribution of merchandise - the last link in the suppl y chain - connecting the bulk producers of commodities to the final
mcdonalds. In t he d ev elo ped co u ntri es . Hence. carr four group. He/ she are also the final stock point who makes products or services available to the consumer whenever require. Retailing is a well recognized business function which compromises Making available desired product in the desired quantit y at the desired time. from a fixed location such as a department store or kiosk. the value proposition a retailer offers to a consumer is eas y availabilities of the desired product in the desired sizes at the desired times. Huge retail chains like wal-mart. As Such. k-mart.consumers. Retailing is more than selling goods: Ret ailing consi sts of the s al e of goods or m erchandise. A ret ai l e r. place and form utilit y for the consumer. financial services and leisure. at a margin of profit. i s s o m eo n e w h o d o es n o t e ff e ct an y s i g n i f i c an t ch an g e i n the product execs breaking the bulk. consumer goods. sears. This creates a time. Large retai l fo rmats. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer. with hi gh qu alit y ambiance an d co urt eo us. t yp i c al l y. T h i s e x cl u d es d i r e ct i n t e r f ac e b et w e en t h e manufacturer and i ns titutional bu yers such as the governm ent and ot her bulk customers. Have now replaced the individual small stores. The success of . in small or individual lots for direct consumption b y the purchaser. Retailing covers diverse products such as foot apparels. retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. th e ret ail i ndu str y h as develop ed in to a full fledged industry where more than three-fourths of the total retail trade is done b y the organized sector. Retailing is the interface between the producer and the individual consumer b u yi n g fo r p e rs o n a l co n s u m p t i o n . etc.
f u l fi l l w i t h m o d ern t e ch n o l o g y. Retail sector can be divided into organized and unorganized sectors: organized retail: Unorganiz ed retai ling i s characteriz ed by a distort ed real -estat e m arket . poor infrastructure and i neffi ci ent upst ream processes. lack of modern technology. A welldeveloped suppl y chain reduces wastages and transaction cost thereb y reducing the cost of inventories to be maintained b y the producers and the traders. processed foods. good i n f ra s t r u ct u re an d ef fi c i e n t u p s t r ea m p ro ce s s es . adequate funding and presence of skilled manpower. there is a need to promote organized retailing. inadequate funding and absence of skilled manpower. Evaluation of organized retailing: American mass retailing began in the late 1800s with montgomery ward marketing it s products through general merchandis e mail order cat alogs. A reduction in the cost of inventory management leads to a reduction in the final price to the consumer. agricultural and horticultural produce. In t he 194 0s. th e p o pul ation b egan it s m ovement to th e su bu rbs as th e econom y shifted from an agricultural base to an industrialized nation.retailing is highl y dependent on an efficient suppl y chain management. Therefore. which wa s v e r y e ff e ct i v e at t h at t i m e fo r r ea ch i n g a l ar g el y r u ra l s o ci et y. The first shopping . Retailing has been identified as a thrust area for promotion of textiles. Therefore. there is a need to promote organized retailing. Unorganized retail: Unorganized retailing is characterized by a distorted real-estate market.
Discounters were born. The 1960s witnessed the growth of enclosed shopping centers. gi ving the consumer a wi der accessi ble area i n which to shop. and the use of credit cards as major retail chains began. with department stores anchors and specialt y retail chains. . Women became targets not just as mothers or wives as they entered the workforce and consumers became more demanding in their expectation of qualit y and service. T h e 1 9 5 0 s w i t n es s e d t h e r ea f fi r m at i o n o f t h e t ra d i t i o n al fam i l y. Jc penney and sears began their national mass retailing expansion. which would eventuall y be a significant factor in the decline of downtown retailing in the 1960s and 70s. not of market growth. The bab y boomers were teenagers at this point. F re e wa ys we re ex p a n d ed an d t h e s al es o f p ri v at e au t o m o b i l e s gr e w .center was opened. Retailers in large upscale markets recognized the time shortage created b y dual-career families. as sales increase came at the expense of competition. As people continued to flo ck to th e s ubu rb s. Larger sub urban malls were created and anchored b y traditional downtown department store m er c h a n t s . The growth of retail space slowed. korvetta being one of the firsts. p rom o tion al p ri cin g start ed to pi ck up th e d epartm ent st ores as off-price retailer emerged. leading to the growth of juniors-oriented stores and vendors. th e do wnt own areas b egan to d eclin e. In th e 1 970 s. This competitive market led to the under performance of s everal retai lers as gross m argins experienced downtown pressure from increased competition. T h e fi rs t planned mall and franchised food restaurant opened.
pds outlets. Traditionall y indian retail can be traced back from weekl y markets. and village fairs in small towns and villages to kirana stores. khaki bhandaar. Better qualit y products E m p l o ym e n t o p p o rt u n i t i e s Better social infrastructure Enhanced forei gn ex change Benefit to tourism Better showcase for exports Better realization of taxes Indian retail scenario: Retailers in india have to experiment with formats maintaining scalability in terms of segments. co-operative stores in urban cities. The wave of retail began with . along with deepening penetration levels.Benefits of retailing: Ret ailing is good for national economi es where i t has positive influence on i n fl u e n c e o n i n f l at i o n a n d p r o d u ct a v ai l a b i l i t y. It al s o c r ea t e s fo rt u n e s fo r i t s o wn e rs an d i s a t r em en d o u s s o u r c e o f em p l o ym en t . melas. In di a h as b een vi rtu all y th e onl y d ev elo pi n g cou nt r y i n th e wo rld th at h as b een extremel y slow in adopting this organized pattern of retailing.
