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  TABLE OF CONTENTS
COMPANY DESCRIPTION

History of GEO

GEO Television Network

Introducing GEO TV

Mission Statement

Vision Statement

Basic Objective

Value Statement

Company Logo

Logo Application

(PLANNING) GOALS & STRATEGIES

Short Term Goals

Intermediate Goals

Long Term Goals

Strategic Planning

Operational Planning

Growth Strategy

Crisis Management

SWOT ANALYSIS

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Strengths

Weaknesses

Opportunities

Threats

CORPORATE PROFILE

Nature of Business

Target Market

Type of Ownership

Financial Resources

Revenues

Types of Products

Channels

Market Share

Competitors

Production Capacity

External Environment

LEADING

Leadership Style

Internal Environment

Internal Communication

Level of Informality

Internal Culture

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Motivation

ORGANIZING

Level of Management/Designation

Organization Structure

Span of Control

Organizational Chart

Decision making Style

Delegation Process

Leading Designation

Departmentalization of GEO

i. Functional Departmentalization

ii. Geographical Departmentalization

Departments/Divisions

Human Resource Management of .GEO

Achievements and Awards

References

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History of Formation of GEO Network

1966 Letter to the President of Pakistan asking him to permit


private sector television to combat the propaganda war’s 1990 First
feasibility/research paper on TV potential in Pakistan completed for
GEO followed by national and International study tour. Dec 1991
Made first pilot for first new show for GEO, then named "Newsreel".
Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1. Aug
1996 Due to political confrontation GEO launch postponed. 1998.

First advertisement in all major newspapers of Pakistan looking


for television talent and announcing GEO for the first time. July 2001
Largest HR recruitment campaign launched. Nov 2001 BBC
Technologies hired as technical consultants for GEO. 15-Nov 2001
Core team of the channel is established to chalk out policies, strategy
and implementation plan. 2-Dec 2001 String of nationwide interviews,
consisting 25 cities, begin as recruitment campaign attracts attention
of 40,000 applicants. 20-Dec 2001 Contracts with builders, key
vendors, technology partners, transponder and Dubai Media City are
finalized. 5-Jan 2002 Construction of state-of-the-art HQ studios and
offices begins. 10-Jan 2002 Construction begins at Dubai Media City
for offices and transmission studios. 1-Feb 2002 a senior team of int'l
consultants lands in Pakistan to complete race for training. 1-Mar
2002 The initial batch of 200 candidates for training are recruited. 1-
Mar 2002.

Television equipment worth millions begin to arrive in Pakistan


for the training process. 1-Apr 2002 Training by 16 foreign producers,
reporters, writers and camera operators starts! 1-Jun 2002 First batch
of trainees graduate are sent to different areas of Pakistan equipped
with necessary recording equipment. 14-Jun 2002 Bomb blast at US
consulate takes place, about a kilometre from training camp. The
under training news team is put to the test with 4 hours of non-stop
test transmission. Exclusive footage makes headlines across the
world. BBC shows GEO footage. BBC producer visits training camp
and commends GEO team for excellent coverage. 30-Jul 2002 A

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team of senior journalists takes over Dubai office to prepare for test
transmission. 5-Aug 2002 First signals from satellite are tested.

14-Aug 2002 GEO'S test transmission starts at 12:00 noon PST


with 24-hour news content; frequency kept secret. 15-Aug 2002
Cable Operators start tuning into secret frequency and begin airing
GEO's test transmission without channel's consent. 5-Sep 2002 Geo
team begins nationwide 5-day tour marketing the channel to cable
operators, introducing them to the channel and getting their feedback.
5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is
copied and imitated by local brands i.e. GEO Biryani, GEO Water and
GEO Washing Powder.

11-Sep 2002 First advertisement announcing GEO frequency.


30-Sep 2002 Construction of state-of-the-art, HQ and offices
completed. Team moves in from training camp. 11-Jan 2003
Launching ceremony of infotainment and entertainment programs,
with duration of 2 hours per day, is held at Mohatta Palace in Karachi.
11-Mar 2003 London and New York Bureaus made operational. 20-
Mar 2003 Geo and CNN sign partnership contract for collaboration. 7-
Apr 2003 Geo begins transmission in UAE through E-Vision. 14-Aug
2003 Geo completes its 12 months of non-stop on air transmission

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GEO TELEVISION NETWORK

GEO started its test transmission on 14 August 2002. “The National


association of Broadcasters (USA). World’s largest association of
broadcasters has honoured GEO with the “Award for Quality”
declaring it an international standard television channel.” To build a
reputable identity in a cluster of different channels in just a period of
four years was not an easy task. Geo is known for its unique
entertainment, hot talk shows, truth revealing news and informative
programs.

INTRODUCING GEO TV
GEO TV was established in May 2002. Test transmission started on
14th August 2002 on the PAS 10 digital satellite. Regular transmission
started on 1st October 2002. Geo TV is the first South Asian Urdu
language channel to provide content comparable with excellent
television broadcasters. Geo is the fastest growing TV Channel in
Pakistan with ratings exceeding all satellite delivered TV channels in the
market. Geo has the widest distribution on cable systems in Pakistan
with 100% carriage within 90 days of launch.

It launched the first interactive infotainment programs in Pakistan,


engaging and empowering the viewer. Consistently scoops all rival
broadcasters on major news events. Besides seven bureaus in
Pakistan, a robust international network feeds live content from New
York, Washington and London. Intelligent Media Consultant has given
formal multi-disciplinary training to 500 members of GEO staff including
all producers, reporters, writers, camera persons and editors. Its
member team comprising of CNN, BBC producers, cinematographers,
editors and presenters were split in Dubai and Karachi for 5 months to
complete the training.

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MISSION STATEMENT
GEO informs and entertains while celebrating cultures and prompting
dialogue in the spirit of "LIVE AND LET LIVE".

VISION STATEMENT
“GEO will be the voice of freedom from the Asian subcontinent. It will
highlight the issues of concern and the cultural richness of its people
through information, discussion and entertainment. GEO will
propagate transparency of responsibility that will ensure its position
as the most credible and meaningful source of information, through
quality programming based on issues. GEO will provide
entertainment audiences can relate to, thereby creating viewer loyalty
and response. GEO will forge an alliance amongst its three
stakeholders - viewers, advertisers and shareholders to maximize
viewer ownership. GEO will invest in human resources as it
recognizes it to be the foundation upon which the GEO future will be
built. It is this very foundation that will allow GEO to attain and sustain
a leadership position, thus fulfilling the promise associated with its
creation.”

BASIC OBJECTIVE
Like all for-profit organizations, GEO’S basic objective is also revenue
generation.

VALUE STATEMENTS
• We are a team.
• We respect each other.
• We encourage self-development.
• We hold high expectations.
• We embrace change.
• We value our Viewers.

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• We provide exceptional service that leaves an impression.
• We support our community.
• Consistent entertainment service and production quality.

COMPANY LOGO
All companies must have a pictogram, or single visual statement that
represents the entire idea behind that symbol. GEO’s Logotype enjoys
the same reputation with our audience, stakeholders and employees.
Representing the true strength of the channel, which is unbiased,
accurate and timely 24-hour news in ‘Urdu language’? The Geo logo
represents many aspects of its business in true colors. The Orange
represents “DAY’ and Blue represents ‘NIGHT’. The Urdu alphabet
‘Jeem’ cutting through from the TV Screen in a sharp angle connote the
‘GLOBE’ and the overall formation of the composite represents ‘EYE
ON WORLD AFFAIRS 24 HOURS A DAY’.

An animated spot, ‘Peela-Neela’ was specifically aimed at unveiling the


‘Design Rationale’ of the logo to the audience. The logo has been
warmly received by the Pakistani audience and in a short span of time
has come to represent Quality Broadcast with great production and
content values.

LOGO APPLICATION
All good identities have flexibility for Primary applications but
Secondary and Tertiary applications as well. Geo uses three such
distinctive applications of the Parent Identity.

a. CORPORATE EMBLEM:
Whereas the Logotype of Geo uses a sharply angled, cropped and
embedded image of the Urdu alphabet ‘Jeem’, the Corporate Emblem
is a repetition of the complete alphabet. This pattern represents the
Global presence of Geo covering and delivering Faster Firsts to its
audience.

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b. LOGO VERSATILITY:
With the realization that our logotype gives us enormous strength,
Geo is the only TV Company that allows its Logo to be adapted to
direct relevance to its ‘special events and occasions’

GOALS
SHORT TERM GOAL:
The short term goals of GEO keep on changing however, the present
short-term goal is to launch an English news channel named as GEO
English within six months. The permission has been granted to
launch the English news channel. It will be acquired soon.

INTERMEDIATE GOAL:
The intermediate goal of GEO is to increase their channels to 11
within the time limit of 3 years.

LONG TERM GOAL:


When asked about the long-term goal we were told that it is highly
confidential and only known to the Upper level management, e.g.
C.E.O.

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PLANS
OPERATIONAL PLANS:
Geo has a network, which handles all the business units in each
department. Its like an Octopus, the head is the Network and each
tentacle is a business unit. They evaluate the goals set by the
management as to how close they are to achieving their objectives,
and how much they have achieved. If Geo has not achieved its
required goals they take feedback and change their operational plans
accordingly. The BOD or “Top management” is responsible for such
type of decisions.

GROWTH STRATEGY:
GEO’s strategy is to make the HRM department strong and
competent as HRM department is the base of the organization. They
do so by providing training to the newly hired employees. This will
benefit GEO and increase the growth of the channel.