s k u m a r’ s . .v a ri o u s t ex t i l e m an u f ac t u res l i k e b o m b a y d ye i n g . b ev e ra g e s . i m a g e an d re p u t at i o n i n t o a c o h er en t ret ai l b r an d s t r at e g y. r a ym o n d ’s . More than 99% retailers function in less than 500 square feet of shopping space. Sustainable competitive advantage will be depended on translating core values co m b i n i n g p ro d u ct s . have estimated that organized retailing in india is expected to touch rs 35. ar e s l o w l y b e co m i n g l i f es t yl e p ro d u ct s t h at are wid el y accept ed b y t he u rb an i ndi an cons umer. T raditio n all y it i s a f am i l y’ s l i v el i h o o d . h yp e r -m a rt s . variet y and volume. In di an retailers n eed to advantage of this growth and aiming to grow.0 6 . w h i l e they run the retail business. d ep a rt m en t al s t o r es . in dian ret ail ers must come to recognize the value of building their own stores as brands to reinforce t h ei r m ar k e t i n g p o s i t i o n i n g . shoes. f o o d an d ev en j ew el l e r y. T h e i n d i an r et ai l s ec t o r i s es t i m a t e d at aro u n d rs 9 0 0 . 0 0 0 crore. et c. In th eir p rep arati on to face fi erce com petit iv e p ress ure. watches. cosmetics. an d g r as i m fo ra yi n g i n t o s el l i n g t h e p ro d u ct t h ro u gh t h ei r o u t l et s an d c o m p et i t i o n am o n g fm c g p l a ye r s d r i v i n g t h e fo r ce s t o w a rd s r et ai l i n g. superm ar t s . Global retail consultants ksa technopak.purchasing power of indian urban consumer is growing and branded merchandise in categories like apparels. ap p a re l s t o r es . In di a is th e co unt r y hav in g th e m ost un o rganiz ed ret ail m ark et. diversify and introduce new formats have to pay more attention to the brand building process.000 crore i n t h e ye a r 2 0 0 5 . t o co m m u n i c at e q u al i t y a s w el l a s v al u e fo r m o n e y. of which the organized sector accounts for a mere 2 per cent indicating a h u g e p o t en t i al m a rk e t o p p o rt u n i t y t h at i s l yi n g i n t h e w ai t i n g fo r t h e c o n s u m er savv y organized retailer . C at eri n g t o m aj o ri t y all sectors of society providing the all-important 3vs – value. T h e ev o l u t i o n o f retailing lead to an emergence of various formats like shopping malls. wi t h t h ei r s h o p i n t h e fr o n t an d h o u s e at t h e b a ck .
Growth of organized retail in indian cities: O r g a n i z e d s h a r e o f r e t a i l s e c t o r i s e x p e c t e d t o i n c r e a s e t o 8 -9 p e r c e n t i n 2010-11 from 6 percent in 2008. 2. Larger sub urban . T h e 1 9 5 0 s w i t n es s e d t h e r ea f fi r m at i o n o f t h e t ra d i t i o n al fam i l y. The first shopping center was opened. 3. and the use of credit cards as major retail chains began. As people continued to flo ck to th e s ubu rb s. th e p o pul ation b egan it s m ovement to th e su bu rbs as th e econom y shifted from an agricultural base to an industrialized nation. Organized retail is at its nascent phase wherein the large organized retail groups are having aggressive expansion plans to penetrate the metros and tier i cities and establish themselves amongst rural masses of tier i and tier ii cities. there lies a challenge for retailers to experiment with new value formats al o n g wi t h d ev el o p i n g cu s t o m er l o ya l t i es . urbanization and migration due to transition in urban household growth and income distribution. which wa s v e r y e ff e ct i v e at t h at t i m e fo r r ea ch i n g a l ar g el y r u ra l s o ci et y. The ret ail sector contributes to around 36 percent of gdp in i ndi a and is l argest em p l o ym en t g en e rat o r. l a r g e p l a ye r s c o n t ri b u t i n g t o m e a g e r 1 0 p er c en t o f t h e t o t al pie. which is expected to increase to rs. th e do wnt own areas b egan to d eclin e. Jc penney and sears began their national mass retailing expansion. which would eventuall y be a significant factor in the decline of downtown retailing in the 1960s and 70s.55 trillion. S i n c e t h er e w i l l b e d em o gr a p h i c s h i ft in population growth. T h e s e ct o r i s d o m i n at ed b y s m al l -s c at t er ed u n o r g an i z ed re g i o n al p l a ye r s .91 trillion in 2011. American mass retailing began in the late 1800s with montgomery ward marketing it s products through general merchandis e mail order cat alogs. In t he 194 0s. The total retail market in the top 67 cities in india in 2006 was rs. T h e fi rs t planned mall and franchised food restaurant opened.
with department stores anchors and specialt y retail chains. c al c u t t a.o wn ed an d . Old Retail Formats: � Kiranas: These are food and non-food neighborhood counter stores. gi ving the consumer a wider accessi ble area in which to shop. jaipur and tier iii cities vadodara. chandigarh. tier ii cities coimbatore.ru n r et ai l . thiruvananthpuram. vizag. surat and ludhiana. leading to the growth of juniors-oriented stores and vendors. m i n i m et ro s h yd e r a b a d . nashik and madurai. mini metros ahmedabad and pune.o u t l et s picking the goods from wholesalers totaling to around 12 million stores across In di a. bangalore.malls were created and anchored b y traditional downtown department store m er c h a n t s . indore. These are big chunks forming the segregated an d u n o r g an i z ed r et ai l s e gm en t . v i j a yw a d a. around 87 percent of the retail opportunity comes from top 2 5 ci t i es c o m p ro m i s i n g m et ro d el h i . also called ‘mom and pop stores’ in western countries. lucknow. F re e wa ys we re ex p a n d ed an d t h e s al es o f p ri v at e au t o m o b i l e s gr e w . T h es e a re fa m i l y. According to crisil. bhopal. Women became targets not just as mothers or wives as they entered the workforce and consumers became more demanding in their expectation of qualit y and service. The bab y boomers were teenagers at this point. � Mandis: . m u m b ai . chennai. tier i cities of kanpur . nagpur. The 1960s witnessed the growth of enclosed shopping centers. kochi.