CRISIS MANAGEMENT:
Geo has not faced any such crisis yet however, they have set a
whole team for the management of crises. In this team, GEO has
experts in all fields. When a certain department faces any problem,
the head of that department informs the team about it and the team
finds a solution to the problem and terminates it. Unfortunately,
however because it is impossible to forecast the future precisely, no
organization can ever be perfectly prepared for every eventuality.

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SWOT ANALYSIS:

STRENGTHS WEAKNESSES
S.W.O.T
ANALYS
INTERNAL

Internal Internal limitations


ES

capabilities that may


that may help interface with
a company a company’s
reach its ability to
objectives achieve its
objectives

OPPORTUNITIES THREATS
External factors that the Current and
company may be able to emerging
exploit to its advantage external factors
that may
challenge the
company’s
performance

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EXTERNAL

POSITIVE NEGATIVE

STRENGTHS:
• New ideas and concept with fast execution has become a
trademark of GEO -- 'Fastest and Firsts'.
• First to bring the 'Breaking News' concept in Pakistan.
• Unbiased, accurate and timely 24-hour news in ‘Urdu language’.
• Most competitive work team.
• Goodwill as the largest media group in the country.

WEAKNESSES
• Lack of innovation.
• Lack of focus.
• Over confidence

OPPORTUNITIES:

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• Growing awareness about GEO of the people. They are attracted
towards entertainment.
• Increase in viewer-ship.
• Demand for quality entertainment.

THREATS:
• Fear of competition.
• Especially in entertainment because of new channels.
• Employee turnover.
• GEO’S employee turnover is under 5%.
• New Channels Attract GEO Qualified And Trained Employees By
Offering Them 3 Times The Salary They Earn At GEO.
• Unstable Political Situation.
• Security.

CORPORATE PROFILE:
Nature of Business:
It is an International Electronic Media service providing News and
Entertainment services.

Type of Ownership:
It is a Private limited Company and has 100% internal shares (family
shares only). This is part of the Jang Group of Companies, the
biggest and strongest group in media of the Private Sector.

FINANCIAL RESOURCES:
It is basically a family business they have no external shares.

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TYPES OF PRODUCTS:
News, Entertainment, Information, Sports.

PRODUCTS
It is not actually a manufacturing business rather a service business
that generates cable TV channels namely:

1) Geo News

2) Geo TV (entertainment)

3) Geo UK (infotainment)

4) Geo USA

5) Geo Super (sports)

MARKET SHARE:
Its stands 2nd to satellite channels viewed in the Pakistan and 2nd to
National channels in Pakistan. i.e., PTV,ATV etc.

COMPETITORS:
PTV is the main competitor of GEO with regards to viewer ship
because of the reason that geo is a satellite channel and is
accessible in specific areas whereas PTV is a national antenna
channel, which is easily accessible. Geo is trying to compete with
PTV and trying harder and harder to be the No.1 channel in Pakistan.
Other satellite channels like ARY One World, Express News, AAJ TV
etc, are GEO’s major competitors among satellite channels.

PRODUCTION CAPACITY

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11 channels is their total capacity because they are using 2 beams
and each beam contains 5-6 channels.

EXTERNAL ENVIRONMENT

Geo is one of the independent and liberal channel with the unique
honour of consistently breaking news. Geo is a liberal channel it has
no restriction from the Government of Pakistan because its
transmissions are telecasted from Dubai, which is a free zone. The
Government of Pakistan can influence GEO about the News and
programs they air but GEO is not bound to report to the Government.
However, they cannot ignore and go against the Government as they
operate within Pakistan as well. They Government have the right to
jeopardize GEO’s operations.
Despite the liberty GEO enjoys it cannot ignore the cultural ethical
values of the society that is why GEO has a Quality Control
Department Specifically working on censoring each program and
News before it can be aired on TV. They are bound to follow the rules
of the censor board.

The technological environment includes all the ways by which it


creates value for the constituents.

In case of a catastrophe in the environment GEO network is affected


in two ways. It is positively affected when viewers depend on Geo
News to give them Live Coverage on the situation like wise, it is
negatively affected at the same time when the demand for the
entertainment channels lessen because people are grieved by the
chaos. This way Geo entertainment loses viewer ship.

LEADING:
LEADERSHIP STYLE:

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Geo follows a purely and highly democratic leadership style. The
democratic leadership style is also called the participative style as it
encourages employees to be a part of the decision making. The
democratic manager keeps his or her employees informed about
everything that affects their work and shares decision making and
problem solving responsibilities. This style requires the leader to be a
coach who has the final say, but gathers information from staff
members before making a decision. GEO invites employees to share
their input to make decisions.