Mandis are p h ys i ca l l y located at different regi ons to enhance convenient shopping. multi-brands & C at eri n g l i f es t yl e n e ed s . vegetables and fruits. These haats are a source of entertainment and socialization among rural masses.These are the largest chunk of unorganized retail catering to urban and rural masses. � Village Haats: T h i s fo r m i s o p e rat i n g i n r u r al ar e as w h er e b u ye rs an d s el l e rs g at h e r o n ce i n a week or month from nearb y villages and small towns to cater their livelihood and leisure needs.000 Multi-verticals. cereals. . pulses.00. vegetables. from which mostl y housewives makes purchases that too on credit. ft) 60. multi-product. � Push Ca rt Vendo rs : The are categories of vendors roaming from door to door in various localities selling fruits. The most prominent of them are sabzi m and is fou nd in mo st o f t he lo caliti es across In di a.000-7. Upco min g Retail Fo rmats Modern Formats Shopping Malls Area (sq. spices etc. The sellers bring across various products like eatables.000-70. and other eatables.000 Points of Differentiation Multi-format. Hyper marts 50.
000 20. Singl e Verti cal.000 Singl e verti cal . .000 500-5.000-5.000 Multi-branded.000-10. single verticals.Super marts Departmental Stores Apparel Stores 5. Multi-branded focusing on hi gh-end custom ers. single vertical on specific needs of customers.000-25.000 20. Specialty format Exclusive formats 2. Owned/ Franchi sed si ngl e product.000-50.
T h e g r o u p h ad o f t u r n o v e r R s 2884.3mn sq ft retail space area. The group’s prime focus is on retailing. Vishal is supported b y strong manufacturing set-up in Gurgaon.: V i s h a l R et a i l L td . retailing of non-apparels and a large variet y of FMCG products.53 million for fiscal 2007. 6026.In d i a p r es e n c e w i t h 1 0 8 m i d -s i z ed h yp e rm a rk et fo rm at s t o r es as on April 28. R am C h an d r a A g ar wa l .43 million for fiscal 2006 and Rs. It also has 2 9 wareho us es l ocat ed i n 8 ke y citi es in In di a cov erin g o ver 1.1m n sq ft area.00 0 garment pi eces per da y in each u nit. The Vishal stores offer affordable famil y fashion at prices to suit every pocket. In d i a ’s fi r s t h yp er -m ar k et h as al s o b ee n o p e n e d fo r t h e In d i an c o n s u m er b y Vishal. i s a p i o n ee r i n d i s c o u n t ret ai l i n g a n d i s f o c u s ed o n t i e r II a n d III c i t i es i n t h e co u n t r y. 2008 covering about 2. Calcutta) is today a conglomerate encompassing 117 showrooms in 75 cities / 20 s t at es . under the d yn am i c l e a d e rs h i p o f M r.COMPANY PROFILE Introduction of Vishal Retail Ltd. Situated in the national capital Delhi this store boasts of the singe largest col lecti on of good s and commo dit ies sold un d er on e ro of i n Ind ia The group had a turnover of Rs.12 million for fiscal 2005. The co m p a n y h a s p an . 1463. Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile. It h as a strong presence in manufacturing and retailing of r e a d ym ad e garm ent s (apparels). Dehradun and Manesar with a cap aci t y o f 5. . a l e ad i n g p l a ye r i n t h e In d i an r et ai l i n d u s t r y.
Co mpa ny Ba c kg r o und: Vishal Retail was incorporated on July 23. .m ad e ap p a rel s i n K o l k at a i n 2 0 0 1 .000 products range which fu l fi l l s al l yo u r h o u s eh o l d n e ed s . It s o utl ets cater t o almost all price ranges. T h e c o m p an y has acqui red the business of 'M/ s The Vis hal Garm ent s ' and 'M/ s Vis hal Garm ents ' in 200 1. Vis hal is o ne of fastest grow in g retaili n g grou ps in In di a.The group’s philosoph y is integration and towards this end has initiated backward integration in the field of high fashion b y setting up a state of the art manufacturing facility to support its retail endeavors. The showrooms have over 70. The cost benefi ts that are derived from the large central purchase of goods and services are passed on to the consumer. th e com pan y h as acqui red the m an ufactu rin g facili ties from Vish al Fas hio ns P riv at e Li mited and M/s Vis hal Ap parels. 2001 as Vishal Retail Private Li m i t ed as a r et ai l er o f r e ad y. in 1 8 stat es acros s In di a. an d c an b e c at e re d t o u n d e r o n e r o o f. Each sto re giv es you i nt ernati onal qualit y goods and pri ces hard to m at ch. ft. It i s cov erin g ab out 2 059 292 l ac s q. In 2 003 .