Democratic leadership can produce high quality and high quantity


work for long periods of time. Many employees like the trust they
receive and respond with cooperation, team spirit, and high morale.
Typically the democratic leader:
• Develops plans to help employees evaluate their own
performance
• Allows employees to establish goals .
• Encourages employees to grow on the job and be promoted
• Recognizes and encourages achievement.

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INTERNAL ENVIRONMENT:
INTERNAL COMMUNICATIONS:
Geo firmly believes in the use and influence of Internal
Communications to create a working environment that is based on
the hallmark of professionalism and on the concept of ‘service above
self’.
The idea is to create a relationship between the organization and its
people, encourage excellence, and inculcate a spirit of achievement.
As an organization that lays great emphasis on Human Resource, its
training and development, inevitably it realizes the meaningful
contribution of its team that has worked passionately to make the
channel grow and achieve unprecedented results.
Geo’s HR Department plans and executes cohesive and integrated
communication designed specifically for its people to share the sense
of pride and joy in Brand Stewardship. This of course is in addition to
numerous events and occasions that it holds to allow social, cultural
and sporting activities as one big team.
Managers interact with their employees and communicate with
everyone on an open forum culture. Managers communicate on the
phone and over the internet the head office in based in Karachi.

LEVEL OF INFORMALITY:
Geo organization is very informal and partially formal. They follow an
“Open door Policy”. Formal conversations are less because GEO
believes in Teamwork and working in a friendly environment. Despite
a friendly atmosphere, no such incident has occurred yet in which
different kinds of rumours has spread. Everyone has the right to give
ideas and opinions regarding improvement such as new technology,
innovation etc.

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INTERNAL CULTURE:
The culture of GEO TV is CUSTOMER RESPONSIVE
There is a code of conduct that all employees have to follow strictly.
For example:
• They have a No-Smoking environment however; they have
specified a zone for smoking only.
• Every employee has to display the GEO Identity Badge.
• All employees should conduct the display of Discipline strictly
because of too much interaction with the other departments.
• There is no formal dress code except for certain levels such as,
the Heads of the Departments.
• Eatables are not allowed everywhere in the office except in the
Café. Employees mush reach and leave the office in time at the
10-7 office timings.

MOTIVATING THE EMPLOYEES


Some of Geo’s tools of Motivation for employee welfare are:

• Performance based incentives.


• Annual evaluation of the employee’s performance is discussed
with the employee.
• There is and Idea Box in the reception room available to
employees and even visitors. All ideas are implemented and
the generator of the idea is rewarded with a prize. The C.E.O of
the company is heading this campaign himself.
• Annual Employee Functions.
• Success story of the month. A success story of the month in
each department is mentioned for employees who have gone
that extra mile in achieving their objective. Their stories are
discussed; the committee reviews them and selects the best
one. The winner of the best success story is rewarded with a
dinner for two prizes.
 

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ORGANIZING
Management Structure & Style. Geo consists of 1600 plus employees
around the world and 180 employees in the Lahore bureau itself
because Geo has a very wide and large hierarchy.

LEVELS OF MANAGEMENT/DESIGNATIONS
Top Managers
• Chief Executive Officer (C.E.O)
• Chief Operating Officer (C.O.O)
• Managing Director GEO News
• Managing Director GEO ENTERTAINMENT
• President

Middle Managers
• Directors
• Director News
• Content Head (Production)
• Regional Heads
• Bureau Chief News
• Senior Executive Producer Entertainment:
• General Managers

First Line Managers


• Managers
• Associate Managers

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ORGANIZATION STRUCTURE
Geo consists of multiple layers of management and thus forms a Tall
Organizational Structure. Information whether upward or downward
must pass through so many organizational layers.
 
SPAN OF CONTROL

In GEO span of control tends to be wide at lower level and is


relatively narrow at upper level management.

ORGANIZATION CHART
When asked about its organizational chart we were told that it has a
very complicated and wide hierarchy organizational chart, which is 3
meters long and is available on a 64 mb visual file, which is kept in
the Karachi H.Q. An organizational chart of the Lahore bureau is:
 
  
CHART
 
• C.E.O
• C.O.O
• Channel President
• M.D News
• M.D Entertainment
• Content Head
• Production Head
• Director News
• Bureau Officers
 
 
 
 
 

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DECISION MAKING STYLE
It is highly decentralized but also partially centralized.
The top managers takes suggestions from all employees but the final
decision is in the hand of top management.
DELEGATION PROCESS
No matter how an organization is structured, those at the top of
the organization are accountable for the actions and decisions of
those subordinate to them (within the chain of authority). Geo’s
mainframe hierarchy of delegating responsibilities to others in routine
or in emergency involves all concerned employees to act with the
highest level of professionalism. When a subordinate fails, all who are
responsible shoulder that failure and the necessary authority is
alerted (e.g. subordinate, superior, and superior to the superior.) in
order to rectify an issue. Geo serves this chain of command and
delegates the duties to other employees in such a manner that if a
departmental head needs to go for some reason, he can delegate his
duties for an interim period to his next senior most person available.
He can acquire all his authority in a limited manner but can’t take any
financial decision on his own, he will need to sanction it first by the
board of directors and the CEO of the company to avoid any
complexity in the decision making process.

LEADING DESIGNATION
The C.E.O Mir Ibrahim-Ur-Rehman is in charge of the Content
Production and transmission.
The C.O.O Zaheer-U-Din Khan is in charge of all operational
departments (Marketing, sales, finance, HR, recovery etc.).
President Imran Aslam is responsible for Content portion of GEO.
MD. News Azhar Abbas is responsible for GEO News.
MD. Entertainment Yousaf Baig Mirza is responsible for GEO
Entertainment.
Senior Executive Production Tariq Jamil is in charge for production
operations in Lahore.
Bureau Chief News Khawar Naeem Hashmi is in charge of the News
sector in Lahore.

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The President and C.O.O will report to the C.E.O. Managing Director
of News and Managing Director of Entertainment reports to the
President. Director News reports to MD News and Content Head of
Production reports to MD Entertainment. The News and
Entertainment departments have separate levels of hierarchy but they
operate from the same office. Further hierarchy is extended to each
bureau/regional office.

DEPARTMENTALIZATION:
Geo is a highly organized and departmentalized firm. The control and
coordination is narrowed and made easier, so top managers can see
more easily how the various departments are performing. This allows
GEO to treat the department as a profit centre. The Marketing
department is mainly the “Profit center” of GEO. They calculate the
profits of Geo and use that information in making decisions about
advertising and promotional events, commercial airtime allocation etc.

DEPARTMENTALIZATION OF GEO:
Geo has its own specific way of classifying and grouping work
activities. It is classified according to:

• 1)Functional Departmentalization
• 2)Geographic Departmentalization

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FUNCTIONAL DEPARTMENTALIZATION
Geo has developed departments according to a group’s functional
activities, such as the:

• Geo News Department


• Entertainment Department
• Infotainment Department
• Product Development Department
• Archiving Department
• Children’s Division
• Human Resources Department
• Geo Operations Department
• Technical Department
• Finance Department
• Marketing Department
• Sales Department
• Creative Department
• Music Programming Department
• Research Department
• Geo Talent Department
• Events Department
• Sports Programming Department
• Scripting Department
• Game Shows Department
• Fashion Design Department
• IT Department
• Transmission Department
• Communications Department
 
 
 

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GEOGRAPHIC DEPARTMENTALIZATION
The functional departments of GEO are further sub-divided into
geographical departments in order to carry out the operations and
activities of different cities, regions and districts. To keep themselves
up to date with the latest news and events across the nation and
globe.

Offices
Head Office:
Karachi
Bureau/Regional Offices
i. Lahore
ii. Islamabad
iii. Peshawar
iv. Quetta
v. Multan

Besides that there are also out station reporters of Geo who work
individually and have no office for example: Sailkot, Gujranwala and
almost in all districts.

Earth Station
Dubai .This is the station where all transmission and telecast of
programs is undertaken.

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INTERNATIONAL OPERATION OFFICE:
• United Kingdom and the United States of America.
• C.E.O
• President
• C.O.O
• M.D Entertainment
• Content Head
• M.D News
• Director News
• Bureau Offices
• Peshawar
• Lahore
• Islamabad
• Quetta
• Multan

DEPARTMENTS/DIVISIONS:
GEO NEWS DEPARTMENT
GEO News is now a part of our lives. This is where news is broken,
processed, analyzed, and disseminated. GEO news just doesn’t
happen. It needs dedicated, committed men and women who want to
make a difference – GEO News is different because it makes a
difference! Producing, Editing, Anchoring, Reporting and Footage all
take place under this department.

ENTERTAINMENT DEPARTMENT
Enter the world of glamour, creativity, and visually striking images.
Enter GEO Entertainment. We have career options for producers,
associate producers, script writers, production designers, art
directors, fashion designers; make up artists, music composers,

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location locators, talent hunters, concepts writers and more. So if you
have a script, an idea struggling to find shape, think you can act,
believe you have the organizational skills and aesthetics to become a
producer, nourish an ambition to be part of the wonderful world of
show biz, walk into the spotlight.

INFOTAINMENT DEPARTMENT
This is where information meets entertainment and shows are
created that are exciting to watch while being provocative and
thoughtful. The Geo Infotainment Department is on the look out for
concept writers, scriptwriters, producers, associate producers, and
researchers.