Ramchandra Agarwal Mrs. Uma Agarwal Mr.The Founders Mr. Surendra Agarwal .
i n t er p r et at i o n of the data. The respondents are free from all barriers so he/she can give his/her opinion which may not be true in man y occasions. 2.Objectives of study 1.Simultaneousl y to know the people perceptions towards retail outlet 4 . T o e v a l u a t e t h e r e c e n t t r e n d o f I n d i a n r e t a i l i n d u s t r y i n o r d e r t o c o m e o u t w i t h pro sp ect s fo r Indi a o ne of l eadin g ret ail chai n. LIMITATIONS OF THE STUDY: S o m et i m e re s p o n d en t s ar e n o t t a k i n g i n t e r es t i n s u ch t yp e o f s u r v e ys therefore t here is chance that the y m i ght be givi ng wrong information. .To know the consumer’s expectations from vishal mega mart. 3. The staff of the Vishal onl y provides/ communicates the merits of its products. T o c o m e o u t w i t h c o n c l u s i o n an d s u g g es t i o n b a s e d o n an al ys i s .
. It works on same the economy model as Wal-Mart and has had considerable success in many Indian cities and small towns. MAJOR COMPETITORS OF VISHAL MEGAMART 1. the head of Pantaloon Retail India Ltd. The idea was pioneered by entrepreneur Kishore Biyani. India Retail Pantaloon Group Kishore Biyani Is se sasta aur accha kahi nahin Type Founded Headquarters Industry Parent Owner Slogan Big Bazaar is a chain of shopping malls in India currently with 29 outlets. COMPANY PROFILE OF BIG-BAZAR: . owned by the Pantaloon Group. BIG-BAZAR Subsidiary of Pantaloon Group 2001 Mumbai.
gifts and stationary). is India's leading retail company with presence across multiple lines of businesses. It has recently launched its etailing venture. is India's leading retail company with presence across multiple lines of businesses. like choice. the company operates through 4 million square feet of retail space. it launched Big Bazaar. Pantaloon Retail (India) Limited. Pantaloon Retail forayed into modern retail in 1997 with the launching of fashion retail chain. with aspects of modern retail. This was followed by Food Bazaar. a hypermarket chain that combines the . has over 140 stores across 32 cities in India and employs over 14. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and is able to capture almost the entire consumption basket of the Indian consumer. music. Some of it's other formats include. The company registered a turnover of Rs 2019 crore for FY 2005-06.000 people. In 2001. The company registered a turnover of Rs 2019 crore for FY 2005-06. a hypermarket chain that combines the look and feel of Indian bazaars. Collection i (home improvement products). Pantaloons in Kolkata. E-Zone (consumer electronics). Depot (books. Pantaloon Retail forayed into modern retail in 1997 with the launching of fashion retail chain. Pantaloons in Kolkata. Headquartered in Mumbai ( Bombay). has over 140 stores across 32 cities in India and employs over 14. Shoe Factory (footwear) and Blue Sky (fashion accessories). food and grocery chain and launch Central.000 people. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and is able to capture almost the entire consumption basket of the Indian consumer. it launched Big Bazaar.Pantaloon Retail (India) Limited. In 2001. a first of its kind seamless mall located in the heart of major Indian cities. convenience and hygiene. the company operates through 4 million square feet of retail space. aLL (fashion apparel for plus-size individuals). Headquartered in Mumbai ( Bombay).
a first of its kind seamless mall located in the heart of major Indian cities. Shoe Factory (footwear) and Blue Sky (fashion accessories). At Big Bazaar. And this is just the beginning. Pantaloon Industries Ltd. cutlery. Lee Cooper. The group also has joint venture companies with a number of partners including French retailer Etam group. Debenhams. This was followed by Food Bazaar. with aspects of modern retail. Planet Retail. food and grocery chain and launch Central. It has recently launched its retailing venture. Manipal Healthcare. Gini & Jony and Liberty Shoes. It caters to every need of your family. gifts and stationary). sports goods and much more at prices that will surprise you. like choice. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. Next and Guess in India. Some of it's other formats include. Sales Promotion Strategies By Big Bazaar: . aLL (fashion apparel for plus-size individuals). crockery. With the ever increasing array of private labels. music. Big Bazaar is not just another hypermarket. E-Zone (consumer electronics). Big Bazaar plans to add much more to complete your shopping experience. The group's subsidiary companies include. Depot (books. Galaxy Entertainment and Indus League Clothing. you will definitely get the best products at the best prices -. convenience and hygiene. utensils. it has opened the doors into the world of fashion and general merchandise including home furnishings. Home Solutions Retail India Ltd. Talwalkar's. Collection i (home improvement products).that’s what we guarantee.look and feel of Indian bazaars. a group company owns the franchisee of international brands like Marks & Spencer.
Using creative and innovative customer communication is far more likely to be remembered than the "same old stuff" everyone does. Big Bazaar totally focuses on this policy. . 6-Electrical Accessories. 4-Crockery. its human nature. Look at things you can leverage to generate customer interest and buying decisions Product range of Big Bazaar: 1-Apparel and Accessories for Men. A planned approach to customer communication will be most effective. Customers like to be appreciated. 5-Dress Materials Suiting & Shirting. Even the most dedicated sales person may not call at the appropriate time.The greatest opportunity for new business is always the existing customer base.If you are not promoting your products or services you can be sure your competitors are. Women and Children 2-Baby Accessories 3-Cosmetics. One of your products/services? Making sure they are aware of your full range of capabilities can be a simple way to get new orders. So look carefully at how you can motivate your customers and build their trust.
15-Linens. 14-Home Decor Luggage. 17-Stationery. 16-Sarees. 13Hardware. 11-Household Appliances. 8-Footwear Toys. 9-Home Textiles.7-Electronics. . 12-Household Plastics. 10-Home Needs.
Bharti Retail has opened 59 Easy Day stores in Punjab. . The Easy Day stores source fresh fruits and vegetables from Bharti-Walmart. . In addition. housewives and retired personnel. The company has deliberately focused on north India in its first phase of operations in an effort to consolidate presence in one market. Rajasthan. by offering flexi-hour work schedules. it also has launched three compact hyper stores called Easy Day Market in Punjab. before expanding to another region. In an interesting HR innovation the stores plan to tap workforce from the likes of cart vendors. Haryana. Uttar Pradesh and New Delhi. Such groups of persons will also be enrolled for structured training modules at the Bharti Retail Academy.Easy Day " Easy Day " Departmental Store Near District Courts ( Police Lines Road ) Jalandhar Easy day is a joint venture of bharti and wal mart.
Wal-Mart has revolutionised retail business the world over with its “Every. 10-Home Needs PRICE GAP ANALYSIS . 7-Electronics. 8-Footwear Toys. Product range of easy day: 1-Apparel and Accessories for Men. 4-Crockery. typically measuring between 2. processed foods. apart from stocking food and grocery will among others also offer personal care products. meat. stationery. 6-Electrical Accessories.500 and 4. 9-Home Textiles. poultry and fresh produce including bakery and dairy products. household articles.“Easy Day” retail stores. Women and Children 2-Baby Accessories 3-Cosmetics. Although. 5-Dress Materials Suiting & Shirting.500 sq ft of space.
2) PRICE GAP BETWEEN VISHAL MEGA MART AND BIG BAZAAR Vishal Mega Mart FOOD ITEMS everyday ghee Ashirwad Atta(10kg) soyabin oil Kabuli Channa (1kg) (Price) Rs.26 Rs.250 Rs.205 Rs.6 .255 PRICE GAP Rs.5 Rs.5 ∑X = 85 MART AND EASY DAY MEAN= ∑X÷n=85÷8=10.1) PRICE GAP BETWEEN VISHAL MEGA Vishal Mega Mart FOOD ITEMS everyday ghee Ashirwad Atta(10kg) soyabin oil Kabuli Channa (1kg) Rajma urad dal britianna ghee Kaju (Price) Rs.54.211 Rs.58 big bazaar (price) Rs.51 Rs.6 Rs.2 Rs.185 Rs.62 Ans.100 Rs.81 Rs.11.3 Rs.6 Rs.260 Easy Day (price) Rs.5 Rs.58 Rs.26.48 Rs.13 Rs.5 Rs.25.211 Rs.254 Rs.46.80 Rs.5 Rs.19 Rs.273 Rs.80 Rs.5 Rs.260 Rs.53.5 Rs.52 PRICE GAP Rs.256 Rs.256 Rs.
1 Rs.51 Rs.211 Rs.26.0 Rs.81 Rs.260 Rs.33 Rs.250 Rs.51 Rs.260 Rs.20 PRICE GAP Rs.2010.Rajma urad dal britianna ghee Kaju FOOD ITEMS everyday ghee Ashirwad Atta(10kg) soyabin oil Kabuli Channa (1kg) Rajma urad dal britianna ghee Kaju Rs.293 Rs.260 Vishal Mega Mart (Price) Rs.185 Rs.58 Rs.51 Rs.33 Rs.260 Rs.82 Rs.82 Rs.0 Rs.6 Rs.6 Rs.5 LITREATURE REVIEW Article1 Vishal Mega Mart Aurangabad store on verge of closure THE THREE and half year old Vishal Mega Mart retail store in Aurangabad operations is most likely to be closed as the company has not opened the store from February 2.26 Rs.256 Rs.1 Rs.20 ∑X =118.81 Rs.240 Rs.51 Rs. Though the company cited the .53.293 Rs.5 Rs.240 big bazaar (price) Rs.5 Rs.80 Rs.52 Rs.
The Delhi-based Burman family. The company has invested Rs 4 crore to pick up stake in North India-based retail chain Vishal Mega Mart.reason as landlord . relevant sources claims it as a step towards permanent closure of store Article 2 Promoters of Dabur pick up stake in Vishal Mega Mart 2006 New Delhi. Mr Ram Chandra Agarwal.management dispute for over three months pending rental. said that the Burmans had picked up one per cent stake in the company for Rs 200 per share. seems to have hopped on to the retail bandwagon. June 21 . . Managing Director of Vishal Mega Mart. There has been widespread speculation over the past few months on the family making investments in the retail sector Confirming the development. promoters of Dabur India.
It may be under stood as a science of studying to how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. . There are several ways by which secondary data can be classified. Secondary data are those which have been collected by someone else and which have alread y been passed through the statistical process. In research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the content of our research study and explain why we are using a particular method and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.RESEARCH METHODOLOGY Research methodology is the way to systematically solve the research problem .
researchers directly question only a sample (i.e. descriptive research method. Since populations can be quite large.Survey Method: The survey is a non-experimental. Basha and Harter (1980) state that "a population is any set of persons or objects that possesses at least one common characteristic." Examples of populations that might be studied are 1) all 1999 graduates of GSLIS at the University of Texas. Surveys can be useful when a researcher wants to collect data on phenomena that cannot be directly observed (such as opinions on library services). a small proportion) of the population . researchers sample a population. or 2) all the users of UT General Libraries. In a survey. Surveys are used extensively in library and information science to assess attitudes and characteristics of a wide range of subjects. from the quality of user-system interfaces to library user reading habits.