PRODUCT DEVELOPMENT DEPARTMENT

GEO has created a unique space for creative people who understand
market forces. In Product Development, concepts originate are
polished and tested against stringent market research, and are
placed in time zones that are viewer specific.
Product Development at GEO is concerned with the enhancement of
our brand. It oversees the evolution of the brand and treats each
program as a product that needs to be polished, marketed,
positioned, and enhanced. Product Development creates concepts
for promoting our products and develops media plans and campaign
strategies that place our programs at the very centre of our
audience’s attention.
For those marketers who want to unleash the creative urges in their
hearts, this is the place to be. Un-knot that tie, roll up your sleeves,
cut out the power dressing and enter a world that is changing and
moving 24/7.

CHILDREN’S DIVISION

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GEO has treated children seriously. We believe the child has a lot to
tell us. His curious, imaginative mind has inspired us to produce
programs like ‘Dekho Suno Samjho’ and ‘Bachey Man Kay Sachay’.
A child’s genius constantly amazes us. If you feel that you understand
children and know what they want, this is your playground.

GEO Children’s Division needs scripts, concepts, fresh young talent,


performers, hosts, and producers who have refused to grow up and
still have a child lurking in their hearts.

Human Resource Department


The Human Resources Department remains a crucial element in the
overall composition of the GEO setup. It is the Power House that
fuels the GEO Factory with the best of the best, through attraction,
recruitment, selection, optimum compensation, welfare, diversified
benefits, grievance handling, training & development, formulation of
policies and procedures, encompassed with an ever vibrant HR
Strategy aligned with the corporate vision and mission of GEO TV.
Serving as the vital link that generates identity, self-perception,
confidence, vitality, motivation, communication and continual
enhancement of overall net worth of every individual functioning as a
profoundly valued component of TEAM GEO. HR at GEO is one of
the many exceptional brands that exist to nourish your experience at
GEO TV.

GEO OPERATIONS DEPARTMENT


Organized, analytical and resourceful. Working well with people with
a balance of regular responsibilities and new project-based work.
Keeping up with trends online to work in the fast-paced GEO
environment. Handling stress, skills to organize, project-oriented, and
self-starting. Ability to successfully manage strict deadlines and
multiple projects. Trouble-shooting, loads and loads of common
sense, and thinking from a broader perspective and command on the
English language. Belief in systems and providing support to
department leadership and all divisions. This is all under the GEO
operations department.

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TECHNICAL DEPARTMENT
Creativity needs to be disseminated. This is where the engineers,
technicians, maintenance engineers, light and sound engineers,
transmission staff comes in. They are the people who keep the
studios operational and bring those stunning visuals to your screens
from the most difficult terrain and venues.

FINANCE DEPARTMENT
Television is a business. In the back room, sit people who are
number crunchers, planners, forecasters, financial analysts, budget
monitors, and trend spotters. They understand the industry and with
constant research make sure that projections are met and budgets
and time lines are respected.

MARKETING DEPARTMENT
Every program, time slot, and viewer is an opportunity that needs to
be explored, marketed, promoted and valued. Marketing is the
department that not only maximizes the value of geo programming
but also helps develop it by soliciting feedback form the industry and
creating specific creative solutions for clients and brands. If you think
you understand how to maximize the potential of an idea, and can
create solutions and packages for brands and clients, this is the most
dynamic team in media for you.

SALES DEPARTMENT
Sales or $ales, is where the money is at! This fast-paced department
brings in the rupees that enable us to produce the content that our
viewers depend on. True believers of GEO, armed by the content in
hand, and the philosophy in mind, go out everyday in to the fast
changing and unpredictable market and maximize the value of the
channel. At the front line are the foot soldiers of GEO who sell space

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around our programs and fill the advertising needs of the channel.
These are the true dream merchants.

CREATIVE DEPARTMENT
GEO is always on the look out for those men and women who tell
stories visually, who paint our palette blue and orange, who
understand moods and emotions. We need people who have strong
aesthetics, who like to break the rules of visual grammar, who can
telescope saga in a 30 second graphic and animation ad. These are
our window dressers who are concerned with the look and feel of the
channel. They illuminate our screens, design our sets and promote
our programs wielding all the creative tools at their command. They
hold the magic wand.

MUSIC PROGRAMMING DEPARTMENT


GEO is in a consistent state of evolution and in this fortitude TEAM
GEO is diversifying more into avenues that play the beat of our
nation’s youth. At GEO Music we have envisioned with providing
generation Y! With a platform to project their true potential in front of
the world at large. Presently, GEO Music is in the process of
evaluating and redefining what the music market has to offer in terms
of quality music standards. GEO Music is probing the rudimentary
talent of our nation scoping it, to find diamonds in the rough
conscious nurturing these music fanatics of tomorrow, providing them
with the right podium to illuminate their expertise in today’s global
community

RESEARCH DEPARTMENT
GEO-TV carries out research in various mediums on components like
advertising, market intelligence, television viewer ship and masses’
penetration of those mediums. These are the basic components, their
roots captivates not only the micro changes but also the macro
variations on the spectrum of information and entertainment.

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GEO TALENT DEPARTMENT
GEO Talent is astounding new initiative by GEO TV. Scouting for
talented, hosts, anchors, vocalists, actors, and people pertinent to
performing arts whose potentials can be nourished by the expertise of
GEO Talent Department.

EVENTS DEPARTMENT
Events are all about teamwork and clockwork. Time is of essence
and execution is everything. This genre of programming needs
organized people who know what needs to be done and when. Never
short of excitement and danger, the event must go on! Most of the
time events, whether musical or magical, are live. One wrong move
can lead to many embarrassing shots on the screen. Loch and
orchestra, an event has many pieces that have to be sung
synchronized and in turn. If you like working as part of a high energy
team and are interested in music, sports, magic and everything in
between.

SPORTS DEPARTMENT
Sports are a new genre of programming that has also not been
explored much in Pakistan. From Cricket to Polo and everything in
between.

GAME SHOWS DEPARTMENT


Game Shows are a fast and upcoming genre for GEO. Game Shows
are also a live genre mostly and full of audience participation. This
programming genre ties action as well as puzzles and reality, all
rolled into one. From selecting participants to making interesting
formats and producing the most entertaining and diverse content
platforms for audiences and viewers, Game Shows are an excitement
new development in local television.

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IT DEPARTMENT
Information Technology is the lifeline of the organization supporting
all the functions without any interruption catering for all software
needs and MIS requirements 24/7.

FASHION DESIGN DEPARTMENT


The anchors, presenters, hosts, and entertainers are the faces of the
channel. They need to look attractive, presentable, friendly, and
inspirational. Our Fashion Design Department gives us our look. The
department is there to groom fresh talent, conduct make over, and
give them outfits that are striking and tele-genic.

TRANSMISSION DEPARTMENT
GEO has a highly equipped and modern Transmission Department,
which remains awake when others are fall asleep.

HRM of GEO
Diverse cultural backgrounds and multi-ethnic origins add up to
create a strong resource base at GEO. Each member makes a
valuable contribution while overall functioning as a team. Committed
to doing more for their country, GEO people remain dedicated and
passionate about their work. GEO people are focused on broadening
horizons and meeting new challenges. Creative and multi-talented,
these fine individuals take pride in shaping the future of Pakistan. We
spoke to some concerned managers of GEO to find out more about
GEO's recruitment and human resource management initiatives.

Imran Aslam, President of GEO TV, believes, "a sense of purpose


can be instilled when an employee, not only clearly knows the vision
of a company, but is included in making that vision. When an
employee knows that he or she deserves to be a part of the
organization, and most importantly is empowered to implement that
vision, the culture of success appears."

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RESPONSIBILITIES OF HR Dept.

• Job Analysis
• Recruitment and Selection.
• Training and Development.
• Performance Appraisal.
• Remuneration & Benefits.
• Employee Welfare (safety and health, incentives, motivation
etc.)
When any post is vacant, GM HR Syed Zulfiqar Ali sends the request
to the HR Department for the vacant post.
 
HR DEPARTMENT DETERMINES TWO THINGS
• Job Description.
• Job Specification.

RECRUITMENT AND SELECTION


Firstly, Advertisements are given in the Geo website and if necessary
on print also. GEO is one of the most progressive organizations in the
country. It believes in complete transparency and objectivity in its
hiring process. All members of TEAMGEO are selected on their merit
and qualification. The organization is an equal opportunity employer
and does not discriminate on any basis. The company has one of the
best environments for women employees, and it actively encourages
women seeking employment.
Members of TEAMGEO come from a diverse background, and are
expected to be progressive, open-minded, professional and
hardworking. It is not essential to be academically strong, but a
strong work ethic is essential. Excellent communication skills are
required, this includes being able to use basic computer applications.
An interest in reading and writing is always an advantage. When we
asked about the job rotation process, their HR manger told us that
there is job placement in our company, which is similar to job rotation.

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Internal Recruitment. In GEO, vacant posts are also filled internally to
provide an opportunity for the workers already working in the
organization. External Recruitment. In GEO, fresh or experienced
candidates are also preferred and hired.
 

SELECTION CRITERIA
The selection is entirely base on merit, which confirms to selection
criteria without any bias towards, gender, religion, race, color,
nationality, age, and according to the procedures laid down in the
HRD policies.

SELECTION PROCEDURE
• Filling out application forms.
• Application screening.(short listing)
• Tests. (Written and Practical)
• Interview.
• Final selection.
• Orientation
• Training

AN IMPARTIAL & OBJECTIVE interview process is one of the most


progressive trends at GEO. All short listed candidates will be called in
for an interview. They will be given a minimum 48-hour notice before
the date, time and place of interview via email and telephone. Each
candidate will be interviewed by at least three different persons
ensuring the integrity and fairness of the selection process. There is a
written test for certain jobs. The selection process may take 30 days
from initial interviews to the final selection.