There are computerized kiosks in public places that allows people to ask for input. Interviews are completed by the interviewer based on the respondent says. We'll discuss the relative advantages and disadvantages of these different survey types in Advantages and Disadvantages of Survey Methods . some people think that questionnaires always ask short closed-ended questions while interviews always ask broad open-ended ones. Sometimes. For instance. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Here. Your waiter presents a short customer satisfaction survey with your check. Your hotel room has a survey on the desk. I'll describe the major types of questionnaires and interviews. Increasingly. You're asked to complete a short survey when you visit a web site.Types of Surveys: Surveys can be divided into two broad categories: the questionnaire and the interview. it's hard to tell the difference between a questionnaire and an interview. Survey research has changed dramatically in the last ten years. survey research is tightly integrated with the delivery of service. We have automated telephone surveys that use random dialing methods. A whole new variation of group interview has evolved as focus group methodology. But you will see questionnaires with open-ended questions (although they do tend to be shorter than in interviews) and there will often be a series of closed-ended questions asked in an interview. You get a call for an interview several days after your last call to a computer company for technical assistance. keeping in mind that technology is leading to rapid evolution of methods.
What's the difference between a group administered questionnaire and a group interview or focus group? In the group administered questionnaire. Unlike with mail surveys. You can send the exact same instrument to a wide number of people. the interviewer works directly with the respondent. Someone takes notes for the entire group -. The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate. In the group interview or focus group. A second type is the group administered questionnaire. A sample of respondents is brought together and asked to respond to a structured sequence of questions. mail questionnaires are not the best vehicles for asking for detailed written responses. listening to each other's comments and answering the questions. But there are some disadvantages as well. All of us have. they think of the mail survey.Questionnaires: When most people think of questionnaires. received a questionnaire in the mail. And. And.people don't complete an interview individually. Survey Interviews: Interviews are a far more personal form of research than questionnaires. at one time or another. If the respondents were unclear about the meaning of a question they could ask for clarification. for instance). They allow the respondent to fill it out at their own convenience. the . Response rates from mail surveys are often very low. Traditionally. each respondent is handed an instrument and asked to complete it while in the room. There are many advantages to mail surveys. questionnaires were administered in group settings for convenience. People work as a group. Each respondent completes an instrument. there were often organizational settings where it was relatively easy to assemble the group (in a company or business. the interviewer facilitates the session. In the personal interview. They are relatively inexpensive to administer.
People often don't like the intrusion of a call to their homes. Some don't have telephones. First of all you'll learn about the two major types of surveys that exist. Then you'll see how to write questions for surveys. placement -.about content. Like personal interviews. And. Telephone interviews enable a researcher to gather information rapidly. Constructing the Survey: Constructing a survey instrument is an art in itself. scope and purpose choosing the response format that you use for collecting information from the respondent . The interviewer is considered a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency. But they also have some major disadvantages. Most of the major public opinion polls that are reported were based on telephone interviews. There are three areas involved in writing a question: determining the question content. they allow the interviewer to ask follow-up questions. format. the questionnaire and the interview and the different varieties of each. And. And.interviewer has the opportunity to probe or ask follow-up questions. we do have lots of advice to offer that might increase your chances of developing a better final product. There are numerous small decisions that must be made -. especially if what is sought is opinions or impressions. Many people don't have publicly-listed telephone numbers. wording. Interviews can be very time consuming and they are resource intensive. telephone interviews have to be relatively short or people will feel imposed upon.that can have important consequences for your entire study. Almost everyone is familiar with the telephone interview. they allow for some personal contact between the interviewer and the respondent. While there's no one perfect way to accomplish this job. interviews are generally easier for the respondent.
Inaccurate data collection can impact the results of a study and ultimately lead to invalid results.figuring out how to word the question to get at the issue of interest Finally. You'll see that although there are many aspects of survey construction that are just common sense. if you are not careful you can make critical errors that have dramatic effects on your results. . Data collection methods for impact evaluation vary along a continuum. Details Of Research: Method Used: Type Of survey: Instrument used: Survey method Interview Questionnaire Sample size: Data used: 133 Both Primary & Secondary Data Collection: Data Collection is an important aspect of any type of research study. once you have your questions written. At the one end of this continuum are quantatative methods and at the other end of the continuum are Qualitative methods for data collection . there is the issue of how best to place them in your survey.
controlled .g. counting the number of patients waiting in emergency at specified times of the day). and surveillance studies. Primary Data Collection: The considerable and diverse array of primary data methods includes. These methods can be described and categorized in terms of multiple attributes or dimensions. the researcher will employ probability sampling to select participants. variable. and simpler designs such as case series and single case reports or anecdotes.Data collection methods : The Quantitative data collection methods. participants may be randomly assigned to different treatments. and generalize. e. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. such as whether they are prospective or retrospective. Observing and recording well-defined events (e. or outcome. the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent.. If the intent is to generalize from the research participants to a larger population. cross-sectional studies. If this is not feasible. interventional or observational. observational studies such as case-control. They produce results that are easy to summarize. compare. other prospective but uncontrolled trials.g. Depending on the research question.. Obtaining relevant data from management information systems. Typical quantitative data gathering strategies include: Experiments/clinical trials. true experiments such as randomized controlled trials (RCTs) and other controlled trials. rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories.
and many studies employ nearly limitless combinations of these attributes Secondary data: Secondary data originally collected for a different study. used again for a new research question. are employed. The secondary data used in this project is : through internet through books of retail company profiles of big bazaar and easy day. This research was carried at Vishal Mega Mart. Shakti tower near bus stand.or uncontrolled. Target population is well identified and various methods like personal interviews etc. SAMPLING UNIT It gives the target population that will be sampled. . and other attributes noted below. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Jalandhar city. Some of these methods have alternative names. These were 133 respondents.