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ORIENTATION
Orientation program is held when new employees joins the company.
They give an opportunity to the all-new employees that they hire to
rotate in the factory departments daily so the employees must know
in which environment and in which circumstances they had to work.

TRAINING
Once they are hired Geo provides them with foreign training usually
from CNN and BBC .However, the training is an ongoing process
apart from the off job training. For this purpose, they are attached
with a senior to supervise them.

CONTROLLING
Control Process:

HRM AND EMPLOYEE CONTROL PROCESS


GEO has more polices than any other company and these policies
are well communicated to the employees. All rules regulations,
policies and procedures are mentioned in the employee handbook,
which is kept highly confidential from the non-employees. GEO has a
strong control on the policies and employee code of conduct and are
very strict about them. GEO does not compromise on their polices
and implement them strictly. GEO uses the 360 degrees appraisal in
which subordinates evaluate their seniors. Each individual
(subordinate) evaluates their boss’s behaviour, leadership; attitudes
etc. and they are free to give any opinion or complaint against them.
The committee then begins inquiries and strictly, Follows Company
polices respectively. Subordinate’s comments are very essential for
the promotions of their seniors.
Department-to-Department evaluation is also done in GEO in which
one department evaluates the performance of another department.

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FORMATION OF POLICIES:
When Geo faces a problem in the implementation of old policies then
the policy defining department reviews it and works them out to make
necessary changes in the policies. Once a policy is changed or
altered it is sent to the approval department after being approved by
the approval department it is then lastly sent to the Upper level
management. If the upper level management approves the new
policy in order for its implementation it is updated on the website,
notice boards and open forums. It is also circulated on hardcopies.

Market Control Process


Geo uses the external market mechanism such as content based
competition and relative market share that is, GEO has to keep up
with the latest trends in the media market and follow those trends to
maintain and set their standards. GEO has also proved itself to be a
trendsetter in the market.

QUALITY CONTROL PROCESS


There is a Quality Control team in GEO to monitor the quality and
standard of all productions and content. First of all the script is
approved by the department then the casting of the production is
approved. A pilot of the script is created as a sample and is
previewed and is passed by the department. A pilot of the script is
created as a sample and is previewed and is passed by the
department if the production is according to the standards set in the
pilot it is passed and sent to be aired on TV. Finally, GEO then takes
feedback about the content from the public (viewers).

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ACHIEVEMENTS AND AWARDS

EXCLUSIVITY OF GEO
National association of Broadcasters (USA). World’s largest
association of broadcasters has honoured GEO with the “Award for
Quality” declaring it an international standard television channel.

Some international newspapers, magazines and news agencies have


commented on the unique style of GEO and various have quoted it
extensively. These include New York Times, Washington Times,
Financial Times, Washington Post and Los Angeles Times.
Francisco Chronicle, AP, AFP, Reuters, CNN, BBC, Khaleej Times,
Gulf News, Times of India, The Hindu, Aaj Tak (India), Kyodo
(Japan), Al Jazeera and other important television channels. Even the
US State Department often quotes GEO.

Geo has been described as the CNN and BBC of Pakistan due to its
enormous news network within Pakistan and all over the world.
New York Times, one of the most prominent newspapers of the
world, has quoted that Geo changed the media scene of Pakistan. It
is the most popular channel with the highest viewer ship in cities.
Geo won a special award at the nautical TV festival 2005.
Geo has also been awarded best electronic mass media award 2004
by Pakistan adv. Association.
Business week one of the top 3 magazine of the world while including
the news of MSR in 25 stars of Asia wrote that “Geo has become the
most watched TV channel of Pakistan and its viewer ship is growing
at the rate of 30% annually.
According to Gallup, Geo is highly rated and the most watched
satellite channel in Pakistan for its entertainment, news talk shows
and flavoured programs.

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CONCLUSION
From this research, we conclude that: Geo is the only independent
and liberal channel with the unique honour of consistently breaking
news. Geo is an innovative concept that targets a new, growing
market. “We assume that the market will respond, and grow quickly in
the next 5 years” says, C.E.O Mir Ibrahim Rehman “Our goals are to
create a reputation of quality, consistency and security that will make
us the leader of all new style channels. Geo is a fast growing network
of channels that is making rapid awareness among the people. Geo’s
main problem is the growing number of private sector channels
causing more competition. For this reason GEO must improve their
strategy and competitive position.
 
 
 
REFERENCES
1) Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO),
2) Mr. Shaheen Raza (Regional Sales Manager, GEO)
3) Mr. Syed Zulfiqar Ali shah (HR Head, GEO)
4) Mr. Shadaat Tayyab (Corporate Head, GEO)
5) Mr. Saqib Noor Ahmed (Associate HR Manager, GEO)

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