It is th e onl y sto re i n jal and har w here you can ex ch an ge th e go ods after purchase. (On selected items). It s ell s p ro du ct at ch eap er prices . It o ffers wi de ran ge of produ cts un der on e roo f. to s ell it s n ew p ro du ct. .SWOT ANALYSIS STRENGTHS: We can en cash bran d image o f Vish al R et ail Ltd . It h as w ell ed d esi gn store & w ell o rganiz ed sto re. It p ro vid es go od after-sal e servi ce. Garment sector of the Vishal is much more superior to other retail stores. The Vishal Mega Mart is situated at the big market place. It s egments on mid d le an d l ow er mi ddl e income grou ps. w hi ch cons titut e majo rit y o f t he po pul atio n in In di a.
To increase the customer satisfaction b y providing different variet y of products. OPPORTUNITIES: . It will get addit io nal sales in th e fut ure.WEAKNESSES: Need to incorporate man y new features as per customer requirement. N e ed t o i m p ro v e s t o r e l a yo u t a c co rd i n g t o cu s t o m e r fa ci l i t y. . Need to provide more offers/ discounts on FMCG. because from m y consumer behavior survey I have found out that most of respondents think that Vishal Mega Mart is not providing good offers/discounts on FMCG in comparison of Big bazaar.l i n e ( M a n u f a c t u r i n g u n i t o f V i s h a l ) i f w e c r e a t e t h e b r a n d i m a g e o f it. Need to include more varieties of the same item. Here the perception of the people is quite low. People are not so modern in jalandhar and their perceptions are quite advance. Lack o f p ro per ex tractio n o f wo rk from s taff. Z.
big bazaar. Coming era is of knowledge and information if we sell our manufacturing unit product through int ernet so we can creat e its brand image + additional sales in future. There i s a boo m o f ret ail in fut ure accordi n g to current s cen ario. F in d in g s 1. 6. big bazzar have treained employees. . Provide more discounts like easy day in food section.eas y da y are the main competitors. make customer loyalty programme. Vishal needs more variety and assortment like easy day. If V i s h a l c r e a t e s b r a n d i m a g e o f i t s Z -l i n e p r o d u c t . Need a strong customer relation . Vishal mega mart does not spend on advertisement compare then easy day . THREATS: Big baza. 3. s o i t c a n g i v e d i r e c t competition to the other branded products in future. They need media advertisement and through media create the brand awareness. big bazaar. In creas ed co mp etitio n in th e d om esti c m ark et. 5. 4. . 2. Employees are not trained in vishal and easy day .
Main tai ned p rop er displ a y to creat e i mpuls e. Make frequent advertisements in both print and electronic media. (It i s ass u med th at n ear about 70% sales comes from impulse marketing and if proper display is not maintained impulse cannot be created). Provide more discounts on FMCG. M ak i n g s t al l s i n c o rp o r at e m e l a s l i k e t ra d e f ai r. Need to provide additional requirements. . offers and discounts as per customer Need to include varieties of similar item. Provide better customer service.SUGGESTIONS: Compan y need to spend a lot on advertising and promotion to create brand image of its product. m a yb e b en ef i ci al t o create brand image of its product.
Name: - .? (a) Once [ ] (b) twice [ ] (c) Thrice [ ] (d) More (please specify)……… 2. Have you visited Easy day & Big Bazar ? (a) Yes [ ] (b) No [ ] 4(b) Which store do you think is better in the following attributes Attributes Your Choice Vishal Mega Mart Vishal Mega Mart Vishal Mega Mart Vishal Mega Mart Vishal Mega Mart Vishal Mega Mart Easy Day Easy Day Easy Day Easy Day Easy Day Easy Day Price Product Quality Product Variety Offers Staff Knowledge Service Quality 5. How much money do you usually spend on Vishal Mega Mart in a month? (a) 0 to 2000 [ ] (b) 2000 to 5000 [ ] (c) 5000 to 10000 [ ] (d) More than 10000 [ ] 3. How is the behavior of staff members at Vishal Mega Mart? Very good Good Average Poor Very poor 6.Vishal mega mart 1. CUSTOMER PERSONAL INFORMATIONS:- 1. Which products you prefer to buy from Vishal Mega Mart (a) FMCG [ ] (b) Cloths [ ] (c) House furnishing [ ] (d) All type [ ] 4. . Give your suggestion. ______________________________________________________________________________ ___________________________________________________________________________ 7. How often do you visit Vishal mega Mart.
Qualification (a) 10th [ ] (b) 12th [ ] (c) Grad. 4. Income 5000-10000 26-30 31-35 36-40 . Address: . Phone No. [ ] (d) PG.2. 3. Age (in year):18-25 5. 41-50 >50 11000-20000 21000-30000 31000-40000 > 41000 6. [ ] (e) Diploma [ ] (f) Other……… Surveyor Name: Date: Time: .
easy day bb.Not attempt .big bazar NA.Questionnaire Analysis ABBREVIATIONS: V – vishal mega mart Ed.
New customers are very less as they are only 1% who have visit first time.MONTHLY VISIT AND AGE GROUP age group 18-25 26-30 31-35 36-40 41-50 > 50 NA 34 36 21 24 7 8 3 133 > 50 41-50 6% 5% NA 2% 18-25 26% 36-40 18% 18-25 26-30 31-35 36-40 41-50 31-35 16% 26-30 27% > 50 NA Interpretation: On the basis of this figure we can say that mostly customers visit once or twice in a month at Vishal Mega Mart as the percentage of those customers is 76 % . .
Interpretation:- .INCOME Income 500010000 11000 20000 21000 30000 31000 40000 > 41000 NA 11 32 45 22 20 3 133 NA 2% > 41000 15% 5000-10000 8% 5000-10000 11000-20000 24% 11000-20000 21000-30000 31000-40000 > 41000 NA 21000-30000 34% 31000-40000 17% The income of Vishal Mega Mart is not so much as about 30% customers earns between Rs 11000 – 20000.
MONTHLY PURCHASE Monthly purchase 0-2000 33 2000-5000 40 5000-10000 38 > 10000 19 NA 3 133 NA 2% > 10000 15% 0-2000 23% 0-2000 2000-5000 5000-10000 > 10000 5000-10000 28% NA 2000-5000 32% About 60 % customers expend till Rs. Purchasing power of Vishal’s customers is not high and they don’t invest big amount in purchasing from Vishal Mega Mart Interpretation:- . 5000 only in a month in Vishal Mega Mart. A few person are there who purchse more than Rs.10000 in a month.
As we are seeing in the chart that the customers who accepts Vishal Mega Mart and Easy Day as low price retailers are the most and the percentage is 75. Along with Vishal Mega Mart.PRICE Price v ed bb v & ed v & bb e d & bb NA 32 26 7 40 5 7 16 133 ed & bb 5% v & bb 4% NA 12% v 24% v ed bb v & ed v & bb ed & bb NA v & ed 30% bb 5% ed 20% Interpretation:Mostly customers consider Vishal Mega Mart as the most cheap retail store. Easy Day is also considered as cheap store. .
About 51 % customers accepts that Big Bazar and Easy Day have quality based products and the consumers who prefer Vishal Mega Mart With Big Bazar and Easy Day in the case of quality is very less Interpretation:- .PRODUCT QUALITY v ed bb v & ed v & bb ed & bb NA 22 30 38 8 7 12 16 133 Product Quality ed & bb 9% v & bb 5% v & ed 6% NA 12% v 16% v ed bb ed 23% bb 29% v & ed v & bb ed & bb NA Big Bazar and Easy Day are considered the stores that have better quality than Vishal Mega Mart.
Mostly consumers thinks that Big Bazar provides much varieties to purchasers Interpretation:- .PRODUCT VARIETY Product Variety v 13 ed 20 bb 45 v & ed 8 v & bb 7 ed & bb 23 NA 17 133 NA 13% v 10% ed 15% v ed bb v & ed v & bb ed & bb 17% v & bb 5% v & ed 6% ed & bb bb 34% NA Vishal Mega Mart and Easy Day are much behind to Big Bazar in the sense of product variety.
.STAFF KNOWLEDGE Staff Knowledge v 17 ed 23 bb 41 v & ed 2 v & bb 18 ed & bb 10 NA 22 133 NA 17% ed & bb 7% v & bb 14% v 13% ed 17% v ed bb v & ed v & bb ed & bb NA v & ed 1% bb 31% Interpretation:- According to respond the employees of Big Bazar have more knowledge about store than the employees of Vishal and Easy day.
Service Service v ed bb v & ed v & bb ed & bb NA 28 15 50 1 10 11 18 133 NA 14% ed & bb 8% v & bb 7% v & ed 1% bb 38% v 21% v ed bb v & ed ed 11% v & bb ed & bb NA Interpretation:Service of Big Bazar is superior to its competitors as 40 % respondents are in favour of Big Bazar. . Vishal Mega Mart is the second choice for customers in the case of service.
Staff behavior Staff Behaviour Very good 15 Good 58 Average 47 Poor 6 NA 3 Very poor 4 133 Po o r N A 5% 2% Very poor 3% Very good 11% Very good Good Average Average 35% Po o r Good 44% NA Very poor Behaviour of Vishal Mega Mart is not proper so good as it should be. 35% respondent rank average to staff behavior of Vishal. Interpretation:- .
O ffe r s Offers v ed bb v & ed v & bb ed & bb NA 35 22 1 51 5 3 16 133 ed & bb 2% v & bb 4% NA 12% v 26% v ed bb v & ed v & bb v & ed 38% ed 17% ed & bb NA bb 1% Interpretation:.According to respondents vishal Mega Mart and Easy Day are the best in the case of Offers. . 40 % respondents are in the favour of Vishal Mega Mart and Easy Day. Along with this 27 % 16% are in favour of Vishal Mega Mart and Easy Day respectly.
But there are few areas where these malls needs amendments and these suggestions are mentioned in these malls. Product Range of easy day is better than that of Big Bazaar.Conclusion: After completing this research we come to know that Only easy day is ahead of Vishal Stop because of its prime Location and higher product range. . is new big bazar jalandhar in as compared to Vishal Megamart and it is slowly covering its market. easy day in apparel in the jalandhar. but Product Quality of easy day is better than Big Bazaar in jalandhar. Advertising is an important factor of getting sales promotion and Vishal Megamart is ahead of big bazaar. Overall Vishal Megamart is in compeition with easy day. big bazaar.
edu/alex/chapt6.html .wikipedia.indianretailindustry.vishalmegamart.BIBILIOGRAPHY www.com http://www.com www.udel.com www.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.